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Compare MoEngage and Yotpo 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (74.7% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Forever
MoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansYotpo
Star Rating
(260)4.3 out of 5
Market Segments
Small-Business (74.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Forever
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Yotpo excels in Bulk SMS capabilities, scoring 9.3, which reviewers mention allows for effective mass communication, while MoEngage's score of 8.9 indicates it may not be as robust in this area.
- Reviewers mention that MoEngage shines in Ease of Use with a score of 9.0, making it more user-friendly compared to Yotpo's 8.5, which some users find slightly more complex to navigate.
- G2 users highlight that MoEngage offers superior Quality of Support, scoring 9.0, with many reviewers noting quick response times and helpful resources, whereas Yotpo's score of 8.8, while still good, suggests room for improvement.
- Users on G2 report that MoEngage has a better Product Direction with a score of 9.6, indicating a strong commitment to innovation and updates, while Yotpo's score of 8.1 suggests it may not be as forward-thinking.
- Reviewers mention that Yotpo's MMS Marketing feature scores 9.1, which is highly praised for its effectiveness, while MoEngage's score of 7.0 indicates it may not meet the same level of user satisfaction in this area.
- Users say that MoEngage's API Integration capabilities score 8.8, making it easier to connect with other tools, while Yotpo's score of 7.7 suggests that users may face challenges in this aspect.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Yotpo
Free
Free Forever
Up to 50 monthly orders,
Review Request Emails,
On-site Widgets,
Moderation & Commenting,
Social Push & SEO Page,
And more.
Free Trial
MoEngage
Free Trial is available
Yotpo
Free Trial is available
Ratings
Meets Requirements
8.8
412
8.6
208
Ease of Use
9.0
443
8.5
210
Ease of Setup
8.8
238
8.1
142
Ease of Admin
8.8
151
8.2
128
Quality of Support
9.0
413
8.8
200
Has the product been a good partner in doing business?
9.2
151
8.5
125
Product Direction (% positive)
9.6
410
8.1
194
Features by Category
Email Marketing
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
Online Marketing
8.4
98
Not enough data
8.5
137
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
106
Not enough data
8.6
124
Not enough data
9.1
163
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
130
Not enough data
8.6
117
Not enough data
8.4
104
Not enough data
Campaign Management
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
7.9
100
|
Verified
Not enough data
8.1
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
Not enough data
8.5
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
98
|
Verified
Not enough data
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Not enough data
Analytics
8.7
223
Not enough data
8.7
221
Not enough data
Optimization
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
173
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
7.8
44
|
Verified
Not enough data
8.0
58
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.9
53
|
Verified
Not enough data
8.0
48
|
Verified
Agentic AI - Review Management
Not enough data
6.7
6
Not enough data
6.1
6
Moderation
Not enough data
8.1
60
|
Verified
Not enough data
7.9
55
|
Verified
Not enough data
7.7
43
|
Verified
Use Cases
Not enough data
8.5
62
|
Verified
Not enough data
7.7
43
|
Verified
Not enough data
8.2
53
|
Verified
Administration
Not enough data
7.5
51
|
Verified
Not enough data
7.5
40
|
Verified
Not enough data
7.9
50
|
Verified
Not enough data
8.1
51
|
Verified
Not enough data
7.5
34
|
Verified
Display Options
Not enough data
7.5
40
|
Verified
Not enough data
7.8
56
|
Verified
Not enough data
7.6
57
|
Verified
Not enough data
7.5
50
|
Verified
Generative AI
Not enough data
6.2
13
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Loyalty Experience
Not enough data
8.2
38
Not enough data
8.2
38
Not enough data
7.3
30
Not enough data
8.0
33
Not enough data
7.0
22
Not enough data
7.6
27
Loyalty Platform
Not enough data
7.8
31
Not enough data
7.9
27
Not enough data
7.7
31
Not enough data
7.2
23
Not enough data
7.5
33
Agentic AI - Loyalty Management
Not enough data
4.0
7
Not enough data
5.2
7
Not enough data
5.0
7
Not enough data
4.0
7
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visual UGC
Not enough data
7.7
5
Not enough data
6.7
5
Not enough data
7.7
5
Not enough data
7.0
5
Integrations
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Support
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Customer Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
9.1
48
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
38
|
Verified
Reporting
Not enough data
8.1
18
Not enough data
8.0
36
|
Verified
Not enough data
8.5
52
|
Verified
Media Monitoring
Not enough data
7.1
15
Not enough data
7.9
34
|
Verified
Not enough data
8.2
28
In-House Management
Not enough data
Feature Not Available
Not enough data
7.7
15
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
114
Not enough data
8.9
136
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Not enough data
Campaigns
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
142
Not enough data
Engagement
8.3
94
Not enough data
Platform
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Not enough data
Agentic AI - Mobile Marketing
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and Yotpo share no categories
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Yotpo is categorized as Customer Advocacy, User-Generated Content, Loyalty Management, Online Reputation Management, and Review Management
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yotpo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Retail
20.8%
Apparel & Fashion
12.2%
Consumer Goods
11.8%
Health, Wellness and Fitness
7.3%
Food & Beverages
4.9%
Other
42.9%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What is Yotpo used for?
1 Comment
MP
Yotpo is a customer engagement and retention platform that helps e-commerce brands build trust, increase conversions, and grow customer lifetime value. It...Read more
Yotpo has no more discussions with answers
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