Compare MoEngage and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (55.7% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
Contact Us
Free
MoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansOneSignal
Star Rating
(1,175)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user experience, with many praising its intuitive interface and ease of setup. Users have noted that it took them little time to get everything up and running, highlighting the platform's user-friendly nature.
- Users say that MoEngage offers a powerful segmentation engine, allowing for dynamic user targeting based on behavior and custom attributes. This feature has been particularly appreciated for its ability to convert raw data into actionable campaigns without heavy reliance on engineering resources.
- Reviewers mention that OneSignal's free plan is a standout feature, providing significant value for small businesses. Users have expressed satisfaction with the plan's capabilities, stating that it is both high-quality and user-friendly, making it a great starting point for those with limited budgets.
- According to verified reviews, MoEngage shines in its analytics and support, with users highlighting the platform's excellent customer service and comprehensive reporting features. This has made it easier for businesses to track user behavior and optimize their campaigns effectively.
- G2 reviewers report that OneSignal has a higher overall satisfaction score compared to MoEngage, particularly in the area of push notifications. Users appreciate the platform's robust capabilities in this area, often describing it as a reliable tool for engaging users through timely notifications.
- Users say that while MoEngage provides a solid user experience, it sometimes faces challenges in ease of use compared to OneSignal. Some reviewers have noted that the learning curve can be steeper, especially for those new to marketing automation tools.
Pricing
Entry-Level Pricing
MoEngage
Growth
Contact Us
Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
MoEngage
No trial information availableOneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
410
9.0
645
Ease of Use
9.0
441
9.3
997
Ease of Setup
8.9
236
8.9
550
Ease of Admin
8.8
151
9.0
377
Quality of Support
9.0
411
9.0
596
Has the product been a good partner in doing business?
9.2
151
9.1
353
Product Direction (% positive)
9.6
408
9.0
625
Features by Category
Email Marketing
8.8
157
|
Verified
8.6
98
8.9
154
|
Verified
8.9
96
8.7
158
|
Verified
8.8
95
8.7
130
|
Verified
8.5
90
Online Marketing
8.4
97
Feature Not Available
8.5
136
|
Verified
8.7
95
8.8
157
|
Verified
8.6
98
8.7
139
|
Verified
9.1
95
Feature Not Available
Feature Not Available
Lead Management
8.6
106
Feature Not Available
8.6
123
8.5
90
9.1
162
9.2
96
Feature Not Available
Feature Not Available
8.3
102
8.7
91
8.6
129
8.5
92
8.6
116
8.7
95
8.4
103
8.4
85
Campaign Management
8.5
129
Feature Not Available
Feature Not Available
Feature Not Available
8.4
115
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
8.3
88
8.2
106
Feature Not Available
7.9
99
|
Verified
Feature Not Available
8.2
97
|
Verified
Feature Not Available
Reporting & Analytics
8.7
178
|
Verified
8.6
101
8.5
152
|
Verified
8.5
88
8.4
138
|
Verified
8.1
87
8.4
137
|
Verified
8.1
85
Feature Not Available
Feature Not Available
Platform
8.6
129
|
Verified
8.6
97
8.5
116
|
Verified
8.5
91
8.9
131
|
Verified
8.3
100
8.3
87
|
Verified
8.2
61
8.5
106
8.2
63
8.9
123
|
Verified
8.9
100
Feature Not Available
8.0
85
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
142
|
Verified
8.2
91
8.6
129
|
Verified
8.6
99
8.0
98
|
Verified
8.1
89
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
8.9
464
9.2
225
9.1
455
8.9
211
8.6
410
9.1
231
8.8
460
9.1
223
8.8
448
Analytics
8.7
222
8.5
444
8.7
220
8.3
438
Optimization
8.8
211
8.4
386
8.8
219
8.6
424
8.6
207
8.8
432
8.6
189
8.7
424
Agentic AI - Push Notification
Not enough data
6.8
13
Not enough data
7.1
13
Not enough data
6.8
13
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
9.1
35
Feature Not Available
Feature Not Available
8.9
30
9.1
35
Feature Not Available
Feature Not Available
8.2
28
8.2
33
6.9
26
8.5
34
9.0
27
8.9
36
8.9
27
9.1
32
SMS Platform
8.7
28
8.9
34
8.9
29
8.8
34
8.5
27
Feature Not Available
8.0
25
Feature Not Available
8.3
24
8.5
31
8.8
24
9.1
35
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
8.0
82
9.4
11
8.7
95
7.3
10
7.2
70
9.1
11
Feature Not Available
Administration
9.5
11
9.2
120
9.2
11
9.2
123
9.5
11
9.0
124
9.2
11
8.9
119
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.7
113
8.7
97
8.9
136
|
Verified
8.7
170
|
Verified
8.2
120
8.2
142
8.7
124
8.3
151
Campaigns
8.3
92
|
Verified
8.7
147
|
Verified
9.3
140
|
Verified
9.5
194
|
Verified
8.6
82
|
Verified
8.1
80
7.8
64
Feature Not Available
8.9
121
8.4
138
9.2
143
8.8
181
Engagement
8.3
93
8.2
135
Platform
8.8
120
8.9
148
8.8
112
|
Verified
9.0
156
|
Verified
8.5
79
8.7
141
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and OneSignal are categorized as SMS Marketing, Push Notification, Mobile Marketing, Marketing Automation, and Proactive Notification
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Education Management
7.4%
Online Media
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.4%
Computer Games
4.0%
Other
62.3%
Alternatives
Discussions
What is MoEngage used for?
2 Comments
SD
For CRM Automation and AnalyticsRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TM
Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to...Read more
What is MoEngage used for?
1 Comment
SS
Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,...Read more
What is OneSignal used for?
3 Comments
KA
OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging.
Read more
When will you add monitization options?
2 Comments
AS
in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read...Read more
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