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At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
Starting at €29.00 1 user Per Month
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mode excels in Custom Reports and Dashboards, scoring 9.0 compared to Supermetrics' 8.7. Reviewers mention that Mode's flexibility in creating tailored dashboards allows for deeper insights tailored to specific business needs.
- Reviewers mention that Mode's Quality of Support is notably higher, with a score of 8.9 versus Supermetrics' 7.8. Users on G2 appreciate the responsiveness and helpfulness of Mode's support team, often highlighting quick resolution times.
- Users say that Mode's Real-Time Reporting feature is a standout, scoring 8.9 compared to Supermetrics' 8.2. Reviewers mention that this capability allows for immediate insights, which is crucial for timely decision-making.
- G2 users report that Mode's Ease of Use is superior, with a score of 8.8 against Supermetrics' 8.2. Reviewers highlight that Mode's intuitive interface makes it easier for new users to navigate and utilize the software effectively.
- Users on G2 mention that Mode's Performance and Reliability is impressive, scoring 9.0 compared to Supermetrics' 8.1. Reviewers appreciate the consistent uptime and fast load times, which enhance their overall experience.
- Reviewers mention that Mode's API / Integrations capabilities are robust, scoring 9.0 versus Supermetrics' 8.4. Users report that the seamless integration with various data sources simplifies their workflow and enhances data accessibility.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Mode
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
285
8.5
616
Ease of Use
8.7
289
8.2
624
Ease of Setup
8.8
66
8.2
411
Ease of Admin
8.9
66
8.0
375
Quality of Support
8.9
215
7.8
558
Has the product been a good partner in doing business?
9.1
65
8.2
370
Product Direction (% positive)
8.8
283
7.9
575
Features by Category
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
8.6
310
9.1
34
8.3
291
8.3
29
8.1
262
8.8
31
8.4
291
8.9
31
8.0
280
8.7
33
7.9
250
8.6
25
8.0
250
8.6
33
8.6
322
8.6
36
7.8
268
Reporting
8.9
44
8.2
310
8.7
39
7.9
278
9.2
42
8.4
304
8.7
38
8.1
292
8.7
21
7.6
251
9.1
29
Feature Not Available
9.0
49
8.7
326
Other
8.8
39
8.2
271
8.1
29
7.9
241
8.3
31
7.2
218
8.6
32
8.6
317
8.6
27
8.4
267
8.3
23
7.2
207
8.5
27
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
9.0
38
8.3
274
8.6
32
7.5
213
9.0
53
8.1
313
9.0
49
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.9
31
|
Verified
8.2
312
|
Verified
8.3
35
|
Verified
8.7
355
|
Verified
8.5
36
|
Verified
7.8
281
|
Verified
8.8
37
|
Verified
7.9
298
|
Verified
Feature Not Available
8.0
160
Feature Not Available
Feature Not Available
Campaign Activity
8.7
38
|
Verified
8.6
348
|
Verified
9.1
42
|
Verified
8.9
379
|
Verified
8.3
29
|
Verified
8.0
273
|
Verified
8.3
34
|
Verified
8.3
324
|
Verified
8.5
28
|
Verified
7.9
273
|
Verified
8.9
19
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Mode and Supermetrics are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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