Compare Moosend and iContact 
At a Glance
Market Segments
Small-Business (82.7% of reviews)
Small-Business (63.7% of reviews)
Entry-Level Pricing
Free Trial
Free
Moosend
Star Rating
(731)4.7 out of 5
Market Segments
Small-Business (82.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansiContact
Star Rating
(1,243)4.1 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moosend excels in ease of use, with many users highlighting its user-friendly interface and solid automation features. One user mentioned that Moosend is "the best marketing platform for beginners to learn the automation tools," making it a great choice for those new to email marketing.
- Users say that iContact offers a simple setup process and intuitive design, which has been praised for its straightforwardness. Reviewers appreciate the ability to easily modify previous emails and access analytics, contributing to a smooth user experience.
- According to verified reviews, Moosend provides excellent customer support, with immediate chat options and quick response times. Users transitioning from other platforms have noted how helpful the support team was in assisting with migration and addressing their needs.
- Reviewers mention that while iContact has a strong delivery rate, it sometimes struggles to meet specific workflow requirements, leading to configuration challenges for some users. This indicates that while it is user-friendly, it may not cater to all advanced needs.
- G2 reviewers highlight that Moosend's pricing is very competitive, offering a great balance of features for small-to-medium businesses without the complexity of more expensive enterprise tools. This affordability, combined with its robust automation capabilities, makes it an attractive option for budget-conscious teams.
- Users report that iContact's customer service is responsive and effective, often resolving issues quickly. This level of support contributes to a positive overall experience, making it a reliable choice for users who value strong customer assistance.
Pricing
Entry-Level Pricing
Moosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
iContact
iContact Free
Free
Visit iContact.com to create your free account.
- Up to 250 Contacts
- Up to 5,000 Sends per month
- Drag & Drop Email Designer
Free Trial
Moosend
Free Trial is available
iContact
No trial information availableRatings
Meets Requirements
9.1
554
8.4
1,066
Ease of Use
9.2
559
8.3
1,071
Ease of Setup
9.1
316
8.4
477
Ease of Admin
9.1
298
8.5
483
Quality of Support
9.2
513
8.7
1,009
Has the product been a good partner in doing business?
9.2
287
8.8
474
Product Direction (% positive)
9.1
532
7.5
1,040
Features by Category
Email Marketing
9.1
396
|
Verified
8.5
714
|
Verified
9.0
413
|
Verified
8.4
737
|
Verified
9.0
337
|
Verified
8.9
687
|
Verified
9.1
408
|
Verified
8.3
726
|
Verified
9.2
400
|
Verified
8.8
741
|
Verified
9.0
391
|
Verified
8.5
712
|
Verified
9.0
330
|
Verified
8.3
523
|
Verified
8.7
252
|
Verified
8.8
107
|
Verified
8.4
223
|
Verified
8.9
94
|
Verified
Reporting & Analytics
8.9
264
|
Verified
8.1
412
|
Verified
9.2
381
|
Verified
8.5
657
|
Verified
Generative AI
8.4
125
9.2
19
8.5
124
9.4
18
Agentic AI - Email Marketing
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Integration
9.0
290
|
Verified
8.5
267
|
Verified
8.6
237
|
Verified
7.9
161
|
Verified
8.4
201
7.9
144
|
Verified
8.5
194
|
Verified
8.6
37
|
Verified
Feature Not Available
8.2
44
|
Verified
8.4
191
|
Verified
8.7
33
|
Verified
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.7
68
|
Verified
Not enough data
8.8
74
|
Verified
Not enough data
8.6
58
|
Verified
Not enough data
Templates
8.8
82
|
Verified
Not enough data
8.8
84
|
Verified
Not enough data
9.0
79
|
Verified
Not enough data
Personalization
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
8.8
19
Not enough data
9.0
55
|
Verified
Not enough data
8.8
52
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
9.3
67
|
Verified
Not enough data
Multichannel
8.8
63
|
Verified
Not enough data
9.4
86
|
Verified
Not enough data
9.2
85
|
Verified
Not enough data
Administration
9.2
88
|
Verified
Not enough data
9.1
89
|
Verified
Not enough data
8.9
82
|
Verified
Not enough data
8.6
79
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.8
217
|
Verified
Not enough data
7.8
107
Not enough data
8.6
184
|
Verified
Not enough data
8.8
124
Not enough data
Edit
8.7
189
|
Verified
Not enough data
9.2
214
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
Logistics
9.1
193
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.7
103
Not enough data
Generative AI
7.8
50
Not enough data
7.9
50
Not enough data
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
73
|
Verified
Not enough data
8.8
75
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
73
|
Verified
Not enough data
Page Optimization
Feature Not Available
Not enough data
9.0
25
Not enough data
8.8
65
|
Verified
Not enough data
8.5
57
|
Verified
Not enough data
Integrations
8.5
57
|
Verified
Not enough data
9.1
67
|
Verified
Not enough data
9.2
63
|
Verified
Not enough data
Generative AI
8.2
31
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moosend and iContact are categorized as Email Marketing
Unique Categories
Moosend is categorized as Email Template Builder, Personalization, E-Commerce Personalization, Landing Page Builders, and Transactional Email
iContact has no unique categories
Reviews
Reviewers' Company Size
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.6%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Health, Wellness and Fitness
3.1%
Other
62.7%
Marketing and Advertising
10.8%
Information Technology and Services
4.7%
Non-Profit Organization Management
4.6%
Financial Services
3.8%
Real Estate
3.6%
Other
72.4%
Alternatives
Discussions
What is Moosend used for?
4 Comments
SK
sending emails seamlessly and create custom landing pagesRead more
Will it be possible in the future to have more details about why an email campaign is hitting spam?
2 Comments
CJ
Though spam filters have become increasingly sophisticated and accurate, there are still many factors that can cause an email campaign to end up in the spam...Read more
What is the best way to drive traffic to a site.
2 Comments
ND
Hello Scott,
I am Nicholas from the support team!
You can use our forms builder to build many different types of forms in order to draw your possible...Read more
how can i contact to support ?
2 Comments
PC
1-877-968-3996
support@icontact.com
Live Chat on their websiteRead more
How much does iContact cost?
2 Comments
JC
My office pays $420 yearly to send unlimited emails, but with a database of only 2500 emails max.Read more
What is email marketing?
1 Comment
SL
Out of all the marketing channels, email is the most responsive and cheapest way to reach your clients and prospects.Read more
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