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Compare MoEngage and Pushwoosh 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (63.6% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Starting at $0.00 Per Month
MoEngage
Star Rating
(521)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansPushwoosh
Star Rating
(46)4.4 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Browse all 2 pricing plansMoEngage vs Pushwoosh
When assessing the two solutions, reviewers found them equally easy to use. However, MoEngage is easier to set up and administer.reviewers also preferred doing business with MoEngage overall.
- Reviewers felt that Pushwoosh meets the needs of their business better than MoEngage.
- When comparing quality of ongoing product support, reviewers felt that MoEngage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MoEngage over Pushwoosh.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Pushwoosh
Marketing
Starting at $0.00
Per Month
Our scalable pricing model aligns costs with volume
- Unlimited push sends (mobile & web)
- 1,000 free push subscribers
- Unlimited in-app impressions
Free Trial
MoEngage
Free Trial is available
Pushwoosh
Free Trial is available
Ratings
Meets Requirements
8.8
411
9.0
28
Ease of Use
9.0
442
9.0
29
Ease of Setup
8.8
238
8.5
18
Ease of Admin
8.8
151
8.3
13
Quality of Support
9.0
412
8.8
27
Has the product been a good partner in doing business?
9.2
151
8.6
13
Product Direction (% positive)
9.6
409
8.5
24
Features by Category
Email Marketing
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Not enough data
Online Marketing
8.5
99
Feature Not Available
8.5
138
|
Verified
Not enough data
8.8
159
|
Verified
Not enough data
8.7
141
|
Verified
Not enough data
Feature Not Available
Feature Not Available
Lead Management
8.7
107
Not enough data
8.6
125
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
104
Not enough data
8.6
130
Not enough data
8.6
118
Not enough data
8.4
105
Not enough data
Campaign Management
8.5
131
Not enough data
Feature Not Available
Not enough data
8.4
117
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
108
Not enough data
7.9
101
|
Verified
Not enough data
8.2
99
|
Verified
Not enough data
Reporting & Analytics
8.7
180
|
Verified
Not enough data
8.5
154
|
Verified
Not enough data
8.4
140
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
131
|
Verified
Not enough data
8.5
118
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
125
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
144
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
8.0
99
|
Verified
Not enough data
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Not enough data
Templates
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
Personalization
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
Multichannel
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Not enough data
Administration
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
9.8
10
9.2
226
9.5
10
8.9
212
9.2
8
9.1
232
10.0
9
9.2
224
9.5
10
Analytics
8.7
223
8.5
10
8.7
221
8.8
10
Optimization
8.8
212
9.2
8
8.8
220
9.1
9
8.6
208
9.2
8
8.6
190
8.9
9
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Feature Not Available
Feature Not Available
Feature Not Available
8.9
30
Not enough data
Feature Not Available
Feature Not Available
8.2
28
Feature Not Available
6.9
26
Feature Not Available
9.0
27
Feature Not Available
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Feature Not Available
8.3
24
Feature Not Available
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
Not enough data
8.8
120
Feature Not Available
8.8
108
Not enough data
Feature Not Available
Feature Not Available
8.9
48
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
9.7
5
9.4
11
9.7
6
7.3
10
Feature Not Available
9.1
11
Feature Not Available
Administration
9.5
11
9.7
6
9.2
11
9.4
6
9.5
11
9.4
6
9.2
11
9.2
6
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Feature Not Available
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
116
Not enough data
8.9
138
|
Verified
Not enough data
8.2
123
Not enough data
8.7
127
Not enough data
Campaigns
8.3
95
|
Verified
Not enough data
9.3
142
|
Verified
Not enough data
8.6
85
|
Verified
Not enough data
7.8
67
Feature Not Available
8.9
123
Not enough data
9.2
143
Not enough data
Engagement
8.3
96
Not enough data
Platform
8.8
123
Not enough data
8.8
115
|
Verified
Not enough data
8.5
82
Not enough data
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and Pushwoosh are categorized as Customer Journey Mapping, SMS Marketing, Push Notification, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pushwoosh
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Information Technology and Services
13.6%
Marketing and Advertising
11.4%
Computer Software
11.4%
Internet
6.8%
Retail
4.5%
Other
52.3%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Is Pushwoosh free?
1 Comment
Official Response from Pushwoosh
Pushwoosh has a limited set of features that new users can try for free using Pushwoosh Demo App. Otherwise, there are several paid plans available — all of...Read more
What is a mobile push notification?
1 Comment
FH
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your app. All the mobile platforms – iOS,...Read more
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