# Mixpanel vs Userpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in its user-friendly interface, making it easy for non-technical users to navigate and extract insights. Users appreciate how it helps them digest information clearly, enabling quick and informed decision-making.
- **Users say** that Userpilot stands out for its robust onboarding automation capabilities. Reviewers highlight the self-serve onboarding flows that guide users through essential steps, addressing the common issue of hidden product features and enhancing user understanding.
- **According to verified reviews** , both Mixpanel and Userpilot receive high marks for overall satisfaction, with each product boasting a star rating of 4.6. However, Userpilot's recent reviews indicate a more active user base, suggesting it may be more in tune with current user needs and experiences.
- **Reviewers mention** that Userpilot offers exceptional flexibility in optimizing onboarding flows. Users appreciate the ability to quickly adjust steps and messaging, which is crucial for adapting to evolving product features without needing engineering support.
- **G2 reviewers highlight** that while Mixpanel provides strong analytics capabilities, particularly in tracking user journeys and performance, it may not be as effective in onboarding new users compared to Userpilot, which focuses heavily on enhancing user engagement from the start.
- **Users report** that Mixpanel's analytics features, such as lifecycle marketing measurement, are highly valued, but they also note that the product could improve in areas like proactive assistance and autonomous task execution, where Userpilot shows stronger performance.



| | Mixpanel | Userpilot | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,333 | 984 | 
| **Largest Market Segment** | Small-Business (52.4% of reviews) | Mid-Market (55.9% of reviews) | 
| **Entry Level Price** | Free Per Year | Starting at $249.00 | 

---
## Top Pros & Cons

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

### Userpilot

Pros:
- Ease of Use (293 reviews)
- Intuitive (182 reviews)

Cons:
- Learning Curve (108 reviews)
- Steep Learning Curve (93 reviews)

---
## Ratings Comparison
| Rating | Mixpanel | Userpilot | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1009 reviews) | 8.8 (787 reviews) | 
  | **Ease of Use** | 8.5 (1020 reviews) | 8.6 (846 reviews) | 
  | **Ease of Setup** | 8.1 (481 reviews) | 8.6 (639 reviews) | 
  | **Ease of Admin** | 8.6 (369 reviews) | 8.7 (353 reviews) | 
  | **Quality of Support** | 8.4 (776 reviews) | 9.5 (711 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (337 reviews) | 9.3 (349 reviews) | 
  | **Product Direction (% positive)** | 8.6 (924 reviews) | 9.4 (800 reviews) | 

---
## Pricing

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

### Userpilot

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $249.00

Description: Perfect for small teams just starting their product growth journey. Includes up to 2,000 MAUs, billed monthly or yearly.

Key Features:
- Interactive Walkthroughs and Product Tours
- Spotlights, Banners, Checklists
- User Segmentation

[Browse all 3 editions](https://www.g2.com/products/userpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.4/10 | 468 |
| **Userpilot** | N/A | N/A |

#### Metrics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (273 reviews) | Not enough data | 
| **Engagement** | 8.8 (341 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.2 (294 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.9 (354 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.9 (352 reviews) | Not enough data | 
| **Retention** | 8.5 (317 reviews) | Not enough data | 
| **Return** | 8.4 (290 reviews) | Not enough data | 
| **Conversions** | 8.8 (319 reviews) | Not enough data | 
| **Funnels** | 8.9 (343 reviews) | Not enough data | 

#### Reporting

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (311 reviews) | Not enough data | 
| **Trending** | 8.6 (291 reviews) | Not enough data | 
| **Retroactive Reporting** | 8.4 (213 reviews) | Not enough data | 
| **Segmentation** | 8.7 (333 reviews) | Not enough data | 
| **Mobile Reporting** | 8.3 (240 reviews) | Not enough data | 
| **Unification Across Devices** | 8.2 (243 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.6 (335 reviews) | Not enough data | 

#### Other

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **User Data** | 8.8 (332 reviews) | Not enough data | 
| **Site Search Reporting** | 8.2 (183 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (175 reviews) | Not enough data | 
| **Campaign Tracking** | 8.3 (233 reviews) | Not enough data | 
| **E-Commerce** | 8.1 (180 reviews) | Not enough data | 
| **Promotional Messages** | 7.9 (175 reviews) | Not enough data | 
| **Administration Alerts** | 8.0 (185 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (17 reviews) | Not enough data | 
| **Decision Making** | 7.7 (20 reviews) | Not enough data | 

#### Administration

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **API / Integrations** | 8.5 (278 reviews) | Not enough data | 
| **QA Testing** | 8.3 (245 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (342 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.8 (286 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 343 |
| **Userpilot** | N/A | N/A |

#### User Identification

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Demographics** | 8.3 (256 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (277 reviews) | Not enough data | 
| **Geolocation** | 8.4 (265 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (301 reviews) | Not enough data | 
| **Real-Time Insights** | 8.8 (291 reviews) | Not enough data | 
| **Attribution** | 8.3 (243 reviews) | Not enough data | 
| **Dashboard** | 8.9 (304 reviews) | Not enough data | 
| **User Path Tracking** | 8.5 (251 reviews) | Not enough data | 
| **User Activity History** | 8.9 (292 reviews) | Not enough data | 

#### Metrics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Engagement** | 9.0 (257 reviews) | Not enough data | 
| **Exit Tracking** | 8.3 (214 reviews) | Not enough data | 
| **Retention** | 8.7 (246 reviews) | Not enough data | 
| **Return** | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 9.0 (237 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 7.4/10 | 43 |

#### User Behavior

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Click Tracking** | Not enough data | 8.6 (42 reviews) | 
| **Mouse Movement ** | Not enough data | 7.6 (38 reviews) | 
| **Frustration Tracking** | Not enough data | 6.9 (38 reviews) | 

#### A/B Testing 

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 6.5 (33 reviews) | 
| **Split URL Testing** | Not enough data | 6.4 (31 reviews) | 
| **Data Analysis** | Not enough data | 8.5 (38 reviews) | 
| **Notes** | Not enough data | 7.0 (30 reviews) | 

#### Visitor Information

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **User Identification** | Not enough data | 8.9 (37 reviews) | 
| **Search Box** | Not enough data | 8.3 (35 reviews) | 

#### Agentic AI - Session Replay

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 5.2 (7 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 8.5/10 | 635 |

#### User Analysis

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Survey Implementation** | Not enough data | 8.9 (557 reviews) | 
| **Data Analysis** | Not enough data | 8.1 (564 reviews) | 

#### User Support

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **User Segmentation** | Not enough data | 8.7 (584 reviews) | 
| **Multi-Language Support** | Not enough data | 7.8 (478 reviews) | 
| **Behavior-responsive Messaging** | Not enough data | 8.4 (508 reviews) | 

#### Walkthrough Type

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Audio-visual Walkthroughs** | Not enough data | 8.2 (498 reviews) | 
| **Text Bubble Walkthroughs** | Not enough data | 8.9 (548 reviews) | 

#### Platform Basics - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Integration** | Not enough data | 8.4 (105 reviews) | 
| **Communications** | Not enough data | 9.1 (120 reviews) | 

#### Analytics - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (124 reviews) | 

#### Functions - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Customer self-service** | Not enough data | 8.8 (101 reviews) | 
| **In-app guidance** | Not enough data | 9.2 (126 reviews) | 

#### Agentic AI - Digital Adoption Platform

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.7 (48 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.0/10 | 592 |
| **Userpilot** | 7.7/10 | 291 |

#### Product Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Account-Level Analytics** | 8.6 (416 reviews) | 8.6 (273 reviews) | 
| **User-Level Analytics** | 9.0 (526 reviews) | 8.6 (283 reviews) | 
| **Segmentation** | 8.6 (460 reviews) | 8.6 (279 reviews) | 
| **Funnels** | 8.8 (509 reviews) | 8.2 (271 reviews) | 
| **Alerts** | 7.4 (333 reviews) | 7.7 (252 reviews) | 
| **Multi-Product Analytics** | 8.3 (370 reviews) | 7.8 (245 reviews) | 
| **User Scoring** | 7.5 (304 reviews) | 7.5 (242 reviews) | 
| **Integrations** | 7.8 (372 reviews) | 7.4 (248 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (76 reviews) | 6.7 (36 reviews) | 
| **Cross-system Integration** | 6.3 (77 reviews) | 6.7 (36 reviews) | 
| **Adaptive Learning** | 5.8 (74 reviews) | 7.1 (37 reviews) | 
| **Proactive Assistance** | 5.8 (75 reviews) | 6.9 (36 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.8 (18 reviews) | Not enough data | 
| **Account level Analytics** | 9.3 (5 reviews) | Not enough data | 
| **Segmentation** | 9.7 (10 reviews) | Not enough data | 
| **Funnels** | 9.7 (20 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.9 (15 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.5/10 | 120 |
| **Userpilot** | N/A | N/A |

#### Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Reports** | 9.3 (110 reviews) | Not enough data | 
| **Dashboard** | 8.9 (112 reviews) | Not enough data | 
| **Web Analytics** | 9.0 (99 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (89 reviews) | Not enough data | 
| **Customer Demographics** | 8.7 (94 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Data Storage** | 8.7 (83 reviews) | Not enough data | 
| **A/B Testing** | 8.3 (84 reviews) | Not enough data | 
| **Integrations** | 8.7 (88 reviews) | Not enough data | 

#### Generative AI

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **AI Text Generation** | 6.9 (13 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Userpilot** | 7.9/10 | 243 |

#### Survey Management

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Survey Builder** | Not enough data | 8.5 (229 reviews) | 
| **Question Types** | Not enough data | 8.6 (223 reviews) | 
| **Templates** | Not enough data | 8.2 (222 reviews) | 
| **Survey Distribution** | Not enough data | 7.6 (214 reviews) | 

#### Survey Customization

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | 8.2 (214 reviews) | 
| **Branding** | Not enough data | 8.5 (226 reviews) | 
| **Multimedia Support** | Not enough data | 8.0 (214 reviews) | 
| **Multilingual Surveys** | Not enough data | 7.6 (200 reviews) | 

#### Survey Insights

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | 8.2 (214 reviews) | 
| **BI Tools Integration** | Not enough data | 7.2 (193 reviews) | 
| **Data Exporting** | Not enough data | 8.1 (212 reviews) | 
| **Permissions** | Not enough data | 8.3 (205 reviews) | 

#### Agentic AI - Survey

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.0 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (21 reviews) | 
| **Decision Making** | Not enough data | 7.1 (21 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 278 |
| **Userpilot** | N/A | N/A |

#### Metrics

| Feature | Mixpanel | Userpilot | 
|---|---|---|
| **Engagement** | 9.0 (257 reviews) | Not enough data | 
| **Exit Tracking** | 8.3 (214 reviews) | Not enough data | 
| **Retention** | 8.7 (246 reviews) | Not enough data | 
| **Return** | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 9.0 (237 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Mixpanel (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Userpilot (3):** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform), [Survey Software](https://www.g2.com/categories/survey), [Session Replay Software](https://www.g2.com/categories/session-replay)


---
## Reviewer Demographics

### By Company Size

| Segment | Mixpanel | Userpilot | 
|---|---|---|
| **Small-Business** | 52.4% | 39.3% | 
| **Mid-Market** | 37.5% | 55.9% | 
| **Enterprise** | 10.1% | 4.8% | 

### By Industry

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 9.5%
- **Internet:** 6.4%
- **Health, Wellness and Fitness:** 5.1%
- **Marketing and Advertising:** 4.5%
- **Retail:** 2.7%
- **Consumer Goods:** 2.1%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.3%

#### Userpilot

- **Computer Software:** 37.0%
- **Information Technology and Services:** 15.4%
- **Financial Services:** 5.6%
- **Internet:** 4.3%
- **Marketing and Advertising:** 3.3%
- **Education Management:** 2.1%
- **Hospital & Health Care:** 2.0%
- **Human Resources:** 1.9%
- **E-Learning:** 1.7%
- **Accounting:** 1.4%
- **Other:** 25.4%

---
## Alternatives

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2878 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1764 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

### Alternatives to Userpilot

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1764 reviews)
- [Whatfix](https://www.g2.com/products/whatfix/reviews) — 4.6/5 stars (528 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3851 reviews)
- [UserGuiding](https://www.g2.com/products/userguiding/reviews) — 4.7/5 stars (762 reviews)
- [WalkMe](https://www.g2.com/products/walkme/reviews) — 4.5/5 stars (560 reviews)
- [Chameleon](https://www.g2.com/products/chameleon/reviews) — 4.4/5 stars (353 reviews)
- [Appcues](https://www.g2.com/products/appcues/reviews) — 4.6/5 stars (344 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2878 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1587 reviews)

---
## Top Discussions

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

### Userpilot

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mixpanel-vs-userpilot)