Link copied to clipboard # Moz Local vs Whitespark Local Citation Finder Comparison - What are their main differences? Share [ Export ](/compare/moz-local/whitespark-local-citation-finder/export.csv) Moz LocalWhitespark[+ Add Product](#) Pricing **Moz Local** **$16.00** Per Month · Lite **$24.00** Per Month · Preferred **$33.00** Per Month · Elite **Whitespark Local Citation Finder** Free Trial **$33.00** Per Month · SMALL BUSINESS **$41.00** Per Month · SPECIALIST **$49.00** Per Month · AGENCY **$124.00** Per Month · ENTERPRISE **Free** Per Month · STARTER Show more **Pricing Insights** from reviews Perceived Cost **Moz Local** $$$$$ **Whitespark Local Citation Finder** $$$$$ Average Discount **Moz Local** 5% **Whitespark Local Citation Finder** Not enough reviews yet Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Moz Local** 6 months Based on 100 responses **Whitespark Local Citation Finder** 6 months Based on 100 responses Return on Investment **Moz Local** 6 months Based on 100 responses **Whitespark Local Citation Finder** 6 months Based on 100 responses ![Moz Local](https://images.g2crowd.com/uploads/product/hd_favicon/1487566591/moz-local.svg "Moz Local") ![Whitespark Local Citation Finder](https://images.g2crowd.com/uploads/product/hd_favicon/aee2695950d05e471843dad2329cc6ea/whitespark-local-citation-finder.png "Whitespark Local Citation Finder") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Moz Local** Email Overload (1) Lack of Posting Features (1) **Whitespark Local Citation Finder** Not enough data Screenshots **Moz Local** ![Moz Local screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1535686/Moz-Local---GeoRank.png) **Whitespark Local Citation Finder** ![Whitespark Local Citation Finder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1793565/21%282%29.png) **Ratings** from reviews Meets Requirements **Moz Local** **8.4** /10 Based on 436 responses **Whitespark Local Citation Finder** **9.1** /10 Based on 17 responses Ease of Use **Moz Local** **8.6** /10 Based on 434 responses **Whitespark Local Citation Finder** **8.9** /10 Based on 17 responses Ease of Setup **Moz Local** **8.7** /10 Based on 302 responses **Whitespark Local Citation Finder** **9.4** /10 Based on 12 responses Ease of Admin **Moz Local** **8.8** /10 Based on 301 responses **Whitespark Local Citation Finder** **9.2** /10 Based on 11 responses Quality of Support **Moz Local** **8.3** /10 Based on 367 responses **Whitespark Local Citation Finder** **9.4** /10 Based on 16 responses Has the product been a good partner in doing business? **Moz Local** **8.9** /10 Based on 295 responses **Whitespark Local Citation Finder** **9.6** /10 Based on 12 responses Product Direction (% positive) **Moz Local** **8.2** /10 Based on 431 responses **Whitespark Local Citation Finder** **9.3** /10 Based on 16 responses **Features** ratings from reviews Local Listing Management **8.4** /10 Based on 14 responses Not enough data Local SEO **8.0** /10 Based on 17 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 78.6% Mid-Market(51-1000 emp.) 16.2% Enterprise(\> 1000 emp.) 5.2% Small-Business(50 or fewer emp.) 78.6% Mid-Market(51-1000 emp.) 16.2% Enterprise(\> 1000 emp.) 5.2% Small-Business(50 or fewer emp.) 94.7% Mid-Market(51-1000 emp.) 5.3% Enterprise(\> 1000 emp.) 0% Small-Business(50 or fewer emp.) 94.7% Mid-Market(51-1000 emp.) 5.3% Enterprise(\> 1000 emp.) 0% **Reviewers' Industry** [![Moz Local](https://images.g2crowd.com/uploads/product/hd_favicon/1487566591/moz-local.svg "Moz Local")](https://www.g2.com/products/moz-local/reviews) Moz Local Marketing and Advertising 35.8% Internet 11.2% Information Technology and Services 5.6% Health, Wellness and Fitness 3.2% Real Estate 2.8% Other 41.4% [![Whitespark Local Citation Finder](https://images.g2crowd.com/uploads/product/hd_favicon/aee2695950d05e471843dad2329cc6ea/whitespark-local-citation-finder.png "Whitespark Local Citation Finder")](https://www.g2.com/products/whitespark-local-citation-finder/reviews) Whitespark Local Citation Finder Marketing and Advertising 57.9% Internet 10.5% Tobacco 5.3% Legal Services 5.3% Individual & Family Services 5.3% Other 15.8% Alternatives **Moz Local Alternatives** ![Birdeye](https://images.g2crowd.com/uploads/product/hd_favicon/514fe0a03abf96030f2ff069dc84ec93/birdeye.svg "Birdeye") [ Birdeye ](/products/birdeye/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext") [ Yext ](/products/yext/reviews) ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup") [ Synup ](/products/synup/reviews) **Whitespark Local Citation Finder Alternatives** ![BrightLocal](https://images.g2crowd.com/uploads/product/hd_favicon/33aacc50417c0a4eb38d8995508f8d14/brightlocal.svg "BrightLocal") [ BrightLocal ](/products/brightlocal/reviews) ![Yext](https://images.g2crowd.com/uploads/product/hd_favicon/5704960912a514431d185a72d7a73091/yext%282%29.svg "Yext") [ Yext ](/products/yext/reviews) ![Synup](https://images.g2crowd.com/uploads/product/hd_favicon/05c6e800c49b5305222f461a366f5e8b/synup.svg "Synup") [ Synup ](/products/synup/reviews) ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ## Moz Local vs Whitespark FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Whitespark vs Moz Local? Whitespark stands out for higher reviewer satisfaction on setup and support, while Moz Local is more widely reviewed and offers additional features like Google My Business integration. | | [Whitespark](https://www.g2.com/products/whitespark-local-citation-finder/reviews) | [Moz Local](https://www.g2.com/products/moz-local/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.6/5 (19 reviews) | 4.2/5 (475 reviews) | | Largest Segment | Small-Business | Small-Business | | Ease of Setup score | 9.4 | 8.7 | | Quality of Support score | 9.4 | 8.3 | | Top Reviewer-Cited Strength | Easy to use and strong citation finder tool | Centralized management of business listings and NAP consistency | ### How do the pricing models of Whitespark and Moz Local compare? Whitespark is rated higher for value, with a stronger Price/Cost satisfaction score than Moz Local. - **Whitespark:** Reviewers highlight affordability and value, noting that it is cheaper than competitors and offers a variety of plans. - **Moz Local:** Recent reviews mention that the cost is higher than what is offered, and some reviewers find it hard to justify the ongoing expense for small businesses. - **Switching-reason:** Several reviewers mention switching from Moz Local to alternatives due to pricing and perceived value concerns. ### What are the best alternatives to Whitespark and Moz Local? Birdeye, BrightLocal, and Semrush are the top three alternatives to Whitespark and Moz Local. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Whitespark](https://www.g2.com/products/whitespark-local-citation-finder/reviews) | 4.6/5 (19 reviews) | Small-Business | Reviewers highlight affordability and value | Easy to use and strong citation finder tool | | [Moz Local](https://www.g2.com/products/moz-local/reviews) | 4.2/5 (475 reviews) | Small-Business | Recent reviews mention higher cost than value delivered | Centralized management of business listings and NAP consistency | | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5 (4205 reviews) | Small-Business | — | Comprehensive review management and local SEO capabilities | | [BrightLocal](https://www.g2.com/products/brightlocal/reviews) | 4.6/5 (229 reviews) | Small-Business | — | Robust citation tracking and reporting features | | [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Powerful SEO analytics and keyword tracking | ### Which Local SEO features should I prioritize when comparing Whitespark and Moz Local? Buyers should prioritize citation management, Google My Business integration, reputation management, and ease of setup when comparing Whitespark and Moz Local. - **Citation Management:** Whitespark is frequently praised for its citation finder tool and ability to discover more citation sources; Moz Local is noted for centralized listing management and NAP consistency. - **Google My Business Integration:** Moz Local offers Google My Business integration, which is not listed for Whitespark. - **Reputation Management:** Moz Local includes reputation management features, while Whitespark does not list this capability. - **Ease of Setup:** Whitespark scores 9.4, Moz Local scores 8.7, indicating a smoother setup experience with Whitespark. ### What are the pros and cons of Whitespark vs Moz Local? Whitespark's headline strength is ease of use and citation discovery, while Moz Local excels in centralized listing management and NAP consistency. - **Whitespark strengths:** Easy to use, strong citation finder tool, affordable pricing, and effective competitor citation analysis. - **Whitespark trade-offs:** Manual citation entry can be time-consuming, dashboard may be confusing for new users, and some reviewers note limited functionality compared to competitors. - **Moz Local strengths:** Centralized management of business listings, NAP consistency, and integration with Google My Business. - **Moz Local trade-offs:** Reviewers cite higher cost relative to value, slow or inconsistent updates to listings, and recurring mentions of poor customer support (all-time mentions: 1 for poor customer support, 1 for poor support services, 1 for reporting issues, 1 for tracking issues). ### Is Whitespark or Moz Local better for small businesses? Whitespark is the better fit for small businesses, with both products primarily serving this segment but Whitespark receiving higher satisfaction scores from small-business reviewers. - **Whitespark:** Small-Business is the largest segment, and reviewers highlight ease of use and affordability as key benefits for small companies. - **Moz Local:** Small-Business is also the largest segment, but recent reviews note concerns about cost and value for smaller organizations. ### Which Local SEO platform has better integrations? Neither Whitespark nor Moz Local has a clear reviewer preference for integrations, as no recent reviews cite specific integration strengths for either product. - **Whitespark:** No reviewer-cited integrations in recent reviews. - **Moz Local:** No reviewer-cited integrations in recent reviews. ### How do Whitespark and Moz Local compare on customer support? Whitespark is rated higher for Quality of Support, with a 1.1-point advantage over Moz Local. - **Whitespark:** Reviewers consistently praise responsive and helpful customer service, with a Quality of Support score of 9.4. - **Moz Local:** Support experiences are mixed, with recurring mentions of slow or inaccessible support and a Quality of Support score of 8.3. ### Which is easier to implement, Whitespark or Moz Local? Whitespark is easier to implement, with a 0.7-point higher Ease of Setup score than Moz Local. - **Whitespark:** Reviewers describe the setup process as straightforward, with clear instructions and a score of 9.4 for Ease of Setup. - **Moz Local:** Reviewers note that setup is generally easy but can be confusing for new users, with an Ease of Setup score of 8.7. ### Which product has better Optimization? Whitespark is rated higher for Optimization, the most frequently mentioned feature across both products' reviews. - **Whitespark:** Reviewers highlight better optimization of keywords and tracking competitors, with a Meets Requirements score of 9.1. - **Moz Local:** Reviewers note improvements in local SEO rankings and NAP consistency, with a Meets Requirements score of 8.4. ## Moz Local vs Whitespark Local Citation Finder When assessing the two solutions, reviewers found Whitespark Local Citation Finder easier to use, set up, and administer. Reviewers also preferred doing business with Whitespark Local Citation Finder overall. - Reviewers felt that Whitespark Local Citation Finder meets the needs of their business better than Moz Local. - When comparing quality of ongoing product support, reviewers felt that Whitespark Local Citation Finder is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Whitespark Local Citation Finder over Moz Local.