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At a Glance
Market Segments
Mid-Market (46.4% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
Free All the basics for individual analysts
No pricing available
Mode
Star Rating
(330)4.5 out of 5
Market Segments
Mid-Market (46.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free All the basics for individual analysts
Browse all 3 pricing plansPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Pathmatics by Sensor Tower" excels in "Ad Creatives" with a score of 9.4, highlighting its robust visual representation of advertising strategies, while "Mode" offers a slightly lower score of 8.7 in "Campaign Insights," indicating that users find Pathmatics more effective for visual ad analysis.
- Reviewers mention that "Mode" shines in "Predictive Analytics" with a score of 8.9, which users appreciate for its ability to forecast campaign performance, whereas "Pathmatics" falls short with a score of 7.4, suggesting that users find its predictive capabilities less reliable.
- G2 users highlight that "Pathmatics by Sensor Tower" has a superior "Ease of Use" rating of 9.2, making it more user-friendly for analysts, while "Mode" has a lower score of 8.8, indicating that some users may face a steeper learning curve.
- Users on G2 report that "Mode" provides better "Multi-User Access" with a score of 8.8, which is crucial for teams collaborating on data projects, while "Pathmatics" has a lower score of 8.1, suggesting limitations in collaborative features.
- Reviewers say that "Pathmatics" offers a more comprehensive "Real-Time Reporting" feature with a score of 8.9, which users find essential for immediate insights, compared to "Mode's" score of 8.7, indicating a slight edge in responsiveness.
- Users report that "Mode" has a more favorable "Quality of Support" rating of 8.9, with many reviewers praising the responsiveness and helpfulness of the support team, while "Pathmatics" has a score of 8.7, suggesting that users may experience slightly less satisfaction with support services.
Pricing
Entry-Level Pricing
Mode
Studio
Free
All the basics for individual analysts
Included:
- SQL, Python, & R
- Private database connections
Pathmatics by Sensor Tower
No pricing availableFree Trial
Mode
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.7
285
8.2
272
Ease of Use
8.7
289
9.2
270
Ease of Setup
8.8
66
9.1
122
Ease of Admin
8.9
66
8.7
114
Quality of Support
8.9
215
8.7
224
Has the product been a good partner in doing business?
9.1
65
9.0
110
Product Direction (% positive)
8.8
283
8.4
255
Features by Category
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Data Preparation
8.4
61
|
Verified
Not enough data
8.1
62
|
Verified
Not enough data
Data Modeling and Blending
9.3
96
|
Verified
Not enough data
8.7
93
|
Verified
Not enough data
8.8
70
|
Verified
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.8
116
|
Verified
Not enough data
8.7
192
|
Verified
Not enough data
8.4
130
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Reports
8.7
212
|
Verified
Not enough data
8.1
167
|
Verified
Not enough data
8.3
215
|
Verified
Not enough data
8.2
135
|
Verified
Not enough data
8.6
206
|
Verified
Not enough data
Self Service
8.3
162
|
Verified
Not enough data
8.2
182
|
Verified
Not enough data
8.0
179
|
Verified
Not enough data
7.9
181
|
Verified
Not enough data
8.2
169
|
Verified
Not enough data
Feature Not Available
Not enough data
Building Reports
8.5
84
|
Verified
Not enough data
8.3
88
|
Verified
Not enough data
7.7
64
|
Verified
Not enough data
8.2
57
|
Verified
Not enough data
Metrics
9.1
32
Not enough data
9.1
34
Not enough data
8.3
29
Not enough data
8.8
31
Not enough data
8.9
31
Not enough data
8.7
33
Not enough data
8.6
25
Not enough data
8.6
33
Not enough data
8.6
36
Not enough data
Reporting
8.9
44
Not enough data
8.7
39
Not enough data
9.2
42
Not enough data
8.7
38
Not enough data
8.7
21
Not enough data
9.1
29
Not enough data
9.0
49
Not enough data
Other
8.8
39
Not enough data
8.1
29
Not enough data
8.3
31
Not enough data
8.6
32
Not enough data
8.6
27
Not enough data
8.3
23
Not enough data
8.5
27
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
9.0
38
Not enough data
8.6
32
Not enough data
9.0
53
Not enough data
9.0
49
Not enough data
Platform Basics
Not enough data
8.3
39
Not enough data
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.1
33
Not enough data
Feature Not Available
Not enough data
7.2
28
Platform Content
Not enough data
8.3
18
Platform Reporting
Not enough data
8.5
33
Not enough data
7.7
25
Platform Insights
Not enough data
9.4
32
Not enough data
8.9
29
Not enough data
8.6
27
Not enough data
8.9
32
Not enough data
8.8
31
Not enough data
8.8
30
Not enough data
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
8.4
22
Not enough data
8.5
21
Marketing Operations
8.9
31
|
Verified
7.3
76
|
Verified
8.3
35
|
Verified
8.4
147
|
Verified
8.5
36
|
Verified
7.5
95
|
Verified
8.8
37
|
Verified
8.1
89
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
6.9
8
Campaign Activity
8.7
38
|
Verified
8.2
164
|
Verified
9.1
42
|
Verified
8.6
167
|
Verified
8.3
29
|
Verified
7.8
105
|
Verified
8.3
34
|
Verified
8.2
141
|
Verified
8.5
28
|
Verified
8.0
120
|
Verified
8.9
19
|
Verified
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mode and Pathmatics by Sensor Tower are categorized as Marketing Analytics
Unique Categories
Pathmatics by Sensor Tower is categorized as Competitive Intelligence and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
Mode
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Computer Software
13.8%
Financial Services
7.5%
Internet
6.6%
Transportation/Trucking/Railroad
4.4%
Other
53.6%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Discussions
How do i average on charts without averaging averages
2 Comments
GS
Create averages in the query and use the results in the chartsRead more
Why do companies choose Mode over Looker?
1 Comment
Official Response from Mode
Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then...Read more
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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