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At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
$139.94 Per Month
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansSemrush
Star Rating
(3,043)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Mode's SEO Auditing is slightly lower at 8.8. Reviewers mention that Semrush's SEO Alerting feature is particularly useful for tracking changes in website performance.
- Reviewers mention that Mode shines in Custom Event Tracking, scoring 8.9 compared to Semrush's 7.4. Users on G2 appreciate Mode's ability to tailor event tracking to specific business needs, making it a preferred choice for data-driven teams.
- G2 users highlight that Semrush offers robust Social Analytics features, particularly in Competitor Analysis with a score of 8.9, while Mode's capabilities in this area are less emphasized. Reviewers say that Semrush's insights into competitor strategies are invaluable for marketing teams.
- Users say that Mode's reporting capabilities are superior, especially in Custom Reports and Dashboards, where it scores 9.0 compared to Semrush's 8.6. Reviewers mention that the flexibility in report customization allows for better data visualization and insights.
- Reviewers mention that Semrush's Content Creation Tools score 8.3, but Mode's Content Management features, scoring 8.2, are noted for their ease of use and integration with collaborative workflows, making it easier for teams to manage content effectively.
- Users on G2 report that Semrush's Quality of Support is rated at 8.6, while Mode's support is slightly higher at 8.9. Reviewers say that Mode's customer service is responsive and helpful, which is a significant factor for teams needing quick assistance.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Mode
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.7
285
8.8
2,460
Ease of Use
8.7
289
8.3
2,485
Ease of Setup
8.8
66
8.6
1,692
Ease of Admin
8.9
66
8.6
1,268
Quality of Support
8.9
215
8.6
2,158
Has the product been a good partner in doing business?
9.1
65
8.7
1,248
Product Direction (% positive)
8.8
283
8.8
2,370
Features by Category
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
8.4
431
9.1
34
8.3
426
8.3
29
7.9
409
8.8
31
7.7
383
8.9
31
7.4
372
8.7
33
7.5
366
8.6
25
7.4
369
8.6
33
7.5
379
8.6
36
7.1
364
Reporting
8.9
44
8.0
420
8.7
39
8.2
410
9.2
42
7.8
395
8.7
38
7.7
395
8.7
21
7.9
390
9.1
29
7.6
370
9.0
49
8.0
404
Other
8.8
39
7.7
382
8.1
29
8.1
395
8.3
31
7.7
384
8.6
32
8.0
386
8.6
27
7.4
351
8.3
23
7.0
331
8.5
27
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
9.0
38
7.7
360
8.6
32
7.4
348
9.0
53
8.5
399
9.0
49
8.3
391
Social Analytics
Not enough data
8.9(won by default)
289
Not enough data
8.5(won by default)
270
Not enough data
8.7(won by default)
276
Not enough data
8.2(won by default)
243
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
213
Not enough data
8.1(won by default)
209
Reports & Dashboards
Not enough data
8.4(won by default)
273
Not enough data
8.8(won by default)
281
Not enough data
8.7(won by default)
267
Not enough data
7.9(won by default)
206
Agentic AI - Social Media Analytics
Not enough data
7.3(won by default)
20
Not enough data
7.2(won by default)
20
Not enough data
7.8(won by default)
20
Not enough data
8.1(won by default)
20
Not enough data
7.9(won by default)
20
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
239
|
Verified
Not enough data
8.2
235
|
Verified
Not enough data
8.5
238
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
257
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
586
|
Verified
Not enough data
8.4
541
|
Verified
Not enough data
8.4
513
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
7.9
510
|
Verified
Not enough data
8.8
571
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
564
Agentic AI - Competitive Intelligence
Not enough data
7.0
68
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
521
Platform Content
Not enough data
7.3
460
Platform Reporting
Not enough data
8.0
535
Not enough data
8.3
541
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1008
Not enough data
9.0
889
Not enough data
8.8
845
Not enough data
8.8
860
Agentic AI - SEO Tools
Not enough data
6.5
170
Not enough data
6.6
171
Not enough data
6.6
171
Not enough data
6.6
168
Not enough data
6.5
169
Not enough data
6.5
164
Not enough data
6.7
166
SEO Content & Rankings
Not enough data
8.2
1481
Not enough data
9.1
1607
Not enough data
8.8
1519
Not enough data
8.2
914
Not enough data
8.4
842
SEO Reporting
Not enough data
8.9
1577
Not enough data
8.6
998
Not enough data
8.2
959
Not enough data
7.8
829
Generative AI
Not enough data
6.7
396
Not enough data
6.7
389
Content & Collaboration
Not enough data
8.8
191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
179
Not enough data
Feature Not Available
Not enough data
8.2
161
Social Management
Not enough data
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.0
176
Not enough data
7.8
147
Agentic AI - Social Media Management
Not enough data
7.8
13
Not enough data
8.1
13
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
7.9
13
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
193
Not enough data
8.1
220
|
Verified
Not enough data
8.1
209
|
Verified
Not enough data
7.5
192
|
Verified
Not enough data
8.1
210
Segment Trending
Not enough data
8.6
241
|
Verified
Not enough data
8.1
229
|
Verified
Not enough data
8.3
235
|
Verified
Not enough data
7.3
197
Analysis
Not enough data
8.3
229
Not enough data
8.6
250
|
Verified
Not enough data
8.3
211
|
Verified
Platform
Not enough data
8.7
255
|
Verified
Not enough data
8.4
234
|
Verified
Not enough data
7.7
209
|
Verified
Not enough data
8.3
231
|
Verified
Not enough data
8.1
206
|
Verified
Not enough data
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Basics
Not enough data
8.5
139
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
226
Publishing
Not enough data
7.7
228
Social Media
Not enough data
7.6
228
Planning
Not enough data
7.9
352
Generative AI
Not enough data
7.4
138
Not enough data
7.2
134
Not enough data
7.2
134
Not enough data
6.6
132
Not enough data
6.4
128
Agentic AI - Content Creation
Not enough data
7.1
42
Not enough data
6.9
42
Not enough data
7.1
42
Not enough data
7.0
42
Not enough data
7.1
43
Not enough data
7.2
42
Not enough data
7.1
42
AI Visibility & Tracking
Not enough data
7.8
62
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.7
59
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
59
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
59
Tools
Not enough data
Feature Not Available
Not enough data
8.2
659
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
649
Not enough data
8.2
635
Not enough data
8.0
577
Not enough data
7.8
574
Not enough data
8.9
708
Agentic AI - Content Analytics
Not enough data
7.5
55
Not enough data
7.7
55
Not enough data
7.7
56
Not enough data
7.7
56
Not enough data
7.6
56
Marketing Operations
8.9
31
|
Verified
7.7
385
|
Verified
8.3
35
|
Verified
8.4
407
|
Verified
8.5
36
|
Verified
8.0
396
|
Verified
8.8
37
|
Verified
8.0
374
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.7
38
|
Verified
8.2
388
|
Verified
9.1
42
|
Verified
8.6
425
|
Verified
8.3
29
|
Verified
7.7
358
|
Verified
8.3
34
|
Verified
8.0
372
|
Verified
8.5
28
|
Verified
8.2
397
|
Verified
8.9
19
|
Verified
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mode and Semrush are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Mode is categorized as Embedded Business Intelligence and Analytics Platforms
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.0%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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