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Compare MoEngage and UXPressia 
At a Glance
Market Segments
Mid-Market (55.5% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free
MoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansUXPressia
Star Rating
(36)4.5 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansMoEngage vs UXPressia
When assessing the two solutions, reviewers found them equally easy to use, and both vendors make it equally easy to do business overall. However, UXPressia is easier to set up, while MoEngage is easier to administer.
- Reviewers felt that MoEngage meets the needs of their business better than UXPressia.
- When comparing quality of ongoing product support, reviewers felt that UXPressia is the preferred option.
- When assessing product direction, MoEngage and UXPressia received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
UXPressia
FOREVER FREE
Free
A simple way to get started for teams new to UXPressia. No time limitations.
- 15 tags
- 3 customer journey maps, 3 personas, and 3 impact maps
- Email sharing with 1 user
Free Trial
MoEngage
Free Trial is available
UXPressia
Free Trial is available
Ratings
Meets Requirements
8.8
411
8.3
30
Ease of Use
9.0
442
9.0
30
Ease of Setup
8.8
237
9.6
15
Ease of Admin
8.8
151
8.5
10
Quality of Support
9.0
412
9.2
26
Has the product been a good partner in doing business?
9.2
151
9.2
8
Product Direction (% positive)
9.6
409
9.6
29
Features by Category
Email Marketing
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
Online Marketing
8.4
98
Not enough data
8.5
137
|
Verified
Not enough data
8.8
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
106
Not enough data
8.6
124
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
130
Not enough data
8.6
117
Not enough data
8.4
104
Not enough data
Campaign Management
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
7.9
100
|
Verified
Not enough data
8.1
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
Not enough data
8.5
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
98
|
Verified
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Productivity Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Not enough data
Analytics
8.7
223
Not enough data
8.7
221
Not enough data
Optimization
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
8.7
20
8.8
120
8.5
19
8.8
108
8.8
21
Feature Not Available
9.1
17
8.9
48
7.4
17
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Collaboration
Not enough data
9.3
5
Not enough data
7.0
5
Not enough data
8.3
5
Not enough data
9.0
5
Hardware
Not enough data
Feature Not Available
Not enough data
9.0
5
Security
Not enough data
7.7
5
Not enough data
8.0
5
Agentic AI - Visual Collaboration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
115
Not enough data
8.9
137
|
Verified
Not enough data
8.2
122
Not enough data
8.7
126
Not enough data
Campaigns
8.3
94
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
7.8
66
Not enough data
8.9
122
Not enough data
9.2
142
Not enough data
Engagement
8.3
95
Not enough data
Platform
8.8
122
Not enough data
8.7
114
|
Verified
Not enough data
8.5
81
Not enough data
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and UXPressia are categorized as Customer Journey Mapping
Unique Categories
MoEngage is categorized as Notification Infrastructure, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
UXPressia is categorized as Visual Collaboration Platforms
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UXPressia
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.9%
Online Media
7.3%
Education Management
7.3%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.3%
Higher Education
13.9%
Consulting
11.1%
Education Management
11.1%
Design
11.1%
Information Technology and Services
8.3%
Other
44.4%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
How do you use Uxpressia?
1 Comment
US
You sign up, create your first journey mapping or personas project and start working.
With a PRO account, there are almost no limits to your mapping...Read more
How do I create a customer journey map online?
1 Comment
US
With a professional journey mapping tool like UXPressia. Of course, you may use Excel for your mapping project, but to save effort and time, it’s better not...Read more
How do you create a customer journey map in UX?
1 Comment
US
Set a goal, conduct proper research (less guessing, more customer interviews), build user/buyer/you-name-it personas, create a map (or two-five-many if...Read more
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