Compare Mixpanel, Quantcast Measure, and Google Analytics

Pricing

 
Contact us for pricing
 
Free Trial
Free Trial Unavailable
Free Trial Unavailable
Mixpanel
Free Trial
Quantcast Measure
Contact us for pricing
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
7.3
9.0
Ease of Use
Ease of Use
7.7
8.1
7.7
Ease of Setup
Ease of Setup
7.0
8.8
7.8
Ease of Admin
Ease of Admin
7.6
7.9
8.1
Quality of Support
Quality of Support
7.8
8.3
7.4
Ease of Doing Business With
Ease of Doing Business With
8.1
8.8
8.2
Product Direction (% positive)
Product Direction (% positive)
6.8
6.2
8.4
Meets Requirements
Mixpanel
8.2
Quantcast Measure
7.3
Google Analytics
9.0
Ease of Use
Mixpanel
7.7
Quantcast Measure
8.1
Google Analytics
7.7
Ease of Setup
Mixpanel
7.0
Quantcast Measure
8.8
Google Analytics
7.8
Ease of Admin
Mixpanel
7.6
Quantcast Measure
7.9
Google Analytics
8.1
Quality of Support
Mixpanel
7.8
Quantcast Measure
8.3
Google Analytics
7.4
Ease of Doing Business With
Mixpanel
8.1
Quantcast Measure
8.8
Google Analytics
8.2
Product Direction (% positive)
Mixpanel
6.8
Quantcast Measure
6.2
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
Quantcast Measure
7.8
Google Analytics
9.0
Engagement
Mixpanel
8.5
Quantcast Measure
7.2
Google Analytics
8.7
Entry and Exit Pages
Mixpanel
7.8
Quantcast Measure
7.2
Google Analytics
8.7
Standard Event Tracking
Mixpanel
8.6
Quantcast Measure
8.2
Google Analytics
8.5
Custom Event Tracking
Mixpanel
8.6
Quantcast Measure
7.2
Google Analytics
8.3
Retention
Mixpanel
7.9
Quantcast Measure
7.7
Google Analytics
8.3
Return
Mixpanel
8.0
Quantcast Measure
7.4
Google Analytics
8.4
Conversions
Mixpanel
8.4
Quantcast Measure
7.5
Google Analytics
8.5
Funnels
Mixpanel
8.8
Quantcast Measure
7.0
Google Analytics
8.1
Reporting
Real-Time Reporting
Mixpanel
8.4
Quantcast Measure
5.6
Google Analytics
8.7
Trending
Mixpanel
8.1
Quantcast Measure
7.5
Google Analytics
8.5
Retroactive Reporting
Mixpanel
7.8
Quantcast Measure
7.3
Google Analytics
8.2
Segmentation
Mixpanel
8.4
Quantcast Measure
7.9
Google Analytics
8.4
Mobile Reporting
Mixpanel
7.8
Quantcast Measure
7.4
Google Analytics
8.5
Unification Across Devices
Mixpanel
7.4
Quantcast Measure
7.2
Google Analytics
8.2
Custom Reports and Dashboards
Mixpanel
7.5
Quantcast Measure
7.0
Google Analytics
8.5
Other
User Data
Mixpanel
8.3
Quantcast Measure
8.0
Google Analytics
8.4
Site Search Reporting
Mixpanel
7.5
Quantcast Measure
8.2
Google Analytics
8.5
Load Time Monitoring
Mixpanel
7.2
Quantcast Measure
7.5
Google Analytics
8.3
Campaign Tracking
Mixpanel
7.8
Quantcast Measure
7.8
Google Analytics
8.7
E-Commerce
Mixpanel
7.2
Quantcast Measure
7.5
Google Analytics
8.5
Promotional Messages
Mixpanel
7.4
Quantcast Measure
6.5
Google Analytics
8.0
Administration Alerts
Mixpanel
7.6
Quantcast Measure
7.2
Google Analytics
8.2
Administration
API / Integrations
Mixpanel
7.9
Quantcast Measure
7.5
Google Analytics
8.4
QA Testing
Mixpanel
7.7
Quantcast Measure
7.5
Google Analytics
8.1
Performance and Reliability
Mixpanel
8.2
Quantcast Measure
7.8
Google Analytics
8.9
User, Role, and Access Management
Mixpanel
8.0
Quantcast Measure
7.7
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.1%
32.6%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.3%
45.7%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.6%
21.7%
11.8%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%
Quantcast Measure
Small-Business
32.6%
Mid-Market
45.7%
Enterprise
21.7%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Computer Software
25.9%
Marketing and Advertising
26.9%
Marketing and Advertising
21.8%
 
Internet
18.6%
Computer Hardware
9.6%
Information Technology and Services
6.8%
 
Information Technology and Services
14.3%
Internet
7.7%
Computer Software
6.7%
 
Marketing and Advertising
7.0%
Information Technology and Services
5.8%
Internet
6.0%
 
Financial Services
7.0%
Financial Services
5.8%
Higher Education
2.9%
 
Other
27.2%
Other
44.2%
Other
55.7%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%
Quantcast Measure
Marketing and Advertising
26.9%
Computer Hardware
9.6%
Internet
7.7%
Information Technology and Services
5.8%
Financial Services
5.8%
Other
44.2%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Cole F.
Internal Consultant in Marketing and Advertising

Quantcast provides helpful information on site user behavior, geo-specific visits, profiles, etc. Also breaks data down into easy to read /share graphical representation.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Bruce S.
Agency in Internet

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Quantcast Measure
Most Helpful Favorable Review
Cole F.
Internal Consultant in Marketing and Advertising

Quantcast provides helpful information on site user behavior, geo-specific visits, profiles, etc. Also breaks data down into easy to read /share graphical representation.

Most Helpful Critical Review
Bruce S.
Agency in Internet

1. It's annoying that sometimes Quantcast, Alexa, and Compete data conflict with each other, and other times they're aligned. It's difficult to figure out if you can rely on any of them. Unless you get the very expensive level of access you are limited...

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4
1 of 4
2 of 4
3 of 4
4 of 4

Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Quantcast Measure
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Quantcast Measure
No downloads provided
Google Analytics
No downloads provided
Ask Mixpanel a QuestionContact MixpanelRequest More InformationRequest More InformationAsk Google Analytics a QuestionContact Google Analytics