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At a Glance
Market Segments
Small-Business (47.3% of reviews)
Small-Business (65.1% of reviews)
Entry-Level Pricing
$69.00 Per Month
$139.94 Per Month
MobileAction
Star Rating
(113)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
$69.00 Per Month
Browse all 10 pricing plansSemrush
Star Rating
(3,041)4.5 out of 5
Market Segments
Small-Business (65.1% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Reviewers mention that Semrush excels in SEO auditing and monitoring, with a high rating of 9.2 for SEO Auditing, while MobileAction's SEO capabilities are rated lower at 8.8. Users appreciate Semrush's comprehensive SEO Alerting feature, which helps them stay updated on changes.
- Users on G2 report that MobileAction offers superior mobile tracking capabilities, scoring 9.0 compared to Semrush's 8.4. Reviewers highlight MobileAction's robust in-app ads and mobile rich media capabilities, making it a preferred choice for mobile app marketers.
- G2 users indicate that Semrush provides better campaign management tools, particularly in Campaign Dashboard and Campaign Optimization, where it scores 9.2 and 8.9 respectively. Users appreciate the detailed insights and ease of use in managing their marketing campaigns.
- Users say that MobileAction shines in social media analytics, with a strong score of 8.8 for Social Analytics, while Semrush's social features are rated lower. Reviewers mention that MobileAction's capabilities in tracking social campaigns and engagement metrics are particularly beneficial for brands focused on social media marketing.
- Reviewers mention that Semrush's keyword research tools are top-notch, scoring 9.1, which is significantly higher than MobileAction's 8.4. Users report that the depth of keyword data and competitive analysis provided by Semrush is invaluable for their SEO strategies.
- Users report that MobileAction's user interface is more intuitive, with an ease of use rating of 8.5 compared to Semrush's 8.4. Reviewers appreciate the streamlined navigation and accessibility of features in MobileAction, making it easier for new users to adapt.
Pricing
Entry-Level Pricing
MobileAction
ASO Basic
$69.00
Per Month
Perfect for individuals or small teams new to App Store optimization.
- 500 keywords
- 5 apps and 5 competitors per app
- 6-month long historical data
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
MobileAction
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
96
8.8
2,451
Ease of Use
8.5
101
8.3
2,475
Ease of Setup
8.9
68
8.6
1,681
Ease of Admin
8.9
30
8.6
1,262
Quality of Support
9.0
91
8.6
2,150
Has the product been a good partner in doing business?
8.9
31
8.7
1,242
Product Direction (% positive)
9.3
94
8.8
2,361
Features by Category
Email Marketing
5.2
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
5.5
7
Not enough data
Online Marketing
5.2
7
Not enough data
5.2
7
Not enough data
8.1
7
Not enough data
6.1
6
Not enough data
8.1
7
Not enough data
Lead Management
6.0
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
5.6
6
Not enough data
5.6
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
5.8
6
Not enough data
Campaign Management
7.2
6
Not enough data
6.7
6
Not enough data
5.7
5
Not enough data
7.6
7
Not enough data
Social
6.0
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
Reporting & Analytics
9.0
7
Not enough data
6.3
5
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
9.7
6
Not enough data
Platform
8.3
10
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
8.3
10
Not enough data
6.5
9
Not enough data
8.3
10
Not enough data
6.5
8
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
7.8
10
Not enough data
8.2
10
Not enough data
7.5
10
Not enough data
Metrics
Not enough data
8.4
430
Not enough data
8.3
425
Not enough data
7.9
408
Not enough data
7.7
382
Not enough data
7.4
371
Not enough data
7.5
365
Not enough data
7.4
369
Not enough data
7.5
379
Not enough data
7.1
364
Reporting
Not enough data
8.0
420
Not enough data
8.2
410
Not enough data
7.8
395
Not enough data
7.7
395
Not enough data
7.9
390
Not enough data
7.6
370
Not enough data
8.0
404
Other
Not enough data
7.7
382
Not enough data
8.1
395
Not enough data
7.7
384
Not enough data
8.0
386
Not enough data
7.4
351
Not enough data
7.0
331
Not enough data
7.6
349
Agentic AI - Digital Analytics
Not enough data
6.6
44
Not enough data
7.3
44
Not enough data
6.9
44
Not enough data
7.0
42
Administration
Not enough data
7.7
360
Not enough data
7.4
348
Not enough data
8.5
399
Not enough data
8.3
391
Campaign Management & Optimization
8.6
30
Not enough data
8.6
28
Not enough data
8.6
28
Not enough data
8.0
28
Not enough data
7.7
26
Not enough data
8.0
26
Not enough data
7.8
27
Not enough data
6.4
21
Not enough data
6.7
24
Not enough data
7.4
23
Not enough data
7.8
26
Not enough data
Analytics & Administration
8.5
26
Not enough data
7.5
26
Not enough data
7.8
27
Not enough data
Platform
7.8
20
Not enough data
8.6
22
Not enough data
8.2
22
Not enough data
8.5
22
Not enough data
8.8
22
Not enough data
8.1
21
Not enough data
7.8
21
Not enough data
8.2
20
Not enough data
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
5.3
10
Not enough data
6.0
10
Not enough data
7.2
10
Not enough data
Tracking & Reporting
7.3
11
Not enough data
7.7
10
Not enough data
8.3
11
Not enough data
8.5
11
Not enough data
7.2
10
Not enough data
6.8
10
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Optimization
Feature Not Available
Not enough data
7.8
28
Not enough data
8.5
31
Not enough data
9.0
38
Not enough data
8.5
31
Not enough data
8.6
32
Not enough data
8.7
17
Not enough data
Reporting & Alerts
8.5
37
Not enough data
7.8
28
Not enough data
Feature Not Available
Not enough data
8.1
29
Not enough data
Competition Monitoring
7.9
29
Not enough data
8.4
30
Not enough data
6.9
23
Not enough data
8.9
29
Not enough data
Platform Additional Functionality
7.7
30
Not enough data
8.2
30
Not enough data
7.8
31
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
585
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
8.9
18
8.5
556
6.7
17
8.6
565
Agentic AI - Competitive Intelligence
Not enough data
7.1
69
Platform Data
8.9
17
Feature Not Available
8.4
17
Feature Not Available
7.9
17
8.1
522
Platform Content
6.9
17
7.3
461
Platform Reporting
8.6
18
8.0
536
8.5
18
8.3
542
Platform Basics
Not enough data
8.5
103
Not enough data
8.2
100
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
92
Not enough data
8.4
103
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
96
Not enough data
8.7
106
Marketing Campaign Performance
Not enough data
8.4
79
Not enough data
8.7
80
Agentic AI - Marketing Calendar
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.2
10
Not enough data
6.5
10
Other Features
Not enough data
8.4
104
Not enough data
8.9
90
SEO Auditing & Monitoring
Not enough data
8.7
1007
Not enough data
9.0
883
Not enough data
8.8
844
Not enough data
8.8
856
Agentic AI - SEO Tools
Not enough data
6.5
171
Not enough data
6.6
172
Not enough data
6.6
172
Not enough data
6.6
169
Not enough data
6.5
170
Not enough data
6.5
165
Not enough data
6.7
167
SEO Content & Rankings
Not enough data
8.2
1480
Not enough data
9.1
1599
Not enough data
8.8
1515
Not enough data
8.2
913
Not enough data
8.4
836
SEO Reporting
Not enough data
8.9
1573
Not enough data
8.6
998
Not enough data
8.2
958
Not enough data
7.8
829
Generative AI
Not enough data
6.7
397
Not enough data
6.7
390
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
234
Not enough data
8.8
226
Not enough data
Feature Not Available
Not enough data
8.5
225
Not enough data
7.9
201
Not enough data
8.1
176
Not enough data
7.9
147
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
8.3
6
Not enough data
Mobile Functionality
9.5
10
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
9.5
13
9.0
93
9.6
12
8.7
92
8.8
12
8.7
92
9.4
12
8.6
85
9.4
12
8.6
86
9.4
11
8.5
87
8.5
10
8.5
84
8.3
11
8.4
86
9.3
12
8.3
85
9.4
11
8.6
89
8.1
9
8.5
85
8.5
9
8.0
83
8.1
9
8.3
85
Targeting
8.8
11
8.6
87
8.2
10
8.5
83
9.1
9
8.4
82
7.0
9
8.7
82
Mobile
7.7
11
Not enough data
8.5
9
8.0
83
8.1
9
8.3
85
Platform
8.5
9
8.5
85
9.2
10
8.7
92
9.3
10
8.9
91
9.2
10
8.9
92
8.7
10
8.7
88
9.4
11
8.6
87
8.7
9
8.4
81
8.5
8
8.6
84
8.8
8
8.5
86
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
9.5
13
9.0
93
9.6
12
8.7
92
8.8
12
8.7
92
9.4
12
8.6
85
9.4
12
8.6
86
9.4
11
8.5
87
8.5
10
8.5
84
8.3
11
8.4
86
9.3
12
8.3
85
9.4
11
8.6
89
8.1
9
8.5
85
8.5
9
8.0
83
8.1
9
8.3
85
Targeting
8.8
11
8.6
87
8.2
10
8.5
83
9.1
9
8.4
82
7.0
9
8.7
82
Platform
8.5
9
8.5
85
9.2
10
8.7
92
9.3
10
8.9
91
9.2
10
8.9
92
8.7
10
8.7
88
9.4
11
8.6
87
8.7
9
8.4
81
8.5
8
8.6
84
8.8
8
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
7.4
13
7.7
193
7.9
13
8.1
220
|
Verified
7.5
12
8.1
209
|
Verified
7.1
12
7.5
192
|
Verified
7.5
12
8.1
210
Segment Trending
7.1
12
8.6
241
|
Verified
7.1
11
8.1
229
|
Verified
8.3
12
8.3
235
|
Verified
6.8
12
7.3
197
Analysis
8.5
12
8.3
229
9.2
13
8.6
250
|
Verified
8.7
13
8.3
211
|
Verified
Platform
8.9
12
8.7
255
|
Verified
8.9
12
8.4
234
|
Verified
9.5
13
7.7
209
|
Verified
8.9
12
8.3
231
|
Verified
9.0
12
8.1
206
|
Verified
8.9
12
8.2
203
Agentic AI - Market Intelligence
Not enough data
6.9
30
Not enough data
6.8
30
Platform Insights
8.5
12
Not enough data
7.9
12
Not enough data
7.7
11
Not enough data
7.9
12
Not enough data
7.0
11
Not enough data
7.4
11
Not enough data
7.7
10
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.6
11
Not enough data
8.5
11
Not enough data
Platform Basics
8.9
15
8.5
139
8.6
14
7.7
123
8.6
15
8.4
142
Platform Data
8.4
15
8.2
129
8.2
14
8.4
134
6.9
13
8.6
145
6.4
12
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
227
Publishing
Not enough data
7.7
229
Social Media
Not enough data
7.6
229
Planning
Not enough data
7.9
353
Generative AI
Not enough data
7.4
138
Not enough data
7.2
135
Not enough data
7.2
135
Not enough data
6.6
133
Not enough data
6.4
129
Agentic AI - Content Creation
Not enough data
7.2
43
Not enough data
7.0
43
Not enough data
7.2
43
Not enough data
7.1
43
Not enough data
7.1
44
Not enough data
7.2
43
Not enough data
7.2
43
AI Visibility & Tracking
Not enough data
7.7
61
Not enough data
7.7
68
Sentiment & Brand Analysis
Not enough data
7.6
58
Not enough data
6.3
51
Competitive Benchmarking
Not enough data
7.1
53
Not enough data
7.5
58
AI Content Optimization
Not enough data
7.5
55
Not enough data
7.5
55
Reporting & Alerts
Not enough data
6.6
51
Not enough data
7.4
58
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
8.3
9
7.7
385
|
Verified
9.1
9
8.4
406
|
Verified
8.5
9
8.0
396
|
Verified
8.3
9
8.0
374
|
Verified
8.3
9
Feature Not Available
7.4
9
Feature Not Available
Campaign Activity
9.3
9
8.2
388
|
Verified
9.6
8
8.6
425
|
Verified
9.6
8
7.7
358
|
Verified
9.2
8
8.0
372
|
Verified
9.4
8
8.2
397
|
Verified
9.0
8
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
6.9
13
Not enough data
6.2
13
Not enough data
6.7
12
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
Categories
Categories
Shared Categories
MobileAction and Semrush are categorized as Competitive Intelligence, Market Intelligence, Marketing Analytics, and Paid Search Intelligence
Unique Categories
MobileAction is categorized as Digital Advertising Intelligence, App Store Optimization, Mobile App Analytics, Paid Search Advertising, Marketing Automation, and Mobile Advertising
Semrush is categorized as SEO Tools, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Digital Analytics, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
MobileAction
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.0%
Computer Games
15.2%
Gambling & Casinos
8.9%
Financial Services
8.0%
Entertainment
6.3%
Other
28.6%
Marketing and Advertising
29.5%
Information Technology and Services
8.9%
Computer Software
8.1%
Internet
3.8%
Retail
3.7%
Other
46.0%
Discussions
What is Mobile Action used for?
1 Comment
Official Response from MobileAction
MobileAction is a leading user acquisition optimization and mobile app intelligence platform designed especially for app developers, marketers, and...Read more
What is SearchAds.com used for?
1 Comment
Official Response from SearchAds.com
Apple Search Ads spend is projected to reach almost $10 billion in 2024. With 650 million visitors weekly on the App Store and new privacy regulations making...Read more
MobileAction has no more discussions with answers
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
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