# Mouseflow vs UserTesting Comparison
---
## AI Generated Summary
- **G2 reviewers report** that UserTesting excels in providing a variety of test types, including websites, prototypes, mobile apps, and surveys, which enhances its versatility for users looking to gather diverse feedback. In contrast, while Mouseflow offers useful features like heatmaps and session replays, it may not match the breadth of testing options available in UserTesting.
- **Users say** that UserTesting's platform is intuitive and user-friendly, with clear instructions and smooth animations that enhance the overall experience. On the other hand, Mouseflow is praised for its straightforward interface, allowing users to quickly log in and accomplish tasks efficiently, but it may lack the same level of engaging design.
- **Reviewers mention** that UserTesting has a strong focus on human opinions over AI-generated content, which resonates with users who value authentic feedback. Meanwhile, Mouseflow's emphasis on ease of use is appreciated, but some users may find it less impactful when it comes to gathering qualitative insights.
- **According to verified reviews** , UserTesting's quality of support is highly rated, with users noting timely responses and effective assistance. In comparison, Mouseflow also receives positive feedback for its support, but the overall user experience with support may not be as consistently highlighted as it is for UserTesting.
- **Users appreciate** that UserTesting's platform allows tests to be completed on any device, making it accessible for a wide range of users. Conversely, while Mouseflow provides valuable insights into customer journeys, some users may find its reporting features less comprehensive than those offered by UserTesting.
- **G2 reviewers highlight** that UserTesting's recent updates and product direction are viewed positively, indicating a commitment to continuous improvement. In contrast, while Mouseflow has a solid user base, its recent feedback suggests that it may not be evolving at the same pace, which could impact long-term user satisfaction.



| | Mouseflow | UserTesting | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 690 | 792 | 
| **Largest Market Segment** | Small-Business (67.9% of reviews) | Enterprise (41.8% of reviews) | 
| **Entry Level Price** | Free 500 Sessions Per Month | Contact Us Per Year | 

---
## Top Pros & Cons

### Mouseflow

Pros:
- Ease of Use (44 reviews)
- Insights (31 reviews)

Cons:
- Missing Features (13 reviews)
- Limitations (12 reviews)

### UserTesting

Pros:
- Ease of Use (90 reviews)
- Helpful (70 reviews)

Cons:
- Missing Features (28 reviews)
- Testing Difficulties (28 reviews)

---
## Ratings Comparison
| Rating | Mouseflow | UserTesting | 
|---|---|---|
  | **Meets Requirements** | 8.8 (516 reviews) | 8.6 (605 reviews) | 
  | **Ease of Use** | 8.8 (525 reviews) | 8.4 (636 reviews) | 
  | **Ease of Setup** | 9.0 (341 reviews) | 8.6 (302 reviews) | 
  | **Ease of Admin** | 9.0 (282 reviews) | 8.7 (234 reviews) | 
  | **Quality of Support** | 9.0 (408 reviews) | 9.0 (528 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (253 reviews) | 8.8 (229 reviews) | 
  | **Product Direction (% positive)** | 8.6 (468 reviews) | 8.1 (595 reviews) | 

---
## Pricing

### Mouseflow

#### Entry-Level Pricing

Plan: Free Forever

Price: Free 500 Sessions Per Month

Description: Start spotting friction and drop-offs on limited traffic.

Key Features:
- 1 website project
- 1 conversion funnel analytics
- 1 month data retention

[Browse all 5 editions](https://www.g2.com/products/mouseflow/pricing)

#### Free Trial

Yes

### UserTesting

#### Entry-Level Pricing

Plan: Team-based Unlimited 

Price: Contact Us Per Year

Description: With a team-based unlimited plan, a team, department, or division (defined through a mutually agreed-upon enterprise scope) can run unlimited tests within a Fair Use policy and enjoy full access to the UserTesting platform. It’s ideal for organizations looking to scale experience research across multiple departments and geographies. Predictable contract terms provide budgeting and procurement certainty.

Key Features:
- Global participant panel across 60+ countries
- Enterprise-grade security and compliance (SOC2, ISO 27001, GDPR, HIPPA)
- Test builder and template gallery

[Browse all 2 editions](https://www.g2.com/products/usertesting/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.9/10 | 215 |
| **UserTesting** | N/A | N/A |

#### Metrics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (169 reviews) | Not enough data | 
| **Engagement** | 8.4 (169 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.4 (179 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.4 (171 reviews) | Not enough data | 
| **Custom Event Tracking** | 7.9 (157 reviews) | Not enough data | 
| **Retention** | 7.8 (144 reviews) | Not enough data | 
| **Return** | 7.7 (144 reviews) | Not enough data | 
| **Conversions** | 8.2 (159 reviews) | Not enough data | 
| **Funnels** | 7.9 (159 reviews) | Not enough data | 

#### Reporting

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Real-Time Reporting** | Feature Not Available | Not enough data | 
| **Trending** | 7.7 (147 reviews) | Not enough data | 
| **Retroactive Reporting** | Feature Not Available | Not enough data | 
| **Segmentation** | 7.5 (146 reviews) | Not enough data | 
| **Mobile Reporting** | 7.7 (154 reviews) | Not enough data | 
| **Unification Across Devices** | 7.7 (141 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.0 (157 reviews) | Not enough data | 

#### Other

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **User Data** | Feature Not Available | Not enough data | 
| **Site Search Reporting** | Feature Not Available | Not enough data | 
| **Load Time Monitoring** | Feature Not Available | Not enough data | 
| **Campaign Tracking** | 7.7 (136 reviews) | Not enough data | 
| **E-Commerce** | Feature Not Available | Not enough data | 
| **Promotional Messages** | 7.0 (123 reviews) | Not enough data | 
| **Administration Alerts** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **API / Integrations** | 7.5 (116 reviews) | Not enough data | 
| **QA Testing** | 7.6 (118 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (145 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (137 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **UserTesting** | 7.5/10 | 468 |

#### User Response Methods

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Survey** | Not enough data | 7.5 (320 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.6 (378 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.7 (299 reviews) ✓ Verified | 
| **Photo Submission** | Not enough data | 7.1 (185 reviews) ✓ Verified | 
| **Text/Notes** | Not enough data | 8.2 (353 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **In-App** | Not enough data | 7.4 (127 reviews) | 
| **In-Store** | Not enough data | 5.5 (82 reviews) | 
| **On-Site** | Not enough data | 6.9 (108 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (378 reviews) ✓ Verified | 

#### Insights

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Analytics** | Not enough data | 7.7 (348 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 7.7 (313 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 7.4 (314 reviews) ✓ Verified | 

#### Generative AI

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.6 (85 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.9/10 | 259 |
| **UserTesting** | N/A | N/A |

#### User Behavior

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Click Tracking** | 8.7 (234 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.7 (232 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.0 (218 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Error and Bug Tracking** | 7.7 (176 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 6.8 (139 reviews) ✓ Verified | Not enough data | 
| **Data Analysis** | 8.0 (184 reviews) ✓ Verified | Not enough data | 
| **Notes** | 7.4 (142 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **User Identification** | 7.9 (193 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 7.8 (176 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Cross-system Integration** | 7.8 (6 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.6/10 | 79 |
| **UserTesting** | N/A | N/A |

#### Product Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Account-Level Analytics** | 7.3 (60 reviews) | Not enough data | 
| **User-Level Analytics** | 7.9 (65 reviews) | Not enough data | 
| **Segmentation** | 7.4 (64 reviews) | Not enough data | 
| **Funnels** | 8.0 (67 reviews) | Not enough data | 
| **Alerts** | 7.9 (53 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.3 (54 reviews) | Not enough data | 
| **User Scoring** | 7.7 (52 reviews) | Not enough data | 
| **Integrations** | 7.3 (55 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.7/10 | 105 |
| **UserTesting** | N/A | N/A |

#### Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Reports** | 8.3 (87 reviews) | Not enough data | 
| **Dashboard** | 8.4 (99 reviews) | Not enough data | 
| **Web Analytics** | 8.3 (88 reviews) | Not enough data | 
| **Campaign Tracking** | 7.8 (80 reviews) | Not enough data | 
| **Customer Demographics** | 7.8 (80 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Data Storage** | 7.8 (74 reviews) | Not enough data | 
| **A/B Testing** | 7.2 (75 reviews) | Not enough data | 
| **Integrations** | 7.6 (78 reviews) | Not enough data | 

#### Generative AI

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **AI Text Generation** | 6.5 (43 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **UserTesting** | 7.9/10 | 260 |

#### Feedback Source

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Invitation** | Not enough data | 8.0 (115 reviews) | 
| **Survey Link** | Not enough data | 8.4 (133 reviews) | 
| **App** | Not enough data | 8.4 (132 reviews) | 
| **Widget** | Not enough data | 7.7 (84 reviews) | 
| **Recruitment Pool** | Not enough data | 8.3 (156 reviews) | 

#### Feedback Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Media Library** | Not enough data | 7.7 (145 reviews) | 
| **Sorting** | Not enough data | 7.7 (160 reviews) | 
| **Sharing** | Not enough data | 8.2 (178 reviews) | 
| **Privacy** | Not enough data | 8.2 (163 reviews) | 

#### Insights

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Human Transcription** | Not enough data | Feature Not Available | 
| **Computer Transcription** | Not enough data | 7.3 (163 reviews) | 
| **Analytics** | Not enough data | 7.7 (174 reviews) | 

#### Agentic AI - Demo Automation

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 12 |
| **UserTesting** | N/A | N/A |

#### Platform Basics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Templates** | 7.6 (12 reviews) | Not enough data | 
| **Exporting** | 7.5 (12 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 7.7 (10 reviews) | Not enough data | 
| **Multiple Personas** | 7.7 (10 reviews) | Not enough data | 
| **Data Analytics ** | 7.8 (10 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | 8.7 (5 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **UserTesting** | 6.6/10 | 25 |

#### Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 6.8 (20 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 6.7 (19 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 6.8 (18 reviews) | 
| **Gamification** | Not enough data | Feature Not Available | 

#### Customization

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 6.9 (18 reviews) | 
| **Multilanguage Support** | Not enough data | 6.2 (17 reviews) | 
| **Multiple Branding Support** | Not enough data | 6.2 (18 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 5.8 (17 reviews) | 

#### Generative AI

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 7.3 (19 reviews) | 

#### Agentic AI - Experience Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **UserTesting** | 6.4/10 | 29 |

#### Survey Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Survey Builder** | Not enough data | 6.1 (22 reviews) | 
| **Question Types** | Not enough data | 7.9 (24 reviews) | 
| **Templates** | Not enough data | 6.5 (22 reviews) | 
| **Survey Distribution** | Not enough data | 6.5 (24 reviews) | 

#### Survey Customization

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 6.0 (25 reviews) | 
| **Branding** | Not enough data | 5.8 (24 reviews) | 
| **Multimedia Support** | Not enough data | 6.5 (24 reviews) | 
| **Multilingual Surveys** | Not enough data | 4.9 (23 reviews) | 

#### Survey Insights

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 6.3 (24 reviews) | 
| **BI Tools Integration** | Not enough data | Feature Not Available | 
| **Data Exporting** | Not enough data | 7.1 (24 reviews) | 
| **Permissions** | Not enough data | 6.8 (24 reviews) | 

#### Agentic AI - Survey

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 25 |
| **UserTesting** | 8.2/10 | 155 |

#### Generative AI

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **AI Text Generation** | 6.3 (10 reviews) | 5.7 (5 reviews) | 
| **AI Text Summarization** | 6.7 (10 reviews) | 6.4 (6 reviews) | 

#### Survey Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Brand Design Consistency** | 7.6 (21 reviews) | 9.0 (35 reviews) ✓ Verified | 
| **Survey Deployment** | 7.6 (22 reviews) | 8.3 (83 reviews) ✓ Verified | 
| **Feedback Collection** | 8.0 (23 reviews) | 8.6 (107 reviews) ✓ Verified | 
| **Device Responsiveness** | 8.1 (23 reviews) | 8.5 (100 reviews) ✓ Verified | 

#### Process Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Feedback Aggregation** | 7.9 (22 reviews) | 8.0 (102 reviews) ✓ Verified | 
| **Trigger Alerts** | 7.9 (21 reviews) | Feature Not Available | 
| **Real-Time Analysis** | 8.7 (22 reviews) | 8.3 (82 reviews) ✓ Verified | 

#### System Management

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Security** | 8.7 (20 reviews) | 8.8 (89 reviews) ✓ Verified | 
| **System Monitoring** | Feature Not Available | 9.2 (15 reviews) ✓ Verified | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 8.2/10 | 278 |
| **UserTesting** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 7.8 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.2 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.5 (6 reviews) | Not enough data | 
| **Decision Making** | 8.6 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Conversion Opportunities** | 8.2 (226 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.0 (201 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.3 (221 reviews) | Not enough data | 
| **Data Quantification** | 8.2 (210 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.4 (231 reviews) | Not enough data | 

#### Reporting

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Heat Maps** | 9.1 (261 reviews) | Not enough data | 
| **Session Replays** | 8.9 (261 reviews) | Not enough data | 
| **Monitoring** | 8.7 (240 reviews) | Not enough data | 
| **Data Segmentation** | 8.1 (208 reviews) | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | N/A | N/A |
| **UserTesting** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Feature Not Available | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Feature Not Available | 

#### Audience Access - Consumer Insights Platforms

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Feature Not Available | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mouseflow** | 7.8/10 | 100 |
| **UserTesting** | N/A | N/A |

#### Marketing Operations

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **ROI Tracking** | 6.9 (73 reviews) | Not enough data | 
| **Data Collection** | 8.0 (81 reviews) | Not enough data | 
| **Customer Insights** | 7.9 (82 reviews) | Not enough data | 
| **Multi-User Access** | 8.1 (77 reviews) | Not enough data | 
| **Spend Management** | 7.0 (69 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Campaign Insights** | 7.8 (83 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.2 (93 reviews) | Not enough data | 
| **Campaign Stickiness** | 7.4 (76 reviews) | Not enough data | 
| **Multichannel Tracking** | 7.5 (76 reviews) | Not enough data | 
| **Brand Optimization** | 7.5 (74 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Mouseflow | UserTesting | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 7.7 (5 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)

**Unique to Mouseflow (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping)

**Unique to UserTesting (5):** [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [User Research Tools](https://www.g2.com/categories/user-research), [Experience Management Software](https://www.g2.com/categories/experience-management), [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Mouseflow | UserTesting | 
|---|---|---|
| **Small-Business** | 67.9% | 19.9% | 
| **Mid-Market** | 22.8% | 38.2% | 
| **Enterprise** | 9.3% | 41.8% | 

### By Industry

#### Mouseflow

- **Marketing and Advertising:** 10.3%
- **Computer Software:** 7.4%
- **Retail:** 5.1%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 3.9%
- **Financial Services:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Automotive:** 3.2%
- **Leisure, Travel & Tourism:** 2.9%
- **Entertainment:** 2.6%
- **Other:** 52.6%

#### UserTesting

- **Financial Services:** 10.3%
- **Computer Software:** 9.9%
- **Information Technology and Services:** 8.8%
- **Retail:** 6.4%
- **Health, Wellness and Fitness:** 3.8%
- **Consumer Goods:** 3.8%
- **Marketing and Advertising:** 3.6%
- **Design:** 3.4%
- **Insurance:** 3.2%
- **Internet:** 3.2%
- **Other:** 43.7%

---
## Alternatives

### Alternatives to Mouseflow

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- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Crazy Egg](https://www.g2.com/products/crazy-egg/reviews) — 4.2/5 stars (128 reviews)
- [Plerdy](https://www.g2.com/products/plerdy/reviews) — 4.7/5 stars (317 reviews)

### Alternatives to UserTesting

- [Dscout](https://www.g2.com/products/dscout/reviews) — 4.5/5 stars (184 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews)
- [Lyssna](https://www.g2.com/products/lyssna/reviews) — 4.5/5 stars (178 reviews)
- [Userlytics](https://www.g2.com/products/userlytics/reviews) — 4.4/5 stars (189 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews)
- [Userback](https://www.g2.com/products/userback/reviews) — 4.7/5 stars (287 reviews)
- [Maze](https://www.g2.com/products/maze-maze/reviews) — 4.5/5 stars (111 reviews)
- [WEVO](https://www.g2.com/products/wevo/reviews) — 4.7/5 stars (71 reviews)

---
## Top Discussions

### Mouseflow

- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/what-is-mouseflow-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Mouse flow is a behavioural analytic solution to help identify and work out friction on your web pages. "
- Title: [What is Mouseflow used for?](https://www.g2.com/discussions/mouseflow-what-is-mouseflow-used-for) — 1 comment
  > **Top comment:** "Mouseflow is a web analytics tool that is used for tracking and analyzing user behavior on the websites. It also provides insights into how visitors interact..."
- Title: [Refund Policy](https://www.g2.com/discussions/mouseflow-refund-policy) — 1 comment, 1 upvote
  > **Top comment:** "Hi George, 

Eddie here from Mouseflow.

Let me start off by saying that we appreciate having you around, and while you didn't choose to stay with us..."
- Title: [Do you have special plans or programs for agencies?](https://www.g2.com/discussions/do-you-have-special-plans-or-programs-for-agencies) — 1 comment, 1 upvote
  > **Top comment:** "Hello Miguel,

We absolutely do! We have  3 types of partnership programs available: Certified partner, Agency partner and Affiliate partner.

You can..."
- Title: [When will I be able to expert heatmap data as an excel file?](https://www.g2.com/discussions/when-will-i-be-able-to-expert-heatmap-data-as-an-excel-file) — 1 comment, 1 upvote
  > **Top comment:** "Hi Donald,

Thanks so much for the great question. Our product team is always looking for the next big thing for us to work on and it just so happens we..."

### UserTesting

- Title: [Does user testing record your face?](https://www.g2.com/discussions/does-user-testing-record-your-face) — 2 comments
  > **Top comment:** "Not always, if they need to do so, it will be mentioned in the screeners and/or in the terms and conditions before starting the test."
- Title: [Will you consider building out videos and demos for specific prospective users?](https://www.g2.com/discussions/will-you-consider-building-out-videos-and-demos-for-specific-prospective-users) — 2 comments, 1 upvote
  > **Top comment:** "The usertesting.com sales team is very informed and supportive. Im pretty sure if you contacted them directly. They will arrange a demo for you. "
- Title: [What is UserTesting used for?](https://www.g2.com/discussions/what-is-usertesting-used-for) — 1 comment
  > **Top comment:** "The platform supports two types of users: Business Users and Testers

Business Users can upload Figma designs, prototypes, or product concepts to gather..."
- Title: [What does user testing do?](https://www.g2.com/discussions/what-does-user-testing-do) — 1 comment, 1 upvote
  > **Top comment:** "Best-in-class companies rely on UserTesting to gain valuable insight into their products from people. Every day, new testing opportunities are released from..."
- Title: [Does user testing really pay?](https://www.g2.com/discussions/does-user-testing-really-pay) — 1 comment
  > **Top comment:** "Yes! UserTesting allows contributors the opportunity to earn extra money in your spare time by providing your opinions and thoughts on products, apps, and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mouseflow-vs-usertesting)