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At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (55.8% of reviews)
Entry-Level Pricing
Free Per Year
Starting at €29.00 1 user Per Month
Mixpanel
Star Rating
(1,257)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSupermetrics
Star Rating
(811)4.4 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Custom Event Tracking with a score of 9.1, allowing for detailed user behavior analysis, while Supermetrics, with a score of 8.0, is noted to have limitations in this area.
- Reviewers mention that Mixpanel's Real-Time Reporting feature, scoring 8.8, provides immediate insights into user interactions, whereas Supermetrics' score of 8.1 indicates a less robust real-time capability.
- G2 users highlight Mixpanel's superior User-Level Analytics with a score of 9.0, which offers granular insights into individual user behavior, compared to Supermetrics' score of 8.0 in this category.
- Users on G2 appreciate Mixpanel's Engagement Metrics scoring 9.0, which helps in understanding user retention and interaction, while Supermetrics, scoring 8.3, is seen as less effective in tracking user engagement.
- Reviewers say that Mixpanel's Funnel Analysis feature, with a score of 8.9, is particularly powerful for tracking conversion paths, whereas Supermetrics' score of 7.8 suggests it may not provide the same depth of analysis.
- Users report that Mixpanel's Predictive Analytics feature, scoring 8.5, is a standout for forecasting user behavior, while Supermetrics, with a lower score of 6.7, is perceived as lacking in advanced predictive capabilities.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Supermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Mixpanel
Free Trial is available
Supermetrics
Free Trial is available
Ratings
Meets Requirements
8.8
957
8.5
616
Ease of Use
8.5
966
8.2
624
Ease of Setup
8.1
428
8.2
411
Ease of Admin
8.6
366
8.0
375
Quality of Support
8.4
740
7.8
558
Has the product been a good partner in doing business?
8.8
334
8.2
370
Product Direction (% positive)
8.6
876
7.9
575
Features by Category
Metrics
8.8
266
8.6
310
8.8
336
8.3
291
8.2
293
8.1
262
8.9
350
8.4
291
8.9
346
8.0
280
8.5
313
7.9
250
8.4
287
8.0
250
8.8
316
8.6
322
8.9
338
7.8
268
Reporting
8.7
308
8.2
310
8.6
292
7.9
278
8.4
213
8.4
304
8.7
329
8.1
292
8.3
239
7.6
251
8.2
244
Feature Not Available
8.6
332
8.7
326
Other
8.7
327
8.2
271
8.2
181
7.9
241
8.0
173
7.2
218
8.3
233
8.6
317
8.1
180
8.4
267
7.9
175
7.2
207
8.0
186
7.4
215
Agentic AI - Digital Analytics
7.3
19
6.3
10
7.4
19
7.0
10
7.5
18
6.7
10
7.7
19
6.8
10
Administration
8.5
277
8.3
274
8.3
245
7.5
213
8.7
340
8.1
313
8.8
285
8.0
295
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
500
Not enough data
8.6
452
Not enough data
8.8
484
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.6
67
Not enough data
8.1
57
Functionality
Not enough data
8.7
58
Not enough data
8.2
62
Not enough data
8.2
61
Not enough data
8.5
64
Not enough data
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Supermetrics are categorized as Digital Analytics
Unique Categories
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Marketing and Advertising
53.6%
Retail
5.1%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Is mixpanel free?
4 Comments
MS
NoRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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