# Moz Local vs Whitespark Local Citation Finder Comparison

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## Frequently Asked Questions

### What is the difference between Whitespark vs Moz Local?

Whitespark stands out for higher reviewer satisfaction on setup and support, while Moz Local is more widely reviewed and offers additional features like Google My Business integration.

| | [Whitespark](https://www.g2.com/products/whitespark-local-citation-finder/reviews) | [Moz Local](https://www.g2.com/products/moz-local/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.6/5 (19 reviews) | 4.2/5 (475 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 9.4 | 8.7 |
| Quality of Support score | 9.4 | 8.3 |
| Top Reviewer-Cited Strength | Easy to use and strong citation finder tool | Centralized management of business listings and NAP consistency |



### How do the pricing models of Whitespark and Moz Local compare?

Whitespark is rated higher for value, with a stronger Price/Cost satisfaction score than Moz Local.

- **Whitespark:** Reviewers highlight affordability and value, noting that it is cheaper than competitors and offers a variety of plans.
- **Moz Local:** Recent reviews mention that the cost is higher than what is offered, and some reviewers find it hard to justify the ongoing expense for small businesses.
- **Switching-reason:** Several reviewers mention switching from Moz Local to alternatives due to pricing and perceived value concerns.



### What are the best alternatives to Whitespark and Moz Local?

Birdeye, BrightLocal, and Semrush are the top three alternatives to Whitespark and Moz Local.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Whitespark](https://www.g2.com/products/whitespark-local-citation-finder/reviews) | 4.6/5 (19 reviews) | Small-Business | Reviewers highlight affordability and value | Easy to use and strong citation finder tool |
| [Moz Local](https://www.g2.com/products/moz-local/reviews) | 4.2/5 (475 reviews) | Small-Business | Recent reviews mention higher cost than value delivered | Centralized management of business listings and NAP consistency |
| [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | Comprehensive review management and local SEO capabilities |
| [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | 4.6/5 (229 reviews) | Small-Business | — | Robust citation tracking and reporting features |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Powerful SEO analytics and keyword tracking |



### Which Local SEO features should I prioritize when comparing Whitespark and Moz Local?

Buyers should prioritize citation management, Google My Business integration, reputation management, and ease of setup when comparing Whitespark and Moz Local.

- **Citation Management:** Whitespark is frequently praised for its citation finder tool and ability to discover more citation sources; Moz Local is noted for centralized listing management and NAP consistency.
- **Google My Business Integration:** Moz Local offers Google My Business integration, which is not listed for Whitespark.
- **Reputation Management:** Moz Local includes reputation management features, while Whitespark does not list this capability.
- **Ease of Setup:** Whitespark scores 9.4, Moz Local scores 8.7, indicating a smoother setup experience with Whitespark.



### What are the pros and cons of Whitespark vs Moz Local?

Whitespark's headline strength is ease of use and citation discovery, while Moz Local excels in centralized listing management and NAP consistency.

- **Whitespark strengths:** Easy to use, strong citation finder tool, affordable pricing, and effective competitor citation analysis.
- **Whitespark trade-offs:** Manual citation entry can be time-consuming, dashboard may be confusing for new users, and some reviewers note limited functionality compared to competitors.
- **Moz Local strengths:** Centralized management of business listings, NAP consistency, and integration with Google My Business.
- **Moz Local trade-offs:** Reviewers cite higher cost relative to value, slow or inconsistent updates to listings, and recurring mentions of poor customer support (all-time mentions: 1 for poor customer support, 1 for poor support services, 1 for reporting issues, 1 for tracking issues).



### Is Whitespark or Moz Local better for small businesses?

Whitespark is the better fit for small businesses, with both products primarily serving this segment but Whitespark receiving higher satisfaction scores from small-business reviewers.

- **Whitespark:** Small-Business is the largest segment, and reviewers highlight ease of use and affordability as key benefits for small companies.
- **Moz Local:** Small-Business is also the largest segment, but recent reviews note concerns about cost and value for smaller organizations.



### Which Local SEO platform has better integrations?

Neither Whitespark nor Moz Local has a clear reviewer preference for integrations, as no recent reviews cite specific integration strengths for either product.

- **Whitespark:** No reviewer-cited integrations in recent reviews.
- **Moz Local:** No reviewer-cited integrations in recent reviews.



### How do Whitespark and Moz Local compare on customer support?

Whitespark is rated higher for Quality of Support, with a 1.1-point advantage over Moz Local.

- **Whitespark:** Reviewers consistently praise responsive and helpful customer service, with a Quality of Support score of 9.4.
- **Moz Local:** Support experiences are mixed, with recurring mentions of slow or inaccessible support and a Quality of Support score of 8.3.



### Which is easier to implement, Whitespark or Moz Local?

Whitespark is easier to implement, with a 0.7-point higher Ease of Setup score than Moz Local.

- **Whitespark:** Reviewers describe the setup process as straightforward, with clear instructions and a score of 9.4 for Ease of Setup.
- **Moz Local:** Reviewers note that setup is generally easy but can be confusing for new users, with an Ease of Setup score of 8.7.



### Which product has better Optimization?

Whitespark is rated higher for Optimization, the most frequently mentioned feature across both products' reviews.

- **Whitespark:** Reviewers highlight better optimization of keywords and tracking competitors, with a Meets Requirements score of 9.1.
- **Moz Local:** Reviewers note improvements in local SEO rankings and NAP consistency, with a Meets Requirements score of 8.4.



| | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 475 | 19 | 
| **Largest Market Segment** | Small-Business (78.6% of reviews) | Small-Business (94.7% of reviews) | 
| **Entry Level Price** | $16.00 Per Month | $33.00 Per Month | 

---
## Top Pros & Cons

### Moz Local


Cons:
- Email Overload (1 reviews)
- Lack of Posting Features (1 reviews)

### Whitespark Local Citation Finder

**Not enough data**

---
## Ratings Comparison
| Rating | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
  | **Meets Requirements** | 8.4 (435 reviews) | 9.1 (17 reviews) | 
  | **Ease of Use** | 8.6 (433 reviews) | 8.9 (17 reviews) | 
  | **Ease of Setup** | 8.7 (301 reviews) | 9.4 (12 reviews) | 
  | **Ease of Admin** | 8.8 (300 reviews) | 9.2 (11 reviews) | 
  | **Quality of Support** | 8.3 (366 reviews) | 9.4 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (294 reviews) | 9.6 (12 reviews) | 
  | **Product Direction (% positive)** | 8.2 (430 reviews) | 9.3 (16 reviews) | 

---
## Pricing

### Moz Local

#### Entry-Level Pricing

Plan: Lite

Price: $16.00 Per Month

Description: Lite Local SEO Tools: Get listed, monitor review alerts, track your local presence, and get 24-hour support.

Add-ons:
GeoRank Local map pack ranking
90+ Listing directories
Review Monitoring
Data Health analytics
Google Q&A included

Key Features:
- Directory Management
- GeoRank
- Review Monitoring (all networks)

[Browse all 3 editions](https://www.g2.com/products/moz-local/pricing)

#### Free Trial

No

### Whitespark Local Citation Finder

#### Entry-Level Pricing

Plan: SMALL BUSINESS

Price: $33.00 Per Month

Description: For the do-it-yourself business owner looking to enhance, monitor, and stay on top of their citations.

Key Features:
- 5 campaigns
- 20 searches/day
- Unlimited search results

[Browse all 5 editions](https://www.g2.com/products/whitespark-local-citation-finder/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Moz Local** | 8.4/10 | 14 |
| **Whitespark Local Citation Finder** | N/A | N/A |

#### Listing Management

| Feature | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Network Directory** | 8.6 (14 reviews) ✓ Verified | Not enough data | 
| **Data Aggregators** | 8.6 (14 reviews) ✓ Verified | Not enough data | 
| **Duplicate Monitoring** | 8.5 (13 reviews) ✓ Verified | Not enough data | 
| **Optimization** | 8.7 (13 reviews) | Not enough data | 

#### Performance

| Feature | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Real-Time Updates** | 7.9 (14 reviews) ✓ Verified | Not enough data | 
| **Analytics** | 8.5 (14 reviews) ✓ Verified | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Moz Local** | 8.0/10 | 16 |
| **Whitespark Local Citation Finder** | N/A | N/A |

#### Local Search Optimization

| Feature | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Online Listings** | 8.5 (14 reviews) ✓ Verified | Not enough data | 
| **Google My Business** | 8.3 (13 reviews) | Feature Not Available | 
| **Reputation Management** | 7.4 (12 reviews) ✓ Verified | Feature Not Available | 
| **Social Media Integration** | 7.1 (13 reviews) ✓ Verified | Feature Not Available | 
| **Dashboards and Reporting** | 8.5 (14 reviews) ✓ Verified | Not enough data | 
| **Web Traffic Reporting** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Pageview Tracking** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Link Management** | Not enough data | Not enough data | 
| **Listing Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **AI Copilot** | Not enough data | Not enough data | 
| **Geo Rankings** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Localization Automation** | Not enough data | Not enough data | 
| **Bounce Rate Analysis** | Not enough data | Not enough data | 
| **Keyword Research Tools** | Not enough data | Not enough data | 
| **SEO Audit** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Backlink Monitoring** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Third-Party Integration** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Moz Local** | N/A | N/A |
| **Whitespark Local Citation Finder** | N/A | N/A |

#### Platform

| Feature | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Local SEO Software](https://www.g2.com/categories/local-seo)

**Unique to Moz Local (1):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Moz Local | Whitespark Local Citation Finder | 
|---|---|---|
| **Small-Business** | 78.6% | 94.7% | 
| **Mid-Market** | 16.2% | 5.3% | 
| **Enterprise** | 5.2% | 0% | 

### By Industry

#### Moz Local

- **Marketing and Advertising:** 35.6%
- **Internet:** 11.2%
- **Information Technology and Services:** 5.6%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.8%
- **Law Practice:** 2.6%
- **Retail:** 2.6%
- **Computer Software:** 2.6%
- **Consumer Services:** 2.4%
- **Hospital & Health Care:** 1.9%
- **Other:** 29.4%

#### Whitespark Local Citation Finder

- **Marketing and Advertising:** 57.9%
- **Internet:** 10.5%
- **Tobacco:** 5.3%
- **Legal Services:** 5.3%
- **Individual & Family Services:** 5.3%
- **Higher Education:** 5.3%
- **Design:** 5.3%
- **Construction:** 5.3%

---
## Alternatives

### Alternatives to Moz Local

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1125 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (321 reviews)
- [BrightLocal](https://www.g2.com/products/brightlocal/reviews) — 4.6/5 stars (230 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1606 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (547 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4680 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (714 reviews)

### Alternatives to Whitespark Local Citation Finder

- [BrightLocal](https://www.g2.com/products/brightlocal/reviews) — 4.6/5 stars (230 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1125 reviews)
- [Synup](https://www.g2.com/products/synup/reviews) — 4.5/5 stars (321 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4035 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4234 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1606 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (547 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (714 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Uberall](https://www.g2.com/products/uberall-2024-01-10/reviews) — 4.4/5 stars (237 reviews)

---
## Top Discussions

### Moz Local

No discussions available for this product.

### Whitespark Local Citation Finder

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/moz-local-vs-whitespark-local-citation-finder)