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Compare Mixpanel, Quantcast Measure, and Google Analytics

Pricing

 
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Mixpanel
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Quantcast Measure
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Google Analytics
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Ratings

Meets Requirements
Meets Requirements
8.2
7.2
9.0
Ease of Use
Ease of Use
7.7
8.0
7.6
Ease of Setup
Ease of Setup
7.1
8.8
7.8
Ease of Admin
Ease of Admin
7.5
7.9
8.1
Quality of Support
Quality of Support
7.8
8.2
7.3
Ease of Doing Business With
Ease of Doing Business With
8.2
8.8
8.2
Product Direction (% positive)
Product Direction (% positive)
6.7
6.0
8.4
Meets Requirements
Mixpanel
8.2
Quantcast Measure
7.2
Google Analytics
9.0
Ease of Use
Mixpanel
7.7
Quantcast Measure
8.0
Google Analytics
7.6
Ease of Setup
Mixpanel
7.1
Quantcast Measure
8.8
Google Analytics
7.8
Ease of Admin
Mixpanel
7.5
Quantcast Measure
7.9
Google Analytics
8.1
Quality of Support
Mixpanel
7.8
Quantcast Measure
8.2
Google Analytics
7.3
Ease of Doing Business With
Mixpanel
8.2
Quantcast Measure
8.8
Google Analytics
8.2
Product Direction (% positive)
Mixpanel
6.7
Quantcast Measure
6.0
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
Quantcast Measure
7.7
Google Analytics
9.0
Engagement
Mixpanel
8.5
Quantcast Measure
7.1
Google Analytics
8.7
Entry and Exit Pages
Mixpanel
7.8
Quantcast Measure
7.1
Google Analytics
8.7
Standard Event Tracking
Mixpanel
8.6
Quantcast Measure
8.1
Google Analytics
8.5
Custom Event Tracking
Mixpanel
8.6
Quantcast Measure
7.0
Google Analytics
8.3
Retention
Mixpanel
7.9
Quantcast Measure
7.5
Google Analytics
8.3
Return
Mixpanel
8.0
Quantcast Measure
7.3
Google Analytics
8.4
Conversions
Mixpanel
8.4
Quantcast Measure
7.3
Google Analytics
8.5
Funnels
Mixpanel
8.8
Quantcast Measure
6.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Mixpanel
8.4
Quantcast Measure
5.6
Google Analytics
8.7
Trending
Mixpanel
8.1
Quantcast Measure
7.4
Google Analytics
8.5
Retroactive Reporting
Mixpanel
7.8
Quantcast Measure
7.2
Google Analytics
8.2
Segmentation
Mixpanel
8.4
Quantcast Measure
7.9
Google Analytics
8.3
Mobile Reporting
Mixpanel
7.8
Quantcast Measure
7.2
Google Analytics
8.5
Unification Across Devices
Mixpanel
7.4
Quantcast Measure
7.0
Google Analytics
8.2
Custom Reports and Dashboards
Mixpanel
7.5
Quantcast Measure
6.8
Google Analytics
8.5
Other
User Data
Mixpanel
8.3
Quantcast Measure
7.9
Google Analytics
8.4
Site Search Reporting
Mixpanel
7.5
Quantcast Measure
8.1
Google Analytics
8.5
Load Time Monitoring
Mixpanel
7.2
Quantcast Measure
7.3
Google Analytics
8.3
Campaign Tracking
Mixpanel
7.8
Quantcast Measure
7.7
Google Analytics
8.7
E-Commerce
Mixpanel
7.2
Quantcast Measure
7.2
Google Analytics
8.4
Promotional Messages
Mixpanel
7.4
Quantcast Measure
6.3
Google Analytics
8.0
Administration Alerts
Mixpanel
7.6
Quantcast Measure
7.0
Google Analytics
8.2
Administration
Performance and Reliability
Mixpanel
8.2
Quantcast Measure
7.6
Google Analytics
8.9
User, Role, and Access Management
Mixpanel
8.0
Quantcast Measure
7.5
Google Analytics
8.9
API / Integrations
Mixpanel
7.9
Quantcast Measure
7.3
Google Analytics
8.4
QA Testing
Mixpanel
7.7
Quantcast Measure
7.4
Google Analytics
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.2%
34.1%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.2%
43.2%
27.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.7%
22.7%
11.9%
Mixpanel
Small-Business
64.2%
Mid-Market
31.2%
Enterprise
4.7%
Quantcast Measure
Small-Business
34.1%
Mid-Market
43.2%
Enterprise
22.7%
Google Analytics
Small-Business
60.6%
Mid-Market
27.5%
Enterprise
11.9%

Reviewers' Industry

 
Computer Software
25.8%
Marketing and Advertising
26.0%
Marketing and Advertising
22.1%
 
Internet
18.7%
Internet
8.0%
Information Technology and Services
6.8%
 
Information Technology and Services
14.4%
Computer Hardware
8.0%
Computer Software
6.8%
 
Marketing and Advertising
7.0%
Information Technology and Services
6.0%
Internet
6.1%
 
Financial Services
7.0%
Financial Services
6.0%
Higher Education
3.0%
 
Other
27.1%
Other
46.0%
Other
55.2%
Mixpanel
Computer Software
25.8%
Internet
18.7%
Information Technology and Services
14.4%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.1%
Quantcast Measure
Marketing and Advertising
26.0%
Internet
8.0%
Computer Hardware
8.0%
Information Technology and Services
6.0%
Financial Services
6.0%
Other
46.0%
Google Analytics
Marketing and Advertising
22.1%
Information Technology and Services
6.8%
Computer Software
6.8%
Internet
6.1%
Higher Education
3.0%
Other
55.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Valerie M. R.
Industry Analyst / Tech Writer in Information Services

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly...

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jacob W.
Agency in Marketing and Advertising

As a prospecting partner, they are not that great. Their targeting does not work well on prospecting alone. They don't really tell you that, but when they leverage a combination of prospecting and retargeting they get significantly more efficient.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Quantcast Measure
Most Helpful Favorable Review
Valerie M. R.
Industry Analyst / Tech Writer in Information Services

If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach. You can also quickly vet the veracity of those monthly...

Most Helpful Critical Review
Jacob W.
Agency in Marketing and Advertising

As a prospecting partner, they are not that great. Their targeting does not work well on prospecting alone. They don't really tell you that, but when they leverage a combination of prospecting and retargeting they get significantly more efficient.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos providedNo videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Quantcast Measure
No videos provided
Google Analytics
No videos provided

Downloads

 No downloads providedNo downloads provided
Quantcast Measure
No downloads provided
Google Analytics
No downloads provided
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