Compare Mixpanel vs Google Analytics

See this
comparison of Mixpanel vs. Google Analytics
based on data from user reviews. Mixpanel rates 4.2/5 stars with 219 reviews. Google Analytics rates 4.5/5 stars with 3,867 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial
Free Trial Unavailable
Mixpanel
Free Trial
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.2
9.0
Ease of Use
Ease of Use
7.7
7.7
Ease of Setup
Ease of Setup
7.0
7.8
Ease of Admin
Ease of Admin
7.6
8.1
Quality of Support
Quality of Support
7.8
7.4
Ease of Doing Business With
Ease of Doing Business With
8.1
8.2
Product Direction (% positive)
Product Direction (% positive)
6.8
8.4
Meets Requirements
Mixpanel
8.2
Google Analytics
9.0
Ease of Use
Mixpanel
7.7
Google Analytics
7.7
Ease of Setup
Mixpanel
7.0
Google Analytics
7.8
Ease of Admin
Mixpanel
7.6
Google Analytics
8.1
Quality of Support
Mixpanel
7.8
Google Analytics
7.4
Ease of Doing Business With
Mixpanel
8.1
Google Analytics
8.2
Product Direction (% positive)
Mixpanel
6.8
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
Mixpanel
8.6
Google Analytics
9.0
Engagement
Mixpanel
8.5
Google Analytics
8.7
Entry and Exit Pages
Mixpanel
7.8
Google Analytics
8.7
Standard Event Tracking
Mixpanel
8.6
Google Analytics
8.5
Custom Event Tracking
Mixpanel
8.6
Google Analytics
8.3
Retention
Mixpanel
7.9
Google Analytics
8.3
Return
Mixpanel
8.0
Google Analytics
8.4
Conversions
Mixpanel
8.4
Google Analytics
8.5
Funnels
Mixpanel
8.8
Google Analytics
8.1
Reporting
Real-Time Reporting
Mixpanel
8.4
Google Analytics
8.7
Trending
Mixpanel
8.1
Google Analytics
8.5
Retroactive Reporting
Mixpanel
7.8
Google Analytics
8.2
Segmentation
Mixpanel
8.4
Google Analytics
8.4
Mobile Reporting
Mixpanel
7.8
Google Analytics
8.5
Unification Across Devices
Mixpanel
7.4
Google Analytics
8.2
Custom Reports and Dashboards
Mixpanel
7.5
Google Analytics
8.5
User Identification
Demographics
Mixpanel
7.8
Google Analytics
8.9
User Segmentation
Mixpanel
8.1
Google Analytics
8.8
Geolocation
Mixpanel
7.0
Google Analytics
9.1
Other
User Data
Mixpanel
8.3
Google Analytics
8.4
Site Search Reporting
Mixpanel
7.5
Google Analytics
8.5
Load Time Monitoring
Mixpanel
7.2
Google Analytics
8.3
Campaign Tracking
Mixpanel
7.8
Google Analytics
8.7
E-Commerce
Mixpanel
7.2
Google Analytics
8.5
Promotional Messages
Mixpanel
7.4
Google Analytics
8.0
Administration Alerts
Mixpanel
7.6
Google Analytics
8.2
Tracking & Reporting
Crash Reporting
Mixpanel
7.0
Google Analytics
7.9
Custom Event Tracking
Mixpanel
8.6
Google Analytics
8.4
Real-Time Insights
Mixpanel
7.5
Google Analytics
8.8
Attribution
Mixpanel
6.7
Google Analytics
8.4
Dashboard
Mixpanel
7.8
Google Analytics
8.8
User Path Tracking
Mixpanel
7.5
Google Analytics
8.7
User Activity History
Mixpanel
8.2
Google Analytics
8.5
Variation Testing
A/B Testing
Mixpanel
Not enough data available
Google Analytics
8.4
Conversion Goal
Mixpanel
Not enough data available
Google Analytics
8.7
Percentage of Traffic
Mixpanel
Not enough data available
Google Analytics
8.8
Confidence Level
Mixpanel
Not enough data available
Google Analytics
8.5
Multivariate Testing
Mixpanel
Not enough data available
Google Analytics
8.3
Split URL Testing
Mixpanel
Not enough data available
Google Analytics
8.4
Build
WYSIWYG Editor
Mixpanel
Not enough data available
Google Analytics
8.0
Landing Pages
Mixpanel
Not enough data available
Google Analytics
8.6
Reporting
Segmentation
Mixpanel
Not enough data available
Google Analytics
8.7
Reports and Dashboards
Mixpanel
Not enough data available
Google Analytics
8.8
Mobile Optimization
Mixpanel
Not enough data available
Google Analytics
8.5
Personalization
Standard Targeting
Mixpanel
Not enough data available
Google Analytics
8.7
Custom Targeting
Mixpanel
Not enough data available
Google Analytics
8.6
Profile Storage Duration
Mixpanel
Not enough data available
Google Analytics
8.5
In-Page Analytics
Click Reporting
Mixpanel
Not enough data available
Google Analytics
8.6
Heat Maps
Mixpanel
Not enough data available
Google Analytics
7.8
Session Replays
Mixpanel
Not enough data available
Google Analytics
8.1
Administration
API / Integrations
Mixpanel
7.9
Google Analytics
8.4
QA Testing
Mixpanel
7.7
Google Analytics
8.1
Performance and Reliability
Mixpanel
8.2
Google Analytics
8.9
User, Role, and Access Management
Mixpanel
8.0
Google Analytics
8.9
Metrics
Sessions - Mobile App Analytics
Mixpanel
7.9
Google Analytics
9.0
Engagement
Mixpanel
8.0
Google Analytics
8.9
Exit Tracking
Mixpanel
6.5
Google Analytics
8.7
Events
Mixpanel
8.6
Google Analytics
8.7
Retention
Mixpanel
7.6
Google Analytics
8.6
Return
Mixpanel
7.0
Google Analytics
8.6
Conversions
Mixpanel
7.9
Google Analytics
8.7
Funnels
Mixpanel
8.1
Google Analytics
8.4
Reporting
Real-Time
Mixpanel
8.3
Google Analytics
8.9
Trending
Mixpanel
7.7
Google Analytics
8.7
Retroactive Reporting
Mixpanel
7.5
Google Analytics
8.4
Segmentation
Mixpanel
8.0
Google Analytics
8.6
Dashboards
Mixpanel
7.7
Google Analytics
8.9
Custom Reports and Dashboards
Mixpanel
7.5
Google Analytics
8.6
Other
User Data
Mixpanel
7.9
Google Analytics
8.7
Load Time Monitoring
Mixpanel
6.9
Google Analytics
8.6
Campaign Tracking
Mixpanel
7.7
Google Analytics
8.7
E-Commerce
Mixpanel
6.7
Google Analytics
8.5
Tracking
Standard Tracking
Mixpanel
8.0
Google Analytics
8.9
Tracking Flexibility
Mixpanel
7.6
Google Analytics
8.6
Notifications and Alerts
In-App Notifications
Mixpanel
7.5
Google Analytics
8.4
System Notifications
Mixpanel
7.1
Google Analytics
8.4
Alerts
Mixpanel
7.0
Google Analytics
8.4
Administration
API / Integrations
Mixpanel
7.1
Google Analytics
8.7
QA Testing
Mixpanel
7.0
Google Analytics
8.5
Performance and Reliability
Mixpanel
8.0
Google Analytics
8.9
User, Role, and Access Management
Mixpanel
7.5
Google Analytics
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
64.1%
60.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
31.3%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
4.6%
11.8%
Mixpanel
Small-Business
64.1%
Mid-Market
31.3%
Enterprise
4.6%
Google Analytics
Small-Business
60.7%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Computer Software
25.9%
Marketing and Advertising
21.8%
 
Internet
18.6%
Information Technology and Services
6.8%
 
Information Technology and Services
14.3%
Computer Software
6.7%
 
Marketing and Advertising
7.0%
Internet
6.0%
 
Financial Services
7.0%
Higher Education
2.9%
 
Other
27.2%
Other
55.7%
Mixpanel
Computer Software
25.9%
Internet
18.6%
Information Technology and Services
14.3%
Marketing and Advertising
7.0%
Financial Services
7.0%
Other
27.2%
Google Analytics
Marketing and Advertising
21.8%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.7%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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Videos

 

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

No videos provided
Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Google Analytics
No videos provided

Downloads

 No downloads provided
Google Analytics
No downloads provided
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