# Mode, BrightEdge, SE Ranking vs Serpstat Comparison

| | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 4.8 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 330 | 817 | 1,556 | 464 | 
| **Largest Market Segment** | Mid-Market (46.4% of reviews) | Enterprise (40.2% of reviews) | Small-Business (88.8% of reviews) | Small-Business (80.4% of reviews) | 
| **Entry Level Price** | Free All the basics for individual analysts | No pricing available | Starting at $103.20 | Free Trial | 

---
## Top Pros & Cons

### Mode

Pros:
- Capabilities (1 reviews)
- Customization (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Complex Usage (1 reviews)

### BrightEdge

Pros:
- AI Features (42 reviews)
- Valuable Insights (34 reviews)

Cons:
- Learning Curve (20 reviews)
- Slow Loading (10 reviews)

### SE Ranking

Pros:
- Ease of Use (45 reviews)
- Features (33 reviews)

Cons:
- Limited Features (15 reviews)
- Expensive (14 reviews)

### Serpstat

Pros:
- Advanced Search (1 reviews)
- Competitor Analysis (1 reviews)


---
## Ratings Comparison
| Rating | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
  | **Meets Requirements** | 8.7 (285 reviews) | 8.8 (674 reviews) | 9.2 (1164 reviews) | 9.1 (414 reviews) | 
  | **Ease of Use** | 8.7 (289 reviews) | 7.9 (683 reviews) | 9.2 (1172 reviews) | 8.8 (417 reviews) | 
  | **Ease of Setup** | 8.8 (66 reviews) | 8.2 (384 reviews) | 9.3 (875 reviews) | 9.0 (198 reviews) | 
  | **Ease of Admin** | 8.9 (66 reviews) | 8.6 (259 reviews) | 9.2 (766 reviews) | 9.0 (193 reviews) | 
  | **Quality of Support** | 8.9 (215 reviews) | 9.3 (664 reviews) | 9.4 (1104 reviews) | 9.4 (377 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (65 reviews) | 9.1 (271 reviews) | 9.4 (748 reviews) | 9.5 (185 reviews) | 
  | **Product Direction (% positive)** | 8.8 (283 reviews) | 9.2 (664 reviews) | 9.5 (1100 reviews) | 9.1 (401 reviews) | 

---
## Pricing

### Mode

#### Entry-Level Pricing

Plan: Studio

Price: Free All the basics for individual analysts

Description: Included:

Key Features:
-  SQL, Python, & R
- Private database connections

[Browse all 3 editions](https://www.g2.com/products/mode-mode/pricing)

#### Free Trial

Yes

### BrightEdge

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### SE Ranking

#### Entry-Level Pricing

Plan: Core

Price: Starting at $103.20

Description: SEO + GEO for marketing teams with repeatable delivery

Key Features:
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research

[Browse all 3 editions](https://www.g2.com/products/se-ranking/pricing)

#### Free Trial

Yes

### Serpstat

#### Entry-Level Pricing

Plan:  Free Trial

Price: Free Trial

Description: Trying out Serpstat with a free trial is an excellent way to experience it.

Key Features:
- Seats: 1

[Browse all 5 editions](https://www.g2.com/products/serpstat/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 239 |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.3/10 | 242 |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Connectors** | 8.4 (61 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | 8.1 (62 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Data Querying** | 9.3 (96 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | 8.7 (93 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | 8.8 (70 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Predictive Analytics** | 7.8 (116 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | 8.7 (192 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | 8.4 (130 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.4/10 | 238 |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Reports Interface** | 8.7 (212 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | 8.1 (167 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | 8.3 (215 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | 8.2 (135 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | 8.6 (206 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Calculated Fields** | 8.3 (162 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | 8.2 (182 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | 8.0 (179 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Search** | 7.9 (181 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | 8.2 (169 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Feature Not Available | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Data Transformation** | 8.5 (84 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | 8.3 (88 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | 7.7 (64 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | 8.2 (57 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.7/10 | 61 |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Metrics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Sessions - Digital Analytics** | 9.1 (32 reviews) | Not enough data | Not enough data | Not enough data | 
| **Engagement** | 9.1 (34 reviews) | Not enough data | Not enough data | Not enough data | 
| **Entry and Exit Pages** | 8.3 (29 reviews) | Not enough data | Not enough data | Not enough data | 
| **Standard Event Tracking** | 8.8 (31 reviews) | Not enough data | Not enough data | Not enough data | 
| **Custom Event Tracking** | 8.9 (31 reviews) | Not enough data | Not enough data | Not enough data | 
| **Retention** | 8.7 (33 reviews) | Not enough data | Not enough data | Not enough data | 
| **Return** | 8.6 (25 reviews) | Not enough data | Not enough data | Not enough data | 
| **Conversions** | 8.6 (33 reviews) | Not enough data | Not enough data | Not enough data | 
| **Funnels** | 8.6 (36 reviews) | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Real-Time Reporting** | 8.9 (44 reviews) | Not enough data | Not enough data | Not enough data | 
| **Trending** | 8.7 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Retroactive Reporting** | 9.2 (42 reviews) | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | 8.7 (38 reviews) | Not enough data | Not enough data | Not enough data | 
| **Mobile Reporting** | 8.7 (21 reviews) | Not enough data | Not enough data | Not enough data | 
| **Unification Across Devices** | 9.1 (29 reviews) | Not enough data | Not enough data | Not enough data | 
| **Custom Reports and Dashboards** | 9.0 (49 reviews) | Not enough data | Not enough data | Not enough data | 

#### Other

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **User Data** | 8.8 (39 reviews) | Not enough data | Not enough data | Not enough data | 
| **Site Search Reporting** | 8.1 (29 reviews) | Not enough data | Not enough data | Not enough data | 
| **Load Time Monitoring** | 8.3 (31 reviews) | Not enough data | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.6 (32 reviews) | Not enough data | Not enough data | Not enough data | 
| **E-Commerce** | 8.6 (27 reviews) | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | 8.3 (23 reviews) | Not enough data | Not enough data | Not enough data | 
| **Administration Alerts** | 8.5 (27 reviews) | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **API / Integrations** | 9.0 (38 reviews) | Not enough data | Not enough data | Not enough data | 
| **QA Testing** | 8.6 (32 reviews) | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | 9.0 (53 reviews) | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 9.0 (49 reviews) | Not enough data | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Content Creation

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | 8.7/10 | 392 |
| **Serpstat** | N/A | N/A |

#### Local Search Optimization

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Rank Tracking** | Not enough data | Not enough data | 9.4 (348 reviews) ✓ Verified | Not enough data | 
| **Online Listings** | Not enough data | Not enough data | 8.7 (170 reviews) | Not enough data | 
| **Google My Business** | Not enough data | Not enough data | 8.5 (181 reviews) | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 7.9 (239 reviews) ✓ Verified | Not enough data | 
| **Dashboards and Reporting** | Not enough data | Not enough data | 9.1 (333 reviews) ✓ Verified | Not enough data | 

### Competitive Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | 8.6/10 | 158 |
| **Serpstat** | 9.3/10 | 6 |

#### Platform Basics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Centralized Platform** | Not enough data | Not enough data | 9.1 (146 reviews) | Not enough data | 
| **Web Tracking** | Not enough data | Not enough data | 9.1 (141 reviews) | Feature Not Available | 

#### Agentic AI - Competitive Intelligence

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (10 reviews) | Not enough data | 

#### Platform Data

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Product Details** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Customer Feedback & Reviews** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Channel Acquisition** | Not enough data | Not enough data | Feature Not Available | Not enough data | 

#### Platform Content 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Battlecards** | Not enough data | Not enough data | 8.0 (111 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Customizable Dashboard** | Not enough data | Not enough data | 8.3 (127 reviews) | Not enough data | 
| **Benchmark Reporting** | Not enough data | Not enough data | Feature Not Available | 9.3 (5 reviews) | 

### SEO Tools

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | 8.2/10 | 607 |
| **SE Ranking** | 8.3/10 | 967 |
| **Serpstat** | 8.9/10 | 358 |

#### SEO Auditing & Monitoring

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **SEO Alerting** | Not enough data | 8.3 (416 reviews) | 8.7 (413 reviews) | 9.0 (33 reviews) | 
| **SEO Auditing** | Not enough data | 8.7 (422 reviews) | 9.3 (370 reviews) | 9.0 (27 reviews) | 
| **SEO Change Tracking** | Not enough data | 8.6 (415 reviews) | 9.3 (318 reviews) | 8.8 (26 reviews) | 
| **Technical SEO** | Not enough data | 8.5 (418 reviews) | 9.0 (335 reviews) | 9.1 (27 reviews) | 

#### Agentic AI - SEO Tools

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.0 (65 reviews) | 7.4 (24 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.8 (62 reviews) | 7.6 (23 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (63 reviews) | 7.9 (26 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.8 (60 reviews) | 7.4 (24 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.8 (60 reviews) | 7.2 (23 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (61 reviews) | 7.6 (24 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.9 (63 reviews) | 7.7 (24 reviews) | Not enough data | 

#### SEO Content & Rankings

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Link Building** | Not enough data | 7.1 (471 reviews) | 8.2 (703 reviews) | 8.5 (320 reviews) | 
| **Keyword Research** | Not enough data | 9.1 (573 reviews) | 8.8 (806 reviews) | 9.0 (338 reviews) | 
| **SERP Rank Tracking** | Not enough data | 8.9 (541 reviews) | 9.3 (812 reviews) | 8.9 (325 reviews) | 
| **Localization** | Not enough data | 8.0 (379 reviews) | 8.7 (408 reviews) | 8.6 (32 reviews) | 
| **Content Insights** | Not enough data | 8.8 (423 reviews) | 8.4 (291 reviews) | 8.6 (22 reviews) | 

#### SEO Reporting

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Competitor Analysis** | Not enough data | 8.7 (567 reviews) | 9.0 (774 reviews) | 8.9 (321 reviews) | 
| **Data Visualization** | Not enough data | 8.5 (433 reviews) | 9.1 (466 reviews) | 9.1 (35 reviews) | 
| **Custom Reports** | Not enough data | 8.5 (431 reviews) | 8.7 (430 reviews) | 8.8 (32 reviews) | 
| **White Label** | Not enough data | 7.7 (321 reviews) | 8.8 (348 reviews) | 9.0 (23 reviews) | 

#### Generative AI

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (227 reviews) | 7.6 (145 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.9 (216 reviews) | 7.8 (136 reviews) | Feature Not Available | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | 9.8/10 | 7 |

#### Data collection

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Data Sources** | Not enough data | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Custom Research Sources** | Not enough data | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Lead Enrichment** | Not enough data | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Advanced Data Collection** | Not enough data | Not enough data | Not enough data | 10.0 (6 reviews) | 

#### Segment Trending

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Web** | Not enough data | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **Social** | Not enough data | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Benchmarks** | Not enough data | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Finance ** | Not enough data | Not enough data | Not enough data | 10.0 (5 reviews) | 

#### Analysis

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Custom Dashboards** | Not enough data | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Reports** | Not enough data | Not enough data | Not enough data | 9.8 (7 reviews) | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 9.7 (6 reviews) | 

#### Platform

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Search** | Not enough data | Not enough data | Not enough data | 10.0 (7 reviews) | 
| **User, Role, And Access Management** | Not enough data | Not enough data | Not enough data | 9.2 (6 reviews) | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 10.0 (6 reviews) | 
| **Collaboration** | Not enough data | Not enough data | Not enough data | 9.3 (5 reviews) | 
| **Compliance** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Market Intelligence

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Paid Search Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | 8.6/10 | 52 |
| **Serpstat** | N/A | N/A |

#### Platform Basics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Benchmarking** | Not enough data | Not enough data | 8.7 (47 reviews) | Not enough data | 
| **Ad Creatives** | Not enough data | Not enough data | 8.0 (45 reviews) | Not enough data | 
| **Paid Search Data** | Not enough data | Not enough data | 8.6 (50 reviews) | Not enough data | 

#### Platform Data

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Alerts** | Not enough data | Not enough data | 8.7 (43 reviews) | Not enough data | 
| **Data Access** | Not enough data | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Web Traffic** | Not enough data | Not enough data | 8.6 (46 reviews) | Not enough data | 
| **Subdomains** | Not enough data | Not enough data | 8.6 (42 reviews) | Not enough data | 

#### Agentic AI - Operational Risk Management

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Planning

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Publishing

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Social Media

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Content Creation

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | 8.4/10 | 48 |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Mention Tracking** | Not enough data | 9.0 (33 reviews) | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | 9.1 (36 reviews) | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | 8.6 (28 reviews) | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Feature Not Available | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | 8.1 (27 reviews) | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | 8.2 (29 reviews) | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | 8.4 (27 reviews) | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | 8.6 (28 reviews) | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | 7.4 (24 reviews) | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | 8.6 (34 reviews) | Not enough data | Not enough data | 

### AI Search Visibility Optimization Tools

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### AI Content Structuring - AI Search Visibility Optimization tools 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### AI Retrieval Optimization - AI Search Visibility Optimization tools 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | Not enough data | 

#### Workflow & Platform Integrations - AI Search Visibility Optimization tools 

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | 8.4/10 | 137 |
| **Serpstat** | 8.7/10 | 7 |

#### Tools

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Contact Collection** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Audience Insights** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | Feature Not Available | 8.7 (5 reviews) | 

#### Metrics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Entry and Exit Pages** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Sessions** | Not enough data | Not enough data | 8.8 (114 reviews) | Not enough data | 
| **Engagement** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Return** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Conversions** | Not enough data | Not enough data | Feature Not Available | Not enough data | 
| **Search Rank** | Not enough data | Not enough data | 9.3 (132 reviews) | Not enough data | 

#### Agentic AI - Content Analytics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.0 (9 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 8.3 (9 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mode** | 8.6/10 | 46 |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Marketing Operations

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **ROI Tracking** | 8.9 (31 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Data Collection** | 8.3 (35 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Customer Insights** | 8.5 (36 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Multi-User Access** | 8.8 (37 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Spend Management** | Feature Not Available | Not enough data | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Campaign Insights** | 8.7 (38 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.1 (42 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.3 (29 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.3 (34 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Brand Optimization** | 8.5 (28 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.9 (19 reviews) ✓ Verified | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Mode** | N/A | N/A |
| **BrightEdge** | N/A | N/A |
| **SE Ranking** | N/A | N/A |
| **Serpstat** | N/A | N/A |

#### Platform

| Feature | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Internationalization** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Mode (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to BrightEdge (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools)

**Unique to SE Ranking (7):** [SEO Tools](https://www.g2.com/categories/seo-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools), [Local SEO Software](https://www.g2.com/categories/local-seo), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)

**Unique to Serpstat (7):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Content Analytics Software](https://www.g2.com/categories/content-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools), [Local SEO Software](https://www.g2.com/categories/local-seo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Mode | BrightEdge | SE Ranking | Serpstat | 
|---|---|---|---|---|
| **Small-Business** | 24.8% | 20.5% | 88.8% | 80.4% | 
| **Mid-Market** | 46.4% | 39.3% | 10.1% | 17.2% | 
| **Enterprise** | 28.8% | 40.2% | 1.2% | 2.4% | 

### By Industry

#### Mode

- **Information Technology and Services:** 14.1%
- **Computer Software:** 13.8%
- **Financial Services:** 7.5%
- **Internet:** 6.6%
- **Transportation/Trucking/Railroad:** 4.4%
- **Real Estate:** 4.1%
- **Marketing and Advertising:** 3.4%
- **Consumer Services:** 3.4%
- **Retail:** 3.1%
- **Market Research:** 3.1%
- **Other:** 36.4%

#### BrightEdge

- **Marketing and Advertising:** 15.4%
- **Retail:** 6.1%
- **Hospital & Health Care:** 5.2%
- **Computer Software:** 5.1%
- **Financial Services:** 4.7%
- **Higher Education:** 4.2%
- **Information Technology and Services:** 4.0%
- **Manufacturing:** 3.4%
- **Consumer Goods:** 2.9%
- **Insurance:** 2.9%
- **Other:** 46.1%

#### SE Ranking

- **Marketing and Advertising:** 40.5%
- **Internet:** 7.5%
- **Information Technology and Services:** 6.0%
- **Computer Software:** 4.6%
- **Retail:** 2.3%
- **Design:** 2.1%
- **Leisure, Travel & Tourism:** 1.7%
- **Consumer Goods:** 1.4%
- **Online Media:** 1.3%
- **Health, Wellness and Fitness:** 1.1%
- **Other:** 31.4%

#### Serpstat

- **Marketing and Advertising:** 26.8%
- **Internet:** 13.9%
- **Information Technology and Services:** 6.6%
- **Computer Software:** 6.2%
- **Consumer Goods:** 2.7%
- **Apparel & Fashion:** 2.4%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 1.8%
- **Online Media:** 1.8%
- **Retail:** 1.5%
- **Other:** 34.3%

---
## Alternatives

### Alternatives to Mode

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (393 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1630 reviews)

### Alternatives to BrightEdge

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [seoClarity](https://www.g2.com/products/seoclarity/reviews) — 4.5/5 stars (212 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews)
- [Botify](https://www.g2.com/products/botify/reviews) — 4.4/5 stars (80 reviews)
- [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Raven Tools](https://www.g2.com/products/raven-tools/reviews) — 4.2/5 stars (154 reviews)

### Alternatives to SE Ranking

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4060 reviews)
- [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews)
- [Writesonic](https://www.g2.com/products/writesonic/reviews) — 4.7/5 stars (2112 reviews)

### Alternatives to Serpstat

- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (700 reviews)
- [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1166 reviews)
- [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews)
- [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews)
- [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews)
- [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews)
- [Klue](https://www.g2.com/products/klue/reviews) — 4.7/5 stars (443 reviews)

---
## Top Discussions

### Mode

- Title: [Can we make a dashboard out of mode analytics?](https://www.g2.com/discussions/27856-can-we-make-a-dashboard-out-of-mode-analytics) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do i average on charts without averaging averages](https://www.g2.com/discussions/how-do-i-average-on-charts-without-averaging-averages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired..."
- Title: [Why do companies choose Mode over Periscope Data?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-periscope-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and..."
- Title: [Why do companies choose Mode over Tableau?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-tableau) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Extracts without any of the hassle. 
Advanced analysis with Python and R notebooks. 
Flexibility to build internal applications on top of your data. 
Easy..."
- Title: [Why do companies choose Mode over Looker?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-looker) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then..."

### BrightEdge

- Title: [How do you feel about Content IQ?](https://www.g2.com/discussions/15092-how-do-you-feel-about-content-iq) — 2 comments, 1 upvote
  > **Top comment:** "Ambivalent. It promises more than it delivers, IMO."
- Title: [What is BrightEdge used for?](https://www.g2.com/discussions/what-is-brightedge-used-for) — 1 comment
  > **Top comment:** "BrightEdge is a powerful tool for search engine optimization of new and existing web-based content. Used by marketers for keyword research, this program also..."
- Title: [What do you think of the platform?](https://www.g2.com/discussions/32180-what-do-you-think-of-the-platform) — 1 comment, 1 upvote
  > **Top comment:** "I have been using the platform for over 5 years.  It has really helped with the success of all our clients.  The platform continues to evolve and grow over..."

### SE Ranking

- Title: [What is SE Ranking used for?](https://www.g2.com/discussions/what-is-se-ranking-used-for) — 2 comments
  > **Top comment:** "SEO Keyword Research, Rank Tracking, Competitor Monitoring."
- Title: [Are you considering to partner with any AI writing tools or Wordpress plugins?](https://www.g2.com/discussions/are-you-considering-to-partner-with-any-ai-writing-tools-or-wordpress-plugins) — 2 comments, 1 upvote
  > **Top comment:** "yes, I'm using Wordtune. I'd love to propose AI writing tools to my clients. Essential is multilanguage."
- Title: [Are there tutorials for fixing technical SEO issues?](https://www.g2.com/discussions/are-there-tutorials-for-fixing-technical-seo-issues) — 2 comments, 1 upvote
  > **Top comment:** "Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on..."
- Title: [How to use SEranking for finding and tracking link building prospects?](https://www.g2.com/discussions/32676-how-to-use-seranking-for-finding-and-tracking-link-building-prospects) — 2 comments, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,..."
- Title: [How do I get assistance in fixing errors I cant fix.](https://www.g2.com/discussions/how-do-i-get-assistance-in-fixing-errors-i-cant-fix) — 2 comments, 1 upvote
  > **Top comment:** "There are 3 ways of getting answers from them, Chat, e-Mail, or phone. I've tried the Chat and it took them less than 3 minutes to answer my questions."

### Serpstat

- Title: [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) — 3 comments
  > **Top comment:** "helps us analyze our competitor ads and perform long-tail keyword research,"
- Title: [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.com"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mode-mode-vs-brightedge-vs-se-ranking-vs-serpstat)