# Mixpanel vs Mode Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in user experience, particularly with its intuitive analytics dashboard that users find easy to set up and flexible to use. This is complemented by features like live demos that help visualize user interactions effectively.
- **Users say** that Mode provides a strong balance between data analysis and self-service exploration, making it particularly appealing for business users. The clean UI and quick access to dashboards allow users to efficiently view and modify data queries, enhancing their overall experience.
- **According to verified reviews** , Mixpanel's implementation process is praised for its ease, with many users highlighting the straightforward integration with their products. This contrasts with Mode, which, while user-friendly, may not have the same level of seamless integration reported by Mixpanel users.
- **Reviewers mention** that while both platforms have similar star ratings, Mixpanel's higher G2 Score reflects greater overall satisfaction among users, particularly in areas like performance and pricing, which users appreciate as fair and competitive.
- **Users highlight** that Mode's ability to quickly retrieve and present data is a significant advantage, especially for SQL-based tasks. However, some Mixpanel users feel that its advanced features, such as web analytics and conversion funnels, provide deeper insights into customer behavior.
- **G2 reviewers note** that while both products offer strong support, Mode has received higher ratings for quality of support and ease of administration. Users appreciate the responsive assistance and management features, which can be crucial for teams needing reliable support.



| | Mixpanel | Mode | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,367 | 330 | 
| **Largest Market Segment** | Small-Business (52.6% of reviews) | Mid-Market (46.4% of reviews) | 
| **Entry Level Price** | Free Per Year | Free All the basics for individual analysts | 

---
## Top Pros & Cons

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

### Mode

Pros:
- Capabilities (1 reviews)
- Customization (1 reviews)

Cons:
- Complex Setup (1 reviews)
- Complex Usage (1 reviews)

---
## Ratings Comparison
| Rating | Mixpanel | Mode | 
|---|---|---|
  | **Meets Requirements** | 8.8 (1043 reviews) | 8.7 (285 reviews) | 
  | **Ease of Use** | 8.5 (1053 reviews) | 8.7 (289 reviews) | 
  | **Ease of Setup** | 8.1 (511 reviews) | 8.8 (66 reviews) | 
  | **Ease of Admin** | 8.6 (372 reviews) | 8.9 (66 reviews) | 
  | **Quality of Support** | 8.4 (800 reviews) | 8.9 (215 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (340 reviews) | 9.1 (65 reviews) | 
  | **Product Direction (% positive)** | 8.6 (956 reviews) | 8.8 (283 reviews) | 

---
## Pricing

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

### Mode

#### Entry-Level Pricing

Plan: Studio

Price: Free All the basics for individual analysts

Description: Included:

Key Features:
-  SQL, Python, & R
- Private database connections

[Browse all 3 editions](https://www.g2.com/products/mode-mode/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Mode** | 8.4/10 | 239 |

#### Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (206 reviews) ✓ Verified | 

#### Self Service 

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.0 (179 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Feature Not Available | 

#### Advanced Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.8 (116 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.7 (192 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.4 (130 reviews) ✓ Verified | 

#### Building Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (57 reviews) ✓ Verified | 

#### Platform

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Mode** | 8.3/10 | 242 |

#### Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (206 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Connectors** | Not enough data | 8.4 (61 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.1 (62 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Querying** | Not enough data | 9.3 (96 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (93 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.8 (70 reviews) ✓ Verified | 

#### Generative AI

| Feature | Mixpanel | Mode | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.0 (179 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Feature Not Available | 

#### Deployment & Integration - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.8 (116 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.7 (192 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.4 (130 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (57 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Mode** | 8.4/10 | 238 |

#### Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.7 (212 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.1 (167 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.3 (215 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.2 (135 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.6 (206 reviews) ✓ Verified | 

#### Self Service 

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.3 (162 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.2 (182 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.0 (179 reviews) ✓ Verified | 
| **Search** | Not enough data | 7.9 (181 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.2 (169 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | Feature Not Available | 

#### Building Reports

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.5 (84 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (88 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 7.7 (64 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.2 (57 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.4/10 | 475 |
| **Mode** | 8.7/10 | 61 |

#### Metrics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.8 (279 reviews) | 9.1 (32 reviews) | 
| **Engagement** | 8.8 (346 reviews) | 9.1 (34 reviews) | 
| **Entry and Exit Pages** | 8.3 (295 reviews) | 8.3 (29 reviews) | 
| **Standard Event Tracking** | 8.9 (358 reviews) | 8.8 (31 reviews) | 
| **Custom Event Tracking** | 8.9 (356 reviews) | 8.9 (31 reviews) | 
| **Retention** | 8.5 (320 reviews) | 8.7 (33 reviews) | 
| **Return** | 8.4 (292 reviews) | 8.6 (25 reviews) | 
| **Conversions** | 8.8 (321 reviews) | 8.6 (33 reviews) | 
| **Funnels** | 8.9 (346 reviews) | 8.6 (36 reviews) | 

#### Reporting

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Real-Time Reporting** | 8.8 (313 reviews) | 8.9 (44 reviews) | 
| **Trending** | 8.6 (292 reviews) | 8.7 (39 reviews) | 
| **Retroactive Reporting** | 8.4 (213 reviews) | 9.2 (42 reviews) | 
| **Segmentation** | 8.7 (335 reviews) | 8.7 (38 reviews) | 
| **Mobile Reporting** | 8.3 (241 reviews) | 8.7 (21 reviews) | 
| **Unification Across Devices** | 8.2 (242 reviews) | 9.1 (29 reviews) | 
| **Custom Reports and Dashboards** | 8.6 (337 reviews) | 9.0 (49 reviews) | 

#### Other

| Feature | Mixpanel | Mode | 
|---|---|---|
| **User Data** | 8.8 (331 reviews) | 8.8 (39 reviews) | 
| **Site Search Reporting** | 8.2 (182 reviews) | 8.1 (29 reviews) | 
| **Load Time Monitoring** | 8.0 (175 reviews) | 8.3 (31 reviews) | 
| **Campaign Tracking** | 8.3 (234 reviews) | 8.6 (32 reviews) | 
| **E-Commerce** | 8.1 (181 reviews) | 8.6 (27 reviews) | 
| **Promotional Messages** | 7.9 (175 reviews) | 8.3 (23 reviews) | 
| **Administration Alerts** | 8.0 (185 reviews) | 8.5 (27 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (18 reviews) | Not enough data | 
| **Cross-system Integration** | 7.6 (21 reviews) | Not enough data | 
| **Proactive Assistance** | 7.4 (17 reviews) | Not enough data | 
| **Decision Making** | 7.7 (20 reviews) | Not enough data | 

#### Administration

| Feature | Mixpanel | Mode | 
|---|---|---|
| **API / Integrations** | 8.5 (280 reviews) | 9.0 (38 reviews) | 
| **QA Testing** | 8.2 (247 reviews) | 8.6 (32 reviews) | 
| **Performance and Reliability** | 8.7 (342 reviews) | 9.0 (53 reviews) | 
| **User, Role, and Access Management** | 8.8 (284 reviews) | 9.0 (49 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 345 |
| **Mode** | N/A | N/A |

#### User Identification

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Demographics** | 8.3 (256 reviews) | Not enough data | 
| **User Segmentation** | 8.8 (277 reviews) | Not enough data | 
| **Geolocation** | 8.4 (264 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Custom Event Tracking** | 9.2 (302 reviews) | Not enough data | 
| **Real-Time Insights** | 8.8 (290 reviews) | Not enough data | 
| **Attribution** | 8.3 (242 reviews) | Not enough data | 
| **Dashboard** | 8.9 (304 reviews) | Not enough data | 
| **User Path Tracking** | 8.6 (252 reviews) | Not enough data | 
| **User Activity History** | 8.9 (291 reviews) | Not enough data | 

#### Metrics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Engagement** | 9.0 (257 reviews) | Not enough data | 
| **Exit Tracking** | 8.3 (214 reviews) | Not enough data | 
| **Retention** | 8.7 (246 reviews) | Not enough data | 
| **Return** | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 9.0 (237 reviews) | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.0/10 | 622 |
| **Mode** | N/A | N/A |

#### Product Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Account-Level Analytics** | 8.6 (421 reviews) | Not enough data | 
| **User-Level Analytics** | 9.0 (539 reviews) | Not enough data | 
| **Segmentation** | 8.6 (462 reviews) | Not enough data | 
| **Funnels** | 8.8 (521 reviews) | Not enough data | 
| **Alerts** | 7.5 (336 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.3 (372 reviews) | Not enough data | 
| **User Scoring** | 7.5 (304 reviews) | Not enough data | 
| **Integrations** | 7.9 (380 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Autonomous Task Execution** | 5.3 (77 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (79 reviews) | Not enough data | 
| **Adaptive Learning** | 5.8 (74 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (75 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | 9.5 (28 reviews) | Not enough data | 
| **Account level Analytics** | 9.4 (8 reviews) | Not enough data | 
| **Segmentation** | 9.8 (14 reviews) | Not enough data | 
| **Funnels** | 9.8 (32 reviews) | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Cross System integrations** | 7.7 (5 reviews) | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | 8.9 (24 reviews) | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.5/10 | 120 |
| **Mode** | N/A | N/A |

#### Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Reports** | 9.3 (110 reviews) | Not enough data | 
| **Dashboard** | 8.9 (112 reviews) | Not enough data | 
| **Web Analytics** | 9.0 (99 reviews) | Not enough data | 
| **Campaign Tracking** | 8.8 (89 reviews) | Not enough data | 
| **Customer Demographics** | 8.7 (94 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Data Storage** | 8.7 (83 reviews) | Not enough data | 
| **A/B Testing** | 8.3 (84 reviews) | Not enough data | 
| **Integrations** | 8.7 (88 reviews) | Not enough data | 

#### Generative AI

| Feature | Mixpanel | Mode | 
|---|---|---|
| **AI Text Generation** | 6.9 (13 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.5 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | N/A | N/A |
| **Mode** | 8.6/10 | 46 |

#### Marketing Operations

| Feature | Mixpanel | Mode | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.9 (31 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.3 (35 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.5 (36 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (37 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.7 (38 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 9.1 (42 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.3 (29 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (34 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.5 (28 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.9 (19 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Mixpanel** | 8.7/10 | 278 |
| **Mode** | N/A | N/A |

#### Metrics

| Feature | Mixpanel | Mode | 
|---|---|---|
| **Engagement** | 9.0 (257 reviews) | Not enough data | 
| **Exit Tracking** | 8.3 (214 reviews) | Not enough data | 
| **Retention** | 8.7 (246 reviews) | Not enough data | 
| **Return** | 8.7 (217 reviews) | Not enough data | 
| **Conversions** | 9.0 (237 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Mixpanel (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics)

**Unique to Mode (3):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Mixpanel | Mode | 
|---|---|---|
| **Small-Business** | 52.6% | 24.8% | 
| **Mid-Market** | 37.4% | 46.4% | 
| **Enterprise** | 10.0% | 28.8% | 

### By Industry

#### Mixpanel

- **Computer Software:** 25.1%
- **Information Technology and Services:** 11.7%
- **Financial Services:** 9.4%
- **Internet:** 6.2%
- **Health, Wellness and Fitness:** 5.3%
- **Marketing and Advertising:** 4.5%
- **Retail:** 2.7%
- **Consumer Goods:** 2.2%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 29.2%

#### Mode

- **Information Technology and Services:** 14.1%
- **Computer Software:** 13.8%
- **Financial Services:** 7.5%
- **Internet:** 6.6%
- **Transportation/Trucking/Railroad:** 4.4%
- **Real Estate:** 4.1%
- **Marketing and Advertising:** 3.4%
- **Consumer Services:** 3.4%
- **Retail:** 3.1%
- **Market Research:** 3.1%
- **Other:** 36.4%

---
## Alternatives

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---
## Top Discussions

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

### Mode

- Title: [Can we make a dashboard out of mode analytics?](https://www.g2.com/discussions/27856-can-we-make-a-dashboard-out-of-mode-analytics) — 2 comments
  > **Top comment:** "Yes"
- Title: [How do i average on charts without averaging averages](https://www.g2.com/discussions/how-do-i-average-on-charts-without-averaging-averages) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can average on charts without averaging averages by returning the unaggregated result set, and then applying our average function on the desired..."
- Title: [Why do companies choose Mode over Periscope Data?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-periscope-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Mode better supports analysts and data scientists with full R and Python notebooks and an editing environment that supports multiple queries and..."
- Title: [Why do companies choose Mode over Tableau?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-tableau) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Extracts without any of the hassle. 
Advanced analysis with Python and R notebooks. 
Flexibility to build internal applications on top of your data. 
Easy..."
- Title: [Why do companies choose Mode over Looker?](https://www.g2.com/discussions/why-do-companies-choose-mode-over-looker) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Put simply, data teams move faster in Mode. In Looker, teams have to decide upfront how to model their data, instead of working with data first and then..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mixpanel-vs-mode-mode)