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Compare Monetate and Zeta Marketing Platform

See this
side-by-side comparison of Monetate vs. Zeta Marketing Platform
based on preference data from user reviews. Monetate rates 4.4/5 stars with 54 reviews. By contrast, Zeta Marketing Platform rates 3.3/5 stars with 12 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Add Product
Monetate
Monetate
(54)
4.4 out of 5
Monetate
Zeta Marketing Platform
Zeta Marketing Platform
(12)
3.3 out of 5
Zeta Marketing Platform
Star Rating
Monetate
Monetate
Zeta Marketing Platform
Zeta Marketing Platform
Market Segments
Monetate
Monetate
Enterprise (46.9% of reviews)
Zeta Marketing Platform
Zeta Marketing Platform
Mid-Market (58.3% of reviews)
Entry Level Price
Monetate
Monetate
No pricing information available
Zeta Marketing Platform
Zeta Marketing Platform
No pricing information available

Monetate vs Zeta Marketing Platform

When assessing the two solutions, reviewers found Monetate easier to use, set up, and administer. Reviewers also preferred doing business with Monetate overall.

  • Reviewers felt that Monetate meets the needs of their business better than Zeta Marketing Platform.
  • When comparing quality of ongoing product support, reviewers felt that Monetate is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Monetate over Zeta Marketing Platform.
Categories
Shared Categories
Monetate
Monetate
Zeta Marketing Platform
Zeta Marketing Platform
Monetate and Zeta Marketing Platform are categorized as Personalization Engines
Unique Categories
Monetate
Monetate is categorized as A/B Testing and Personalization
Zeta Marketing Platform
Zeta Marketing Platform is categorized as Marketing Automation and Customer Data Platform (CDP)
Pricing
Monetate
Monetate Pricing
Free Trial Unavailable
Zeta Marketing Platform
Zeta Marketing Platform Pricing
Free Trial Unavailable
Ask a Question

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Ratings
Meets Requirements
Monetate
Monetate
8.6
Responses: 47
Zeta Marketing Platform
Zeta Marketing Platform
6.9
Responses: 12
Ease of Use
Monetate
Monetate
8.8
Responses: 46
Zeta Marketing Platform
Zeta Marketing Platform
6.5
Responses: 12
Ease of Setup
Monetate
Monetate
8.3
Responses: 20
Zeta Marketing Platform
Zeta Marketing Platform
7.1
Responses: 7
Ease of Admin
Monetate
Monetate
8.6
Responses: 21
Zeta Marketing Platform
Zeta Marketing Platform
8.3
Responses: 7
Quality of Support
Monetate
Monetate
8.8
Responses: 46
Zeta Marketing Platform
Zeta Marketing Platform
6.7
Responses: 12
Ease of Doing Business With
Monetate
Monetate
9.2
Responses: 21
Zeta Marketing Platform
Zeta Marketing Platform
7.6
Responses: 7
Product Direction (% positive)
Monetate
Monetate
8.7
Responses: 45
Zeta Marketing Platform
Zeta Marketing Platform
4.2
Responses: 10
Features
Segmentation
A/B Testing
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Customer Profiles
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Targeting
Behavioral Targeting
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Contextual Targeting
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Triggered Content
Geofencing
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Triggered Emails
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Triggered Messages
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Personalized Content
Recommendation Engine
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Personalized Discounts
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Website Personalization
Monetate
Monetate
Not enough data available
Zeta Marketing Platform
Zeta Marketing Platform
Not enough data available
Reviewers' Company Size
Reviewers of Monetate were most often representing companies in the Enterprise segment, while reviewers for Zeta Marketing Platform were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Monetate
Monetate
12.2%
Zeta Marketing Platform
Zeta Marketing Platform
8.3%
Mid-Market
(51-1000 emp.)
Monetate
Monetate
40.8%
Zeta Marketing Platform
Zeta Marketing Platform
58.3%
Enterprise
(> 1000 emp.)
Monetate
Monetate
46.9%
Zeta Marketing Platform
Zeta Marketing Platform
33.3%
Reviewers' Industry
Monetate
Monetate Industry
Retail
48.1%
Apparel & Fashion
11.5%
Marketing and Advertising
7.7%
Internet
7.7%
Telecommunications
3.8%
Other
21.2%
Zeta Marketing Platform
Zeta Marketing Platform Industry
Marketing and Advertising
16.7%
Internet
16.7%
Retail
8.3%
Market Research
8.3%
Insurance
8.3%
Other
41.7%
Reviews
Most Helpful Favorable Review
Monetate
Andrew T.
Executive Sponsor in Internet

The dedicated account teams, that learn our business and provide meaningful and thoughtful advice based on their experience with our business and knowledge gained across their partners.

Zeta Marketing Platform
G
Consultant in Insurance

It’s very user friendly and easy to use. I like the format of it

Most Helpful Critical Review
Monetate
Steffany W.
User in Machinery

It's not the simplest software to get started. They don't have internal consulting (despite paying for consulting hours), and the partner they selected is excellent at wasting time by pushing meetings, delaying on-boarding, and providing basic, simple...

Zeta Marketing Platform
G
User in Retail

The amount of ongoing bugs within this system has gone beyond a joke. There is a clear issue of coding and they seem to not be bothered to address it, but to push you onto the new platform update for more money of course. To give a specific example of a...

Discussions
Monetate
Monetate Discussions
Monty the Mongoose crying
Monetate has no discussions with answers
Zeta Marketing Platform
Zeta Marketing Platform Discussions
Monty the Mongoose crying
Zeta Marketing Platform has no discussions with answers
Screenshots
Monetate
Monetate Screenshots
Zeta Marketing Platform
Zeta Marketing Platform Screenshots
No screenshots provided
Downloads
Monetate
Monetate Downloads
No downloads provided
Zeta Marketing Platform
Zeta Marketing Platform Downloads
No downloads provided
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