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Compare MoEngage and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (64.9% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free
MoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansOneSignal
Star Rating
(1,148)4.7 out of 5
Market Segments
Small-Business (64.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user experience, particularly highlighting its easy SDK configuration for both Android and web applications. Users appreciate the clear coding guides that simplify the setup process, making it ideal for new software projects.
- Users say MoEngage shines in its powerful segmentation engine, allowing for targeted campaigns based on user behavior and custom attributes. Reviewers find it particularly effective for tracking user actions and converting data into actionable insights.
- According to verified reviews, OneSignal has a significantly higher overall satisfaction score, with users praising its instant communication capabilities with app users. This feature is particularly beneficial for businesses looking to engage their audience in real-time.
- Reviewers mention that while MoEngage provides helpful support, OneSignal's implementation process is often described as quicker and more intuitive, which can be a deciding factor for teams needing to get up and running swiftly.
- Users highlight that MoEngage offers robust analytics and funnel visibility, which helps in understanding user drop-offs. This feature is crucial for businesses focused on optimizing their marketing strategies based on user behavior.
- G2 reviewers note that while both platforms offer free entry-level pricing, OneSignal's completely free model is particularly appealing for small businesses, making it a go-to choice for startups looking to minimize costs while maximizing outreach.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
MoEngage
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.8
412
9.0
644
Ease of Use
9.0
443
9.3
969
Ease of Setup
8.8
238
8.9
549
Ease of Admin
8.8
151
9.0
376
Quality of Support
9.0
413
9.0
595
Has the product been a good partner in doing business?
9.2
151
9.1
352
Product Direction (% positive)
9.6
410
9.0
624
Features by Category
Email Marketing
8.8
157
|
Verified
8.6
98
8.9
154
|
Verified
8.9
96
8.7
158
|
Verified
8.8
95
8.7
130
|
Verified
8.5
90
Online Marketing
8.4
98
Feature Not Available
8.5
137
|
Verified
8.7
95
8.8
158
|
Verified
8.6
98
8.7
140
|
Verified
9.1
95
Feature Not Available
Feature Not Available
Lead Management
8.6
106
Feature Not Available
8.6
124
8.5
90
9.1
163
9.2
96
Feature Not Available
Feature Not Available
8.3
103
8.7
91
8.6
130
8.5
92
8.6
117
8.7
95
8.4
104
8.4
85
Campaign Management
8.5
130
Feature Not Available
Feature Not Available
Feature Not Available
8.4
116
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
Feature Not Available
8.3
88
8.2
107
Feature Not Available
7.9
100
|
Verified
Feature Not Available
8.1
98
|
Verified
Feature Not Available
Reporting & Analytics
8.7
179
|
Verified
8.6
101
8.5
153
|
Verified
8.5
88
8.4
139
|
Verified
8.0
87
8.4
138
|
Verified
8.1
85
Feature Not Available
Feature Not Available
Platform
8.6
130
|
Verified
8.6
97
8.5
117
|
Verified
8.5
91
8.9
132
|
Verified
8.3
100
8.3
87
|
Verified
8.1
61
8.5
106
8.2
63
8.9
124
|
Verified
8.9
100
Feature Not Available
8.0
85
Agentic AI - Marketing Automation
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Integration
8.7
143
|
Verified
8.2
91
8.6
130
|
Verified
8.6
99
8.0
98
|
Verified
8.1
89
Administration
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
214
8.9
464
9.2
226
9.1
454
8.9
212
8.6
410
9.1
232
8.8
460
9.2
224
8.8
448
Analytics
8.7
223
8.5
444
8.7
221
8.3
438
Optimization
8.8
212
8.4
386
8.8
220
8.6
423
8.6
208
8.8
431
8.6
190
8.7
424
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
9.1
34
Feature Not Available
Feature Not Available
8.9
30
9.1
34
Feature Not Available
Feature Not Available
8.2
28
8.1
32
6.9
26
8.5
33
9.0
27
9.0
35
8.9
27
9.0
31
SMS Platform
8.7
28
8.8
33
8.9
29
8.7
33
8.5
27
Feature Not Available
8.0
25
Feature Not Available
8.3
24
8.5
30
8.8
24
9.1
34
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
173
|
Verified
Not enough data
8.9
174
|
Verified
Not enough data
Platform Data
8.8
172
|
Verified
Not enough data
8.7
166
|
Verified
Not enough data
8.9
184
|
Verified
Not enough data
8.7
169
|
Verified
Not enough data
Platform Additional Functionality
8.9
176
|
Verified
Not enough data
8.6
169
|
Verified
Not enough data
8.7
164
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
9.3
10
8.0
81
9.4
11
8.7
94
7.3
10
7.2
69
9.1
11
Feature Not Available
Administration
9.5
11
9.2
119
9.2
11
9.2
122
9.5
11
9.0
123
9.2
11
8.9
118
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.7
114
8.6
96
8.9
137
|
Verified
8.7
169
|
Verified
8.2
121
8.2
141
8.7
125
8.3
150
Campaigns
8.3
93
|
Verified
8.7
146
|
Verified
9.3
141
|
Verified
9.4
193
|
Verified
8.6
83
|
Verified
8.1
79
7.7
65
Feature Not Available
8.9
122
8.4
137
9.2
143
8.8
180
Engagement
8.3
94
8.2
134
Platform
8.8
121
8.9
147
8.7
113
|
Verified
9.0
155
|
Verified
8.4
80
8.7
140
Agentic AI - Mobile Marketing
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Marketing Operations
8.6
115
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.2
99
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
164
|
Verified
Not enough data
9.0
165
|
Verified
Not enough data
8.8
144
|
Verified
Not enough data
8.8
139
|
Verified
Not enough data
8.6
128
|
Verified
Not enough data
8.6
124
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and OneSignal are categorized as SMS Marketing, Push Notification, Mobile Marketing, Marketing Automation, and Proactive Notification
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Online Media
7.3%
Education Management
7.3%
Retail
5.7%
Marketing and Advertising
5.3%
Other
61.2%
Computer Software
13.3%
Information Technology and Services
10.5%
Financial Services
6.1%
Health, Wellness and Fitness
4.6%
Computer Games
4.1%
Other
61.4%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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