Compare MoEngage and Zoho Campaigns
At a Glance
Market Segments
Mid-Market (55.7% of reviews)
Small-Business (79.6% of reviews)
Entry-Level Pricing
Contact Us
Free
MoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plans
Zoho Campaigns
Star Rating
(1,034)4.3 out of 5
Market Segments
Small-Business (79.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plans
MoEngage vs Zoho Campaigns
When assessing the two solutions, reviewers found MoEngage easier to use, set up, and administer. Reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that MoEngage meets the needs of their business better than Zoho Campaigns.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Zoho Campaigns.
Pricing
Entry-Level Pricing
MoEngage
Growth
Contact Us
Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
MoEngage
No trial information availableZoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.8
411
8.7
801
Ease of Use
9.0
442
8.5
806
Ease of Setup
8.9
237
8.5
514
Ease of Admin
8.8
151
8.6
481
Quality of Support
9.0
412
8.3
744
Has the product been a good partner in doing business?
9.2
151
8.6
470
Product Direction (% positive)
9.6
409
8.5
782
Features by Category
Email Marketing
Not enough data
8.5
614
|
Verified
Not enough data
8.5
650
|
Verified
Not enough data
8.6
573
|
Verified
Not enough data
8.5
637
|
Verified
Not enough data
8.7
629
|
Verified
Not enough data
8.3
616
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.5
296
|
Verified
Not enough data
8.4
281
Reporting & Analytics
Not enough data
8.3
431
|
Verified
Not enough data
8.7
587
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.1
17
Not enough data
7.8
17
Not enough data
7.9
17
Not enough data
8.6
18
Not enough data
8.4
18
Integration
Not enough data
8.8
400
|
Verified
Not enough data
8.4
301
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
Online Marketing
8.4
97
Not enough data
8.5
136
|
Verified
Not enough data
8.8
157
|
Verified
Not enough data
8.7
139
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
106
Not enough data
8.6
123
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
102
Not enough data
8.6
129
Not enough data
8.6
116
Not enough data
8.4
103
Not enough data
Campaign Management
8.5
129
Not enough data
Feature Not Available
Not enough data
8.4
115
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
7.9
99
|
Verified
Not enough data
8.2
97
|
Verified
Not enough data
Reporting & Analytics
8.7
178
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
8.4
137
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
129
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
123
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
142
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.0
98
|
Verified
Not enough data
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Not enough data
Analytics
8.7
222
Not enough data
8.7
220
Not enough data
Optimization
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.3
205
|
Verified
Not enough data
7.7
181
|
Verified
Not enough data
8.1
189
|
Verified
Not enough data
8.0
80
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.2
102
Not enough data
8.3
190
|
Verified
Logistics
Not enough data
8.6
194
|
Verified
Not enough data
7.6
176
|
Verified
Not enough data
8.5
175
|
Verified
Not enough data
8.2
74
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
7
Not enough data
8.5
8
Text Messaging
8.9
29
9.1
13
Feature Not Available
Feature Not Available
8.9
30
9.1
13
Feature Not Available
8.3
12
8.2
28
7.6
12
6.9
26
Feature Not Available
9.0
27
9.2
12
8.9
27
Feature Not Available
SMS Platform
8.7
28
8.8
13
8.9
29
9.3
12
8.5
27
8.9
12
8.0
25
Feature Not Available
8.3
24
Feature Not Available
8.8
24
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
120
Not enough data
8.7
124
Not enough data
Campaigns
8.3
92
|
Verified
Not enough data
9.3
140
|
Verified
Not enough data
8.6
82
|
Verified
Not enough data
7.8
64
Not enough data
8.9
121
Not enough data
9.2
143
Not enough data
Engagement
8.3
93
Not enough data
Platform
8.8
120
Not enough data
8.8
112
|
Verified
Not enough data
8.5
79
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and Zoho Campaigns are categorized as SMS Marketing
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Zoho Campaigns is categorized as Email Template Builder and Email Marketing
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.1%
Information Technology and Services
11.9%
Marketing and Advertising
10.0%
Computer Software
7.1%
Retail
3.7%
Education Management
3.5%
Other
63.8%
Alternatives
Discussions
What is MoEngage used for?
2 Comments
SD
For CRM Automation and AnalyticsRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TM
Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to...Read more
What is MoEngage used for?
1 Comment
SS
Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,...Read more
Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?
2 Comments
SG
I am not familiar with CRM, as I use Zoho Creator for my database.
There is no two way interaction between the two, so I manage my contacts via Creator,...Read more
