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Compare MoEngage and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Starting at $1,250.00 Per Month
MoEngage
Star Rating
(525)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSalesforce Marketing Cloud
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to enhance their CRM-driven marketing strategies.
- Users say that MoEngage stands out for its real-time event tracking and user segmentation. Reviewers appreciate how easy it is to build funnels and track user journeys, which aids in making informed product decisions and validating QA processes.
- According to verified reviews, Salesforce Marketing Cloud has a robust feature set for email marketing, with users highlighting its deep segmentation and personalization capabilities. This makes it a strong choice for businesses focused on targeted email campaigns.
- Reviewers mention that MoEngage offers a more user-friendly experience, particularly in terms of ease of setup and administration. Users find the dashboard intuitive and appreciate the straightforward event tracking, which simplifies the process of monitoring user interactions.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a larger market presence, it faces challenges in ease of use compared to MoEngage. Users have noted that the learning curve can be steep, which may hinder quick adoption for new users.
- Users highlight that MoEngage's customer support is highly rated, with many praising the responsiveness and helpfulness of the support team. In contrast, Salesforce Marketing Cloud has received mixed feedback regarding support quality, suggesting room for improvement in this area.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
MoEngage
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.8
413
8.2
3,278
Ease of Use
9.0
444
7.6
3,455
Ease of Setup
8.8
239
7.3
1,943
Ease of Admin
8.8
151
7.8
1,714
Quality of Support
9.0
414
7.7
3,092
Has the product been a good partner in doing business?
9.2
151
8.0
1,679
Product Direction (% positive)
9.6
411
7.5
3,171
Features by Category
Email Marketing
8.8
157
|
Verified
7.9
1174
8.9
154
|
Verified
8.4
1170
8.7
158
|
Verified
8.1
1150
8.7
130
|
Verified
8.2
1068
Online Marketing
8.4
98
7.4
1063
8.5
137
|
Verified
7.4
889
8.8
158
|
Verified
7.5
841
8.7
140
|
Verified
7.2
918
Feature Not Available
7.3
854
Lead Management
8.6
106
8.0
1033
8.6
124
7.6
995
9.1
163
8.0
1044
Feature Not Available
7.9
1025
8.3
103
8.1
1025
8.6
130
7.8
965
8.6
117
7.9
923
8.4
104
8.3
1034
Campaign Management
8.5
130
7.6
875
Feature Not Available
7.6
771
8.4
116
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
Feature Not Available
6.6
566
8.2
107
6.9
216
7.9
100
|
Verified
7.0
203
8.1
98
|
Verified
6.9
177
Reporting & Analytics
8.7
179
|
Verified
7.4
1068
8.5
153
|
Verified
6.9
892
8.4
139
|
Verified
6.5
770
8.4
138
|
Verified
6.5
716
Feature Not Available
6.5
703
Platform
8.6
130
|
Verified
7.0
632
8.5
117
|
Verified
7.8
189
8.9
132
|
Verified
8.0
677
8.3
87
|
Verified
7.4
168
8.5
106
7.3
128
8.9
124
|
Verified
8.0
670
Feature Not Available
7.8
139
Agentic AI - Marketing Automation
Not enough data
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
8.7
143
|
Verified
8.0
667
8.6
130
|
Verified
7.7
533
8.0
98
|
Verified
7.4
496
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
9.3
29
9.2
226
9.2
28
8.9
212
9.1
29
9.1
232
9.2
28
9.2
224
9.2
30
Analytics
8.7
223
9.2
28
8.7
221
9.3
27
Optimization
8.8
212
9.0
27
8.8
220
9.5
28
8.6
208
9.4
27
8.6
190
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Segmentation
9.1
27
9.0
37
9.2
31
8.5
40
Targeting
9.1
29
9.2
41
8.8
28
9.0
40
Triggered Content
8.5
24
8.5
26
9.0
30
8.2
21
9.2
28
8.9
32
Personalized Content
8.6
26
8.7
31
8.7
21
8.9
24
8.7
21
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
9.1
30
Feature Not Available
8.8
28
8.9
30
8.8
27
Feature Not Available
8.6
28
8.2
28
8.9
28
6.9
26
8.6
29
9.0
27
9.1
30
8.9
27
8.9
29
SMS Platform
8.7
28
9.0
27
8.9
29
9.2
28
8.5
27
8.4
29
8.0
25
7.8
29
8.3
24
8.4
26
8.8
24
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
8.3
106
8.8
120
8.3
106
8.8
108
8.4
103
Feature Not Available
8.4
86
8.9
48
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
9.1
173
|
Verified
7.9
42
8.9
174
|
Verified
8.0
44
Platform Data
8.8
172
|
Verified
7.7
49
8.7
166
|
Verified
7.4
45
8.9
184
|
Verified
7.8
47
8.7
169
|
Verified
7.9
44
Platform Additional Functionality
8.9
176
|
Verified
8.7
47
8.6
169
|
Verified
8.0
41
8.7
164
|
Verified
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
8.5
86
8.7
5
8.4
101
8.3
5
8.7
102
7.6
7
Experimental Design
8.5
84
8.3
5
8.5
82
8.7
5
8.5
98
7.7
5
Analytics
8.9
114
7.7
5
8.3
78
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
115
8.7
46
8.9
137
|
Verified
9.1
46
8.2
122
8.3
39
8.7
126
9.1
37
Campaigns
8.3
94
|
Verified
8.7
44
9.3
142
|
Verified
9.0
43
8.6
84
|
Verified
8.8
44
7.8
66
8.8
42
8.9
123
9.4
37
9.2
143
9.1
37
Engagement
8.3
95
8.4
42
Platform
8.8
122
8.9
42
8.7
114
|
Verified
8.8
43
8.5
81
8.6
43
Agentic AI - Mobile Marketing
6.7
6
8.1
6
7.8
6
8.1
6
7.3
5
8.1
6
7.5
6
7.8
6
7.8
6
8.1
6
8.3
6
8.3
6
Marketing Operations
8.6
115
|
Verified
8.0
92
8.8
135
|
Verified
8.5
107
8.8
143
|
Verified
8.0
99
8.9
132
|
Verified
8.7
105
8.2
99
7.5
76
Feature Not Available
7.9
69
Campaign Activity
9.0
164
|
Verified
8.6
100
9.0
165
|
Verified
8.6
114
8.8
144
|
Verified
8.3
89
8.8
139
|
Verified
8.4
102
8.6
128
|
Verified
8.1
92
8.6
124
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and Salesforce Marketing Cloud are categorized as Customer Journey Mapping, SMS Marketing, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
MoEngage is categorized as Notification Infrastructure, E-Commerce Personalization, Mobile App Analytics, Transactional Email, Proactive Notification, and WhatsApp Marketing
Salesforce Marketing Cloud is categorized as Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, and Loyalty Management
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.0%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.3%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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