Compare MoEngage and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
$0.00 Per Month
MoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansOmnisend
Star Rating
(1,171)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate the straightforward design of email templates, which makes crafting effective emails a breeze. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that MoEngage shines in its event tracking capabilities, which are described as reliable and easy to validate. Reviewers highlight the usefulness of real-time segments for grouping users based on their actions, making it a powerful tool for product decision-making. One user mentioned, "Segments are extremely useful for grouping users based on real actions, not just static attributes."
- According to verified reviews, Omnisend's customer support is frequently commended for being quick and helpful. Users have expressed satisfaction with the support team, stating that they are always available to assist with any issues, enhancing the overall user experience.
- Reviewers mention that MoEngage provides a clean and organized dashboard that offers a clear overview of user journeys. This feature allows users to easily trace how individuals navigate through different parts of the product, which is particularly beneficial for QA validation.
- G2 reviewers highlight that Omnisend has a smoother setup process compared to MoEngage, with many users finding the initial configuration straightforward. One user noted, "The initial setup was fairly easy, and the customer support team was very helpful," indicating a positive onboarding experience.
- Users report that while both platforms offer strong features, Omnisend has a slight edge in email personalization capabilities. Reviewers appreciate the ability to customize emails effectively, with one user stating, "I like that Omnisend is simple and has a chatbot I can work with anytime I need something," showcasing its user-friendly approach.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
MoEngage
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.8
412
8.9
923
Ease of Use
9.0
443
9.1
927
Ease of Setup
8.8
238
9.0
551
Ease of Admin
8.8
151
9.2
431
Quality of Support
9.0
413
9.1
844
Has the product been a good partner in doing business?
9.2
151
9.2
418
Product Direction (% positive)
9.6
410
9.1
900
Features by Category
Email Marketing
8.8
157
|
Verified
9.0
701
|
Verified
8.9
154
|
Verified
9.2
672
|
Verified
8.7
158
|
Verified
8.9
665
|
Verified
8.7
130
|
Verified
9.1
629
Online Marketing
8.4
97
8.6
571
|
Verified
8.5
136
|
Verified
8.6
556
|
Verified
8.8
157
|
Verified
8.6
476
|
Verified
8.7
139
|
Verified
8.8
608
|
Verified
Feature Not Available
8.5
460
Lead Management
8.6
106
8.6
483
|
Verified
8.6
123
8.6
494
|
Verified
9.1
162
8.7
571
|
Verified
Feature Not Available
8.3
337
8.3
102
8.6
457
|
Verified
8.6
129
8.7
518
|
Verified
8.6
116
8.5
471
|
Verified
8.4
103
8.3
351
|
Verified
Campaign Management
8.5
129
8.7
477
|
Verified
Feature Not Available
8.2
352
8.4
115
8.2
376
|
Verified
Feature Not Available
8.2
358
Social
Feature Not Available
7.9
354
Feature Not Available
8.2
423
|
Verified
8.2
106
8.2
400
|
Verified
7.9
99
|
Verified
8.1
382
|
Verified
8.2
97
|
Verified
8.0
370
|
Verified
Reporting & Analytics
8.7
178
|
Verified
8.9
624
|
Verified
8.5
152
|
Verified
8.6
546
|
Verified
8.4
138
|
Verified
8.6
505
|
Verified
8.4
137
|
Verified
8.7
516
|
Verified
Feature Not Available
7.8
273
Platform
8.6
129
|
Verified
8.5
421
|
Verified
8.5
116
|
Verified
8.9
402
|
Verified
8.9
131
|
Verified
8.9
293
|
Verified
8.3
87
|
Verified
8.5
330
|
Verified
8.5
106
8.1
297
|
Verified
8.9
123
|
Verified
9.1
406
|
Verified
Feature Not Available
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
8.7
142
|
Verified
8.7
389
|
Verified
8.6
129
|
Verified
8.6
366
|
Verified
8.0
98
|
Verified
8.4
334
|
Verified
Administration
9.0
39
8.5
97
9.0
38
8.5
95
8.4
40
8.6
87
9.4
38
8.9
93
8.2
38
8.2
74
9.1
39
8.4
80
Integrations
8.9
35
8.1
72
8.8
37
8.1
71
9.0
36
8.0
70
8.5
35
8.0
76
Platform
8.8
36
8.7
73
8.4
37
8.4
65
8.4
37
8.3
61
8.7
36
8.4
68
8.9
37
8.4
71
9.1
37
8.7
78
9.1
37
8.6
69
9.1
37
9.0
83
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Not enough data
Templates
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Not enough data
Personalization
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Not enough data
Multichannel
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Not enough data
Administration
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
9.2
100
9.2
225
9.3
97
8.9
211
9.3
91
9.1
231
9.2
94
9.1
223
9.1
90
Analytics
8.7
222
9.4
99
8.7
220
9.3
99
Optimization
8.8
211
9.0
78
8.8
219
9.0
94
8.6
207
9.1
87
8.6
189
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
8.9
29
8.9
119
|
Verified
Feature Not Available
7.6
96
|
Verified
8.9
30
8.7
107
|
Verified
Feature Not Available
8.3
97
|
Verified
8.2
28
8.5
108
|
Verified
6.9
26
8.6
95
9.0
27
8.5
89
8.9
27
8.4
83
SMS Platform
8.7
28
8.6
121
|
Verified
8.9
29
9.0
127
|
Verified
8.5
27
Feature Not Available
8.0
25
Feature Not Available
8.3
24
8.2
76
|
Verified
8.8
24
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Analysis
8.7
114
Not enough data
8.9
137
|
Verified
Not enough data
8.2
121
Not enough data
8.7
125
Not enough data
Campaigns
8.3
93
|
Verified
Not enough data
9.3
141
|
Verified
Not enough data
8.6
83
|
Verified
Not enough data
7.7
65
Not enough data
8.9
122
Not enough data
9.2
144
Not enough data
Engagement
8.3
94
Not enough data
Platform
8.8
121
Not enough data
8.7
113
|
Verified
Not enough data
8.4
80
Not enough data
Agentic AI - Mobile Marketing
6.0
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and Omnisend are categorized as SMS Marketing, Personalization, Push Notification, Transactional Email, and Marketing Automation
Unique Categories
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
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