# Miva vs Virto's Commerce Innovation Platform Comparison | | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 190 | 22 | | **Largest Market Segment** | Small-Business (85.4% of reviews) | Small-Business (78.9% of reviews) | | **Entry Level Price** | Contact Us | No pricing available | --- ## Top Pros & Cons ### Miva Pros: - B2B (1 reviews) - Customer Support (1 reviews) Cons: - Difficult Modifications (1 reviews) - Inefficient Search (1 reviews) ### Virto's Commerce Innovation Platform **Not enough data** --- ## Ratings Comparison | Rating | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Meets Requirements** | 8.8 (168 reviews) | 9.4 (16 reviews) | | **Ease of Use** | 8.2 (168 reviews) | 9.1 (16 reviews) | | **Ease of Setup** | 7.9 (123 reviews) | 8.1 (8 reviews) | | **Ease of Admin** | 8.6 (128 reviews) | 8.1 (8 reviews) | | **Quality of Support** | 9.1 (168 reviews) | 8.8 (16 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (127 reviews) | 9.0 (10 reviews) | | **Product Direction (% positive)** | 8.2 (168 reviews) | 8.6 (17 reviews) | --- ## Pricing ### Miva #### Entry-Level Pricing Plan: Pricing Price: Contact Us Description: With Miva’s hybrid SaaS system, overhead costs are less than Open Source / On-Premise competitors and Time to Go Live is faster. You’ll get a return on your investment faster, too. Miva came out on top in The Spring 2018 G2 Crowd Results Survey, with an Estimated ROI of 7.3 months compared to an average of 11.1 months. Best of all, Miva’s system will scale seamlessly as your business grows. Key Features: - B2B, B2C, or B2B / B2C: Expand sales channels with customer group logins - Personalized Shopping: Add configurators, visualizers, kits and more - Product Discovery: Enhanced search capabilities including ‘Make, Model, Year’ lookup [Learn more about Miva](https://www.g2.com/products/miva/reviews) #### Free Trial No ### Virto's Commerce Innovation Platform #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### E-Commerce Platforms | Product | Score | Reviews | |---|---|---| | **Miva** | 8.3/10 | 153 | | **Virto's Commerce Innovation Platform** | 8.8/10 | 16 | #### Headless Commerce | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Decoupling** | 7.8 (6 reviews) | Not enough data | | **REST APIs** | 8.3 (9 reviews) | Not enough data | | **Data Orchestration** | 8.5 (11 reviews) | Not enough data | | **Customization** | 9.1 (11 reviews) | Not enough data | | **Extensibility** | 8.2 (11 reviews) | Not enough data | #### Generative AI | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | #### Agentic AI - E-Commerce Platforms | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Merchandising/Marketing | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Storefront Design Tools** | 8.3 (131 reviews) | 8.9 (12 reviews) | | **Product Visualization** | 8.5 (135 reviews) | 8.2 (13 reviews) | | **Recommendations / Personalization** | 8.1 (120 reviews) | 8.5 (12 reviews) | | **Promotions and Discounts** | 8.4 (126 reviews) | 8.3 (10 reviews) | | **Shopping Cart Abandonment** | 7.1 (95 reviews) | 8.9 (9 reviews) | | **Product Reviews** | 6.9 (91 reviews) | 8.8 (10 reviews) | | **SEO** | 8.1 (124 reviews) | 9.4 (11 reviews) | #### Product Catalog | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Content Management** | 9.0 (139 reviews) | 8.7 (13 reviews) | | **Product Configuration** | 8.8 (133 reviews) | 9.0 (13 reviews) | | **Product Search and Filtering** | 8.1 (134 reviews) | 8.8 (13 reviews) | | **Intangible Products** | 8.3 (68 reviews) | 8.5 (11 reviews) | #### Order Process | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Checkout Process** | 8.6 (141 reviews) | 9.2 (10 reviews) | | **Shipping Options** | 8.7 (136 reviews) | 8.7 (10 reviews) | | **Tax Display and Processing** | 8.8 (128 reviews) | 9.0 (10 reviews) | | **Payment Processing** | 9.2 (135 reviews) | 9.2 (10 reviews) | | **Order Management** | 8.8 (125 reviews) | 9.5 (10 reviews) | | **Returns / Refunds** | 8.4 (94 reviews) | 8.9 (9 reviews) | | **Inventory Management** | 8.1 (86 reviews) | 8.8 (10 reviews) | | **Multi-Channel Fulfillment** | 7.8 (56 reviews) | 8.1 (9 reviews) | #### Multi-Channel Support | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Omnichannel** | 8.5 (88 reviews) | 8.3 (11 reviews) | | **Mobile** | 8.5 (116 reviews) | 8.6 (11 reviews) | | **Social Commerce** | 7.7 (76 reviews) | 8.9 (9 reviews) | | **Customer Service** | 8.4 (97 reviews) | 8.5 (8 reviews) | | **Store Locator** | 7.6 (50 reviews) | 8.8 (7 reviews) | | **3rd-Party Store Integration** | 8.0 (66 reviews) | 8.9 (9 reviews) | | **B2B** | 7.8 (68 reviews) | 9.2 (10 reviews) | #### Platform | Feature | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **APIs** | 8.4 (96 reviews) | 9.1 (11 reviews) | | **Customization** | 8.8 (132 reviews) | 9.1 (13 reviews) | | **Integrations to Add-on Tools** | 8.5 (121 reviews) | 9.4 (12 reviews) | | **User Management** | 8.8 (130 reviews) | 8.8 (11 reviews) | | **Reporting / Analytics** | 7.5 (117 reviews) | 8.0 (11 reviews) | | **Security** | 9.2 (137 reviews) | 8.9 (11 reviews) | | **Multi-Site Management** | 8.2 (16 reviews) | 9.2 (11 reviews) | | **Admin Access Rights** | 9.0 (130 reviews) | 8.5 (12 reviews) | | **Test-to-Product Migration** | 8.4 (103 reviews) | 8.5 (8 reviews) | | **Internationalization** | 7.5 (68 reviews) | 9.8 (10 reviews) | | **Cross Browser Support** | 8.8 (123 reviews) | 8.8 (11 reviews) | | **Performance and Reliability** | 9.4 (137 reviews) | 8.5 (12 reviews) | --- ## Categories **Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Miva | Virto's Commerce Innovation Platform | |---|---|---| | **Small-Business** | 85.4% | 78.9% | | **Mid-Market** | 11.1% | 15.8% | | **Enterprise** | 3.5% | 5.3% | ### By Industry #### Miva - **Retail:** 16.2% - **Automotive:** 7.3% - **Wholesale:** 7.3% - **Internet:** 6.1% - **Apparel & Fashion:** 3.9% - **Consumer Goods:** 3.9% - **Marketing and Advertising:** 3.9% - **Information Technology and Services:** 3.4% - **Sporting Goods:** 2.8% - **Arts and Crafts:** 2.8% - **Other:** 42.5% #### Virto's Commerce Innovation Platform - **Real Estate:** 16.7% - **Computer Software:** 11.1% - **Apparel & Fashion:** 11.1% - **Wholesale:** 5.6% - **Warehousing:** 5.6% - **Legal Services:** 5.6% - **Insurance:** 5.6% - **Information Technology and Services:** 5.6% - **Electrical/Electronic Manufacturing:** 5.6% - **Design:** 5.6% - **Other:** 22.2% --- ## Alternatives ### Alternatives to Miva - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5116 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews) - [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews) - [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews) - [HCL Commerce](https://www.g2.com/products/hcl-commerce/reviews) — 4.0/5 stars (182 reviews) - [Volusion](https://www.g2.com/products/volusion/reviews) — 3.2/5 stars (68 reviews) ### Alternatives to Virto's Commerce Innovation Platform - [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews) - [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5116 reviews) - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (625 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (581 reviews) - [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews) - [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (873 reviews) --- ## Top Discussions ### Miva - Title: [What is Miva?](https://www.g2.com/discussions/44167-what-is-miva) — 2 comments, 1 upvote > **Top comment:** "MIva is an eccomerce shopping cart SAAS (software as a service) platform. They host your store as well. They are more expensive and inferior in features to..." - Title: [What is Miva?](https://www.g2.com/discussions/44162-what-is-miva) — 2 comments, 1 upvote > **Top comment:** "MIVA used to be good. They had Taylor Swift at one point. They also had Linentablecloth.com, but LTC left for Shopify because of cost and features. MIVA is..." - Title: [How can I deal with MAP and MRP restrictions required by some of our vendors?](https://www.g2.com/discussions/24946-how-can-i-deal-with-map-and-mrp-restrictions-required-by-some-of-our-vendors) — 2 comments, 1 upvote > **Top comment:** "Comment deleted by user." - Title: [What if I go over my allotted bandwidth or space?](https://www.g2.com/discussions/bandwidth-e0bb94f6-1eda-4853-9be9-bf6c30c0a61e) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "If you go over your allotted space, we do have minor overage charges of $2 per GB of transfer, and $2 per 100MB of storage." - Title: [Is support included in every plan?](https://www.g2.com/discussions/support-2c5cc815-fc49-4795-bd6e-7ab2dc4ea89d) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Yes! Our in-house support team located in San Diego, California, is here to help you 7 days a week." ### Virto's Commerce Innovation Platform - Title: [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) — 2 comments *(includes official response)* > **Top comment:** "eCommerce websites and eCommerce platforms are usually used for eCommerce business. Depending on your business model, you choose to use B2B, B2C or D2C..." - Title: [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) — 1 comment *(includes official response)* > **Top comment:** "It can be said that ecommerce software helps the development team to focus on the implementation of business features instead of worrying about the..." - Title: [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust..." - Title: [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/miva-vs-virto-s-commerce-innovation-platform)