# Mixpanel, Userpilot vs Fullstory Comparison

| | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,334 | 984 | 1,048 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Mid-Market (55.9% of reviews) | Mid-Market (43.4% of reviews) | 
| **Entry Level Price** | Free Per Year | Starting at $249.00 | Contact Us | 

---
## Top Pros & Cons

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

### Userpilot

Pros:
- Ease of Use (293 reviews)
- Intuitive (182 reviews)

Cons:
- Learning Curve (108 reviews)
- Steep Learning Curve (93 reviews)

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

---
## Ratings Comparison
| Rating | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
  | **Meets Requirements** | 8.8 (1014 reviews) | 8.8 (787 reviews) | 8.7 (889 reviews) | 
  | **Ease of Use** | 8.5 (1024 reviews) | 8.6 (846 reviews) | 8.2 (900 reviews) | 
  | **Ease of Setup** | 8.1 (482 reviews) | 8.6 (639 reviews) | 8.3 (535 reviews) | 
  | **Ease of Admin** | 8.6 (368 reviews) | 8.7 (353 reviews) | 8.7 (319 reviews) | 
  | **Quality of Support** | 8.4 (777 reviews) | 9.5 (711 reviews) | 9.0 (688 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (336 reviews) | 9.3 (349 reviews) | 9.0 (301 reviews) | 
  | **Product Direction (% positive)** | 8.6 (929 reviews) | 9.4 (800 reviews) | 8.8 (850 reviews) | 

---
## Pricing

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

### Userpilot

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $249.00

Description: Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.

Key Features:
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation

[Browse all 3 editions](https://www.g2.com/products/userpilot/pricing)

#### Free Trial

Yes

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.4/10 | 467 |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 7.9/10 | 341 |

#### Metrics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (272 reviews) | Not enough data | 8.5 (271 reviews) | 
| **Engagement** | 8.8 (339 reviews) | Not enough data | 8.6 (265 reviews) | 
| **Entry and Exit Pages** | 8.2 (292 reviews) | Not enough data | 8.3 (254 reviews) | 
| **Standard Event Tracking** | 8.9 (352 reviews) | Not enough data | 8.7 (272 reviews) | 
| **Custom Event Tracking** | 8.9 (350 reviews) | Not enough data | 8.4 (278 reviews) | 
| **Retention** | 8.5 (315 reviews) | Not enough data | 7.8 (246 reviews) | 
| **Return** | 8.4 (288 reviews) | Not enough data | 7.7 (246 reviews) | 
| **Conversions** | 8.8 (317 reviews) | Not enough data | 8.2 (259 reviews) | 
| **Funnels** | 8.9 (341 reviews) | Not enough data | 8.5 (261 reviews) | 

#### Reporting

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (310 reviews) | Not enough data | 8.7 (276 reviews) | 
| **Trending** | 8.6 (290 reviews) | Not enough data | 8.3 (264 reviews) | 
| **Retroactive Reporting** | 8.4 (212 reviews) | Not enough data | 7.9 (263 reviews) | 
| **Segmentation** | 8.7 (332 reviews) | Not enough data | 8.7 (268 reviews) | 
| **Mobile Reporting** | 8.3 (238 reviews) | Not enough data | 7.9 (235 reviews) | 
| **Unification Across Devices** | 8.2 (241 reviews) | Not enough data | 7.8 (241 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (333 reviews) | Not enough data | 8.4 (264 reviews) | 

#### Other

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **User Data** | 8.8 (330 reviews) | Not enough data | 8.3 (265 reviews) | 
| **Site Search Reporting** | 8.2 (181 reviews) | Not enough data | 7.8 (232 reviews) | 
| **Load Time Monitoring** | 8.0 (173 reviews) | Not enough data | 8.0 (256 reviews) | 
| **Campaign Tracking** | 8.3 (231 reviews) | Not enough data | 7.6 (227 reviews) | 
| **E-Commerce** | 8.1 (179 reviews) | Not enough data | 7.4 (227 reviews) | 
| **Promotional Messages** | 7.9 (174 reviews) | Not enough data | 6.6 (222 reviews) | 
| **Administration Alerts** | 8.0 (183 reviews) | Not enough data | 7.6 (215 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.1 (18 reviews) | Not enough data | 6.1 (11 reviews) | 
| **Cross-system Integration** | 7.5 (20 reviews) | Not enough data | 6.5 (12 reviews) | 
| **Proactive Assistance** | 7.4 (17 reviews) | Not enough data | 6.4 (13 reviews) | 
| **Decision Making** | 7.7 (20 reviews) | Not enough data | 6.4 (13 reviews) | 

#### Administration

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **API / Integrations** | 8.5 (277 reviews) | Not enough data | 7.5 (254 reviews) | 
| **QA Testing** | 8.2 (244 reviews) | Not enough data | 7.8 (258 reviews) | 
| **Performance and Reliability** | 8.7 (341 reviews) | Not enough data | 8.7 (272 reviews) | 
| **User, Role, and Access Management** | 8.8 (284 reviews) | Not enough data | 8.3 (272 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 341 |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 8.5/10 | 93 |

#### User Identification

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Demographics** | 8.3 (254 reviews) | Not enough data | 7.7 (75 reviews) | 
| **User Segmentation** | 8.8 (275 reviews) | Not enough data | 8.5 (78 reviews) | 
| **Geolocation** | 8.4 (263 reviews) | Not enough data | 8.8 (78 reviews) | 

#### Tracking & Reporting

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Custom Event Tracking** | 9.2 (299 reviews) | Not enough data | 8.5 (77 reviews) | 
| **Real-Time Insights** | 8.8 (289 reviews) | Not enough data | 9.0 (76 reviews) | 
| **Attribution** | 8.3 (241 reviews) | Not enough data | 8.2 (75 reviews) | 
| **Dashboard** | 8.9 (302 reviews) | Not enough data | 8.8 (80 reviews) | 
| **User Path Tracking** | 8.5 (250 reviews) | Not enough data | 8.6 (81 reviews) | 
| **User Activity History** | 8.9 (290 reviews) | Not enough data | 8.8 (80 reviews) | 

#### Metrics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Engagement** | 9.0 (255 reviews) | Not enough data | 8.8 (80 reviews) | 
| **Exit Tracking** | 8.3 (213 reviews) | Not enough data | 8.5 (75 reviews) | 
| **Retention** | 8.7 (244 reviews) | Not enough data | 8.2 (73 reviews) | 
| **Return** | 8.7 (215 reviews) | Not enough data | 8.1 (74 reviews) | 
| **Conversions** | 9.0 (236 reviews) | Not enough data | 8.7 (78 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 7.4/10 | 43 |
| **Fullstory** | 8.2/10 | 436 |

#### User Behavior

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 8.6 (42 reviews) | 9.0 (378 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 7.6 (38 reviews) | 8.6 (356 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 6.9 (38 reviews) | 8.5 (380 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 6.5 (33 reviews) | 8.5 (356 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 6.4 (31 reviews) | 8.1 (72 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (38 reviews) | 8.3 (360 reviews) ✓ Verified | 
| **Notes** | Not enough data | 7.0 (30 reviews) | 8.2 (328 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **User Identification** | Not enough data | 8.9 (37 reviews) | 8.5 (368 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.3 (35 reviews) | 8.2 (366 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 6.0 (24 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 8.5/10 | 635 |
| **Fullstory** | 8.5/10 | 69 |

#### User Analysis

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Survey Implementation** | Not enough data | 8.9 (557 reviews) | 8.4 (40 reviews) | 
| **Data Analysis** | Not enough data | 8.1 (564 reviews) | 8.1 (38 reviews) | 

#### User Support

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **User Segmentation** | Not enough data | 8.7 (584 reviews) | 8.4 (42 reviews) | 
| **Multi-Language Support** | Not enough data | 7.8 (478 reviews) | 8.0 (36 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | 8.4 (508 reviews) | 8.8 (38 reviews) | 

#### Walkthrough Type

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | 8.2 (498 reviews) | Feature Not Available | 
| **Text Bubble Walkthroughs** | Not enough data | 8.9 (548 reviews) | 9.1 (53 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Integration** | Not enough data | 8.4 (105 reviews) | Not enough data | 
| **Communications** | Not enough data | 9.1 (120 reviews) | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Analytics** | Not enough data | 8.7 (124 reviews) | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Customer self-service** | Not enough data | 8.8 (101 reviews) | Not enough data | 
| **In-app guidance** | Not enough data | 9.2 (126 reviews) | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (48 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.0/10 | 597 |
| **Userpilot** | 7.7/10 | 291 |
| **Fullstory** | 7.1/10 | 232 |

#### Product Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Account-Level Analytics** | 8.6 (415 reviews) | 8.6 (273 reviews) | 7.8 (190 reviews) | 
| **User-Level Analytics** | 9.0 (527 reviews) | 8.6 (283 reviews) | 8.6 (205 reviews) | 
| **Segmentation** | 8.6 (459 reviews) | 8.6 (279 reviews) | 8.5 (199 reviews) | 
| **Funnels** | 8.8 (511 reviews) | 8.2 (271 reviews) | 8.4 (213 reviews) | 
| **Alerts** | 7.4 (331 reviews) | 7.7 (252 reviews) | 7.3 (197 reviews) | 
| **Multi-Product Analytics** | 8.3 (369 reviews) | 7.8 (245 reviews) | 7.7 (175 reviews) | 
| **User Scoring** | 7.5 (303 reviews) | 7.5 (242 reviews) | 7.3 (189 reviews) | 
| **Integrations** | 7.8 (372 reviews) | 7.4 (248 reviews) | 7.5 (176 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (76 reviews) | 6.7 (36 reviews) | 5.2 (9 reviews) | 
| **Cross-system Integration** | 6.3 (77 reviews) | 6.7 (36 reviews) | 5.2 (9 reviews) | 
| **Adaptive Learning** | 5.8 (74 reviews) | 7.1 (37 reviews) | 5.9 (9 reviews) | 
| **Proactive Assistance** | 5.8 (75 reviews) | 6.9 (36 reviews) | 5.2 (9 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | 9.7 (21 reviews) | Not enough data | Not enough data | 
| **Account level Analytics** | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Segmentation** | 9.7 (11 reviews) | Not enough data | Not enough data | 
| **Funnels** | 9.7 (23 reviews) | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | 8.5 (17 reviews) | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.5/10 | 119 |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 6.4/10 | 89 |

#### Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Reports** | 9.3 (109 reviews) | Not enough data | 7.8 (76 reviews) | 
| **Dashboard** | 8.9 (111 reviews) | Not enough data | 8.2 (83 reviews) | 
| **Web Analytics** | 9.0 (98 reviews) | Not enough data | 8.4 (83 reviews) | 
| **Campaign Tracking** | 8.8 (88 reviews) | Not enough data | 7.5 (78 reviews) | 
| **Customer Demographics** | 8.7 (93 reviews) | Not enough data | 7.1 (77 reviews) | 
| **Predictive Analytics** | Feature Not Available | Not enough data | Feature Not Available | 

#### Administration

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Data Storage** | 8.7 (82 reviews) | Not enough data | 7.8 (78 reviews) | 
| **A/B Testing** | 8.3 (83 reviews) | Not enough data | 6.7 (80 reviews) | 
| **Integrations** | 8.6 (87 reviews) | Not enough data | 7.2 (77 reviews) | 

#### Generative AI

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI Text Generation** | 6.8 (12 reviews) | Not enough data | 5.8 (77 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Cross-system Integration** | 7.5 (6 reviews) | Not enough data | 4.2 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 4.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 4.8 (7 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 7.3/10 | 100 |

#### Data Sourcing

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 7.4 (100 reviews) | 
| **Expandability** | Not enough data | Not enough data | 7.7 (98 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | Feature Not Available | 
| **Multiple Devices** | Not enough data | Not enough data | 7.9 (99 reviews) | 

#### Intelligence

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 6.9 (97 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 6.8 (99 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.0 (96 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 7.9/10 | 243 |
| **Fullstory** | N/A | N/A |

#### Survey Management

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Survey Builder** | Not enough data | 8.5 (229 reviews) | Not enough data | 
| **Question Types** | Not enough data | 8.6 (223 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.2 (222 reviews) | Not enough data | 
| **Survey Distribution** | Not enough data | 7.6 (214 reviews) | Not enough data | 

#### Survey Customization

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.2 (214 reviews) | Not enough data | 
| **Branding** | Not enough data | 8.5 (226 reviews) | Not enough data | 
| **Multimedia Support** | Not enough data | 8.0 (214 reviews) | Not enough data | 
| **Multilingual Surveys** | Not enough data | 7.6 (200 reviews) | Not enough data | 

#### Survey Insights

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (214 reviews) | Not enough data | 
| **BI Tools Integration** | Not enough data | 7.2 (193 reviews) | Not enough data | 
| **Data Exporting** | Not enough data | 8.1 (212 reviews) | Not enough data | 
| **Permissions** | Not enough data | 8.3 (205 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (22 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 6.7 (21 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.1 (21 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 7.6/10 | 38 |

#### Generative AI

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 6.7 (10 reviews) | 

#### Self-Service Experience

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Knowledge Base** | Not enough data | Not enough data | Feature Not Available | 
| **Searchable Articles** | Not enough data | Not enough data | Feature Not Available | 
| **Community Forums** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Optimization** | Not enough data | Not enough data | 7.2 (24 reviews) | 
| **Personalization** | Not enough data | Not enough data | 7.9 (27 reviews) | 

#### Self-Service Platform

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Branding** | Not enough data | Not enough data | 8.1 (33 reviews) | 
| **Automation** | Not enough data | Not enough data | 8.9 (32 reviews) | 
| **Artificial Intelligence** | Not enough data | Not enough data | 6.3 (25 reviews) | 
| **Integrations** | Not enough data | Not enough data | 8.1 (27 reviews) | 

#### Agentic AI - Customer Self-Service

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 7.9/10 | 214 |

#### Agentic AI - Heatmap Tools

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (8 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Analysis

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | 8.3 (179 reviews) | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | 8.3 (172 reviews) | 
| **Mobile Device Analysis** | Not enough data | Not enough data | 8.2 (159 reviews) | 
| **Data Quantification** | Not enough data | Not enough data | 8.1 (171 reviews) | 
| **Webpage Element Analysis** | Not enough data | Not enough data | 8.7 (172 reviews) | 

#### Reporting

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | 8.9 (189 reviews) | 
| **Session Replays** | Not enough data | Not enough data | 9.3 (199 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.7 (186 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.4 (173 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 276 |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 8.5/10 | 85 |

#### Metrics

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Engagement** | 9.0 (255 reviews) | Not enough data | 8.8 (80 reviews) | 
| **Exit Tracking** | 8.3 (213 reviews) | Not enough data | 8.5 (75 reviews) | 
| **Retention** | 8.7 (244 reviews) | Not enough data | 8.2 (73 reviews) | 
| **Return** | 8.7 (215 reviews) | Not enough data | 8.1 (74 reviews) | 
| **Conversions** | 9.0 (236 reviews) | Not enough data | 8.7 (78 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | N/A | N/A |
| **Fullstory** | 8.3/10 | 62 |

#### Variation Testing

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 7.5 (50 reviews) | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 7.0 (48 reviews) | 
| **Conversion Goal** | Not enough data | Not enough data | 8.1 (49 reviews) | 
| **Percentage of Traffic** | Not enough data | Not enough data | 8.5 (51 reviews) | 
| **Confidence Level** | Not enough data | Not enough data | 7.7 (49 reviews) | 
| **Multivariant Testing** | Not enough data | Not enough data | 7.1 (47 reviews) | 

#### Reporting

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 9.3 (55 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 9.0 (54 reviews) | 

#### Personalization

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 8.2 (52 reviews) | 
| **Custom Targeting** | Not enough data | Not enough data | 7.8 (48 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 9.0 (52 reviews) | 

#### Administration

| Feature | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.3 (48 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.3 (47 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 9.3 (53 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 9.0 (53 reviews) | 

---
## Categories
**Shared Categories (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Mixpanel (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Userpilot (3):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Survey Software](https://www.g2.com/categories/survey), [Session Replay Software](https://www.g2.com/categories/session-replay)

**Unique to Fullstory (11):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)


---
## Reviewer Demographics

### By Company Size

| Segment | Mixpanel | Userpilot | Fullstory | 
|---|---|---|---|
| **Small-Business** | 52.4% | 39.3% | 38.2% | 
| **Mid-Market** | 37.6% | 55.9% | 43.4% | 
| **Enterprise** | 10.0% | 4.8% | 18.3% | 

### By Industry

#### Mixpanel

- **Computer Software:** 25.2%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.3%
- **Health, Wellness and Fitness:** 5.1%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.6%
- **Consumer Goods:** 2.1%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 1.7%
- **Other:** 29.3%

#### Userpilot

- **Computer Software:** 37.0%
- **Information Technology and Services:** 15.4%
- **Financial Services:** 5.6%
- **Internet:** 4.3%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 2.0%
- **Human Resources:** 1.9%
- **E-Learning:** 1.7%
- **Accounting:** 1.4%
- **Other:** 25.4%

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)

### Alternatives to Userpilot

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (268 reviews)

---
## Top Discussions

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

### Userpilot

No discussions available for this product.

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mixpanel-vs-userpilot-vs-fullstory)