# Mouseflow vs VWO Insights - Web Comparison

| | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 690 | 62 | 
| **Largest Market Segment** | Small-Business (67.9% of reviews) | Mid-Market (55.0% of reviews) | 
| **Entry Level Price** | Free 500 Sessions Per Month | Starting at $139.00 Per Month | 

---
## Top Pros & Cons

### Mouseflow

Pros:
- Ease of Use (24 reviews)
- Insights (21 reviews)

Cons:
- Missing Features (10 reviews)
- Data Inaccuracy (7 reviews)

### VWO Insights - Web

Pros:
- Ease of Use (3 reviews)
- Features (2 reviews)

Cons:
- Limited Features (2 reviews)
- Complexity Issues (1 reviews)

---
## Ratings Comparison
| Rating | Mouseflow | VWO Insights - Web | 
|---|---|---|
  | **Meets Requirements** | 8.8 (516 reviews) | 8.1 (55 reviews) | 
  | **Ease of Use** | 8.8 (525 reviews) | 8.3 (55 reviews) | 
  | **Ease of Setup** | 9.0 (341 reviews) | 8.8 (36 reviews) | 
  | **Ease of Admin** | 9.0 (282 reviews) | 8.9 (35 reviews) | 
  | **Quality of Support** | 9.0 (408 reviews) | 9.0 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (253 reviews) | 8.7 (33 reviews) | 
  | **Product Direction (% positive)** | 8.6 (468 reviews) | 8.5 (53 reviews) | 

---
## Pricing

### Mouseflow

#### Entry-Level Pricing

Plan: Free Forever

Price: Free 500 Sessions Per Month

Description: Start spotting friction and drop-offs on limited traffic.

Key Features:
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention

[Browse all 5 editions](https://www.g2.com/products/mouseflow/pricing)

#### Free Trial

Yes

### VWO Insights - Web

#### Entry-Level Pricing

Plan: GROWTH

Price: Starting at $139.00 Per Month

Description: For small businesses looking to expand their user behavior analysis.

Key Features:
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison

[Browse all 3 editions](https://www.g2.com/products/vwo-insights-web/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.9/10 | 215 |
| **VWO Insights - Web** | 7.6/10 | 42 |

#### Metrics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (169 reviews) | Not enough data | 
| **Engagement** | 8.4 (169 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (179 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.4 (171 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.9 (157 reviews) | Not enough data | 
| **Retention** | 7.8 (144 reviews) | Not enough data | 
| **Return** | 7.7 (144 reviews) | Not enough data | 
| **Conversions** | 8.2 (159 reviews) | Not enough data | 
| **Funnels** | 7.9 (159 reviews) | Not enough data | 

#### Reporting

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 
| **Trending** | 7.7 (147 reviews) | Not enough data | 
| **Retroactive Reporting** | Feature Not Available | Not enough data | 
| **Segmentation** | 7.5 (146 reviews) | Not enough data | 
| **Mobile Reporting** | 7.7 (154 reviews) | Not enough data | 
| **Unification Across Devices** | 7.7 (141 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.0 (157 reviews) | Not enough data | 

#### Other

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 7.7 (136 reviews) | Not enough data | 
| **E-Commerce** | Feature Not Available | Not enough data | 
| **Promotional Messages** | 7.0 (123 reviews) | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **API / Integrations** | 7.5 (116 reviews) | 7.3 (17 reviews) | 
| **QA Testing** | 7.6 (118 reviews) | 7.0 (11 reviews) | 
| **Performance and Reliability** | 8.1 (145 reviews) | 7.9 (35 reviews) | 
| **User, Role, and Access Management** | 8.3 (137 reviews) | 8.2 (39 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### User Response Methods

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.9/10 | 259 |
| **VWO Insights - Web** | 7.6/10 | 10 |

#### User Behavior

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Click Tracking** | 8.7 (234 reviews) ✓ Verified | 7.8 (9 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.7 (232 reviews) ✓ Verified | 6.9 (8 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.0 (218 reviews) ✓ Verified | 6.2 (7 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Error and Bug Tracking** | 7.7 (176 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 6.8 (139 reviews) ✓ Verified | 9.0 (7 reviews) ✓ Verified | 
| **Data Analysis** | 8.0 (184 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Notes** | 7.4 (142 reviews) ✓ Verified | 7.0 (5 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **User Identification** | 7.9 (193 reviews) ✓ Verified | 4.7 (5 reviews) ✓ Verified | 
| **Search Box** | 7.8 (176 reviews) ✓ Verified | 5.0 (5 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.6/10 | 79 |
| **VWO Insights - Web** | N/A | N/A |

#### Product Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Account-Level Analytics** | 7.3 (60 reviews) | Not enough data | 
| **User-Level Analytics** | 7.9 (65 reviews) | Not enough data | 
| **Segmentation** | 7.4 (64 reviews) | Not enough data | 
| **Funnels** | 8.0 (67 reviews) | Not enough data | 
| **Alerts** | 7.9 (53 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.3 (54 reviews) | Not enough data | 
| **User Scoring** | 7.7 (52 reviews) | Not enough data | 
| **Integrations** | 7.3 (55 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.7/10 | 105 |
| **VWO Insights - Web** | N/A | N/A |

#### Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Reports** | 8.3 (87 reviews) | Not enough data | 
| **Dashboard** | 8.4 (99 reviews) | Not enough data | 
| **Web Analytics** | 8.3 (88 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (80 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (80 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Data Storage** | 7.8 (74 reviews) | Not enough data | 
| **A/B Testing** | 7.2 (75 reviews) | Not enough data | 
| **Integrations** | 7.6 (78 reviews) | Not enough data | 

#### Generative AI

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | 6.5 (43 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Segmentation

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Feature Not Available | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Feature Not Available | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Experience

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Session Replay** | Not enough data | Not enough data | 
| **Behavioral Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Budget Analysis** | Not enough data | Not enough data | 

#### Performance

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Resource Monitoring** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 12 |
| **VWO Insights - Web** | N/A | N/A |

#### Platform Basics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Templates** | 7.6 (12 reviews) | Not enough data | 
| **Exporting** | 7.5 (12 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 7.7 (10 reviews) | Not enough data | 
| **Multiple Personas** | 7.7 (10 reviews) | Not enough data | 
| **Data Analytics ** | 7.8 (10 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (5 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Survey Management

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 25 |
| **VWO Insights - Web** | N/A | N/A |

#### Generative AI

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | 6.3 (10 reviews) | Not enough data | 
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Survey Management

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Brand Design Consistency** | 7.6 (21 reviews) | Not enough data | 
| **Survey Deployment** | 7.6 (22 reviews) | Not enough data | 
| **Feedback Collection** | 8.0 (23 reviews) | Not enough data | 
| **Device Responsiveness** | 8.1 (23 reviews) | Not enough data | 

#### Process Management

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Feedback Aggregation** | 7.9 (22 reviews) | Not enough data | 
| **Trigger Alerts** | 7.9 (21 reviews) | Not enough data | 
| **Real-Time Analysis** | 8.7 (22 reviews) | Not enough data | 
| **Real-Time Action** | Feature Not Available | Not enough data | 

#### System Management

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Security** | 8.7 (20 reviews) | Not enough data | 
| **System Monitoring** | Feature Not Available | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 8.2/10 | 278 |
| **VWO Insights - Web** | 7.5/10 | 24 |

#### Agentic AI - Heatmap Tools

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Conversion Opportunities** | 8.2 (226 reviews) | 7.6 (16 reviews) | 
| **Side-By-Side Analysis** | 8.0 (201 reviews) | 7.7 (14 reviews) | 
| **Mobile Device Analysis** | 8.3 (221 reviews) | 7.4 (15 reviews) | 
| **Data Quantification** | 8.2 (210 reviews) | 7.5 (18 reviews) | 
| **Webpage Element Analysis** | 8.4 (231 reviews) | 8.3 (15 reviews) | 

#### Reporting

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Heat Maps** | 9.1 (261 reviews) | 7.2 (23 reviews) | 
| **Session Replays** | 8.9 (261 reviews) | 7.0 (17 reviews) | 
| **Monitoring** | 8.7 (240 reviews) | 7.6 (14 reviews) | 
| **Data Segmentation** | 8.1 (208 reviews) | 7.4 (18 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 100 |
| **VWO Insights - Web** | N/A | N/A |

#### Marketing Operations

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **ROI Tracking** | 6.9 (73 reviews) | Not enough data | 
| **Data Collection** | 8.0 (81 reviews) | Not enough data | 
| **Customer Insights** | 7.9 (82 reviews) | Not enough data | 
| **Multi-User Access** | 8.1 (77 reviews) | Not enough data | 
| **Spend Management** | 7.0 (69 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Campaign Insights** | 7.8 (83 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (93 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.4 (76 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (76 reviews) | Not enough data | 
| **Brand Optimization** | 7.5 (74 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (5 reviews) | Not enough data | 

---
## Categories
**Shared Categories (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Mouseflow (1):** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)

**Unique to VWO Insights - Web (4):** [User Research Tools](https://www.g2.com/categories/user-research), [Survey Software](https://www.g2.com/categories/survey), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Mouseflow | VWO Insights - Web | 
|---|---|---|
| **Small-Business** | 67.9% | 33.3% | 
| **Mid-Market** | 22.8% | 55.0% | 
| **Enterprise** | 9.3% | 11.7% | 

### By Industry

#### Mouseflow

- **Marketing and Advertising:** 10.3%
- **Computer Software:** 7.4%
- **Retail:** 5.1%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 3.9%
- **Financial Services:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Automotive:** 3.2%
- **Leisure, Travel & Tourism:** 2.9%
- **Entertainment:** 2.6%
- **Other:** 52.6%

#### VWO Insights - Web

- **Marketing and Advertising:** 19.7%
- **Internet:** 8.2%
- **Retail:** 6.6%
- **Computer Software:** 6.6%
- **Information Technology and Services:** 6.6%
- **Financial Services:** 3.3%
- **Higher Education:** 3.3%
- **Computer Games:** 3.3%
- **Leisure, Travel & Tourism:** 3.3%
- **Non-Profit Organization Management:** 3.3%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Mouseflow

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2366 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) — 4.2/5 stars (128 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

### Alternatives to VWO Insights - Web

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1363 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2366 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2925 reviews)

---
## Top Discussions

### Mouseflow

- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. "
- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) — 1 comment
  > **Top comment:** "Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact..."
- Title: [Refund Policy](https://www.g2.com/discussions/mouseflow-refund-policy) — 1 comment, 1 upvote
  > **Top comment:** "Hi George, 

Eddie here from Mouseflow.

Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us..."
- Title: [Do you have special plans or programs for agencies?](https://www.g2.com/discussions/do-you-have-special-plans-or-programs-for-agencies) — 1 comment, 1 upvote
  > **Top comment:** "Hello Miguel,

We absolutely do! We have  3 types of partnership programs available: Certified partner, Agency partner and Affiliate partner.

You can..."
- Title: [When will I be able to expert heatmap data as an excel file?](https://www.g2.com/discussions/when-will-i-be-able-to-expert-heatmap-data-as-an-excel-file) — 1 comment, 1 upvote
  > **Top comment:** "Hi Donald,

Thanks so much for the great question. Our product team is always looking for the next big thing for us to work on and it just so happens we..."

### VWO Insights - Web

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mouseflow-vs-vwo-insights-web)