# Mode vs Semrush Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Semrush excels in providing comprehensive website tracking and analysis tools, allowing users to monitor traffic fluctuations and keyword rankings effectively. Users appreciate the detailed insights into competitor performance, which enhances their strategic planning.
- **Users say** that Mode offers a user-friendly interface that balances the needs of data analysts and business users. Reviewers highlight its ability to quickly pull and present data, making it easier to understand complex information compared to other SQL-based programs.
- **According to verified reviews** , Semrush has a significantly higher G2 Score, indicating greater overall user satisfaction. This is reflected in the volume of recent reviews, where users frequently commend its robust features for digital and marketing analytics.
- **Reviewers mention** that while Mode provides excellent dashboard capabilities and ease of use, it lacks the extensive feature set that Semrush offers for in-depth marketing analysis. Users find it particularly easy to customize queries and view shared dashboards, but some feel it may not meet all advanced analytics needs.
- **Users highlight** that Semrush's implementation process is straightforward, with many praising its intuitive onboarding wizard. This ease of setup contrasts with Mode, where some users have noted a steeper learning curve for more complex data queries.
- **G2 reviewers note** that while both products have similar star ratings, Semrush's larger user base and higher total number of reviews suggest a more reliable and tested platform for businesses looking for comprehensive analytics solutions.



| | Mode | Semrush | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 330 | 3,951 | 
| **Largest Market Segment** | Mid-Market (46.4% of reviews) | Small-Business (64.4% of reviews) | 
| **Entry Level Price** | Free All the basics for individual analysts | $139.94 Per Month | 

---
## Top Pros & Cons

### Mode

Pros:
- Capabilities (1 reviews)
- Customization (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Complex Usage (1 reviews)

### Semrush

Pros:
- Features (742 reviews)
- Ease of Use (732 reviews)

Cons:
- Expensive (540 reviews)
- High Pricing (437 reviews)

---
## Ratings Comparison
| Rating | Mode | Semrush | 
|---|---|---|
  | **Meets Requirements** | 8.7 (285 reviews) | 8.8 (3107 reviews) | 
  | **Ease of Use** | 8.7 (289 reviews) | 8.3 (3140 reviews) | 
  | **Ease of Setup** | 8.8 (66 reviews) | 8.6 (2318 reviews) | 
  | **Ease of Admin** | 8.9 (66 reviews) | 8.6 (1372 reviews) | 
  | **Quality of Support** | 8.9 (215 reviews) | 8.5 (2678 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (65 reviews) | 8.7 (1353 reviews) | 
  | **Product Direction (% positive)** | 8.8 (283 reviews) | 8.6 (2930 reviews) | 

---
## Pricing

### Mode

#### Entry-Level Pricing

Plan: Studio

Price: Free All the basics for individual analysts

Description: Included:

Key Features:
-  SQL, Python, & R
- Private database connections

[Browse all 3 editions](https://www.g2.com/products/mode-mode/pricing)

#### Free Trial

Yes

### Semrush

#### Entry-Level Pricing

Plan: Pro

Price: $139.94 Per Month

Description: For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.

Key Features:
- 10,000 results per report
- 3,000 reports per day
- Display advertising research

[Browse all 5 editions](https://www.g2.com/products/semrush/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 239 |
| **Semrush** | N/A | N/A |

#### Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Mode | Semrush | 
|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | 

#### Advanced Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Mode | Semrush | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.3/10 | 242 |
| **Semrush** | N/A | N/A |

#### Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | 

#### Data Preparation

| Feature | Mode | Semrush | 
|---|---|---|
| **Connectors** | 8.4 (61 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | 8.1 (62 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | Mode | Semrush | 
|---|---|---|
| **Data Querying** | 9.3 (96 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | 8.7 (93 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | 8.8 (70 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | Semrush | 
|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Mode | Semrush | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 238 |
| **Semrush** | N/A | N/A |

#### Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | 

#### Self Service 

| Feature | Mode | Semrush | 
|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | 

#### Building Reports

| Feature | Mode | Semrush | 
|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.7/10 | 61 |
| **Semrush** | 7.7/10 | 546 |

#### Metrics

| Feature | Mode | Semrush | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.1 (32 reviews) | 8.4 (459 reviews) | 
| **Engagement** | 9.1 (34 reviews) | 8.3 (445 reviews) | 
| **Entry and Exit Pages** | 8.3 (29 reviews) | 7.9 (422 reviews) | 
| **Standard Event Tracking** | 8.8 (31 reviews) | 7.7 (390 reviews) | 
| **Custom Event Tracking** | 8.9 (31 reviews) | 7.4 (377 reviews) | 
| **Retention** | 8.7 (33 reviews) | 7.6 (371 reviews) | 
| **Return** | 8.6 (25 reviews) | 7.4 (372 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 7.5 (384 reviews) | 
| **Funnels** | 8.6 (36 reviews) | 7.2 (369 reviews) | 

#### Reporting

| Feature | Mode | Semrush | 
|---|---|---|
| **Real-Time Reporting** | 8.9 (44 reviews) | 8.0 (428 reviews) | 
| **Trending** | 8.7 (39 reviews) | 8.3 (426 reviews) | 
| **Retroactive Reporting** | 9.2 (42 reviews) | 7.8 (402 reviews) | 
| **Segmentation** | 8.7 (38 reviews) | 7.7 (398 reviews) | 
| **Mobile Reporting** | 8.7 (21 reviews) | 7.9 (394 reviews) | 
| **Unification Across Devices** | 9.1 (29 reviews) | 7.6 (374 reviews) | 
| **Custom Reports and Dashboards** | 9.0 (49 reviews) | 8.1 (416 reviews) | 

#### Other

| Feature | Mode | Semrush | 
|---|---|---|
| **User Data** | 8.8 (39 reviews) | 7.7 (386 reviews) | 
| **Site Search Reporting** | 8.1 (29 reviews) | 8.1 (402 reviews) | 
| **Load Time Monitoring** | 8.3 (31 reviews) | 7.7 (388 reviews) | 
| **Campaign Tracking** | 8.6 (32 reviews) | 8.0 (397 reviews) | 
| **E-Commerce** | 8.6 (27 reviews) | 7.4 (357 reviews) | 
| **Promotional Messages** | 8.3 (23 reviews) | 7.0 (335 reviews) | 
| **Administration Alerts** | 8.5 (27 reviews) | 7.6 (354 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (45 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (47 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (45 reviews) | 
| **Decision Making** | Not enough data | 7.0 (44 reviews) | 

#### Administration

| Feature | Mode | Semrush | 
|---|---|---|
| **API / Integrations** | 9.0 (38 reviews) | 7.7 (375 reviews) | 
| **QA Testing** | 8.6 (32 reviews) | 7.4 (353 reviews) | 
| **Performance and Reliability** | 9.0 (53 reviews) | 8.5 (412 reviews) | 
| **User, Role, and Access Management** | 9.0 (49 reviews) | 8.2 (397 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.2/10 | 335 |

#### Social Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.8 (297 reviews) | 
| **Follower Analysis** | Not enough data | 8.5 (274 reviews) | 
| **Post Performance** | Not enough data | 8.7 (282 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 8.2 (248 reviews) | 
| **Attribution** | Not enough data | Feature Not Available | 
| **Hashtag Analytics** | Not enough data | 8.1 (217 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.0 (213 reviews) | 

#### Reports & Dashboards

| Feature | Mode | Semrush | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.4 (278 reviews) | 
| **Report Exporting** | Not enough data | 8.8 (287 reviews) | 
| **Scalability** | Not enough data | 8.7 (272 reviews) | 
| **White Label** | Not enough data | 7.9 (210 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (22 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (22 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (22 reviews) | 
| **Decision Making** | Not enough data | 7.9 (22 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Content Creation

| Feature | Mode | Semrush | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Mode | Semrush | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Mode | Semrush | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.5/10 | 298 |

#### Listing Management

| Feature | Mode | Semrush | 
|---|---|---|
| **Network Directory** | Not enough data | 8.6 (247 reviews) ✓ Verified | 
| **Data Aggregators** | Not enough data | 8.3 (242 reviews) ✓ Verified | 
| **Duplicate Monitoring** | Not enough data | 8.5 (246 reviews) ✓ Verified | 
| **Optimization** | Not enough data | 8.6 (259 reviews) ✓ Verified | 

#### Performance

| Feature | Mode | Semrush | 
|---|---|---|
| **Real-Time Updates** | Not enough data | 8.3 (264 reviews) ✓ Verified | 
| **Analytics** | Not enough data | 8.8 (274 reviews) ✓ Verified | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.5/10 | 688 |

#### Local Search Optimization

| Feature | Mode | Semrush | 
|---|---|---|
| **Rank Tracking** | Not enough data | 8.9 (626 reviews) ✓ Verified | 
| **Online Listings** | Not enough data | 8.4 (560 reviews) ✓ Verified | 
| **Google My Business** | Not enough data | 8.5 (537 reviews) ✓ Verified | 
| **Reputation Management** | Not enough data | 8.3 (538 reviews) ✓ Verified | 
| **Social Media** | Not enough data | 7.9 (522 reviews) ✓ Verified | 
| **Dashboards and Reporting** | Not enough data | 8.8 (593 reviews) ✓ Verified | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.0/10 | 723 |

#### Platform Basics

| Feature | Mode | Semrush | 
|---|---|---|
| **Centralized Platform** | Not enough data | 8.6 (592 reviews) | 
| **Web Tracking** | Not enough data | 8.6 (600 reviews) | 

#### Agentic AI - Competitive Intelligence

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (77 reviews) | 

#### Platform Data

| Feature | Mode | Semrush | 
|---|---|---|
| **Product Details** | Not enough data | Feature Not Available | 
| **Customer Feedback & Reviews** | Not enough data | Feature Not Available | 
| **Channel Acquisition** | Not enough data | 8.1 (538 reviews) | 

#### Platform Content 

| Feature | Mode | Semrush | 
|---|---|---|
| **Battlecards** | Not enough data | 7.3 (476 reviews) | 

#### Platform Reporting

| Feature | Mode | Semrush | 
|---|---|---|
| **Customizable Dashboard** | Not enough data | 8.0 (552 reviews) | 
| **Benchmark Reporting** | Not enough data | 8.3 (562 reviews) | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 7.9/10 | 146 |

#### Platform Basics

| Feature | Mode | Semrush | 
|---|---|---|
| **Drag & Drop Scheduling** | Not enough data | 8.5 (107 reviews) | 
| **Project and Task Lists Organization** | Not enough data | 8.1 (104 reviews) | 
| **Project Templates** | Not enough data | Feature Not Available | 
| **Budgeting and Cost Estimation** | Not enough data | Feature Not Available | 
| **Team Member Roles** | Not enough data | 8.1 (96 reviews) | 
| **Automated Alerts and Notficiations** | Not enough data | 8.4 (108 reviews) | 

#### Content Planning

| Feature | Mode | Semrush | 
|---|---|---|
| **Content Organization** | Not enough data | Feature Not Available | 
| **Task Assignment** | Not enough data | 8.2 (100 reviews) | 
| **Content Scheduling** | Not enough data | 8.7 (110 reviews) | 

#### Marketing Campaign Performance

| Feature | Mode | Semrush | 
|---|---|---|
| **Performance and ROI Tracking** | Not enough data | 8.5 (82 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (83 reviews) | 

#### Agentic AI - Marketing Calendar

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 6.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (12 reviews) | 

#### Other Features

| Feature | Mode | Semrush | 
|---|---|---|
| **Integrations** | Not enough data | 8.4 (109 reviews) | 
| **Reporting** | Not enough data | 8.8 (94 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 7.9/10 | 2338 |

#### SEO Auditing & Monitoring

| Feature | Mode | Semrush | 
|---|---|---|
| **SEO Alerting** | Not enough data | 8.7 (1069 reviews) | 
| **SEO Auditing** | Not enough data | 9.1 (1213 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.8 (910 reviews) | 
| **Technical SEO** | Not enough data | 8.9 (1045 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.6 (184 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (184 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (225 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (182 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.6 (186 reviews) | 
| **Proactive Assistance** | Not enough data | 6.6 (178 reviews) | 
| **Decision Making** | Not enough data | 6.9 (183 reviews) | 

#### SEO Content & Rankings

| Feature | Mode | Semrush | 
|---|---|---|
| **Link Building** | Not enough data | 8.2 (1592 reviews) | 
| **Keyword Research** | Not enough data | 9.2 (1941 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.9 (1758 reviews) | 
| **Localization** | Not enough data | 8.2 (972 reviews) | 
| **Content Insights** | Not enough data | 8.5 (1006 reviews) | 

#### SEO Reporting

| Feature | Mode | Semrush | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 9.0 (1869 reviews) | 
| **Data Visualization** | Not enough data | 8.6 (1080 reviews) | 
| **Custom Reports** | Not enough data | 8.3 (1038 reviews) | 
| **White Label** | Not enough data | 7.8 (850 reviews) | 

#### Generative AI

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.8 (423 reviews) | 
| **AI Text Summarization** | Not enough data | 6.8 (405 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.1/10 | 269 |

#### Content & Collaboration

| Feature | Mode | Semrush | 
|---|---|---|
| **Content Calendar** | Not enough data | 8.8 (194 reviews) | 
| **Content Library** | Not enough data | Feature Not Available | 
| **Shared Inbox** | Not enough data | Feature Not Available | 
| **Approval Workflows** | Not enough data | 8.1 (182 reviews) | 
| **Users and Permissions** | Not enough data | Feature Not Available | 
| **Content Creation** | Not enough data | 8.2 (167 reviews) | 

#### Social Management

| Feature | Mode | Semrush | 
|---|---|---|
| **Social Analytics** | Not enough data | 8.7 (238 reviews) | 
| **Social Publishing** | Not enough data | 8.8 (232 reviews) | 
| **Campaign Optimization** | Not enough data | Feature Not Available | 
| **Social Engagement** | Not enough data | 8.5 (229 reviews) | 
| **Social Ads** | Not enough data | 7.9 (203 reviews) | 
| **Campaign Planning** | Not enough data | 8.0 (179 reviews) | 
| **Hashtag Capabilites** | Not enough data | 7.8 (149 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (15 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (15 reviews) | 
| **Decision Making** | Not enough data | 7.9 (15 reviews) | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.0/10 | 147 |

#### Media Channels

| Feature | Mode | Semrush | 
|---|---|---|
| **Broadcast Media** | Not enough data | Feature Not Available | 
| **Print Media** | Not enough data | Feature Not Available | 
| **Online Media** | Not enough data | 8.5 (120 reviews) | 

#### Geographic Coverage

| Feature | Mode | Semrush | 
|---|---|---|
| **Local Media** | Not enough data | Feature Not Available | 
| **National Media** | Not enough data | 8.2 (106 reviews) | 
| **International Media** | Not enough data | 8.1 (98 reviews) | 

#### Reporting

| Feature | Mode | Semrush | 
|---|---|---|
| **Keyword Targeting** | Not enough data | 9.0 (137 reviews) | 
| **Custom Feeds and Alerts** | Not enough data | Feature Not Available | 
| **Custom Reports** | Not enough data | 8.9 (125 reviews) | 
| **Dashboards** | Not enough data | 9.0 (135 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 7.2 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (15 reviews) | 

#### Generative AI

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (23 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (24 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.2/10 | 128 |

#### Platform Interoperability

| Feature | Mode | Semrush | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.4 (80 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (5 reviews) | 
| **Multi-step Planning** | Not enough data | 7.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.0 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | 6.9 (6 reviews) | 

#### Social Functionality

| Feature | Mode | Semrush | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.8 (98 reviews) | 

#### Campaign Management

| Feature | Mode | Semrush | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | 9.0 (97 reviews) | 
| **Campaign Optimization** | Not enough data | 8.7 (95 reviews) | 
| **Reach** | Not enough data | 8.6 (95 reviews) | 
| **Bulk Editing** | Not enough data | 8.6 (88 reviews) | 
| **Batch Uploading** | Not enough data | 8.6 (89 reviews) | 
| **Brand Safety** | Not enough data | 8.5 (91 reviews) | 
| **Fraud Protection** | Not enough data | 8.5 (87 reviews) | 
| **Frequency Capping** | Not enough data | 8.4 (89 reviews) | 
| **Budget Pacing** | Not enough data | 8.3 (88 reviews) | 
| **Creative Optimization** | Not enough data | 8.5 (92 reviews) | 
| **Rich Media Capabilties** | Not enough data | 8.4 (90 reviews) | 
| **In-App Ads** | Not enough data | 8.0 (86 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | 8.3 (88 reviews) | 

#### Targeting

| Feature | Mode | Semrush | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (91 reviews) | 
| **Retargeting** | Not enough data | 8.5 (86 reviews) | 
| **Geo-Targeting** | Not enough data | 8.5 (85 reviews) | 
| **Contextual Targeting** | Not enough data | 8.6 (85 reviews) | 

#### Platform

| Feature | Mode | Semrush | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (88 reviews) | 
| **Custom Reports** | Not enough data | 8.7 (96 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (94 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (95 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.7 (92 reviews) | 
| **Customization** | Not enough data | 8.6 (90 reviews) | 
| **Workflow Capability** | Not enough data | 8.4 (84 reviews) | 
| **Internationalization** | Not enough data | 8.5 (86 reviews) | 
| **Notifications** | Not enough data | 8.5 (89 reviews) | 

### Proofreading

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 7.8/10 | 31 |

#### Grammar Tools

| Feature | Mode | Semrush | 
|---|---|---|
| **Vocabulary Recommendations** | Not enough data | 8.5 (26 reviews) | 
| **Sentence Rephrasing** | Not enough data | 8.9 (28 reviews) | 
| **Dictionary** | Not enough data | 8.2 (24 reviews) | 

#### Writing Support

| Feature | Mode | Semrush | 
|---|---|---|
| **Text Reader** | Not enough data | 7.8 (26 reviews) | 
| **Machine Translation** | Not enough data | 8.3 (25 reviews) | 
| **Custom Style Guides** | Not enough data | 7.6 (26 reviews) | 
| **Reporting** | Not enough data | 7.8 (26 reviews) | 

#### Software Availability

| Feature | Mode | Semrush | 
|---|---|---|
| **Word Processor** | Not enough data | 8.5 (26 reviews) | 
| **Integrations** | Not enough data | 8.3 (25 reviews) | 
| **Browser Plug-In** | Not enough data | 7.3 (26 reviews) | 

#### Generative AI

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (6 reviews) | 
| **AI Text-to-Speech** | Not enough data | 6.9 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (6 reviews) | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.0/10 | 314 |

#### Data collection

| Feature | Mode | Semrush | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.7 (198 reviews) | 
| **Data Sources** | Not enough data | 8.1 (225 reviews) ✓ Verified | 
| **Custom Research Sources** | Not enough data | 8.1 (215 reviews) ✓ Verified | 
| **Lead Enrichment** | Not enough data | 7.5 (197 reviews) ✓ Verified | 
| **Advanced Data Collection** | Not enough data | 8.1 (215 reviews) | 

#### Segment Trending

| Feature | Mode | Semrush | 
|---|---|---|
| **Web** | Not enough data | 8.6 (249 reviews) ✓ Verified | 
| **Social** | Not enough data | 8.1 (235 reviews) ✓ Verified | 
| **Benchmarks** | Not enough data | 8.3 (243 reviews) ✓ Verified | 
| **Finance ** | Not enough data | 7.3 (203 reviews) | 

#### Analysis

| Feature | Mode | Semrush | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 8.3 (234 reviews) | 
| **Reports** | Not enough data | 8.6 (257 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.3 (216 reviews) ✓ Verified | 

#### Platform

| Feature | Mode | Semrush | 
|---|---|---|
| **Search** | Not enough data | 8.7 (265 reviews) ✓ Verified | 
| **User, Role, And Access Management** | Not enough data | 8.4 (244 reviews) ✓ Verified | 
| **Mobile User Support** | Not enough data | 7.7 (215 reviews) ✓ Verified | 
| **Alerts** | Not enough data | 8.3 (237 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.1 (212 reviews) ✓ Verified | 
| **Compliance** | Not enough data | 8.2 (208 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Mode | Semrush | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 7.2 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (33 reviews) | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.1/10 | 175 |

#### Platform Basics

| Feature | Mode | Semrush | 
|---|---|---|
| **Benchmarking** | Not enough data | 8.5 (146 reviews) | 
| **Ad Creatives** | Not enough data | 7.7 (127 reviews) | 
| **Paid Search Data** | Not enough data | 8.4 (153 reviews) | 

#### Platform Data

| Feature | Mode | Semrush | 
|---|---|---|
| **Alerts** | Not enough data | 8.2 (134 reviews) | 
| **Data Access** | Not enough data | 8.3 (138 reviews) | 
| **Web Traffic** | Not enough data | 8.6 (153 reviews) | 
| **Subdomains** | Not enough data | 8.3 (133 reviews) | 

#### Agentic AI - Operational Risk Management

| Feature | Mode | Semrush | 
|---|---|---|
| **Proactive Assistance** | Not enough data | 6.9 (18 reviews) | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 7.3/10 | 527 |

#### Planning

| Feature | Mode | Semrush | 
|---|---|---|
| **Scheduling Integration** | Not enough data | 7.7 (236 reviews) | 

#### Publishing

| Feature | Mode | Semrush | 
|---|---|---|
| **Execute Content Publication** | Not enough data | 7.7 (238 reviews) | 

#### Social Media

| Feature | Mode | Semrush | 
|---|---|---|
| **Social Media Integration** | Not enough data | 7.6 (239 reviews) | 

#### Planning

| Feature | Mode | Semrush | 
|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 7.9 (363 reviews) | 

#### Generative AI

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (146 reviews) | 
| **AI Text Generation** | Not enough data | 7.2 (142 reviews) | 
| **AI Text Summarization** | Not enough data | 7.2 (141 reviews) | 
| **AI Text-to-Image** | Not enough data | 6.6 (139 reviews) | 
| **AI Text-to-Video** | Not enough data | 6.4 (136 reviews) | 

#### Agentic AI - Content Creation

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (48 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (49 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (49 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.2 (49 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (48 reviews) | 
| **Decision Making** | Not enough data | 7.3 (49 reviews) | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 7.5/10 | 173 |

#### AI Visibility & Tracking

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | 8.0 (107 reviews) | 
| **AI Search Ranking Insights** | Not enough data | 8.2 (138 reviews) | 

#### Sentiment & Brand Analysis

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | 7.8 (80 reviews) | 
| **AI Hallucination Detection** | Not enough data | 6.2 (61 reviews) | 

#### Competitive Benchmarking

| Feature | Mode | Semrush | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | 7.2 (64 reviews) | 
| **Competitor AI Presence Comparison** | Not enough data | 7.6 (76 reviews) | 

#### AI Content Optimization

| Feature | Mode | Semrush | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | 7.7 (68 reviews) | 
| **AI-Driven Content Recommendations** | Not enough data | 7.7 (72 reviews) | 

#### Reporting & Alerts

| Feature | Mode | Semrush | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | 6.8 (64 reviews) | 
| **AI Visibility Reporting** | Not enough data | 7.7 (89 reviews) | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.6/10 | 30 |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Mode | Semrush | 
|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | 8.9 (6 reviews) | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Mode | Semrush | 
|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | 8.6 (7 reviews) | 
| **Topic Authority Optimization** | Not enough data | 9.4 (6 reviews) | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Mode | Semrush | 
|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Mode | Semrush | 
|---|---|---|
| **AI Citation Monitoring** | Not enough data | 8.0 (9 reviews) | 
| **AI Answer Visibility Tracking** | Not enough data | 8.3 (5 reviews) | 
| **Generative Search Performance Analytics** | Not enough data | 7.8 (9 reviews) | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Mode | Semrush | 
|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | 8.0 (5 reviews) | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | 8.0/10 | 831 |

#### Tools

| Feature | Mode | Semrush | 
|---|---|---|
| **Contact Collection** | Not enough data | Feature Not Available | 
| **Audience Insights** | Not enough data | 8.2 (677 reviews) | 
| **Social Sharing** | Not enough data | Feature Not Available | 

#### Metrics

| Feature | Mode | Semrush | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | Feature Not Available | 
| **Sessions** | Not enough data | 8.2 (662 reviews) | 
| **Engagement** | Not enough data | 8.2 (649 reviews) | 
| **Return** | Not enough data | 8.0 (585 reviews) | 
| **Conversions** | Not enough data | 7.8 (584 reviews) | 
| **Search Rank** | Not enough data | 8.9 (738 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (59 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (60 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (62 reviews) | 
| **Decision Making** | Not enough data | 7.7 (63 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.6/10 | 46 |
| **Semrush** | 7.9/10 | 568 |

#### Marketing Operations

| Feature | Mode | Semrush | 
|---|---|---|
| **ROI Tracking** | 8.9 (31 reviews) ✓ Verified | 7.7 (398 reviews) ✓ Verified | 
| **Data Collection** | 8.3 (35 reviews) ✓ Verified | 8.4 (426 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (36 reviews) ✓ Verified | 8.0 (407 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (37 reviews) ✓ Verified | 8.0 (386 reviews) ✓ Verified | 

#### Campaign Activity

| Feature | Mode | Semrush | 
|---|---|---|
| **Campaign Insights** | 8.7 (38 reviews) ✓ Verified | 8.3 (400 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.1 (42 reviews) ✓ Verified | 8.6 (455 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.3 (29 reviews) ✓ Verified | 7.7 (366 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.3 (34 reviews) ✓ Verified | 8.0 (380 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (28 reviews) ✓ Verified | 8.2 (410 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.9 (19 reviews) ✓ Verified | 7.9 (360 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Mode | Semrush | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (60 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (60 reviews) | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Semrush** | N/A | N/A |

#### Platform

| Feature | Mode | Semrush | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Mode (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Semrush (17):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence), [Proofreading Software](https://www.g2.com/categories/proofreading), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [SEO Tools](https://www.g2.com/categories/seo-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)


---
## Reviewer Demographics

### By Company Size

| Segment | Mode | Semrush | 
|---|---|---|
| **Small-Business** | 24.8% | 64.4% | 
| **Mid-Market** | 46.4% | 29.3% | 
| **Enterprise** | 28.8% | 6.3% | 

### By Industry

#### Mode

- **Information Technology and Services:** 14.1%
- **Computer Software:** 13.8%
- **Financial Services:** 7.5%
- **Internet:** 6.6%
- **Transportation/Trucking/Railroad:** 4.4%
- **Real Estate:** 4.1%
- **Marketing and Advertising:** 3.4%
- **Consumer Services:** 3.4%
- **Retail:** 3.1%
- **Market Research:** 3.1%
- **Other:** 36.4%

#### Semrush

- **Marketing and Advertising:** 29.5%
- **Information Technology and Services:** 8.5%
- **Computer Software:** 8.0%
- **Retail:** 3.5%
- **Internet:** 3.3%
- **Financial Services:** 2.9%
- **Construction:** 2.3%
- **Health, Wellness and Fitness:** 2.1%
- **Manufacturing:** 1.6%
- **Automotive:** 1.4%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Mode

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3656 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (394 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (333 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (929 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (694 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1637 reviews)

### Alternatives to Semrush

- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1567 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (703 reviews)
- [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4084 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2465 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (780 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)

---
## Top Discussions

### Mode

- Title: [Can we make a dashboard out of mode analytics?](https://www.g2.com/discussions/27856-can-we-make-a-dashboard-out-of-mode-analytics) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do i average on charts without averaging averages](https://www.g2.com/discussions/how-do-i-average-on-charts-without-averaging-averages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired..."
- Title: [Why do companies choose Mode over Periscope Data?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-periscope-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and..."
- Title: [Why do companies choose Mode over Tableau?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-tableau) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Extracts without any of the hassle. 
Advanced analysis with Python and R notebooks. 
Flexibility to build internal applications on top of your data. 
Easy..."
- Title: [Why do companies choose Mode over Looker?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-looker) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then..."

### Semrush

- Title: [What is Semrush used for?](https://www.g2.com/discussions/what-is-semrush-used-for) — 4 comments
  > **Top comment:** "It is an all-in-one software that helps marketers get insights from the data and helps in doing keyword research, content marketing, and campaign management."
- Title: [Does SEMrush have a free plan?](https://www.g2.com/discussions/does-semrush-have-a-free-plan) — 3 comments, 2 upvotes
  > **Top comment:** "Yes they have a free plan where you can add 1 website."
- Title: [What can SEMrush do?](https://www.g2.com/discussions/what-can-semrush-do) — 3 comments
  > **Top comment:** "SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features..."
- Title: [What is SEMrush tool?](https://www.g2.com/discussions/what-is-semrush-tool) — 3 comments
  > **Top comment:** "SEMrush is a powerful and versatile SEO tool that can help you improve your website's visibility in search engines. SEMrush offers a variety of features that..."
- Title: [How are digital marketing experts utilizing Semrush to uncover unique SEO and content marketing opportunities?](https://www.g2.com/discussions/how-are-digital-marketing-experts-utilizing-semrush-to-uncover-unique-seo-and-content-marketing-opportunities) — 2 comments, 3 upvotes
  > **Top comment:** "Keyword gap analyses are a significant use that Semrush offers and are ideal for content marketing. Understanding what keywords the target audience uses to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mode-mode-vs-semrush)