Compare MobileAction and Similarweb 
Featured Products
At a Glance
Market Segments
Small-Business (47.3% of reviews)
Mid-Market (41.7% of reviews)
Entry-Level Pricing
$69.00 Per Month
Free Trial
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSimilarweb
Star Rating
(1,160)4.4 out of 5
Market Segments
Mid-Market (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Similarweb excels in providing comprehensive competitive insights, with users highlighting its ability to deliver highly accurate data and market analysis. The platform's user-friendly dashboard allows for easy navigation and visualization of traffic trends, making it a favorite for strategic decision-making.
- Users say that MobileAction stands out for its robust A/B testing feature, which helps refine campaigns effectively. Reviewers appreciate the keyword tracking capabilities that offer a clearer view of competitive positioning, enhancing their marketing strategies.
- According to verified reviews, Similarweb's implementation process is praised for its quick setup and intuitive onboarding, allowing users to start leveraging insights without a steep learning curve. This ease of use is a significant advantage for teams looking to integrate competitive intelligence swiftly.
- Reviewers mention that while MobileAction provides valuable insights and seamless integration, its overall user experience can be less intuitive compared to Similarweb. However, the platform's strong customer support is frequently highlighted as a key factor that enhances the user experience.
- G2 reviewers indicate that Similarweb's higher G2 Score reflects a broader satisfaction among users, particularly in areas like web tracking and benchmarking. Users appreciate the depth of analysis available, which supports informed decision-making across various verticals.
- Users report that MobileAction's pricing model, starting at $69.00, may be a barrier for some small businesses, especially when compared to Similarweb's free trial offering. However, those who invest in MobileAction often commend its daily usability and the effectiveness of its features in driving campaign success.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Similarweb
Free trial
Free Trial
Ideal for Individual marketers who want to have basic data about their competitors.
- Basic Traffic Overview
Free Trial
MobileAction
Free Trial is available
Similarweb
Free Trial is available
Ratings
Meets Requirements
8.4
96
8.4
907
Ease of Use
8.5
101
8.6
921
Ease of Setup
8.9
68
8.7
418
Ease of Admin
8.9
30
8.6
286
Quality of Support
9.0
91
8.7
805
Has the product been a good partner in doing business?
8.9
31
8.6
292
Product Direction (% positive)
9.3
94
8.9
870
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Campaign Management & Optimization
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Not enough data
Analytics & Administration
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Not enough data
Platform
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
5.3
10
Not enough data
6.0
10
Not enough data
7.2
10
Not enough data
Tracking & Reporting
7.3
11
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Optimization
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Not enough data
Reporting & Alerts
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Not enough data
Competition Monitoring
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Not enough data
Platform Additional Functionality
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.9
18
8.4
499
6.7
17
8.4
243
Agentic AI - Competitive Intelligence
Not enough data
7.5
23
Platform Data
8.9
17
Feature Not Available
8.4
17
Feature Not Available
7.9
17
8.2
530
Platform Content
6.9
17
Feature Not Available
Platform Reporting
8.6
18
8.2
520
8.5
18
8.4
540
SEO Auditing & Monitoring
Not enough data
7.6
54
Not enough data
8.2
56
Not enough data
8.2
139
Not enough data
7.4
50
Agentic AI - SEO Tools
Not enough data
7.6
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
11
SEO Content & Rankings
Not enough data
7.7
138
Not enough data
8.5
202
Not enough data
8.2
160
Not enough data
7.8
147
Not enough data
8.1
151
SEO Reporting
Not enough data
9.1
208
Not enough data
8.7
180
Not enough data
8.2
164
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Interoperability
8.3
6
Not enough data
Mobile Functionality
9.5
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
Not enough data
9.6
12
Not enough data
8.8
12
Not enough data
9.4
12
Not enough data
9.4
12
Not enough data
9.4
11
Not enough data
8.5
10
Not enough data
8.3
11
Not enough data
9.3
12
Not enough data
9.4
11
Not enough data
8.1
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Targeting
8.8
11
Not enough data
8.2
10
Not enough data
9.1
9
Not enough data
7.0
9
Not enough data
Mobile
7.7
11
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
Platform
8.5
9
Not enough data
9.2
10
Not enough data
9.3
10
Not enough data
9.2
10
Not enough data
8.7
10
Not enough data
9.4
11
Not enough data
8.7
9
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Data collection
7.4
13
7.2
270
7.9
13
Feature Not Available
7.5
12
7.8
344
|
Verified
7.1
12
Feature Not Available
7.5
12
7.8
342
|
Verified
Segment Trending
7.1
12
8.4
450
|
Verified
7.1
11
7.5
381
8.3
12
8.3
428
|
Verified
6.8
12
Feature Not Available
Analysis
8.5
12
8.3
421
9.2
13
8.4
448
|
Verified
8.7
13
7.7
329
|
Verified
Platform
8.9
12
8.5
464
|
Verified
8.9
12
8.3
391
|
Verified
9.5
13
7.3
317
|
Verified
8.9
12
7.5
306
|
Verified
9.0
12
7.8
334
|
Verified
8.9
12
8.0
313
Agentic AI - Market Intelligence
Not enough data
8.5
13
Not enough data
Feature Not Available
Platform Insights
8.5
12
7.6
200
7.9
12
7.6
182
7.7
11
7.8
197
7.9
12
7.2
211
7.0
11
8.1
221
7.4
11
8.0
210
7.7
10
7.9
207
Agentic AI - Digital Advertising Intelligence
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Additional Functionality
8.6
11
8.0
207
8.5
11
7.0
167
Platform Basics
8.9
15
8.4
217
8.6
14
7.4
193
8.6
15
8.1
226
Platform Data
8.4
15
7.4
163
8.2
14
8.0
188
6.9
13
8.7
226
6.4
12
7.6
184
Agentic AI - Operational Risk Management
Not enough data
Feature Not Available
Data Management
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
Feature Not Available
Data as a Service
Not enough data
9.4
6
Not enough data
9.7
6
Architecture
Not enough data
Feature Not Available
Not enough data
Feature Not Available
AI Visibility & Tracking
Not enough data
8.9
9
Not enough data
9.2
12
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
10.0
6
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.8
146
Not enough data
Feature Not Available
Metrics
Not enough data
8.1
117
Not enough data
8.3
132
Not enough data
8.3
130
Not enough data
8.0
120
Not enough data
7.7
117
Not enough data
8.7
131
Agentic AI - Content Analytics
Not enough data
7.7
13
Not enough data
7.6
13
Not enough data
7.9
13
Not enough data
8.1
14
Not enough data
8.8
14
Marketing Operations
8.3
9
Not enough data
9.1
9
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
Campaign Activity
9.3
9
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
9.0
8
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Categories
Categories
Shared Categories
MobileAction and Similarweb are categorized as Digital Advertising Intelligence, Competitive Intelligence, Market Intelligence, and Paid Search Intelligence
Unique Categories
MobileAction is categorized as App Store Optimization, Mobile App Analytics, Paid Search Advertising, Marketing Automation, Mobile Advertising, and Marketing Analytics
Similarweb is categorized as Answer Engine Optimization (AEO), Data as a Service (DaaS), Content Analytics, and SEO Tools
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Similarweb
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Marketing and Advertising
26.5%
Retail
7.3%
Financial Services
6.3%
Information Technology and Services
6.0%
Computer Software
4.2%
Other
49.7%
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
ffffff
2 Comments
PM
It's awesome tool, the only one that helps to have a clear overwiew about traffic and competition.
Read more
When will Similarweb APIs be available for new metrics like Sessions per user, Avg Session time in App analysis catgeory
1 Comment
OB
Hi Kishore, good news! This data is now available through our App Intelligence tool. You can read more about this here:...Read more
Can I see what e-Commerce platform that use by the website?
1 Comment
OB
Hi Lifnur,
Similarweb provides a premium feature called 'Website Technologies' which provides a list of the web plugin applications or integrations...Read more
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