# Mode, Funnel vs Improvado Comparison

| | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 330 | 165 | 80 | 
| **Largest Market Segment** | Mid-Market (46.4% of reviews) | Small-Business (50.9% of reviews) | Mid-Market (47.4% of reviews) | 
| **Entry Level Price** | Free All the basics for individual analysts | Starting at $400.00 | Contact Us 200 Million Data Rows Per Year | 

---
## Top Pros & Cons

### Mode

Pros:
- Capabilities (1 reviews)
- Customization (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Complex Usage (1 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Improvado

Pros:
- Customer Support (3 reviews)
- Helpful (3 reviews)

Cons:
- Learning Curve (2 reviews)
- API Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Mode | Funnel | Improvado | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (285 reviews) | 8.8 (142 reviews) | 8.5 (73 reviews) | 
  | **Ease of Use** | 8.7 (289 reviews) | 8.5 (145 reviews) | 8.1 (73 reviews) | 
  | **Ease of Setup** | 8.8 (66 reviews) | 8.8 (104 reviews) | 7.7 (49 reviews) | 
  | **Ease of Admin** | 8.9 (66 reviews) | 8.9 (95 reviews) | 8.3 (43 reviews) | 
  | **Quality of Support** | 8.9 (215 reviews) | 9.1 (139 reviews) | 9.0 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (65 reviews) | 9.1 (94 reviews) | 9.4 (44 reviews) | 
  | **Product Direction (% positive)** | 8.8 (283 reviews) | 8.7 (143 reviews) | 9.5 (67 reviews) | 

---
## Pricing

### Mode

#### Entry-Level Pricing

Plan: Studio

Price: Free All the basics for individual analysts

Description: Included:

Key Features:
-  SQL, Python, & R
- Private database connections

[Browse all 3 editions](https://www.g2.com/products/mode-mode/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

### Improvado

#### Entry-Level Pricing

Plan: Growth

Price: Contact Us 200 Million Data Rows Per Year

Description: For expanding firms needing deeper insights and reporting

Key Features:
- Unlimited data sources
- Unlimited accounts per data source
- Custom connectors

[Browse all 3 editions](https://www.g2.com/products/improvado-improvado/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 239 |
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.3/10 | 242 |
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Connectors** | 8.4 (61 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Governance** | 8.1 (62 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Data Querying** | 9.3 (96 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Filtering** | 8.7 (93 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Blending** | 8.8 (70 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 238 |
| **Funnel** | N/A | N/A |
| **Improvado** | N/A | N/A |

#### Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.7/10 | 61 |
| **Funnel** | 8.8/10 | 85 |
| **Improvado** | 7.7/10 | 15 |

#### Metrics

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.1 (32 reviews) | 9.0 (70 reviews) | 7.8 (13 reviews) | 
| **Engagement** | 9.1 (34 reviews) | 8.9 (68 reviews) | 8.3 (13 reviews) | 
| **Entry and Exit Pages** | 8.3 (29 reviews) | 8.4 (46 reviews) | 7.6 (12 reviews) | 
| **Standard Event Tracking** | 8.8 (31 reviews) | 8.9 (45 reviews) | 7.8 (12 reviews) | 
| **Custom Event Tracking** | 8.9 (31 reviews) | 8.6 (44 reviews) | 7.9 (12 reviews) | 
| **Retention** | 8.7 (33 reviews) | 8.5 (56 reviews) | 7.2 (12 reviews) | 
| **Return** | 8.6 (25 reviews) | 8.8 (56 reviews) | 6.9 (12 reviews) | 
| **Conversions** | 8.6 (33 reviews) | 9.1 (71 reviews) | 8.6 (12 reviews) | 
| **Funnels** | 8.6 (36 reviews) | 9.0 (43 reviews) | 8.3 (13 reviews) | 

#### Reporting

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Real-Time Reporting** | 8.9 (44 reviews) | 8.7 (49 reviews) | 7.4 (14 reviews) | 
| **Trending** | 8.7 (39 reviews) | 8.8 (43 reviews) | 7.7 (14 reviews) | 
| **Retroactive Reporting** | 9.2 (42 reviews) | 8.7 (62 reviews) | 7.9 (14 reviews) | 
| **Segmentation** | 8.7 (38 reviews) | 8.7 (52 reviews) | 7.7 (13 reviews) | 
| **Mobile Reporting** | 8.7 (21 reviews) | 8.2 (40 reviews) | 7.1 (13 reviews) | 
| **Unification Across Devices** | 9.1 (29 reviews) | 8.1 (55 reviews) | 8.2 (13 reviews) | 
| **Custom Reports and Dashboards** | 9.0 (49 reviews) | 9.2 (70 reviews) | 8.3 (14 reviews) | 

#### Other

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **User Data** | 8.8 (39 reviews) | Feature Not Available | 7.9 (14 reviews) | 
| **Site Search Reporting** | 8.1 (29 reviews) | Feature Not Available | 7.4 (13 reviews) | 
| **Load Time Monitoring** | 8.3 (31 reviews) | Feature Not Available | 6.5 (13 reviews) | 
| **Campaign Tracking** | 8.6 (32 reviews) | 8.9 (73 reviews) | 8.7 (13 reviews) | 
| **E-Commerce** | 8.6 (27 reviews) | 8.9 (59 reviews) | 7.9 (14 reviews) | 
| **Promotional Messages** | 8.3 (23 reviews) | Feature Not Available | 7.2 (13 reviews) | 
| **Administration Alerts** | 8.5 (27 reviews) | Feature Not Available | 6.8 (14 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **API / Integrations** | 9.0 (38 reviews) | 8.9 (72 reviews) | 8.3 (14 reviews) | 
| **QA Testing** | 8.6 (32 reviews) | Feature Not Available | 7.3 (13 reviews) | 
| **Performance and Reliability** | 9.0 (53 reviews) | 9.1 (75 reviews) | 8.2 (14 reviews) | 
| **User, Role, and Access Management** | 9.0 (49 reviews) | 8.9 (75 reviews) | 8.0 (14 reviews) | 

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Funnel** | N/A | N/A |
| **Improvado** | 7.0/10 | 17 |

#### Functionality

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 6.4 (15 reviews) | 
| **Data Structuring** | Not enough data | Not enough data | 7.3 (15 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 7.0 (15 reviews) | 
| **Data Cleaning** | Not enough data | Not enough data | 7.2 (15 reviews) | 
| **Cloud Extraction** | Not enough data | Not enough data | 7.9 (14 reviews) | 
| **Visualization** | Not enough data | Not enough data | 6.8 (15 reviews) | 

#### Diverse Extraction Points

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 6.4 (15 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |
| **Improvado** | 7.7/10 | 14 |

#### Management

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.3 (20 reviews) | 6.9 (13 reviews) | 
| **Auditing** | Not enough data | 7.0 (18 reviews) | 7.0 (10 reviews) | 

#### Functionality

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Extraction** | Not enough data | 8.8 (19 reviews) | 8.5 (13 reviews) | 
| **Transformation** | Not enough data | 8.5 (20 reviews) | 8.6 (13 reviews) | 
| **Loading** | Not enough data | 8.8 (20 reviews) | 7.8 (13 reviews) | 
| **Automation** | Not enough data | 8.8 (20 reviews) | 7.5 (12 reviews) | 
| **Scalability** | Not enough data | 8.6 (20 reviews) | 7.6 (12 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.6/10 | 46 |
| **Funnel** | 8.0/10 | 99 |
| **Improvado** | 7.5/10 | 50 |

#### Marketing Operations

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **ROI Tracking** | 8.9 (31 reviews) ✓ Verified | 8.3 (76 reviews) ✓ Verified | 7.6 (38 reviews) ✓ Verified | 
| **Data Collection** | 8.3 (35 reviews) ✓ Verified | 9.0 (87 reviews) ✓ Verified | 8.5 (43 reviews) ✓ Verified | 
| **Customer Insights** | 8.5 (36 reviews) ✓ Verified | 7.7 (43 reviews) | 7.4 (34 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (37 reviews) ✓ Verified | 8.4 (75 reviews) ✓ Verified | 8.3 (40 reviews) ✓ Verified | 
| **Spend Management** | Feature Not Available | 8.1 (47 reviews) ✓ Verified | 6.9 (16 reviews) | 
| **White Label** | Feature Not Available | Feature Not Available | 5.8 (12 reviews) | 

#### Campaign Activity

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Campaign Insights** | 8.7 (38 reviews) ✓ Verified | 8.5 (81 reviews) ✓ Verified | 8.4 (45 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.1 (42 reviews) ✓ Verified | 8.7 (84 reviews) ✓ Verified | 8.2 (47 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.3 (29 reviews) ✓ Verified | 8.2 (68 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.3 (34 reviews) ✓ Verified | 8.9 (84 reviews) ✓ Verified | 8.9 (47 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (28 reviews) ✓ Verified | 7.8 (41 reviews) | 7.3 (36 reviews) | 
| **Predictive Analytics** | 8.9 (19 reviews) ✓ Verified | 7.6 (41 reviews) ✓ Verified | 5.4 (13 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (6 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Mode (2):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Funnel (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)

**Unique to Improvado (2):** [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools), [ETL Tools](https://www.g2.com/categories/etl-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Mode | Funnel | Improvado | 
|---|---|---|---|
| **Small-Business** | 24.8% | 50.9% | 37.2% | 
| **Mid-Market** | 46.4% | 43.5% | 47.4% | 
| **Enterprise** | 28.8% | 5.6% | 15.4% | 

### By Industry

#### Mode

- **Information Technology and Services:** 14.1%
- **Computer Software:** 13.8%
- **Financial Services:** 7.5%
- **Internet:** 6.6%
- **Transportation/Trucking/Railroad:** 4.4%
- **Real Estate:** 4.1%
- **Marketing and Advertising:** 3.4%
- **Consumer Services:** 3.4%
- **Retail:** 3.1%
- **Market Research:** 3.1%
- **Other:** 36.4%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

#### Improvado

- **Marketing and Advertising:** 57.7%
- **Hospital & Health Care:** 6.4%
- **Retail:** 2.6%
- **Online Media:** 2.6%
- **Entertainment:** 2.6%
- **Medical Practice:** 2.6%
- **Market Research:** 2.6%
- **Food & Beverages:** 2.6%
- **Higher Education:** 2.6%
- **Alternative Medicine:** 1.3%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to Mode

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (393 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1629 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

### Alternatives to Improvado

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)

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## Top Discussions

### Mode

- Title: [Can we make a dashboard out of mode analytics?](https://www.g2.com/discussions/27856-can-we-make-a-dashboard-out-of-mode-analytics) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do i average on charts without averaging averages](https://www.g2.com/discussions/how-do-i-average-on-charts-without-averaging-averages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired..."
- Title: [Why do companies choose Mode over Periscope Data?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-periscope-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and..."
- Title: [Why do companies choose Mode over Tableau?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-tableau) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Extracts without any of the hassle. 
Advanced analysis with Python and R notebooks. 
Flexibility to build internal applications on top of your data. 
Easy..."
- Title: [Why do companies choose Mode over Looker?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-looker) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then..."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

### Improvado

No discussions available for this product.

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mode-mode-vs-funnel-vs-improvado-improvado)