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Compare Mixpanel, StatCounter, and Optimizely

Pricing

 
From $5/month
$0-$399
per month
Enterprise
Contact Vendor
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Mixpanel
Free Trial
StatCounter
From $5/month
$0-$399per month
Free Trial Unavailable
Optimizely
Enterprise
Contact Vendor
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
8.6
8.6
Ease of Use
Ease of Use
7.7
9.0
8.5
Ease of Setup
Ease of Setup
7.0
8.6
8.7
Ease of Admin
Ease of Admin
7.6
8.9
8.4
Quality of Support
Quality of Support
7.8
8.2
8.0
Ease of Doing Business With
Ease of Doing Business With
8.1
9.2
8.1
Product Direction (% positive)
Product Direction (% positive)
6.8
7.9
7.6
Meets Requirements
Mixpanel
8.2
StatCounter
8.6
Optimizely
8.6
Ease of Use
Mixpanel
7.7
StatCounter
9.0
Optimizely
8.5
Ease of Setup
Mixpanel
7.0
StatCounter
8.6
Optimizely
8.7
Ease of Admin
Mixpanel
7.6
StatCounter
8.9
Optimizely
8.4
Quality of Support
Mixpanel
7.8
StatCounter
8.2
Optimizely
8.0
Ease of Doing Business With
Mixpanel
8.1
StatCounter
9.2
Optimizely
8.1
Product Direction (% positive)
Mixpanel
6.8
StatCounter
7.9
Optimizely
7.6

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.4%
63.3%
18.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.0%
24.1%
55.7%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.6%
12.7%
25.8%
Mixpanel
Small-Business
64.4%
Mid-Market
31.0%
Enterprise
4.6%
StatCounter
Small-Business
63.3%
Mid-Market
24.1%
Enterprise
12.7%
Optimizely
Small-Business
18.6%
Mid-Market
55.7%
Enterprise
25.8%

Reviewers' Industry

 
Computer Software
25.7%
Marketing and Advertising
19.6%
Internet
18.1%
 
Internet
18.7%
Internet
8.2%
Marketing and Advertising
14.7%
 
Information Technology and Services
14.3%
Writing and Editing
6.2%
Computer Software
13.8%
 
Marketing and Advertising
7.0%
Information Technology and Services
6.2%
Information Technology and Services
6.9%
 
Financial Services
7.0%
Higher Education
5.2%
Financial Services
5.2%
 
Other
27.3%
Other
54.6%
Other
41.4%
Mixpanel
Computer Software
25.7%
Internet
18.7%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.3%
StatCounter
Marketing and Advertising
19.6%
Internet
8.2%
Writing and Editing
6.2%
Information Technology and Services
6.2%
Higher Education
5.2%
Other
54.6%
Optimizely
Internet
18.1%
Marketing and Advertising
14.7%
Computer Software
13.8%
Information Technology and Services
6.9%
Financial Services
5.2%
Other
41.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

StatCounter
Most Helpful Favorable Review
Thiago P.
Administrator

The ability to capture every single action the users are taking in my websites. It is really important to me to identify where the user is coming from and what kind of device they are using when they are accessing my website. StatCounter is perfect for that.

Most Helpful Critical Review
G2 User in Retail

Not robust enough to do advanced analytics like correlation, funnel analysis and segmentation. Appears to be more of a log based solution historically and less of a typical javascript based tracking. So, difficult to trust data accuracy fully. Support and...

Optimizely
Most Helpful Favorable Review
Wissam Y.
User in Marketing and Advertising

I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....

Most Helpful Critical Review
Vladimir B.
Administrator in Marketing and Advertising

I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

StatCounter
No videos provided
Optimizely
No videos provided

Downloads

 No downloads providedNo downloads provided
StatCounter
No downloads provided
Optimizely
No downloads provided
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