Introducing G2.ai, the future of software buying.Try now
Compare MobileAction and Similarweb 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Profound
Visit Website
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Mid-Market (42.3% of reviews)
Entry-Level Pricing
$69.00 Per Month
Free Trial
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSimilarweb
Star Rating
(1,007)4.5 out of 5
Market Segments
Mid-Market (42.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Similarweb excels in web tracking with a score of 8.4, providing comprehensive insights into website traffic sources, while MobileAction's score of 7.1 indicates room for improvement in this area.
- Reviewers mention that MobileAction offers superior mobile functionality, scoring 9.4, which is particularly beneficial for businesses focusing on mobile app marketing, whereas Similarweb's mobile capabilities are less emphasized.
- G2 users highlight that Similarweb's ad intelligence reporting is robust, scoring 7.9, allowing for effective campaign analysis, while MobileAction's score of 8.3 suggests it may provide more detailed insights into ad performance.
- Users on G2 appreciate MobileAction's customer feedback and reviews feature, which scored 9.0, indicating a strong emphasis on user-generated insights, compared to Similarweb's lower score of 7.1 in this area.
- Reviewers say that Similarweb's SEO auditing and monitoring features, with a score of 7.9, are effective for tracking website performance, while MobileAction's score of 7.2 suggests it may not be as comprehensive in this regard.
- Users report that MobileAction shines in campaign management, with a high score of 9.4, making it a preferred choice for users looking for advanced features in managing marketing campaigns, while Similarweb's capabilities in this area are less highlighted.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
MobileAction
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.4
96
8.5
826
Ease of Use
8.5
101
8.6
834
Ease of Setup
8.9
68
8.7
337
Ease of Admin
8.9
30
8.6
268
Quality of Support
9.0
91
8.7
734
Has the product been a good partner in doing business?
8.9
31
8.7
273
Product Direction (% positive)
9.3
94
8.9
788
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Campaign Management & Optimization
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Not enough data
Analytics & Administration
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Not enough data
Platform
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
5.3
10
Not enough data
6.0
10
Not enough data
7.2
10
Not enough data
Tracking & Reporting
7.3
11
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Optimization
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Not enough data
Reporting & Alerts
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Not enough data
Competition Monitoring
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Not enough data
Platform Additional Functionality
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
18
8.3
472
6.7
17
8.4
234
Agentic AI - Competitive Intelligence
Not enough data
7.6
22
Platform Data
8.9
17
Feature Not Available
8.4
17
Feature Not Available
7.9
17
8.1
499
Platform Content
6.9
17
Feature Not Available
Platform Reporting
8.6
18
8.2
504
8.5
18
8.4
505
SEO Auditing & Monitoring
Not enough data
7.6
53
Not enough data
8.1
54
Not enough data
8.1
136
Not enough data
7.4
48
Agentic AI - SEO Tools
Not enough data
7.7
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.6
137
Not enough data
8.5
192
Not enough data
8.2
157
Not enough data
7.9
144
Not enough data
8.2
148
SEO Reporting
Not enough data
9.0
194
Not enough data
8.7
175
Not enough data
8.3
163
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
8.3
6
Not enough data
Mobile Functionality
9.5
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Targeting
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Not enough data
Mobile
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Platform
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Data collection
7.4
13
7.2
270
7.9
13
Feature Not Available
7.5
12
7.8
343
|
Verified
7.1
12
Feature Not Available
7.5
12
7.8
337
|
Verified
Segment Trending
7.1
12
8.4
445
|
Verified
7.1
11
7.5
377
8.3
12
8.3
418
|
Verified
6.8
12
Feature Not Available
Analysis
8.5
12
8.3
419
9.2
13
8.4
444
|
Verified
8.7
13
7.7
325
|
Verified
Platform
8.9
12
8.5
455
|
Verified
8.9
12
8.3
390
|
Verified
9.5
13
7.3
315
|
Verified
8.9
12
7.5
305
|
Verified
9.0
12
7.8
333
|
Verified
8.9
12
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.3
12
Not enough data
Feature Not Available
Platform Insights
8.5
12
7.6
199
7.9
12
7.5
180
7.7
11
7.8
196
7.9
12
7.1
209
7.0
11
8.1
219
7.4
11
8.0
209
7.7
10
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
8.6
11
7.9
206
8.5
11
7.0
165
Platform Basics
8.9
15
8.4
217
8.6
14
7.4
193
8.6
15
8.1
225
Platform Data
8.4
15
7.4
163
8.2
14
8.0
188
6.9
13
8.7
226
6.4
12
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.7
137
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
116
Not enough data
8.3
126
Not enough data
8.3
128
Not enough data
8.0
119
Not enough data
7.7
117
Not enough data
8.7
129
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.3
13
Not enough data
8.8
13
Marketing Operations
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
Campaign Activity
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Categories
Categories
Shared Categories
MobileAction and Similarweb are categorized as Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Paid Search Intelligence
Unique Categories
MobileAction is categorized as App Store Optimization, Mobile App Analytics, Paid Search Advertising, Marketing Automation, Mobile Advertising, and Marketing Analytics
Similarweb is categorized as Data as a Service (DaaS), Content Analytics, SEO Tools, and Answer Engine Optimization (AEO)
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Marketing and Advertising
26.6%
Retail
7.1%
Financial Services
6.8%
Information Technology and Services
5.8%
Computer Software
4.3%
Other
49.4%
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
