Compare MoEngage and Moosend 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (82.7% of reviews)
Entry-Level Pricing
Contact Us
Free Trial
MoEngage
Star Rating
(523)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansMoosend
Star Rating
(735)4.7 out of 5
Market Segments
Small-Business (82.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moosend excels in ease of use, with many users highlighting its user-friendly interface and intuitive onboarding process. One user mentioned that it is "the best marketing platform for beginners to learn the automation tools," making it a great choice for small to medium-sized businesses.
- Users say that MoEngage offers a powerful segmentation engine that allows for dynamic user targeting based on behavior and custom attributes. Reviewers appreciate how easy it is to convert raw event data into actionable campaigns, which can significantly enhance marketing effectiveness.
- According to verified reviews, Moosend provides excellent customer support, with features like immediate chat assistance and a responsive team that helps users migrate from other platforms. This level of support is particularly beneficial for businesses transitioning to new marketing tools.
- Reviewers mention that MoEngage's analytics capabilities are top-notch, with users praising its ability to track user behavior and visualize drop-offs in funnels. This insight allows marketers to refine their strategies effectively, making it a strong contender for data-driven campaigns.
- G2 reviewers highlight that while Moosend has a higher overall satisfaction score, MoEngage's product direction is viewed positively, indicating a strong commitment to continuous improvement and feature enhancement, which is crucial for long-term users.
- Users report that Moosend's pricing structure, including a free trial, makes it an attractive option for small businesses looking for affordable marketing solutions. In contrast, MoEngage offers a free tier for up to 10,000 monthly tracked users, appealing to mid-market companies seeking scalable options.
Pricing
Entry-Level Pricing
MoEngage
Growth
Contact Us
Everything B2C marketing and product teams need to engage, analyze, and personalize customer journeys across channels.
- Cross‑channel messaging: Engage customers via Mobile Push, Web Push, Email, SMS, In‑app, On‑site messages, web personalization, webhooks, and ad audience sync (Facebook & Google).
- Behavioral segmentation: Build precise audience segments using attributes, behaviors, RFM, affinity, and offline uploads.
- Campaign management: Send broadcast, event‑triggered, or location‑triggered campaigns with A/B testing and control groups.
Moosend
30 Day Free Trial
Free Trial
Try all of our SMB and Enterprise features for free! No credit card is required.
- Unlimited Emails Campaigns and Sends
- Marketing Automations
- Subscription Forms
Free Trial
MoEngage
No trial information availableMoosend
Free Trial is available
Ratings
Meets Requirements
8.8
410
9.1
557
Ease of Use
9.0
441
9.2
562
Ease of Setup
8.9
236
9.1
320
Ease of Admin
8.8
151
9.1
298
Quality of Support
9.0
411
9.2
516
Has the product been a good partner in doing business?
9.2
151
9.2
287
Product Direction (% positive)
9.6
408
9.1
533
Features by Category
Email Marketing
Not enough data
9.1
397
|
Verified
Not enough data
9.0
415
|
Verified
Not enough data
9.0
338
|
Verified
Not enough data
9.1
411
|
Verified
Not enough data
9.2
401
|
Verified
Not enough data
9.0
392
|
Verified
Not enough data
9.0
331
|
Verified
Not enough data
8.7
252
|
Verified
Not enough data
8.4
223
|
Verified
Reporting & Analytics
Not enough data
8.9
264
|
Verified
Not enough data
9.2
382
|
Verified
Generative AI
Not enough data
8.4
125
Not enough data
8.5
124
Agentic AI - Email Marketing
Not enough data
7.8
6
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Not enough data
6.9
6
Integration
Not enough data
9.0
291
|
Verified
Not enough data
8.6
238
|
Verified
Not enough data
8.4
201
Not enough data
8.5
196
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
191
|
Verified
Email Marketing
8.8
157
|
Verified
Not enough data
8.9
154
|
Verified
Not enough data
8.7
158
|
Verified
Not enough data
8.7
130
|
Verified
Not enough data
Online Marketing
8.4
97
Not enough data
8.5
136
|
Verified
Not enough data
8.8
157
|
Verified
Not enough data
8.7
139
|
Verified
Not enough data
Feature Not Available
Not enough data
Lead Management
8.6
106
Not enough data
8.6
123
Not enough data
9.1
162
Not enough data
Feature Not Available
Not enough data
8.3
102
Not enough data
8.6
129
Not enough data
8.6
116
Not enough data
8.4
103
Not enough data
Campaign Management
8.5
129
Not enough data
Feature Not Available
Not enough data
8.4
115
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
106
Not enough data
7.9
99
|
Verified
Not enough data
8.2
97
|
Verified
Not enough data
Reporting & Analytics
8.7
178
|
Verified
Not enough data
8.5
152
|
Verified
Not enough data
8.4
138
|
Verified
Not enough data
8.4
137
|
Verified
Not enough data
Feature Not Available
Not enough data
Platform
8.6
129
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
87
|
Verified
Not enough data
8.5
106
Not enough data
8.9
123
|
Verified
Not enough data
Feature Not Available
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.7
142
|
Verified
Not enough data
8.6
129
|
Verified
Not enough data
8.0
98
|
Verified
Not enough data
Administration
9.0
39
9.7
5
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Not enough data
Integrations
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Not enough data
Platform
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
User Identification
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Visitor Behavior
9.2
52
8.7
68
|
Verified
9.1
57
|
Verified
8.8
74
|
Verified
8.8
42
8.6
58
|
Verified
Templates
9.1
41
|
Verified
8.8
82
|
Verified
9.1
55
|
Verified
8.8
84
|
Verified
9.1
53
|
Verified
9.0
79
|
Verified
Personalization
8.9
51
|
Verified
9.0
70
|
Verified
9.0
46
|
Verified
8.9
71
|
Verified
8.9
50
|
Verified
8.5
55
|
Verified
9.0
43
8.8
19
8.9
46
|
Verified
9.0
55
|
Verified
9.0
46
|
Verified
8.8
52
|
Verified
9.1
55
|
Verified
8.9
54
|
Verified
8.9
55
|
Verified
9.3
67
|
Verified
Multichannel
8.9
50
|
Verified
8.8
63
|
Verified
9.2
56
|
Verified
9.4
86
|
Verified
9.4
52
|
Verified
9.2
85
|
Verified
Administration
9.2
58
|
Verified
9.2
88
|
Verified
9.1
58
|
Verified
9.1
89
|
Verified
9.0
56
|
Verified
8.9
82
|
Verified
8.8
53
|
Verified
8.6
79
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Not enough data
Analytics
8.7
222
Not enough data
8.7
220
Not enough data
Optimization
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
27
Not enough data
9.2
31
Not enough data
Targeting
9.1
29
Not enough data
8.8
28
Not enough data
Triggered Content
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Not enough data
Personalized Content
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
217
|
Verified
Not enough data
7.8
107
Not enough data
8.6
184
|
Verified
Not enough data
8.8
124
Edit
Not enough data
8.7
189
|
Verified
Not enough data
9.2
214
|
Verified
Not enough data
8.9
183
|
Verified
Logistics
Not enough data
9.1
193
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.7
103
Generative AI
Not enough data
7.8
50
Not enough data
7.9
50
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.9
29
Not enough data
Feature Not Available
Not enough data
8.9
30
Not enough data
Feature Not Available
Not enough data
8.2
28
Not enough data
6.9
26
Not enough data
9.0
27
Not enough data
8.9
27
Not enough data
SMS Platform
8.7
28
Not enough data
8.9
29
Not enough data
8.5
27
Not enough data
8.0
25
Not enough data
8.3
24
Not enough data
8.8
24
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Not enough data
Platform Data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Not enough data
Platform Additional Functionality
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
9.2
73
|
Verified
Not enough data
8.8
75
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
73
|
Verified
Page Optimization
Not enough data
Feature Not Available
Not enough data
9.0
25
Not enough data
8.8
65
|
Verified
Not enough data
8.5
57
|
Verified
Integrations
Not enough data
8.5
57
|
Verified
Not enough data
9.1
67
|
Verified
Not enough data
9.2
63
|
Verified
Generative AI
Not enough data
8.2
31
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Not enough data
Analytics
8.9
113
Not enough data
8.3
77
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
113
Not enough data
8.9
136
|
Verified
Not enough data
8.2
120
Not enough data
8.7
124
Not enough data
Campaigns
8.3
92
|
Verified
Not enough data
9.3
140
|
Verified
Not enough data
8.6
82
|
Verified
Not enough data
7.8
64
Not enough data
8.9
121
Not enough data
9.2
143
Not enough data
Engagement
8.3
93
Not enough data
Platform
8.8
120
Not enough data
8.8
112
|
Verified
Not enough data
8.5
79
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Not enough data
Categories
Categories
Shared Categories
MoEngage and Moosend are categorized as Personalization, E-Commerce Personalization, and Transactional Email
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, SMS Marketing, Personalization Engines, Push Notification, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Mobile Marketing, Marketing Automation, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moosend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
13.1%
Education Management
7.4%
Online Media
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.0%
Marketing and Advertising
17.7%
Information Technology and Services
7.1%
Computer Software
5.1%
Financial Services
4.4%
Health, Wellness and Fitness
3.1%
Other
62.7%
Alternatives
Discussions
What is MoEngage used for?
2 Comments
SD
For CRM Automation and AnalyticsRead more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TM
Hi Faquih, Thanks for brining up this question. The best way to do this is by using the MoEngage Analytics tool. You can customize the reports and charts to...Read more
What is MoEngage used for?
1 Comment
SS
Moengage is automated centralised campaign management tool that give all opportunity to connect your customer by every way of communication weather WhatsApp,...Read more
How do you use Moosend?
2 Comments
AS
To create landing pages, collect email addresses, and send automated emails.Read more
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