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Compare Moz Pro and Similarweb 
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Mid-Market (42.4% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial
Moz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansSimilarweb
Star Rating
(1,016)4.5 out of 5
Market Segments
Mid-Market (42.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moz Pro excels in providing a comprehensive suite of SEO tools, with features like the Moz Rank Checker and link research being particularly praised for their effectiveness in tracking organic listings and guiding PPC strategies.
- Users say that Similarweb stands out for its digital intelligence capabilities, offering robust benchmarking and audience analysis tools that help marketing teams make informed decisions. Reviewers appreciate the clarity it brings to market trends and competitor performance.
- According to verified reviews, both products offer a similar ease of use, but Similarweb's initial setup is noted as being particularly straightforward, with users highlighting minimal confusion during onboarding, making it a favorable choice for those new to SEO tools.
- Reviewers mention that while Moz Pro has a strong focus on small businesses, it may not cater as effectively to mid-market needs compared to Similarweb, which has a more balanced user base and features that appeal to larger organizations.
- Users report that Moz Pro's support quality is commendable, with many finding it responsive and helpful, although Similarweb's customer support is also well-regarded, particularly for its accessible online knowledge base.
- G2 reviewers highlight that while Moz Pro has a solid overall G2 Score, Similarweb's recent user feedback indicates a slight edge in product direction and feature richness, particularly in areas like competitor analysis and data visualization, which are crucial for strategic marketing efforts.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
Moz Pro
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.4
527
8.5
828
Ease of Use
8.6
530
8.6
837
Ease of Setup
8.8
323
8.7
339
Ease of Admin
8.9
248
8.6
270
Quality of Support
8.5
430
8.7
736
Has the product been a good partner in doing business?
8.9
238
8.7
274
Product Direction (% positive)
8.3
521
8.9
791
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
473
Not enough data
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.5
21
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
500
Platform Content
Not enough data
Feature Not Available
Platform Reporting
Not enough data
8.2
504
Not enough data
8.4
505
SEO Auditing & Monitoring
8.1
246
7.6
53
8.4
232
8.1
54
Feature Not Available
8.1
136
8.1
232
7.4
48
Agentic AI - SEO Tools
5.6
28
7.7
11
5.7
27
8.2
11
5.8
28
8.3
11
6.3
29
Feature Not Available
6.1
28
Feature Not Available
5.8
28
Feature Not Available
5.8
28
8.6
11
SEO Content & Rankings
7.8
450
7.6
137
8.5
458
8.5
194
8.6
449
8.2
159
7.4
240
7.9
144
7.5
220
8.2
148
SEO Reporting
8.4
453
9.1
195
7.7
242
8.7
175
7.4
241
8.3
163
6.8
225
Feature Not Available
Generative AI
6.0
202
Feature Not Available
6.1
202
Feature Not Available
Data collection
Not enough data
7.2
270
Not enough data
Feature Not Available
Not enough data
7.8
343
|
Verified
Not enough data
Feature Not Available
Not enough data
7.8
337
|
Verified
Segment Trending
Not enough data
8.4
445
|
Verified
Not enough data
7.5
377
Not enough data
8.3
419
|
Verified
Not enough data
Feature Not Available
Analysis
Not enough data
8.3
419
Not enough data
8.4
444
|
Verified
Not enough data
7.7
325
|
Verified
Platform
Not enough data
8.5
456
|
Verified
Not enough data
8.3
390
|
Verified
Not enough data
7.3
315
|
Verified
Not enough data
7.5
305
|
Verified
Not enough data
7.8
333
|
Verified
Not enough data
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
Not enough data
7.6
199
Not enough data
7.5
180
Not enough data
7.8
196
Not enough data
7.1
209
Not enough data
8.1
219
Not enough data
8.0
209
Not enough data
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
7.9
206
Not enough data
7.0
165
Platform Basics
Not enough data
8.4
217
Not enough data
7.4
193
Not enough data
8.1
225
Platform Data
Not enough data
7.4
163
Not enough data
8.0
188
Not enough data
8.7
226
Not enough data
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
127
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Categories
Categories
Shared Categories
Moz Pro and Similarweb are categorized as SEO Tools
Unique Categories
Moz Pro has no unique categories
Similarweb is categorized as Answer Engine Optimization (AEO), Paid Search Intelligence, Data as a Service (DaaS), Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Content Analytics
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.7%
Information Technology and Services
5.8%
Computer Software
4.2%
Other
49.5%
Discussions
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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