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At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
Free
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviews say that Whatagraph excels in data collection, scoring a 9.2, which users appreciate for its ability to aggregate data from multiple sources seamlessly. In contrast, Mode's data collection score of 8.3 indicates that while it is functional, it may not be as robust in this area.
- Users report that Whatagraph's reports and dashboards feature is highly praised, achieving a score of 9.4. Reviewers mention that the customizable dashboards allow for easy visualization of key metrics, whereas Mode, with a score of 9.1, offers solid reporting but lacks some of the advanced customization options that Whatagraph provides.
- G2 users highlight that Whatagraph's graphs and charts feature stands out with a score of 9.0, making it easy to create visually appealing reports. Users on G2 mention that Mode's graphs and charts, scoring 8.3, are functional but not as visually engaging or customizable as Whatagraph's offerings.
- Reviewers mention that Whatagraph's ease of use is rated at 8.9, with many users appreciating the intuitive interface. In comparison, Mode's ease of use score of 8.7 suggests it is user-friendly but may require a slightly steeper learning curve for new users.
- Users say that Whatagraph's multi-user access feature, scoring 8.9, is beneficial for teams, allowing for collaborative work on reports. Mode, with a score of 8.8, also supports multi-user access but lacks some of the advanced permissions and roles that Whatagraph offers.
- Users report that Whatagraph has been a good partner in doing business, with a score of 8.7, while Mode shines in this area with a score of 9.1, indicating that users feel more supported and engaged with Mode's customer service and product direction.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Whatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
Mode
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.7
285
8.7
187
Ease of Use
8.7
289
8.9
189
Ease of Setup
8.8
66
8.3
114
Ease of Admin
8.9
66
8.6
109
Quality of Support
8.9
215
8.9
184
Has the product been a good partner in doing business?
9.1
65
8.7
107
Product Direction (% positive)
8.8
283
9.0
160
Features by Category
Reports
8.7
212
|
Verified
8.9
93
8.1
167
|
Verified
8.2
29
8.3
215
|
Verified
9.0
95
8.2
135
|
Verified
Feature Not Available
8.6
206
|
Verified
8.8
93
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
8.9
93
8.1
167
|
Verified
8.2
29
8.3
215
|
Verified
9.0
95
8.2
135
|
Verified
Feature Not Available
8.6
206
|
Verified
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Reports
8.7
212
|
Verified
8.9
93
8.1
167
|
Verified
8.2
29
8.3
215
|
Verified
9.0
95
8.2
135
|
Verified
Feature Not Available
8.6
206
|
Verified
8.8
93
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
8.9
93
8.1
167
|
Verified
8.2
29
8.3
215
|
Verified
9.0
95
8.2
135
|
Verified
Feature Not Available
8.6
206
|
Verified
8.8
93
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
Not enough data
9.1
34
Not enough data
8.3
29
Not enough data
8.8
31
Not enough data
8.9
31
Not enough data
8.7
33
Not enough data
8.6
25
Not enough data
8.6
33
Not enough data
8.6
36
Not enough data
Reporting
8.9
44
Not enough data
8.7
39
Not enough data
9.2
42
Not enough data
8.7
38
Not enough data
8.7
21
Not enough data
9.1
29
Not enough data
9.0
49
Not enough data
Other
8.8
39
Not enough data
8.1
29
Not enough data
8.3
31
Not enough data
8.6
32
Not enough data
8.6
27
Not enough data
8.3
23
Not enough data
8.5
27
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.0
38
Not enough data
8.6
32
Not enough data
9.0
53
Not enough data
9.0
49
Not enough data
Marketing Operations
8.9
31
|
Verified
8.9
73
8.3
35
|
Verified
9.2
83
8.5
36
|
Verified
Feature Not Available
8.8
37
|
Verified
8.9
73
Feature Not Available
Feature Not Available
Feature Not Available
8.5
67
Campaign Activity
8.7
38
|
Verified
8.8
81
9.1
42
|
Verified
9.4
86
8.3
29
|
Verified
Feature Not Available
8.3
34
|
Verified
9.0
83
8.5
28
|
Verified
Feature Not Available
8.9
19
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mode and Whatagraph are categorized as Marketing Analytics
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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