Compare Mode and Supermetrics 
At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
Starting at €29.00 1 user Per Month
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mode excels in user experience, particularly for data analysts and business users alike. Users appreciate its clean interface and the ability to quickly find and understand data, with one reviewer noting, "Mode finds the info I need more quickly than other SQL-based programs."
- Users say Supermetrics shines in data integration capabilities, boasting over 130 data sources. Reviewers highlight its automation features, which save time and enhance accuracy, stating, "The process of data pulling is largely automated and this saves credible time."
- Reviewers mention that Mode offers a higher quality of support, with many praising the responsiveness and helpfulness of the support team. One user noted, "The UI is clean and focused," which contributes to a smoother support experience.
- According to verified reviews, Supermetrics is favored for its flexibility and ease of use, especially when dealing with various metrics from platforms like Meta and Google. Users find it beneficial for automating data pulling, making daily reporting more efficient.
- G2 reviewers highlight that Mode's setup process is straightforward, with users finding it easy to view and customize dashboards. One user remarked on the ease of copying data queries and tweaking them to fit their needs, which enhances day-to-day usability.
- Users report that while Supermetrics has a broader market presence, Mode's focus on mid-market users allows it to cater more effectively to specific analytical needs, providing a tailored experience that some users find lacking in more generalized tools.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Mode
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.7
285
8.5
620
Ease of Use
8.7
289
8.2
628
Ease of Setup
8.8
66
8.2
415
Ease of Admin
8.9
66
8.0
380
Quality of Support
8.9
215
7.8
562
Has the product been a good partner in doing business?
9.1
65
8.2
375
Product Direction (% positive)
8.8
283
7.9
579
Features by Category
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
8.6
311
9.1
34
8.3
292
8.3
29
8.1
262
8.8
31
8.4
291
8.9
31
8.0
280
8.7
33
7.9
250
8.6
25
8.0
250
8.6
33
8.6
322
8.6
36
7.8
269
Reporting
8.9
44
8.2
311
8.7
39
7.9
278
9.2
42
8.4
304
8.7
38
8.1
292
8.7
21
7.6
251
9.1
29
Feature Not Available
9.0
49
8.7
326
Other
8.8
39
8.2
271
8.1
29
7.9
241
8.3
31
7.2
218
8.6
32
8.6
317
8.6
27
8.4
267
8.3
23
7.2
207
8.5
27
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.7
11
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
9.0
38
8.3
274
8.6
32
7.5
213
9.0
53
8.1
314
9.0
49
8.0
295
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.9
31
|
Verified
8.2
312
|
Verified
8.3
35
|
Verified
8.7
358
|
Verified
8.5
36
|
Verified
7.8
282
|
Verified
8.8
37
|
Verified
7.9
300
|
Verified
Feature Not Available
8.0
161
Feature Not Available
Feature Not Available
Campaign Activity
8.7
38
|
Verified
8.6
349
|
Verified
9.1
42
|
Verified
8.9
384
|
Verified
8.3
29
|
Verified
8.0
273
|
Verified
8.3
34
|
Verified
8.3
327
|
Verified
8.5
28
|
Verified
7.9
273
|
Verified
8.9
19
|
Verified
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Categories
Categories
Shared Categories
Mode and Supermetrics are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Supermetrics is categorized as ETL Tools and Google Workspace for Marketing
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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