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At a Glance
Market Segments
Mid-Market (55.3% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free
MoEngage
Star Rating
(519)4.5 out of 5
Market Segments
Mid-Market (55.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,099)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OneSignal excels in its Push Notifications feature, scoring 9.4, which reviewers mention as highly effective for engaging users in real-time. In contrast, MoEngage's Push Notifications score slightly lower at 9.3, indicating a solid but less impactful performance.
- Reviewers mention that OneSignal's Email Segmentation feature stands out with a score of 9.6, allowing for precise targeting of user groups. MoEngage, while also strong in this area with a score of 9.1, does not offer the same level of granularity, which some users feel limits their marketing strategies.
- G2 users highlight OneSignal's Ease of Use with a score of 9.2, making it particularly appealing for small businesses. In comparison, MoEngage's score of 9.0 is still commendable but suggests a slightly steeper learning curve for new users.
- Users on G2 report that MoEngage's Triggered Notifications feature is robust, scoring 9.3, which reviewers say enhances user engagement through timely messages. OneSignal's score of 8.9 indicates it is effective but may not offer the same level of customization or responsiveness.
- Reviewers mention that OneSignal's Automated Email Responses feature, scoring 8.5, is user-friendly and efficient, although MoEngage's score of 8.7 suggests it may provide slightly better automation capabilities, which some users find beneficial for scaling their email marketing efforts.
- Users say that MoEngage shines in Integrations, with a score of 9.3, allowing seamless connectivity with various platforms. OneSignal's score of 8.8 is still strong, but users report that MoEngage's broader range of integrations enhances its versatility in multi-channel marketing.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
MoEngage
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
408
9.1
640
Ease of Use
9.0
439
9.3
922
Ease of Setup
8.8
235
8.9
544
Ease of Admin
8.8
151
9.0
376
Quality of Support
9.0
409
9.0
592
Has the product been a good partner in doing business?
9.2
151
9.1
352
Product Direction (% positive)
9.6
406
9.0
621
Features by Category
Email Marketing
8.8
158
|
Verified
8.6
98
8.9
155
|
Verified
8.9
96
8.7
159
|
Verified
8.8
95
8.7
131
|
Verified
8.5
90
Online Marketing
8.5
98
Feature Not Available
8.5
137
|
Verified
8.7
95
8.9
158
|
Verified
8.6
98
8.7
140
|
Verified
9.1
95
Feature Not Available
Feature Not Available
Lead Management
8.7
107
Feature Not Available
8.6
124
8.5
90
9.1
161
9.2
96
Feature Not Available
Feature Not Available
8.3
103
8.7
91
8.6
129
8.5
92
8.6
117
8.7
95
8.4
104
8.4
85
Campaign Management
8.5
130
Feature Not Available
Feature Not Available
Feature Not Available
8.4
116
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
8.3
88
8.2
107
Feature Not Available
8.0
100
|
Verified
Feature Not Available
8.2
98
|
Verified
Feature Not Available
Reporting & Analytics
8.7
179
|
Verified
8.6
101
8.6
153
|
Verified
8.5
88
8.4
139
|
Verified
8.0
87
8.4
138
|
Verified
8.1
85
Feature Not Available
Feature Not Available
Platform
8.6
130
|
Verified
8.6
97
8.5
117
|
Verified
8.5
91
8.9
132
|
Verified
8.3
100
8.3
88
|
Verified
8.1
61
8.5
107
8.2
63
8.9
124
|
Verified
8.9
100
Feature Not Available
8.0
85
Agentic AI - Marketing Automation
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Integration
8.7
143
|
Verified
8.2
91
8.6
130
|
Verified
8.6
99
8.0
99
|
Verified
8.1
89
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
53
Not enough data
9.1
58
|
Verified
Not enough data
8.8
43
Not enough data
Templates
9.1
42
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.1
54
|
Verified
Not enough data
Personalization
8.9
52
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
8.9
51
|
Verified
Not enough data
9.0
44
Not enough data
8.9
47
|
Verified
Not enough data
9.0
47
|
Verified
Not enough data
9.1
56
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
Multichannel
9.0
51
|
Verified
Not enough data
9.2
57
|
Verified
Not enough data
9.4
53
|
Verified
Not enough data
Administration
9.2
59
|
Verified
Not enough data
9.1
59
|
Verified
Not enough data
9.0
57
|
Verified
Not enough data
8.9
54
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
8.9
465
9.2
225
9.1
455
8.9
211
8.6
411
9.1
231
8.7
459
9.1
223
8.8
448
Analytics
8.7
222
8.6
443
8.7
220
8.4
439
Optimization
8.8
211
8.4
387
8.8
219
8.6
424
8.6
207
8.8
432
8.6
189
8.7
423
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
9.1
34
Feature Not Available
Feature Not Available
8.9
30
9.1
34
Feature Not Available
Feature Not Available
8.2
28
8.1
32
6.9
26
8.5
33
9.0
27
9.0
35
8.9
27
9.0
31
SMS Platform
8.7
28
8.8
33
8.9
29
8.7
33
8.5
27
Feature Not Available
8.0
25
Feature Not Available
8.3
24
8.5
30
8.8
24
9.1
34
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
171
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
8.0
81
9.4
11
8.7
94
7.3
10
7.2
69
9.1
11
Feature Not Available
Administration
9.5
11
9.2
119
9.2
11
9.2
122
9.5
11
9.0
122
9.2
11
8.9
118
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.7
116
8.6
96
8.9
138
|
Verified
8.7
170
|
Verified
8.2
123
8.2
142
8.7
127
8.3
151
Campaigns
8.3
95
|
Verified
8.7
147
|
Verified
9.3
142
|
Verified
9.4
193
|
Verified
8.6
85
|
Verified
8.1
79
7.8
67
Feature Not Available
8.9
123
8.4
138
9.2
142
8.8
181
Engagement
8.3
96
8.3
135
Platform
8.8
123
8.9
148
8.8
115
|
Verified
9.0
156
|
Verified
8.5
82
8.7
141
Agentic AI - Mobile Marketing
7.1
7
Not enough data
8.1
7
Not enough data
7.8
6
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
8.6
7
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
141
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and OneSignal are categorized as SMS Marketing, Push Notification, Mobile Marketing, Marketing Automation, and Proactive Notification
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Computer Software
13.5%
Information Technology and Services
10.2%
Financial Services
6.3%
Health, Wellness and Fitness
4.6%
Online Media
4.1%
Other
61.3%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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