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Compare Mixpanel and Whatfix 
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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Enterprise (44.5% of reviews)
Entry-Level Pricing
Free Per Year
No pricing available
Mixpanel
Star Rating
(1,254)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansWhatfix
Star Rating
(494)4.6 out of 5
Market Segments
Enterprise (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatfixSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that both Mixpanel and Whatfix have a strong star rating of 4.6, indicating overall satisfaction, but Mixpanel has a larger user base with 1176 reviews compared to Whatfix's 449, suggesting a more established presence in the market.
- Reviewers mention that Whatfix excels in quality of support, scoring 9.7 compared to Mixpanel's 8.5. Users appreciate Whatfix's responsive customer service and extensive documentation, which they find helpful for onboarding and troubleshooting.
- Users on G2 highlight that Whatfix has a slight edge in ease of use (8.7) over Mixpanel (8.5), with many reviewers noting that Whatfix's intuitive interface makes it easier for new users to navigate and utilize its features effectively.
- Reviewers say that Mixpanel shines in account-level analytics with a score of 8.7, while Whatfix scores lower at 8.1. Users appreciate Mixpanel's robust data visualization tools and detailed reporting capabilities, which help in making data-driven decisions.
- G2 users report that Whatfix is particularly strong in product direction, scoring 9.7 compared to Mixpanel's 8.6. Reviewers mention that Whatfix frequently updates its features based on user feedback, ensuring that the product evolves to meet customer needs.
- Users say that while both products offer segmentation capabilities, Mixpanel (8.7) outperforms Whatfix (7.8) in this area. Reviewers highlight Mixpanel's advanced segmentation features that allow for more granular analysis of user behavior, which is crucial for targeted marketing efforts.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Whatfix
No pricing availableFree Trial
Mixpanel
Free Trial is available
Whatfix
Free Trial is available
Ratings
Meets Requirements
8.8
957
8.8
338
Ease of Use
8.5
966
8.6
408
Ease of Setup
8.1
428
8.3
358
Ease of Admin
8.6
366
8.5
278
Quality of Support
8.4
740
9.7
338
Has the product been a good partner in doing business?
8.8
334
9.5
277
Product Direction (% positive)
8.6
876
9.7
323
Features by Category
Metrics
8.8
266
Not enough data
8.8
336
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
346
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Not enough data
Reporting
8.7
308
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
244
Not enough data
8.6
332
Not enough data
Other
8.7
327
Not enough data
8.2
181
Not enough data
8.0
173
Not enough data
8.3
233
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Not enough data
Administration
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
Not enough data
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
User Analysis
Not enough data
8.0
156
Not enough data
8.1
172
User Support
Not enough data
8.2
163
Not enough data
8.0
142
Not enough data
8.0
144
Walkthrough Type
Not enough data
8.5
166
Not enough data
8.9
190
Platform Basics - Digital Adoption Platform
Not enough data
8.3
39
Not enough data
8.7
40
Analytics - Digital Adoption Platform
Not enough data
8.4
39
Functions - Digital Adoption Platform
Not enough data
8.2
38
Not enough data
8.5
43
Agentic AI - Digital Adoption Platform
Not enough data
7.2
28
Product Analytics
8.6
413
8.1
51
8.9
500
8.1
51
8.6
452
7.8
47
8.8
484
7.6
46
7.5
334
7.5
46
8.3
370
7.2
41
7.6
306
7.0
36
7.8
359
7.4
43
Agentic AI - Product Analytics
5.4
76
8.0
5
6.4
76
7.7
5
5.9
74
8.0
5
5.9
74
8.3
5
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
7.6
51
Self-Service Experience
Not enough data
8.9
147
Not enough data
8.8
142
Not enough data
8.1
94
Not enough data
7.0
68
Not enough data
8.2
84
Self-Service Platform
Not enough data
8.6
91
Not enough data
8.1
88
Not enough data
7.6
77
Not enough data
8.0
89
Agentic AI - Customer Self-Service
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.8
13
Not enough data
7.1
14
Not enough data
6.8
12
Not enough data
7.7
13
Not enough data
7.1
13
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Whatfix are categorized as Product Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatfix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Computer Software
16.1%
Information Technology and Services
14.0%
Financial Services
4.0%
Insurance
3.8%
Banking
3.1%
Other
59.1%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
What does Whatfix do?
3 Comments
GF
Overall, Whatfix aims to enhance user productivity, reduce support costs, and drive digital transformation within organizations.
How? Whatfix is a digital...Read more
What is the best way to showcase videos using the platform?
1 Comment
KE
Hi Christopher
I have added a video to the self-help tab.
You can do this if you have created the video and have it saved. I use Vimeo. Once you...Read more
Which one of them is a direct competitor of Whatfix?
1 Comment
GF
Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of...Read more
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