Introducing G2.ai, the future of software buying.Try now
Compare Mixpanel and Semrush 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Scrunch AI
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adaptify SEO
Visit Website
At a Glance
Market Segments
Small-Business (52.8% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
Free Per Year
$139.94 Per Month
Mixpanel
Star Rating
(1,254)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSemrush
Star Rating
(3,002)4.5 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
$139.94 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Mixpanel excels in Standard Event Tracking with a score of 8.9, allowing for detailed user behavior analysis, while Semrush's score of 7.7 indicates it may not provide the same depth in tracking user interactions.
- Reviewers mention that Mixpanel's Custom Event Tracking feature, scoring 8.9, is highly praised for its flexibility, whereas Semrush's score of 7.4 suggests limitations in customizing event tracking to specific business needs.
- G2 users highlight that Mixpanel's Real-Time Reporting capabilities, rated at 8.8, provide immediate insights into user activity, which is a significant advantage over Semrush's score of 8.0, where users feel reporting may not be as instantaneous.
- Users on G2 say that Mixpanel's Funnels feature, scoring 8.9, offers robust visualization of user journeys, while Semrush's lower score of 7.1 indicates a less effective funnel analysis tool, which could hinder conversion optimization efforts.
- Reviewers mention that Mixpanel's Retention score of 8.5 reflects its strong capabilities in keeping users engaged, contrasting with Semrush's score of 7.6, where users feel retention strategies could be improved.
- Users report that Mixpanel's Engagement score of 8.8 demonstrates its effectiveness in maintaining user interest, while Semrush's score of 8.3 suggests it may not engage users as effectively, impacting overall user satisfaction.
Pricing
Entry-Level Pricing
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Semrush
Pro
$139.94
Per Month
For freelancers, startups and in-house marketers with limited budget. Run your SEO, PPC, SMM and content projects with 40+ advanced tools and know your competitors’ traffic sources, rankings, social media results & more.
- 10,000 results per report
- 3,000 reports per day
- Display advertising research
Free Trial
Mixpanel
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.8
957
8.8
2,437
Ease of Use
8.5
966
8.3
2,461
Ease of Setup
8.1
428
8.6
1,669
Ease of Admin
8.6
366
8.6
1,257
Quality of Support
8.4
740
8.6
2,138
Has the product been a good partner in doing business?
8.8
334
8.7
1,237
Product Direction (% positive)
8.6
876
8.9
2,347
Features by Category
Metrics
8.8
266
8.4
430
8.8
336
8.3
425
8.2
293
7.9
408
8.9
350
7.7
382
8.9
346
7.4
371
8.5
313
7.6
365
8.4
287
7.4
368
8.8
316
7.5
378
8.9
338
7.1
363
Reporting
8.7
308
8.0
419
8.6
292
8.2
409
8.4
213
7.8
394
8.7
329
7.7
394
8.3
239
7.8
389
8.2
244
7.6
369
8.6
332
8.0
403
Other
8.7
327
7.7
381
8.2
181
8.1
394
8.0
173
7.7
383
8.3
233
8.0
385
8.1
180
7.4
350
7.9
175
7.0
330
8.0
186
7.6
348
Agentic AI - Digital Analytics
7.3
19
6.6
44
7.4
19
7.3
44
7.5
18
6.9
44
7.7
19
7.0
42
Administration
8.5
277
7.7
358
8.3
245
7.4
348
8.7
340
8.5
399
8.8
285
8.3
391
Social Analytics
Not enough data
8.9(won by default)
290
Not enough data
8.5(won by default)
271
Not enough data
8.7(won by default)
277
Not enough data
8.2(won by default)
244
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
214
Not enough data
8.1(won by default)
210
Reports & Dashboards
Not enough data
8.4(won by default)
274
Not enough data
8.8(won by default)
282
Not enough data
8.8(won by default)
268
Not enough data
7.9(won by default)
207
Agentic AI - Social Media Analytics
Not enough data
7.4(won by default)
21
Not enough data
7.3(won by default)
21
Not enough data
7.9(won by default)
21
Not enough data
8.2(won by default)
21
Not enough data
8.0(won by default)
21
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.3
256
Not enough data
8.8
276
Not enough data
8.4
264
Not enough data
Tracking & Reporting
9.2
300
Not enough data
8.8
289
Not enough data
8.3
244
Not enough data
8.9
303
Not enough data
8.5
249
Not enough data
8.9
291
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Product Analytics
8.6
413
Not enough data
8.9
500
Not enough data
8.6
452
Not enough data
8.8
484
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Not enough data
Agentic AI - Product Analytics
5.4
76
Not enough data
6.4
76
Not enough data
5.9
74
Not enough data
5.9
74
Not enough data
Analytics
9.2
108
Not enough data
8.9
110
Not enough data
9.0
99
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Not enough data
Administration
8.7
83
Not enough data
8.3
84
Not enough data
8.6
87
Not enough data
Generative AI
6.9
13
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.6
240
|
Verified
Not enough data
8.2
236
|
Verified
Not enough data
8.5
239
|
Verified
Not enough data
8.6
250
|
Verified
Performance
Not enough data
8.3
258
|
Verified
Not enough data
8.7
263
|
Verified
Local Search Optimization
Not enough data
8.9
583
|
Verified
Not enough data
8.4
542
|
Verified
Not enough data
8.4
514
|
Verified
Not enough data
8.3
526
|
Verified
Not enough data
7.9
511
|
Verified
Not enough data
8.8
572
|
Verified
Platform Basics
Not enough data
8.5
555
Not enough data
8.6
566
Agentic AI - Competitive Intelligence
Not enough data
7.1
70
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
522
Platform Content
Not enough data
7.3
462
Platform Reporting
Not enough data
8.0
537
Not enough data
8.3
543
Platform Basics
Not enough data
8.5
104
Not enough data
8.2
101
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.4
104
Content Planning
Not enough data
Feature Not Available
Not enough data
8.2
97
Not enough data
8.7
107
Marketing Campaign Performance
Not enough data
8.5
80
Not enough data
8.7
81
Agentic AI - Marketing Calendar
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
6.5
11
Not enough data
6.8
11
Other Features
Not enough data
8.4
105
Not enough data
8.9
91
SEO Auditing & Monitoring
Not enough data
8.7
1009
Not enough data
9.0
880
Not enough data
8.8
845
Not enough data
8.8
858
Agentic AI - SEO Tools
Not enough data
6.5
173
Not enough data
6.7
173
Not enough data
6.7
171
Not enough data
6.7
171
Not enough data
6.5
171
Not enough data
6.6
167
Not enough data
6.8
169
SEO Content & Rankings
Not enough data
8.2
1482
Not enough data
9.1
1595
Not enough data
8.8
1511
Not enough data
8.2
915
Not enough data
8.4
832
SEO Reporting
Not enough data
8.9
1570
Not enough data
8.6
1000
Not enough data
8.2
960
Not enough data
7.8
831
Generative AI
Not enough data
6.7
395
Not enough data
6.7
391
Content & Collaboration
Not enough data
8.8
192
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
180
Not enough data
Feature Not Available
Not enough data
8.2
162
Social Management
Not enough data
8.7
235
Not enough data
8.8
227
Not enough data
Feature Not Available
Not enough data
8.5
226
Not enough data
7.9
202
Not enough data
8.1
177
Not enough data
7.8
148
Agentic AI - Social Media Management
Not enough data
8.0
14
Not enough data
8.2
14
Not enough data
7.9
14
Not enough data
7.7
14
Not enough data
8.0
14
Not enough data
7.9
14
Not enough data
8.1
14
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
116
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
102
Not enough data
8.1
94
Reporting
Not enough data
9.0
133
Not enough data
Feature Not Available
Not enough data
8.9
121
Not enough data
9.0
131
Agentic AI - Media Monitoring
Not enough data
7.1
14
Not enough data
7.7
14
Not enough data
7.3
14
Not enough data
7.3
14
Not enough data
7.3
14
Generative AI
Not enough data
8.3
22
Not enough data
8.1
23
Platform Interoperability
Not enough data
8.4
77
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
95
Campaign Management
Not enough data
9.0
93
Not enough data
8.7
92
Not enough data
8.7
92
Not enough data
8.6
85
Not enough data
8.6
86
Not enough data
8.5
87
Not enough data
8.5
84
Not enough data
8.4
86
Not enough data
8.3
85
Not enough data
8.6
89
Not enough data
8.5
85
Not enough data
8.0
83
Not enough data
8.3
85
Targeting
Not enough data
8.6
87
Not enough data
8.5
83
Not enough data
8.4
82
Not enough data
8.7
82
Platform
Not enough data
8.5
85
Not enough data
8.7
92
Not enough data
8.9
91
Not enough data
8.9
92
Not enough data
8.7
88
Not enough data
8.6
87
Not enough data
8.4
81
Not enough data
8.6
84
Not enough data
8.5
86
Grammar Tools
Not enough data
8.4
23
Not enough data
9.0
26
Not enough data
8.2
22
Writing Support
Not enough data
7.7
24
Not enough data
8.3
23
Not enough data
7.4
24
Not enough data
7.8
24
Software Availability
Not enough data
8.4
24
Not enough data
8.3
23
Not enough data
7.2
24
Generative AI
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.4
6
Data collection
Not enough data
7.7
194
Not enough data
8.1
221
|
Verified
Not enough data
8.1
210
|
Verified
Not enough data
7.5
193
|
Verified
Not enough data
8.1
211
Segment Trending
Not enough data
8.6
242
|
Verified
Not enough data
8.1
230
|
Verified
Not enough data
8.3
236
|
Verified
Not enough data
7.3
198
Analysis
Not enough data
8.3
230
Not enough data
8.6
251
|
Verified
Not enough data
8.3
212
|
Verified
Platform
Not enough data
8.7
256
|
Verified
Not enough data
8.4
235
|
Verified
Not enough data
7.7
210
|
Verified
Not enough data
8.3
232
|
Verified
Not enough data
8.1
207
|
Verified
Not enough data
8.2
204
Agentic AI - Market Intelligence
Not enough data
7.0
31
Not enough data
6.9
31
Platform Basics
Not enough data
8.6
138
Not enough data
7.7
123
Not enough data
8.4
142
Platform Data
Not enough data
8.2
129
Not enough data
8.4
134
Not enough data
8.6
145
Not enough data
8.3
130
Agentic AI - Operational Risk Management
Not enough data
7.2
15
Planning
Not enough data
7.7
229
Publishing
Not enough data
7.7
231
Social Media
Not enough data
7.6
231
Planning
Not enough data
7.9
355
Generative AI
Not enough data
7.5
140
Not enough data
7.2
137
Not enough data
7.2
137
Not enough data
6.7
135
Not enough data
6.5
131
Agentic AI - Content Creation
Not enough data
7.2
45
Not enough data
7.1
45
Not enough data
7.3
45
Not enough data
7.2
45
Not enough data
7.2
46
Not enough data
7.4
45
Not enough data
7.3
45
AI Visibility & Tracking
Not enough data
7.8
63
Not enough data
7.8
68
Sentiment & Brand Analysis
Not enough data
7.7
60
Not enough data
6.4
53
Competitive Benchmarking
Not enough data
7.2
55
Not enough data
7.6
60
AI Content Optimization
Not enough data
7.6
57
Not enough data
7.6
57
Reporting & Alerts
Not enough data
6.7
53
Not enough data
7.5
60
Tools
Not enough data
Feature Not Available
Not enough data
8.2
660
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
650
Not enough data
8.2
636
Not enough data
8.0
578
Not enough data
7.8
575
Not enough data
8.9
709
Agentic AI - Content Analytics
Not enough data
7.5
56
Not enough data
7.7
56
Not enough data
7.7
57
Not enough data
7.8
57
Not enough data
7.7
57
Marketing Operations
Not enough data
7.7
384
|
Verified
Not enough data
8.4
405
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
8.0
374
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.2
387
|
Verified
Not enough data
8.6
424
|
Verified
Not enough data
7.7
358
|
Verified
Not enough data
8.0
372
|
Verified
Not enough data
8.2
396
|
Verified
Not enough data
7.9
350
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.1
56
Not enough data
7.4
56
Not enough data
7.0
55
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
254
Not enough data
8.3
211
Not enough data
8.7
244
Not enough data
8.7
215
Not enough data
9.0
236
Not enough data
Categories
Categories
Shared Categories
Mixpanel and Semrush are categorized as Digital Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, SEO Tools, Competitive Intelligence, Local SEO, Answer Engine Optimization (AEO), Social Media Suites, Social Media Management, Proofreading, Marketing Calendar, Content Creation, Local Listing Management, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, and Social Media Analytics
Reviews
Reviewers' Company Size
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
24.9%
Information Technology and Services
11.6%
Financial Services
9.5%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.1%
Marketing and Advertising
29.5%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
3.8%
Retail
3.8%
Other
46.0%
Discussions
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
What is Semrush used for?
4 Comments
MT
SEMrush is like a Swiss Army knife for digital marketers. It's an all-in-one tool that helps you improve your online visibility and discover marketing...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 Comments
HM
NUCLEARPOWERLIGHTINGELECTRICALENGINEERING.COM Read more
What can SEMrush do?
3 Comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
