Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and MoEngage 
Featured Products
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Free Upto 10,000 Monthly Tracked Users (MTUs)
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This capability is particularly beneficial for businesses looking to enhance their CRM-driven marketing strategies.
- Users say that MoEngage stands out for its real-time event tracking and user segmentation. Reviewers appreciate how easy it is to build funnels and track user journeys, which aids in making informed product decisions and validating QA processes.
- According to verified reviews, Salesforce Marketing Cloud has a robust feature set for email marketing, with users highlighting its deep segmentation and personalization capabilities. This makes it a strong choice for businesses focused on targeted email campaigns.
- Reviewers mention that MoEngage offers a more user-friendly experience, particularly in terms of ease of setup and administration. Users find the dashboard intuitive and appreciate the straightforward event tracking, which simplifies the process of monitoring user interactions.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a larger market presence, it faces challenges in ease of use compared to MoEngage. Users have noted that the learning curve can be steep, which may hinder quick adoption for new users.
- Users highlight that MoEngage's customer support is highly rated, with many praising the responsiveness and helpfulness of the support team. In contrast, Salesforce Marketing Cloud has received mixed feedback regarding support quality, suggesting room for improvement in this area.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableMoEngage
Free Trial is available
Ratings
Meets Requirements
8.2
3,280
8.8
412
Ease of Use
7.6
3,457
9.0
443
Ease of Setup
7.3
1,945
8.8
238
Ease of Admin
7.8
1,715
8.8
151
Quality of Support
7.7
3,094
9.0
413
Has the product been a good partner in doing business?
8.0
1,680
9.2
151
Product Direction (% positive)
7.5
3,173
9.6
410
Features by Category
Email Marketing
7.9
1174
8.8
157
|
Verified
8.4
1171
8.9
154
|
Verified
8.1
1151
8.7
158
|
Verified
8.2
1069
8.7
130
|
Verified
Online Marketing
7.4
1064
8.4
97
7.4
890
8.5
136
|
Verified
7.5
842
8.8
157
|
Verified
7.2
918
8.7
139
|
Verified
7.3
854
Feature Not Available
Lead Management
8.0
1033
8.6
106
7.6
995
8.6
123
8.0
1044
9.1
162
7.9
1025
Feature Not Available
8.1
1025
8.3
102
7.8
965
8.6
129
7.9
923
8.6
116
8.3
1034
8.4
103
Campaign Management
7.6
875
8.5
129
7.6
771
Feature Not Available
7.1
669
8.4
115
6.7
201
Feature Not Available
Social
6.3
376
Feature Not Available
6.6
566
Feature Not Available
6.9
216
8.2
106
7.0
203
7.9
99
|
Verified
6.9
177
8.2
97
|
Verified
Reporting & Analytics
7.4
1068
8.7
178
|
Verified
6.9
892
8.5
152
|
Verified
6.5
770
8.4
138
|
Verified
6.5
716
8.4
137
|
Verified
6.5
703
Feature Not Available
Platform
7.0
632
8.6
129
|
Verified
7.8
191
8.5
116
|
Verified
8.0
679
8.9
131
|
Verified
7.4
168
8.3
87
|
Verified
7.4
129
8.5
106
8.0
670
8.9
123
|
Verified
7.8
139
Feature Not Available
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
8.7
142
|
Verified
7.7
535
8.6
129
|
Verified
7.4
497
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
8.9
213
9.2
28
9.2
225
9.1
29
8.9
211
9.2
28
9.1
231
9.2
30
9.1
223
Analytics
9.2
28
8.7
222
9.3
27
8.7
220
Optimization
9.0
27
8.8
211
9.5
28
8.8
219
9.4
27
8.6
207
8.9
28
8.6
189
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Segmentation
9.0
37
9.1
27
8.5
40
9.2
31
Targeting
9.2
41
9.1
29
9.0
40
8.8
28
Triggered Content
8.5
26
8.5
24
8.2
21
9.0
30
8.9
32
9.2
28
Personalized Content
8.7
31
8.6
26
8.9
24
8.7
21
8.9
39
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.1
30
8.9
29
8.8
28
Feature Not Available
8.8
27
8.9
30
8.6
28
Feature Not Available
8.9
28
8.2
28
8.6
29
6.9
26
9.1
30
9.0
27
8.9
29
8.9
27
SMS Platform
9.0
27
8.7
28
9.2
28
8.9
29
8.4
29
8.5
27
7.8
29
8.0
25
8.4
26
8.3
24
8.6
29
8.8
24
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
106
8.9
115
8.3
106
8.8
119
8.4
103
8.8
107
8.4
86
Feature Not Available
8.4
86
8.9
47
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
9.1
172
|
Verified
8.0
44
8.9
173
|
Verified
Platform Data
7.7
49
8.8
171
|
Verified
7.4
45
8.7
165
|
Verified
7.8
47
8.9
183
|
Verified
7.9
44
8.8
168
|
Verified
Platform Additional Functionality
8.7
47
8.9
175
|
Verified
8.0
41
8.7
168
|
Verified
8.5
43
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
8.5
86
8.3
5
8.4
101
7.6
7
8.7
102
Experimental Design
8.3
5
8.5
83
8.7
5
8.5
81
7.7
5
8.5
97
Analytics
7.7
5
8.9
113
8.7
5
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
8.7
114
9.1
46
8.9
137
|
Verified
8.3
39
8.2
121
9.1
37
8.7
125
Campaigns
8.7
44
8.3
93
|
Verified
9.0
43
9.3
141
|
Verified
8.8
44
8.6
83
|
Verified
8.8
42
7.7
65
9.4
37
8.9
122
9.1
37
9.2
144
Engagement
8.4
42
8.3
94
Platform
8.9
42
8.8
121
8.8
43
8.7
113
|
Verified
8.6
43
8.4
80
Agentic AI - Mobile Marketing
8.1
6
6.0
5
8.1
6
7.3
5
8.1
6
Not enough data
7.8
6
7.0
5
8.1
6
7.3
5
8.3
6
8.0
5
Marketing Operations
8.0
92
8.6
114
|
Verified
8.5
107
8.8
134
|
Verified
8.0
99
8.8
142
|
Verified
8.7
105
8.9
131
|
Verified
7.5
76
8.3
98
7.9
69
Feature Not Available
Campaign Activity
8.6
100
9.0
163
|
Verified
8.6
114
9.0
164
|
Verified
8.3
89
8.8
143
|
Verified
8.4
102
8.8
138
|
Verified
8.1
92
8.6
127
|
Verified
7.9
73
8.6
123
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and MoEngage are categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Customer Journey Analytics, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, and Loyalty Management
MoEngage is categorized as Notification Infrastructure, E-Commerce Personalization, Mobile App Analytics, Transactional Email, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.3%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
