Compare Mixpanel and Supermetrics 
At a Glance
Market Segments
Small-Business (52.7% of reviews)
Small-Business (55.6% of reviews)
Entry-Level Pricing
Free Per Year
Starting at €29.00 1 user Per Month
Mixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(819)4.4 out of 5
Market Segments
Small-Business (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly highlighting its intuitive UI for building reports on the fly. Users appreciate the platform's ability to integrate various tools, which enhances their A/B testing and user behavior analysis.
- Users say that Supermetrics offers a seamless experience, especially when working with Google Sheets. Many find it saves significant time by efficiently pulling data from multiple sources, allowing them to focus on more critical aspects of their work.
- Reviewers mention that Mixpanel's implementation process is straightforward, with many praising its session replay functionality as a valuable tool for product managers to track user journeys and conversion funnels effectively.
- According to verified reviews, Supermetrics stands out for its personalized support, which users describe as quick and excellent. This level of support is particularly beneficial for those managing numerous KPIs across various clients.
- G2 reviewers highlight that while Mixpanel has a slight edge in overall satisfaction, Supermetrics is noted for its straightforward UI/UX that simplifies data source management, making it easier for users to adapt their reporting needs.
- Users report that Mixpanel's robust analytics capabilities, such as custom event tracking and real-time reporting, provide deeper insights into user engagement, which is crucial for businesses looking to optimize their product strategies.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Mixpanel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
974
8.5
620
Ease of Use
8.5
984
8.2
628
Ease of Setup
8.1
446
8.2
415
Ease of Admin
8.6
369
8.0
380
Quality of Support
8.4
750
7.8
562
Has the product been a good partner in doing business?
8.8
337
8.2
375
Product Direction (% positive)
8.6
894
7.9
579
Features by Category
Metrics
8.8
271
8.6
311
8.8
341
8.3
292
8.2
295
8.1
262
8.9
354
8.4
291
8.9
351
8.0
280
8.5
317
7.9
250
8.4
290
8.0
250
8.8
319
8.6
322
8.9
342
7.8
269
Reporting
8.7
311
8.2
311
8.6
292
7.9
278
8.4
213
8.4
304
8.7
333
8.1
292
8.3
240
7.6
251
8.2
244
Feature Not Available
8.6
334
8.7
326
Other
8.7
330
8.2
271
8.2
182
7.9
241
8.0
174
7.2
218
8.3
233
8.6
317
8.1
181
8.4
267
7.9
175
7.2
207
8.0
186
7.4
215
Agentic AI - Digital Analytics
7.1
18
6.7
11
7.4
19
7.0
10
7.4
17
6.7
10
7.7
20
6.8
10
Administration
8.5
278
8.3
274
8.3
246
7.5
213
8.7
342
8.1
314
8.8
286
8.0
295
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
304
Not enough data
8.5
249
Not enough data
8.9
292
Not enough data
Metrics
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Not enough data
Product Analytics
8.6
412
Not enough data
8.9
508
Not enough data
8.6
452
Not enough data
8.8
494
Not enough data
7.5
333
Not enough data
8.3
368
Not enough data
7.5
305
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
358
|
Verified
Not enough data
7.8
282
|
Verified
Not enough data
7.9
300
|
Verified
Not enough data
8.0
161
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
349
|
Verified
Not enough data
8.9
384
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
327
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.7
14
Not enough data
6.9
16
Not enough data
6.3
12
Metrics
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Supermetrics are categorized as Digital Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.4%
Online Media
1.9%
Other
34.0%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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