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Compare MoEngage and Ortto 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (70.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Starting at $199.00 5000 Contacts
MoEngage
Star Rating
(522)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansOrtto
Star Rating
(620)4.4 out of 5
Market Segments
Small-Business (70.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 5000 Contacts
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MoEngage excels in user experience, particularly with its intuitive dashboard that provides a clear overview of user journeys. Users appreciate how easy it is to build funnels and track events, making it a strong choice for those focused on analytics and conversion rates.
- Users say Ortto stands out for its all-in-one capabilities, combining customer data, marketing automation, and analytics. Reviewers highlight its ability to unify customer data and automate personalized journeys, which can make marketing efforts feel more cohesive and human-centric.
- According to verified reviews, MoEngage has a slight edge in support quality, with users noting that the platform's event tracking is reliable and easy to validate during QA cycles. This reliability is crucial for teams that need to ensure their tracking is accurate and actionable.
- Reviewers mention that Ortto is particularly user-friendly, with many finding it easy to learn and integrate with existing CRM systems. This ease of use can be a significant advantage for small businesses looking to implement a marketing solution without extensive training.
- G2 reviewers highlight that while both platforms offer strong features, MoEngage's real-time segment updates and event tracking capabilities provide a more dynamic experience for users who need to respond quickly to user behavior changes.
- Users report that Ortto's pricing model, starting at $199, may be a barrier for some small businesses, especially when compared to MoEngage's free tier for up to 10,000 monthly tracked users. This pricing flexibility can make MoEngage a more attractive option for budget-conscious teams.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Ortto
Starter
Starting at $199.00
5000 Contacts
Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.
- 24/6 support (live chat and email)
- Visual journey builder
- Drag and drop email builder
Free Trial
MoEngage
Free Trial is available
Ortto
Free Trial is available
Ratings
Meets Requirements
8.8
409
8.5
559
Ease of Use
9.0
440
8.7
564
Ease of Setup
8.8
236
8.6
312
Ease of Admin
8.8
151
8.8
295
Quality of Support
9.0
410
8.9
527
Has the product been a good partner in doing business?
9.2
151
8.9
286
Product Direction (% positive)
9.6
407
8.9
556
Features by Category
Email Marketing
8.8
157
|
Verified
8.4
397
|
Verified
8.9
154
|
Verified
8.9
383
|
Verified
8.7
158
|
Verified
8.3
377
|
Verified
8.7
130
|
Verified
9.1
344
|
Verified
Online Marketing
8.4
98
7.0
197
|
Verified
8.5
137
|
Verified
7.9
202
|
Verified
8.8
158
|
Verified
8.2
209
|
Verified
8.7
140
|
Verified
8.3
266
|
Verified
Feature Not Available
7.6
166
|
Verified
Lead Management
8.6
106
8.2
297
|
Verified
8.6
124
7.8
270
|
Verified
9.1
161
8.5
324
|
Verified
Feature Not Available
7.8
238
|
Verified
8.3
103
8.8
321
|
Verified
8.6
129
8.5
288
|
Verified
8.6
117
8.7
277
|
Verified
8.4
104
8.3
260
|
Verified
Campaign Management
8.5
130
7.9
217
|
Verified
Feature Not Available
7.6
142
8.4
116
7.5
62
|
Verified
Feature Not Available
7.1
51
Social
Feature Not Available
6.6
115
Feature Not Available
7.3
96
|
Verified
8.2
107
7.7
62
7.9
100
|
Verified
7.5
55
8.1
98
|
Verified
7.8
102
|
Verified
Reporting & Analytics
8.7
179
|
Verified
8.2
346
|
Verified
8.5
153
|
Verified
7.5
246
|
Verified
8.4
139
|
Verified
7.1
188
|
Verified
8.4
138
|
Verified
6.8
159
|
Verified
Feature Not Available
6.1
122
Platform
8.6
130
|
Verified
8.1
200
|
Verified
8.5
117
|
Verified
8.6
149
|
Verified
8.9
132
|
Verified
8.3
209
|
Verified
8.3
87
|
Verified
7.6
42
8.5
106
6.8
112
|
Verified
8.9
124
|
Verified
8.6
220
|
Verified
Feature Not Available
7.4
93
|
Verified
Agentic AI - Marketing Automation
Not enough data
8.1
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
8.2
14
Integration
8.7
143
|
Verified
8.5
214
|
Verified
8.6
130
|
Verified
8.4
210
|
Verified
8.0
98
|
Verified
7.9
169
|
Verified
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
Not enough data
9.2
226
Not enough data
8.9
212
Not enough data
9.1
232
Not enough data
9.2
224
Not enough data
Analytics
8.7
223
Not enough data
8.7
221
Not enough data
Optimization
8.8
212
Not enough data
8.8
220
Not enough data
8.6
208
Not enough data
8.6
190
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.0
81
|
Verified
Not enough data
6.9
52
|
Verified
Not enough data
7.7
57
|
Verified
Not enough data
8.6
59
Edit
Not enough data
8.4
63
|
Verified
Not enough data
8.5
82
|
Verified
Not enough data
Feature Not Available
Logistics
Not enough data
8.1
82
|
Verified
Not enough data
7.2
66
|
Verified
Not enough data
7.8
80
|
Verified
Not enough data
7.7
45
Generative AI
Not enough data
6.7
6
Not enough data
8.1
6
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.7
27
Not enough data
8.1
31
Not enough data
8.6
36
Not enough data
8.3
28
Intelligence
Not enough data
8.2
36
Not enough data
6.6
20
Not enough data
6.7
22
Platform Basics
8.9
116
7.8
72
8.8
120
7.9
61
8.8
108
8.4
63
Feature Not Available
7.9
47
8.9
48
7.8
51
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
6.9
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
8.7
10
Campaigns
Not enough data
9.1
9
Not enough data
9.1
13
Not enough data
8.5
10
Not enough data
8.1
13
Integrations
Not enough data
7.3
13
Not enough data
Not enough data
Not enough data
7.5
6
Not enough data
7.8
6
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.5
31
Not enough data
8.1
32
Not enough data
7.5
21
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
8.6
23
Not enough data
8.9
21
Not enough data
8.2
17
Not enough data
8.4
24
Analytics
Not enough data
8.1
27
Not enough data
7.9
32
Customization
Not enough data
8.4
27
Not enough data
8.3
28
Not enough data
7.9
29
Not enough data
7.8
27
Development
Not enough data
6.7
21
Not enough data
7.1
17
Management
Not enough data
8.6
21
Not enough data
7.9
19
Integration Options
Not enough data
8.0
11
Not enough data
8.1
9
Not enough data
7.8
20
Not enough data
8.0
9
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Customization
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.8
8
Additional Functionality
Not enough data
9.3
9
Not enough data
Feature Not Available
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
13
Not enough data
7.4
12
Not enough data
7.4
11
Discovery
Not enough data
7.7
13
Not enough data
8.6
15
Not enough data
8.6
12
Management
Not enough data
7.9
11
Not enough data
8.6
14
Platform
Not enough data
8.6
16
Not enough data
8.3
15
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
115
8.4
18
|
Verified
8.9
137
|
Verified
9.3
22
|
Verified
8.2
122
8.3
17
|
Verified
8.7
126
7.9
21
|
Verified
Campaigns
8.3
94
|
Verified
7.5
21
9.3
141
|
Verified
8.9
17
8.6
84
|
Verified
8.2
19
7.8
66
8.8
16
|
Verified
8.9
122
9.3
25
|
Verified
9.2
142
8.9
23
|
Verified
Engagement
8.3
95
8.4
18
|
Verified
Platform
8.8
122
8.7
23
|
Verified
8.7
114
|
Verified
8.3
22
|
Verified
8.5
81
8.1
20
|
Verified
Agentic AI - Mobile Marketing
6.7
6
Not enough data
7.8
6
Not enough data
7.3
5
Not enough data
7.5
6
Not enough data
7.8
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.6
115
|
Verified
7.9
32
|
Verified
8.8
135
|
Verified
8.6
44
|
Verified
8.8
142
|
Verified
8.4
41
|
Verified
8.9
132
|
Verified
8.8
38
|
Verified
8.2
99
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.0
164
|
Verified
8.6
53
|
Verified
9.0
165
|
Verified
8.6
53
|
Verified
8.8
144
|
Verified
8.1
41
|
Verified
8.8
139
|
Verified
8.3
41
|
Verified
8.6
128
|
Verified
8.1
43
|
Verified
8.6
124
8.5
18
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and Ortto are categorized as Customer Journey Mapping, Personalization, Marketing Analytics, Mobile Marketing, and Marketing Automation
Unique Categories
Ortto is categorized as Pop-Up Builder, Email Template Builder, Online Form Builder, Customer Data Platform (CDP), E-Commerce Data Integration, Lead Scoring, and Lead Capture
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ortto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.9%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.2%
Marketing and Advertising
13.6%
Computer Software
11.9%
Information Technology and Services
8.4%
Financial Services
4.5%
Internet
3.8%
Other
57.8%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What Integrations does Ortto have?
1 Comment
JO
Hi Mark, Thanks for the question!
Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google...Read more
Ortto has no more discussions with answers
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