Compare Mixpanel and Snowplow

At a Glance
Mixpanel
Mixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plans
Snowplow
Snowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that Mixpanel excels in user experience, particularly with its intuitive interface and powerful reporting capabilities. Users appreciate the ability to build reports on the fly and integrate various tools, which enhances their A/B testing and user behavior analysis.
  • Users say that Snowplow offers unparalleled flexibility with its granular data access, allowing businesses to tailor their analytics to specific needs. This autonomy is particularly valued by teams that require customized solutions, as noted by a long-term user who transitioned from the open-source version to the Enterprise edition for better support.
  • Reviewers mention that Mixpanel's implementation process is generally quick and straightforward, with many users highlighting the intuitive onboarding wizard that helps them get started without significant hurdles. This contrasts with Snowplow, where some users have found the setup to be more complex, requiring additional data engineering resources.
  • According to verified reviews, Mixpanel's support quality is rated highly, with users noting responsive assistance and helpful resources. In comparison, while Snowplow also receives positive feedback for its customer service, some users have indicated that the support can be less accessible, especially for those not on the Enterprise plan.
  • G2 reviewers highlight that Mixpanel is particularly beneficial for product managers, as it provides clear insights into conversion funnels and user drop-off rates. This focus on product analytics is a key strength, whereas Snowplow's strengths lie more in its data engineering capabilities, which may not be as user-friendly for non-technical teams.
  • Users express that while both platforms have similar star ratings, Mixpanel's larger user base and recent activity suggest a more vibrant community and ongoing product development. This is reflected in the higher volume of recent reviews, indicating that Mixpanel is actively evolving to meet user needs, while Snowplow has fewer recent reviews, suggesting less engagement.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Browse all 3 pricing plans
Snowplow
Cloud BDP
Contact Us
Per Year
Browse all 2 pricing plans
Free Trial
Mixpanel
Free Trial is available
Snowplow
Free Trial is available
Ratings
Meets Requirements
8.8
974
9.2
28
Ease of Use
8.5
984
8.1
28
Ease of Setup
8.1
446
6.4
18
Ease of Admin
8.6
369
7.5
19
Quality of Support
8.4
750
8.9
25
Has the product been a good partner in doing business?
8.8
337
9.0
16
Product Direction (% positive)
8.6
894
10.0
28
Features by Category
8.3
466
Not enough data
Metrics
8.8
271
Not enough data
8.8
341
Not enough data
8.2
295
Not enough data
8.9
354
Not enough data
8.9
351
Not enough data
8.5
317
Not enough data
8.4
290
Not enough data
8.8
319
Not enough data
8.9
342
Not enough data
Reporting
8.7
311
Not enough data
8.6
292
Not enough data
8.4
213
Not enough data
8.7
333
Not enough data
8.3
240
Not enough data
8.2
244
Not enough data
8.6
334
Not enough data
Other
8.7
330
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
233
Not enough data
8.1
181
Not enough data
7.9
175
Not enough data
8.0
186
Not enough data
Agentic AI - Digital Analytics
7.1
18
Not enough data
7.4
19
Not enough data
7.4
17
Not enough data
7.7
20
Not enough data
Administration
8.5
278
Not enough data
8.3
246
Not enough data
8.7
342
Not enough data
8.8
286
Not enough data
8.7
340
Not enough data
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
265
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
304
Not enough data
8.5
249
Not enough data
8.9
292
Not enough data
Metrics
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Not enough data
7.4
556
Not enough data
Product Analytics
8.6
412
Not enough data
8.9
508
Not enough data
8.6
452
Not enough data
8.8
494
Not enough data
7.5
333
Not enough data
8.3
368
Not enough data
7.5
305
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.3
74
Not enough data
6.3
75
Not enough data
5.8
72
Not enough data
5.8
72
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.5
120
Not enough data
Analytics
9.2
111
Not enough data
8.9
113
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
84
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
7.5
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Big Data Processing and DistributionHide 10 FeaturesShow 10 Features
Not enough data
9.0
17
Database
Not enough data
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Integrations
Not enough data
9.7
5
Not enough data
8.8
7
Platform
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Processing
Not enough data
9.2
15
Not enough data
9.0
16
8.7
276
Not enough data
Metrics
9.0
255
Not enough data
8.3
212
Not enough data
8.7
245
Not enough data
8.7
216
Not enough data
9.0
236
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Mixpanel
Mixpanel
Snowplow
Snowplow
Mixpanel and Snowplow are categorized as Product Analytics and Digital Analytics
Unique Categories
Mixpanel
Mixpanel is categorized as E-Commerce Analytics and Mobile App Analytics
Reviews
Reviewers' Company Size
Mixpanel
Mixpanel
Small-Business(50 or fewer emp.)
52.7%
Mid-Market(51-1000 emp.)
37.4%
Enterprise(> 1000 emp.)
9.9%
Snowplow
Snowplow
Small-Business(50 or fewer emp.)
33.3%
Mid-Market(51-1000 emp.)
50.0%
Enterprise(> 1000 emp.)
16.7%
Reviewers' Industry
Mixpanel
Mixpanel
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Snowplow
Snowplow
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Alternatives
Mixpanel
Mixpanel Alternatives
Heap
Heap
Add Heap
Fullstory
Fullstory
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Glassbox
Glassbox
Add Glassbox
Kissmetrics
Kissmetrics
Add Kissmetrics
Snowplow
Snowplow Alternatives
Snowflake
Snowflake
Add Snowflake
Amplitude Analytics
Amplitude
Add Amplitude Analytics
Databricks
Databricks
Add Databricks
Google Cloud BigQuery
Google Cloud BigQuery
Add Google Cloud BigQuery
Discussions
Mixpanel
Mixpanel Discussions
Is mixpanel free?
4 Comments
Can I use mixpanel with for real-time data?
1 Comment
Mohamad A.
MA
Yes you canRead more
C
1 Comment
Sara N.
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Snowplow
Snowplow Discussions
Monty the Mongoose crying
Snowplow has no discussions with answers