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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Contact Vendor
MoEngage
Star Rating
(517)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Web Experimentation excels in A/B Testing with a score of 8.9, while MoEngage shines in Segmentation with a score of 9.3, indicating that MoEngage may offer more robust options for targeting specific user groups.
- Reviewers mention that MoEngage provides superior Email Marketing capabilities, particularly in Automated Email Responses (8.7) and Building and Personalizing Emails (8.8), compared to Optimizely's lower scores in these areas, suggesting a more comprehensive email marketing solution.
- G2 users highlight that MoEngage has a better overall Quality of Support with a score of 9.0, while Optimizely Web Experimentation falls behind at 8.0, indicating that users may find more reliable assistance with MoEngage.
- Users on G2 report that MoEngage offers a more user-friendly experience, scoring 9.0 in Ease of Use, while Optimizely Web Experimentation scores 8.2, suggesting that MoEngage may be easier for new users to navigate.
- Reviewers mention that Optimizely Web Experimentation has strong capabilities in Dynamic Content (8.5), which is crucial for personalized user experiences, while MoEngage excels in Push Notifications (9.3), indicating a strength in real-time user engagement.
- Users say that MoEngage provides better Analytics features, scoring 8.9 in Reporting and Analytics, compared to Optimizely's 8.2, which may lead to more insightful data-driven decisions for marketing strategies.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
MoEngage
Free Trial is available
Optimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.8
407
8.4
296
Ease of Use
9.0
438
8.1
309
Ease of Setup
8.8
234
8.0
155
Ease of Admin
8.8
151
8.2
124
Quality of Support
9.0
408
8.0
252
Has the product been a good partner in doing business?
9.2
151
7.9
119
Product Direction (% positive)
9.6
405
7.8
271
Features by Category
Email Marketing
8.8
158
|
Verified
Not enough data
8.9
155
|
Verified
Not enough data
8.7
159
|
Verified
Not enough data
8.7
131
|
Verified
Not enough data
Online Marketing
8.5
98
Not enough data
8.5
137
|
Verified
Not enough data
8.9
158
|
Verified
Not enough data
8.7
140
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.7
107
Not enough data
8.6
124
Not enough data
9.1
161
Not enough data
Feature Not Available
Not enough data
8.3
103
Not enough data
8.6
129
Not enough data
8.6
117
Not enough data
8.4
104
Not enough data
Campaign Management
8.5
130
Not enough data
Feature Not Available
Not enough data
8.4
116
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
107
Not enough data
8.0
100
|
Verified
Not enough data
8.2
98
|
Verified
Not enough data
Reporting & Analytics
8.7
179
|
Verified
Not enough data
8.6
153
|
Verified
Not enough data
8.4
139
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
130
|
Verified
Not enough data
8.5
117
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
8.5
107
Not enough data
8.9
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
143
|
Verified
Not enough data
8.6
130
|
Verified
Not enough data
8.0
99
|
Verified
Not enough data
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
53
7.8
24
|
Verified
9.1
58
|
Verified
8.5
26
|
Verified
8.8
43
7.6
22
|
Verified
Templates
9.1
42
|
Verified
7.8
24
|
Verified
9.1
56
|
Verified
8.3
23
|
Verified
9.1
54
|
Verified
8.4
24
|
Verified
Personalization
8.9
52
|
Verified
7.6
23
|
Verified
9.0
47
|
Verified
7.7
26
|
Verified
8.9
51
|
Verified
7.9
21
|
Verified
9.0
44
Feature Not Available
8.9
47
|
Verified
7.5
20
|
Verified
9.0
47
|
Verified
7.0
19
|
Verified
9.1
56
|
Verified
9.0
24
|
Verified
9.0
56
|
Verified
8.6
22
|
Verified
Multichannel
9.0
51
|
Verified
8.5
26
|
Verified
9.2
57
|
Verified
6.9
20
|
Verified
9.4
53
|
Verified
8.9
25
|
Verified
Administration
9.2
59
|
Verified
8.0
22
|
Verified
9.1
59
|
Verified
8.5
22
|
Verified
9.0
57
|
Verified
8.2
22
|
Verified
8.9
54
|
Verified
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Not enough data
Analytics
8.7
222
Not enough data
8.7
220
Not enough data
Optimization
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
8.8
21
9.2
31
8.1
14
Targeting
9.1
29
7.6
21
8.8
28
7.8
20
Triggered Content
8.5
24
7.8
16
9.0
30
Feature Not Available
9.2
28
7.4
13
Personalized Content
8.6
26
8.0
15
8.7
21
8.1
16
8.7
21
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
171
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
7.9
67
8.4
101
6.4
61
8.7
102
6.9
72
Experimental Design
8.5
83
8.4
70
8.5
81
8.7
69
8.5
97
8.7
69
Analytics
8.9
113
8.2
68
8.3
77
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
116
Not enough data
8.9
137
|
Verified
Not enough data
8.2
123
Not enough data
8.7
127
Not enough data
Campaigns
8.3
95
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
85
|
Verified
Not enough data
7.8
67
Not enough data
8.9
122
Not enough data
9.2
140
Not enough data
Engagement
8.3
96
Not enough data
Platform
8.8
123
Not enough data
8.8
115
|
Verified
Not enough data
8.5
82
Not enough data
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and Optimizely Web Experimentation are categorized as Personalization, Personalization Engines, E-Commerce Personalization, and A/B Testing
Unique Categories
Optimizely Web Experimentation is categorized as Feature Management, Customer Data Platform (CDP), and Configuration Management
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.4%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
60.7%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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