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Compare Moz Pro and Searchmetrics 
Featured Products
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Mid-Market (38.3% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
Included in Suite
Moz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Free Trial is available
Browse all 5 pricing plansSearchmetrics
Star Rating
(48)4.3 out of 5
Market Segments
Mid-Market (38.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Included in Suite
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moz Pro excels in user experience, with many praising its intuitive interface and ease of use. Users highlight features like the Moz Rank Checker and domain overview as essential tools for tracking organic listings and making informed PPC decisions.
- According to verified reviews, Searchmetrics shines in content optimization, particularly with its content experience feature. Users appreciate how it helps assess content credibility and ranking potential, making it a valuable asset for fine-tuning SEO strategies.
- Users say that Moz Pro's implementation process is notably quick and straightforward, with many finding the onboarding wizard helpful. This ease of setup is a significant advantage for small businesses looking to get started with SEO tools without a steep learning curve.
- Reviewers mention that while Searchmetrics offers robust features for competitor analysis and keyword tracking, it may not be as user-friendly as Moz Pro. Some users find the dashboard less intuitive, which can hinder day-to-day usability for those new to SEO tools.
- G2 reviewers highlight that both products provide quality support, with Moz Pro receiving a slightly higher satisfaction score. Users appreciate the responsive customer service, which is crucial for resolving issues quickly and effectively.
- According to recent feedback, Moz Pro has a broader appeal among small businesses, with a significant portion of its user base coming from this segment. In contrast, Searchmetrics is more popular in the mid-market, particularly in regions like Germany, where it is recognized for its comprehensive data offerings.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Searchmetrics
Research Cloud
Included in Suite
Data-driven marketing teams use Searchmetrics Research Cloud as the single source of information to understand current and historic global market performance for websites. Immediately available metrics provide instant insights and direct competitive comparisons at the domain, category, and URL level. Surfacing performance gaps allows marketers to uncover opportunities, set strategy and prioritize actions.
- On-demand Keyword, URL, and competitive Research in 50+ Petabyte search database.
Free Trial
Moz Pro
Free Trial is available
Searchmetrics
Free Trial is available
Ratings
Meets Requirements
8.4
527
8.3
44
Ease of Use
8.6
530
7.5
44
Ease of Setup
8.8
323
7.7
17
Ease of Admin
8.9
248
8.1
19
Quality of Support
8.5
430
8.5
36
Has the product been a good partner in doing business?
8.9
238
8.6
19
Product Direction (% positive)
8.3
521
6.9
41
Features by Category
SEO Auditing & Monitoring
8.1
246
7.5
10
8.4
232
9.0
10
Feature Not Available
8.3
11
8.1
232
8.1
12
Agentic AI - SEO Tools
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
Not enough data
SEO Content & Rankings
7.8
450
7.1
28
8.5
458
8.5
37
8.6
449
8.2
33
7.4
240
8.2
10
7.5
220
8.9
12
SEO Reporting
8.4
453
8.4
36
7.7
242
8.9
12
7.4
241
7.6
9
6.8
225
7.6
7
Generative AI
6.0
202
Not enough data
6.1
202
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Searchmetrics are categorized as SEO Tools
Unique Categories
Moz Pro has no unique categories
Searchmetrics has no unique categories
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Searchmetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Marketing and Advertising
34.0%
Internet
8.5%
Information Technology and Services
6.4%
Entertainment
6.4%
Retail
4.3%
Other
40.4%
Discussions
How to get audit report of my website?
3 Comments
MP
You can do that with more affordable tools like https://seodity.com/seo-checkerRead more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 Comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
Searchmetrics for SMB?
1 Comment
FL
Let me know if you have a few minutes to speak and we'll see if we can create the appropriate pricing for you. f.lee@searchmetrics.comRead more
Searchmetrics has no more discussions with answers
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