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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Starting at €29.00 1 user Per Month
MoEngage
Star Rating
(519)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in data extraction capabilities, particularly with its "Custom Event Tracking" feature, which allows for tailored analytics that meet specific business needs. In contrast, MoEngage's "User Segmentation" feature is highlighted for its advanced targeting capabilities, enabling more personalized marketing efforts.
- Reviewers mention that MoEngage offers superior "Quality of Support," with a G2 rating of 9.0, compared to Supermetrics' 7.8. Users appreciate the responsiveness and helpfulness of MoEngage's support team, which enhances their overall experience.
- G2 users indicate that Supermetrics has a strong advantage in "Email Marketing," particularly in "Building and Personalizing Emails," where it scores 8.8. However, MoEngage shines in "Campaign Management," with features like "Triggered Notifications" and "Proximity Marketing" receiving high praise for their effectiveness in engaging users.
- Users on G2 report that MoEngage's "Analytics" capabilities, especially in "Predictive Analytics," are significantly better than Supermetrics, which lacks this feature. This allows MoEngage users to gain deeper insights into customer behavior and improve their marketing strategies.
- Reviewers say that Supermetrics is easier to set up, with an "Ease of Setup" score of 8.2, making it a preferred choice for small businesses looking for quick implementation. In contrast, MoEngage's setup process is more complex but offers extensive customization options that larger businesses may find beneficial.
- Users mention that MoEngage's "Segmentation" feature, rated at 9.7, allows for highly targeted campaigns, which is crucial for effective marketing. Supermetrics, while strong in data reporting, does not offer the same level of granularity in audience targeting, which can limit its effectiveness in personalized marketing efforts.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
MoEngage
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
409
8.5
616
Ease of Use
9.0
440
8.2
624
Ease of Setup
8.8
236
8.2
411
Ease of Admin
8.8
151
8.0
375
Quality of Support
9.0
410
7.8
558
Has the product been a good partner in doing business?
9.2
151
8.2
370
Product Direction (% positive)
9.6
407
7.9
575
Features by Category
Email Marketing
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Not enough data
Online Marketing
8.5
98
Not enough data
8.5
137
|
Verified
Not enough data
8.9
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.7
107
Not enough data
8.6
124
Not enough data
9.1
161
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
129
Not enough data
8.6
117
Not enough data
8.4
104
Not enough data
Campaign Management
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
8.0
100
|
Verified
Not enough data
8.2
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
Not enough data
8.6
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
99
|
Verified
Not enough data
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
274
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Not enough data
Templates
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
Personalization
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
Multichannel
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Not enough data
Administration
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Not enough data
Analytics
8.7
222
Not enough data
8.7
220
Not enough data
Optimization
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
171
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
116
Not enough data
8.9
138
|
Verified
Not enough data
8.2
123
Not enough data
8.7
127
Not enough data
Campaigns
8.3
95
|
Verified
Not enough data
9.3
142
|
Verified
Not enough data
8.6
85
|
Verified
Not enough data
7.8
67
Not enough data
8.9
123
Not enough data
9.2
143
Not enough data
Engagement
8.3
96
Not enough data
Platform
8.8
123
Not enough data
8.8
115
|
Verified
Not enough data
8.5
82
Not enough data
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
114
|
Verified
8.2
312
|
Verified
8.8
134
|
Verified
8.7
355
|
Verified
8.8
141
|
Verified
7.8
281
|
Verified
8.9
131
|
Verified
7.9
298
|
Verified
8.3
98
8.0
160
Feature Not Available
Feature Not Available
Campaign Activity
9.0
163
|
Verified
8.6
348
|
Verified
9.0
164
|
Verified
8.9
379
|
Verified
8.8
143
|
Verified
8.0
273
|
Verified
8.8
138
|
Verified
8.3
324
|
Verified
8.6
127
|
Verified
7.9
273
|
Verified
8.6
123
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and Supermetrics are categorized as Marketing Analytics
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Mobile App Analytics, Transactional Email, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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