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# Moz Pro vs Serpstat Comparison - What are their main differences?

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Moz ProSerpstat[+ Add Product](#)

Reviews

**Moz Pro** [

4.3/5(608)

](https://www.g2.com/products/moz-pro/reviews#reviews)

**Serpstat** [

4.6/5(466)

](https://www.g2.com/products/serpstat/reviews#reviews)

Pricing

**Moz Pro**
Free Trial

**$49.00** 1 User Per Month · Starter

**Serpstat**
Free Trial

**Free Trial** · Free Trial

**Pricing Insights**
from reviews

Time to Implement

**Moz Pro**
1 month

Based on 128 responses

**Serpstat**
1 month

Based on 90 responses

Return on Investment

**Moz Pro**
10 months

Based on 115 responses

**Serpstat**
6 months4 months sooner

Based on 76 responses

Perceived Cost

**Moz Pro**
$$$$$

**Serpstat**
$$$$$

Average Discount

**Moz Pro**
8%

**Serpstat**
35%27% more

 ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")

 ![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

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Who do you want to talk with?

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Pros & Cons

**Moz Pro**
[
Keyword Research (11)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251306&qs=pros-and-cons#reviews)[
User-Friendly (11)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1250595&qs=pros-and-cons#reviews)[
Limited Features (8)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251320&qs=pros-and-cons#reviews)[
Feature Deficiency (4)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251833&qs=pros-and-cons#reviews)

**Serpstat**
[
Advanced Search (1)
](https://www.g2.com/products/serpstat/reviews?filters%5Bsentiment_snippet%5D=2277895&qs=pros-and-cons#reviews)[
Competitor Analysis (1)
](https://www.g2.com/products/serpstat/reviews?filters%5Bsentiment_snippet%5D=1321565&qs=pros-and-cons#reviews)

Integrations

**Moz Pro**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[
View all
](https://www.g2.com/products/moz-pro/integrations)

**Serpstat**
Not enough data

Screenshots

**Moz Pro**
 ![Moz Pro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275491/04-Moz-ExplorebyKeyword-polished-v1.png)

**Serpstat**
 ![Serpstat screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/112486/chrome-J8JreofVnL-_1_.gif)

Ratings

Meets Requirements

**Moz Pro**

8.4

8.4529

**Serpstat**

9.1

9.1416

Ease of Use

**Moz Pro**

8.6

8.6532

**Serpstat**

8.8

8.8419

Ease of Setup

**Moz Pro**

8.8

8.8325

**Serpstat**

9.0

9.0200

Ease of Admin

**Moz Pro**

8.9

8.9248

**Serpstat**

9.0

9.0193

Quality of Support

**Moz Pro**

8.5

8.5433

**Serpstat**

9.4

9.4379

Has the product been a good partner in doing business?

**Moz Pro**

8.9

8.9238

**Serpstat**

9.5

9.5185

Product Direction (% positive)

**Moz Pro**

8.3

8.3522

**Serpstat**

9.0

9.0402

Features

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

7.0

483

8.8

360

SEO Auditing & Monitoring

SEO Alerting

8.1

246

9.0(won by 0.9)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO Auditing

8.4

233

9.0(won by 0.6)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Technical SEO

8.1

232

9.1(won by 1.0)

28

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO Change Tracking

Feature Not Available

8.8(won by default)

26

Engagement Tracking

Not enough data

Not enough data

Agentic AI - SEO Tools

Autonomous Task Execution

5.6(won by default)

28

Not enough data

Multi-step Planning

5.7(won by default)

27

Not enough data

Cross-system Integration

5.8(won by default)

29

Not enough data

Adaptive Learning

6.3(won by default)

29

Not enough data

Natural Language Interaction

6.1(won by default)

28

Not enough data

Proactive Assistance

5.8(won by default)

28

Not enough data

Decision Making

5.8(won by default)

28

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Content & Rankings

Link Building

7.8

450

8.5(won by 0.7)

320

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Keyword Research

8.5

460

9.0(won by 0.5)

339

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SERP Rank Tracking

8.6

450

8.9(won by 0.3)

327

Localization

7.4

240

8.3(won by 0.9)

33

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Insights

7.5

221

8.6(won by 1.1)

22

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

8.4

453

8.9(won by 0.5)

322

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Visualization

7.8

242

9.1(won by 1.3)

35

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.4

241

8.8(won by 1.4)

32

 (There is a greater than 0.5 difference between this product's rating and its competitors)

White Label

6.8

225

9.0(won by 2.2)

23

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

6.0(won by default)

202

Not enough data

AI Text Summarization

6.1(won by default)

202

Feature Not Available

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Competitive Intelligence[Hide 63 FeaturesShow 63 Features](javascript:void(0);)

Not enough data

9.3

6

Platform Basics

Centralized Platform

Not enough data

Not enough data

Web Tracking

Not enough data

Feature Not Available

Activity Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Not enough data

Not enough data

Platform Data

Product Details

Not enough data

Not enough data

Customer Feedback & Reviews

Not enough data

Not enough data

Channel Acquisition

Not enough data

Not enough data

Platform Content 

Battlecards

Not enough data

Not enough data

Platform Reporting

Benchmark Reporting

Not enough data

9.3(won by default)

5

Customizable Dashboard

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Mobile Alerts

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Real Time Comparisons

Not enough data

Not enough data

Website Monitoring

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

API

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Cost Analysis

Not enough data

Not enough data

Custom Pricing Rules

Not enough data

Not enough data

Discount Management

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Repricing engine

Not enough data

Not enough data

Scenario Planning

Not enough data

Not enough data

Dynamic Pricing

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Market Data Analysis

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Pricing Analytics

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Price List Management

Not enough data

Not enough data

Automatic Adjustments

Not enough data

Not enough data

Predictive Pricing Models

Not enough data

Not enough data

Competitor Monitoring

Not enough data

Not enough data

Market Intelligence[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

9.8

7

Data collection

Natural Language Processing (NLP)

Not enough data

9.7(won by default)

5

Data Sources

Not enough data

9.7(won by default)

5

Custom Research Sources

Not enough data

9.7(won by default)

5

Lead Enrichment

Not enough data

9.7(won by default)

5

Advanced Data Collection

Not enough data

10.0(won by default)

6

Segment Trending

Web

Not enough data

10.0(won by default)

7

Social

Not enough data

9.7(won by default)

5

Benchmarks

Not enough data

10.0(won by default)

6

Finance 

Not enough data

10.0(won by default)

5

Analysis

Custom Dashboards

Not enough data

10.0(won by default)

6

Reports

Not enough data

9.8(won by default)

7

Integrations

Not enough data

9.7(won by default)

6

Platform

Search

Not enough data

10.0(won by default)

7

User, Role, And Access Management

Not enough data

9.2(won by default)

6

Mobile User Support

Not enough data

9.3(won by default)

5

Alerts

Not enough data

10.0(won by default)

6

Collaboration

Not enough data

9.3(won by default)

5

Compliance

Not enough data

Not enough data

Agentic AI - Market Intelligence

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Content Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

8.7

7

Tools

Social Sharing

Not enough data

8.7(won by default)

5

Contact Collection

Not enough data

Not enough data

Audience Insights

Not enough data

Not enough data

Metrics

Entry and Exit Pages

Not enough data

Not enough data

Sessions

Not enough data

Not enough data

Engagement

Not enough data

Not enough data

Return

Not enough data

Not enough data

Conversions

Not enough data

Not enough data

Search Rank

Not enough data

Not enough data

Agentic AI - Content Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Show 8 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Content Marketing[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content Creation

Content Creation Tools

Not enough data

Not enough data

Content Curation

Not enough data

Not enough data

Buyer Personas

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Optimization

SEO

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Dashboards & Reporting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

ROI Reporting

Not enough data

Not enough data

Logistics

Customizable Templated Workflows

Not enough data

Not enough data

Internal Communication

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Editing and Approval Tools

Not enough data

Not enough data

Distribution Features

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Additional Functionality

Alerts/Notifications

Not enough data

Not enough data

Publish Scheduling

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Editorial Calendar

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Multi-Channel Campaigns

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Local SEO[Hide 35 FeaturesShow 35 Features](javascript:void(0);)

Not enough data

Not enough data

Local Search Optimization

Rank Tracking

Not enough data

Not enough data

Online Listings

Not enough data

Not enough data

Google My Business

Not enough data

Not enough data

Reputation Management

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Dashboards and Reporting

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Pageview Tracking

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Listing Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

Additional Functionality

AI Copilot

Not enough data

Not enough data

Geo Rankings

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Bounce Rate Analysis

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

SEO Audit

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Third-Party Integration

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Paid Search Intelligence[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

Not enough data

Platform Basics

Benchmarking

Not enough data

Not enough data

Ad Creatives

Not enough data

Not enough data

Paid Search Data

Not enough data

Not enough data

Platform Data

Alerts

Not enough data

Not enough data

Data Access

Not enough data

Not enough data

Web Traffic

Not enough data

Not enough data

Subdomains

Not enough data

Not enough data

Agentic AI - Operational Risk Management

Proactive Assistance

Not enough data

Not enough data

Content Creation[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Scheduling Integration

Not enough data

Not enough data

Publishing

Execute Content Publication

Not enough data

Not enough data

Social Media

Social Media Integration

Not enough data

Not enough data

Planning

Collaborative Editorial Calendars / Scheduling Content

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

AI Text-to-Image

Not enough data

Not enough data

AI Text-to-Video

Not enough data

Not enough data

Agentic AI - Content Creation

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Answer Engine Optimization (AEO)[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

AI Visibility & Tracking

AI Mention Tracking

Not enough data

Not enough data

AI Search Ranking Insights

Not enough data

Not enough data

Sentiment & Brand Analysis

AI Sentiment Monitoring

Not enough data

Not enough data

AI Hallucination Detection

Not enough data

Not enough data

Competitive Benchmarking

Industry AI Sentiment Benchmarking

Not enough data

Not enough data

Competitor AI Presence Comparison

Not enough data

Not enough data

AI Content Optimization

Semantic Optimization for AI Models

Not enough data

Not enough data

AI-Driven Content Recommendations

Not enough data

Not enough data

Reporting & Alerts

Real-Time AI Mention Alerts

Not enough data

Not enough data

AI Visibility Reporting

Not enough data

Not enough data

AI Search Visibility Optimization Tools[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

Not enough data

AI Content Structuring - AI Search Visibility Optimization tools 

AI-Optimized Content Structuring

Not enough data

Not enough data

Schema & Structured Data Optimization

Not enough data

Not enough data

AI-Readable Content Formatting

Not enough data

Not enough data

LLM-Ready Content Preparation

Not enough data

Not enough data

Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

Entity Recognition & Mapping

Not enough data

Not enough data

Knowledge Graph & Entity Linking

Not enough data

Not enough data

Semantic Content Analysis

Not enough data

Not enough data

Topic Authority Optimization

Not enough data

Not enough data

Content Gap Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Response Position Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

AI Retrieval Optimization - AI Search Visibility Optimization tools 

Passage & Chunk Optimization

Not enough data

Not enough data

AI Citation Optimization

Not enough data

Not enough data

Retrieval Readiness Analysis

Not enough data

Not enough data

AI Query Matching Analysis

Not enough data

Not enough data

Brand Entity Analysis

Not enough data

Not enough data

AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

AI Citation Monitoring

Not enough data

Not enough data

AI Answer Visibility Tracking

Not enough data

Not enough data

Generative Search Performance Analytics

Not enough data

Not enough data

Multi-Language Tracking

Not enough data

Not enough data

Prompt Visibility Monitoring

Not enough data

Not enough data

AI Crawler Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Workflow & Platform Integrations - AI Search Visibility Optimization tools 

BI Integration

Not enough data

Not enough data

BI Integration

Not enough data

Not enough data

Additional Functionality

AI Visibility Score

Not enough data

Not enough data

Share of Voice (SoV)

Not enough data

Not enough data

AI Content Scoring

Not enough data

Not enough data

AI Traffic Attribution

Not enough data

Not enough data

Prompt Organization

Not enough data

Not enough data

Citation Intelligence

Not enough data

Not enough data

AI Accessibility Audit

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Change Simulation

Not enough data

Not enough data

Schema Guidance

Not enough data

Not enough data

LLMs Text File Management

Not enough data

Not enough data

Multi-Platform AI Coverage

Not enough data

Not enough data

API

Not enough data

Not enough data

GEO-Optimized Content Creation

Not enough data

Not enough data

Prompt Library

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Persona-Based Segmentation

Not enough data

Not enough data

Multi-Brand Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Misinformation Detection

Not enough data

Not enough data

Real User Prompt Dataset

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Competitive Benchmarking

Not enough data

Not enough data

Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);)

Not enough data

Not enough data

Platform

Internationalization

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Reporting and Dashboards

Not enough data

Not enough data

Mobile User Support

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)

Moz Pro

Small-Business(50 or fewer emp.)

58.3%

Mid-Market(51-1000 emp.)

33.3%

Enterprise(\> 1000 emp.)

8.4%

[![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")](https://www.g2.com/products/serpstat/reviews)

Serpstat

Small-Business(50 or fewer emp.)

80.4%

Mid-Market(51-1000 emp.)

17.1%

Enterprise(\> 1000 emp.)

2.4%

Small-Business

(50 or fewer emp.)

58.3%

80.4%

Mid-Market

(51-1000 emp.)

33.3%

17.1%

Enterprise

(\> 1000 emp.)

8.4%

2.4%

Reviewers' Industry

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)
Moz Pro

Marketing and Advertising

30.3%

Information Technology and Services

9.0%

Computer Software

8.1%

Internet

7.3%

Retail

2.9%

Other

42.4%

[![Serpstat](https://images.g2crowd.com/uploads/product/hd_favicon/1491829471/serpstat.svg "Serpstat")](https://www.g2.com/products/serpstat/reviews)
Serpstat

Marketing and Advertising

26.9%

Internet

13.9%

Information Technology and Services

6.6%

Computer Software

6.2%

Consumer Goods

2.6%

Other

43.8%

FAQs

## Moz Pro vs Serpstat FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Moz Pro vs Serpstat?

Serpstat stands out from Moz Pro with higher reviewer ratings, stronger support scores, and a unique focus on SEO change tracking features.

| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | [Serpstat](https://www.g2.com/products/serpstat/reviews) |
| --- | --- |
| 4.3/5 (608 reviews) | 4.6/5 (465 reviews) |
| Small-Business | Small-Business |
| 8.8 | 9.0 |
| 8.5 | 9.4 |
| User-Friendly (14 all-time mentions) | Competitor Analysis (1 recent mention) |

### How do the pricing models of Moz Pro and Serpstat compare?

Serpstat is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **Moz Pro:** Reviewers note the cost can be high for their needs, with some mentioning competitors offer similar features at a lower price.
- **Serpstat:** Many reviewers highlight Serpstat's excellent quality-to-price ratio and significant monthly savings compared to more expensive tools.
- **Switching reasons:** Several reviewers mention switching to Serpstat for its cost-effectiveness and broader feature set at a lower price point.

### What are the best alternatives to Moz Pro and Serpstat?

The top 3 alternatives to Moz Pro and Serpstat are Semrush, SE Ranking, and Similarweb.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | 4.3/5 (608 reviews) | Small-Business | Some reviewers find the cost high for their needs | User-Friendly (14 all-time mentions) |
| [Serpstat](https://www.g2.com/products/serpstat/reviews) | 4.6/5 (465 reviews) | Small-Business | Excellent quality-to-price ratio, significant monthly savings | Competitor Analysis (1 recent mention) |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | Comprehensive feature set |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1591 reviews) | Small-Business | — | Ease of use and affordability |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | Market intelligence and analytics |

### Which SEO Tools features should I prioritize when comparing Moz Pro and Serpstat?

Buyers comparing Moz Pro and Serpstat should prioritize Keyword Research, Competitor Analysis, Reporting, Technical Site Audit, and SEO Change Tracking.

- **Keyword Research:** Moz Pro (12 all-time mentions), Serpstat (1 recent mention)
- **Competitor Analysis:** Moz Pro (5 all-time mentions), Serpstat (1 recent mention)
- **Reporting:** Moz Pro (7 all-time mentions for Detailed Reporting), Serpstat (1 recent mention for Reporting Features)
- **Technical Site Audit:** Both products are frequently cited for site audit capabilities in recent reviews
- **SEO Change Tracking:** Serpstat offers this feature, which is not available in Moz Pro

### What are the pros and cons of Moz Pro vs Serpstat?

Moz Pro's headline strength is user-friendliness, while Serpstat's is competitor analysis and value.

- **Moz Pro strengths:** User-Friendly (14 all-time mentions), Keyword Research (12), Data Accuracy (9), Intuitive Interface (7), Detailed Reporting (7), SEO Optimization (7), Valuable Insights (7), Training Benefits (6), Backlink Analysis (5), Competitor Analysis (5), Keyword Tracking (5), Link Building (5)
- **Moz Pro trade-offs:** Limited Features (8), Feature Deficiency (4), Keyword Management (4)
- **Serpstat strengths:** Competitor Analysis (1 recent mention), Advanced Search, Customizability, Detailed Reporting, Ease of Use, Powerful Features, Rank Tracking, Reporting Features, Keyword Research (1 recent mention), Value for money highlighted in recent reviews
- **Serpstat trade-offs:** Some reviewers mention the interface can be overwhelming at first and that the dashboard could be more user-friendly

### Is Moz Pro or Serpstat better for small businesses?

Serpstat is the better fit for small businesses, with higher ratings and strong small-business reviewer sentiment.

- **Moz Pro:** Largest segment is Small-Business; reviewers appreciate its user-friendly interface and educational resources, but some cite cost as a concern for smaller teams.
- **Serpstat:** Largest segment is Small-Business; reviewers consistently highlight its affordability, ease of setup, and comprehensive features as ideal for small business needs.

### Which SEO Tools platform has better integrations?

Reviewers do not favor either Moz Pro or Serpstat for integrations, as neither product has significant reviewer-cited integration strengths.

- **Moz Pro:** Reviewers mention a desire for more integration options, but no specific third-party tools are cited in recent reviews.
- **Serpstat:** Reviewers do not cite specific integrations in recent reviews.

### How do Moz Pro and Serpstat compare on customer support?

Serpstat leads Moz Pro on Quality of Support by a material margin of 0.9 points.

- **Moz Pro:** Reviewers describe support as generally helpful and responsive, with a Quality of Support score of 8.5.
- **Serpstat:** Reviewers consistently praise Serpstat's support team for being attentive, knowledgeable, and quick to respond, reflected in a Quality of Support score of 9.4.

### Which is easier to implement, Moz Pro or Serpstat?

Serpstat is easier to implement than Moz Pro, with a 0.2-point higher Ease of Setup score.

- **Moz Pro:** Reviewers describe setup as straightforward and user-friendly, with an Ease of Setup score of 8.8.
- **Serpstat:** Reviewers highlight very easy initial setup, often requiring only a domain entry, and an Ease of Setup score of 9.0.

### Which product has better Keyword Research?

Moz Pro is the stronger product for Keyword Research, with more reviewer-cited strengths and higher all-time mention counts.

- **Moz Pro:** Keyword Research (12 all-time mentions), frequently cited as a standout feature in recent reviews
- **Serpstat:** Keyword Research (1 recent mention), reviewers note fast keyword research and clustering features

Alternatives

**Moz Pro Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

**Serpstat Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)