Compare Mixpanel vs ObservePoint

See this
comparison of Mixpanel vs. ObservePoint
based on data from user reviews. Mixpanel rates 4.2/5 stars with 227 reviews. ObservePoint rates 4.3/5 stars with 8 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial
Free Trial Unavailable
Mixpanel
Free Trial
ObservePoint
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
8.3
Ease of Use
Ease of Use
7.7
7.9
Ease of Setup
Ease of Setup
7.1
Not enough data available
Ease of Admin
Ease of Admin
7.5
Not enough data available
Quality of Support
Quality of Support
7.8
8.3
Ease of Doing Business With
Ease of Doing Business With
8.1
Not enough data available
Product Direction (% positive)
Product Direction (% positive)
6.9
8.3
Meets Requirements
Mixpanel
8.2
ObservePoint
8.3
Ease of Use
Mixpanel
7.7
ObservePoint
7.9
Ease of Setup
Mixpanel
7.1
ObservePoint
Not enough data available
Ease of Admin
Mixpanel
7.5
ObservePoint
Not enough data available
Quality of Support
Mixpanel
7.8
ObservePoint
8.3
Ease of Doing Business With
Mixpanel
8.1
ObservePoint
Not enough data available
Product Direction (% positive)
Mixpanel
6.9
ObservePoint
8.3

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
ObservePoint
Not enough data available
Engagement
Mixpanel
8.6
ObservePoint
Not enough data available
Entry and Exit Pages
Mixpanel
7.8
ObservePoint
Not enough data available
Standard Event Tracking
Mixpanel
8.6
ObservePoint
Not enough data available
Custom Event Tracking
Mixpanel
8.6
ObservePoint
Not enough data available
Retention
Mixpanel
8.0
ObservePoint
Not enough data available
Return
Mixpanel
8.0
ObservePoint
Not enough data available
Conversions
Mixpanel
8.4
ObservePoint
Not enough data available
Funnels
Mixpanel
8.8
ObservePoint
Not enough data available
Reporting
Real-Time Reporting
Mixpanel
8.4
ObservePoint
Not enough data available
Trending
Mixpanel
8.1
ObservePoint
Not enough data available
Retroactive Reporting
Mixpanel
7.8
ObservePoint
Not enough data available
Segmentation
Mixpanel
8.4
ObservePoint
Not enough data available
Mobile Reporting
Mixpanel
7.9
ObservePoint
Not enough data available
Unification Across Devices
Mixpanel
7.5
ObservePoint
Not enough data available
Custom Reports and Dashboards
Mixpanel
7.6
ObservePoint
Not enough data available
Other
User Data
Mixpanel
8.3
ObservePoint
Not enough data available
Site Search Reporting
Mixpanel
7.5
ObservePoint
Not enough data available
Load Time Monitoring
Mixpanel
7.2
ObservePoint
Not enough data available
Campaign Tracking
Mixpanel
7.8
ObservePoint
Not enough data available
E-Commerce
Mixpanel
7.3
ObservePoint
Not enough data available
Promotional Messages
Mixpanel
7.5
ObservePoint
Not enough data available
Administration Alerts
Mixpanel
7.6
ObservePoint
Not enough data available
Administration
API / Integrations
Mixpanel
7.9
ObservePoint
Not enough data available
QA Testing
Mixpanel
7.7
ObservePoint
Not enough data available
Performance and Reliability
Mixpanel
8.3
ObservePoint
Not enough data available
User, Role, and Access Management
Mixpanel
8.0
ObservePoint
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
63.3%
25.0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.4%
25.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
5.3%
50.0%
Mixpanel
Small-Business
63.3%
Mid-Market
31.4%
Enterprise
5.3%
ObservePoint
Small-Business
25.0%
Mid-Market
25.0%
Enterprise
50.0%

Reviewers' Industry

 
Computer Software
23.3%
Internet
25.0%
 
Internet
18.1%
Computer Software
25.0%
 
Information Technology and Services
13.2%
Marketing and Advertising
12.5%
 
Marketing and Advertising
8.4%
Logistics and Supply Chain
12.5%
 
Financial Services
6.6%
Health, Wellness and Fitness
12.5%
 
Other
30.4%
Other
12.5%
Mixpanel
Computer Software
23.3%
Internet
18.1%
Information Technology and Services
13.2%
Marketing and Advertising
8.4%
Financial Services
6.6%
Other
30.4%
ObservePoint
Internet
25.0%
Computer Software
25.0%
Marketing and Advertising
12.5%
Logistics and Supply Chain
12.5%
Health, Wellness and Fitness
12.5%
Other
12.5%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Administrator

Tag debugger, observe point is an automated platform built to validate marketing tags and optimize digital analytics implementations

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Consultant

Nothing as such. This platform works fine for me

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

ObservePoint
Most Helpful Favorable Review
Administrator

Tag debugger, observe point is an automated platform built to validate marketing tags and optimize digital analytics implementations

Most Helpful Critical Review
Consultant

Nothing as such. This platform works fine for me

Screenshots

 
1 of 4
2 of 4
3 of 4
4 of 4
No screenshots provided
ObservePoint
No screenshots provided

Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

ObservePoint
No videos provided

Downloads

 No downloads provided
ObservePoint
No downloads provided
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