# Microsoft Purview Data Loss Prevention vs Trend Micro Smart Protection Comparison

| | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 22 | 39 | 
| **Largest Market Segment** | Mid-Market (57.1% of reviews) | Mid-Market (47.2% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Microsoft Purview Data Loss Prevention

Pros:
- Data Protection (1 reviews)
- Email Security (1 reviews)

Cons:
- Difficult Setup (1 reviews)

### Trend Micro Smart Protection

Pros:
- Features (2 reviews)
- Security (2 reviews)

Cons:
- Alert Issues (1 reviews)
- False Positives (1 reviews)

---
## Ratings Comparison
| Rating | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
  | **Meets Requirements** | 8.9 (17 reviews) | 8.8 (31 reviews) | 
  | **Ease of Use** | 8.4 (17 reviews) | 8.9 (32 reviews) | 
  | **Ease of Setup** | 8.6 (6 reviews) | 8.6 (20 reviews) | 
  | **Ease of Admin** | 9.0 (5 reviews) | 8.9 (19 reviews) | 
  | **Quality of Support** | 8.9 (16 reviews) | 8.6 (30 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (6 reviews) | 8.5 (19 reviews) | 
  | **Product Direction (% positive)** | 10.0 (14 reviews) | 8.8 (30 reviews) | 

---
## Pricing

### Microsoft Purview Data Loss Prevention

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Trend Micro Smart Protection

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Data Loss Prevention (DLP)

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | 9.0/10 | 13 |
| **Trend Micro Smart Protection** | 8.6/10 | 9 |

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Data Management** | 9.1 (11 reviews) | 8.8 (8 reviews) | 
| **Incident Logs** | 8.6 (12 reviews) | 8.3 (8 reviews) | 
| **Reporting** | 9.0 (12 reviews) | 8.5 (8 reviews) | 

#### Governance

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Access Control** | 8.8 (12 reviews) | 8.5 (8 reviews) | 
| **Compliance** | 9.2 (12 reviews) | 8.5 (8 reviews) | 
| **Data Visibility** | 9.5 (11 reviews) | 8.1 (8 reviews) | 

#### Security

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Encryption** | 9.5 (11 reviews) | 8.8 (8 reviews) | 
| **Endpoint Intelligence** | 8.8 (10 reviews) | 8.5 (8 reviews) | 
| **Activity Monitoring** | 8.8 (11 reviews) | 8.5 (8 reviews) | 
| **Breach Detection** | 8.9 (12 reviews) | 9.0 (8 reviews) | 

### Endpoint Management

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Trend Micro Smart Protection** | N/A | N/A |

#### Generative AI

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Trend Micro Smart Protection** | N/A | N/A |

#### Compliance

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Access Management** | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Database Management** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | 

#### Security 

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 

### Endpoint Protection

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Trend Micro Smart Protection** | N/A | N/A |

#### System Control

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Device Control** | Not enough data | Not enough data | 
| **Web Control** | Not enough data | Not enough data | 
| **Application Control** | Not enough data | Not enough data | 
| **Asset Management** | Not enough data | Not enough data | 
| **System Isolation** | Not enough data | Not enough data | 

#### Vulnerability Prevention

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Endpoint Intelligence** | Not enough data | Not enough data | 
| **Firewall** | Not enough data | Not enough data | 
| **Malware Detection** | Not enough data | Not enough data | 

#### Security Management

| Feature | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Incident Reports** | Not enough data | Not enough data | 
| **Security Validation** | Not enough data | Not enough data | 
| **Compliance ** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Loss Prevention (DLP) Software](https://www.g2.com/categories/data-loss-prevention-dlp)


**Unique to Trend Micro Smart Protection (1):** [Endpoint Management Software](https://www.g2.com/categories/endpoint-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Purview Data Loss Prevention | Trend Micro Smart Protection | 
|---|---|---|
| **Small-Business** | 14.3% | 22.2% | 
| **Mid-Market** | 57.1% | 47.2% | 
| **Enterprise** | 28.6% | 30.6% | 

### By Industry

#### Microsoft Purview Data Loss Prevention

- **Financial Services:** 28.6%
- **Accounting:** 14.3%
- **Information Technology and Services:** 9.5%
- **Computer & Network Security:** 9.5%
- **Telecommunications:** 4.8%
- **Investment Banking:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Food & Beverages:** 4.8%
- **Entertainment:** 4.8%
- **E-Learning:** 4.8%
- **Other:** 9.5%

#### Trend Micro Smart Protection

- **Information Technology and Services:** 11.1%
- **Banking:** 8.3%
- **Retail:** 8.3%
- **Insurance:** 8.3%
- **Computer Software:** 5.6%
- **Hospital & Health Care:** 5.6%
- **Government Administration:** 5.6%
- **Financial Services:** 5.6%
- **Automotive:** 2.8%
- **Chemicals:** 2.8%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Microsoft Purview Data Loss Prevention

- [Forcepoint Data Security Cloud](https://www.g2.com/products/forcepoint-data-security-cloud/reviews) — 4.2/5 stars (103 reviews)
- [Symantec Data Loss Prevention](https://www.g2.com/products/symantec-data-loss-prevention/reviews) — 4.4/5 stars (149 reviews)
- [Netskope One Platform](https://www.g2.com/products/netskope-one-platform/reviews) — 4.4/5 stars (75 reviews)
- [Fortra DLP (formerly Digital Guardian)](https://www.g2.com/products/fortra-dlp-formerly-digital-guardian/reviews) — 4.3/5 stars (62 reviews)
- [Forcepoint Data Loss Prevention (DLP)](https://www.g2.com/products/forcepoint-data-loss-prevention-dlp/reviews) — 4.3/5 stars (29 reviews)
- [BetterCloud](https://www.g2.com/products/bettercloud/reviews) — 4.4/5 stars (482 reviews)
- [Zscaler Internet Access](https://www.g2.com/products/zscaler-internet-access/reviews) — 4.4/5 stars (196 reviews)
- [Safetica](https://www.g2.com/products/safetica/reviews) — 4.6/5 stars (202 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Check Point Next Generation Firewalls (NGFWs)](https://www.g2.com/products/check-point-next-generation-firewalls-ngfws/reviews) — 4.5/5 stars (585 reviews)

### Alternatives to Trend Micro Smart Protection

- [Symantec Data Loss Prevention](https://www.g2.com/products/symantec-data-loss-prevention/reviews) — 4.4/5 stars (149 reviews)
- [NinjaOne](https://www.g2.com/products/ninjaone/reviews) — 4.7/5 stars (4307 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (425 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (717 reviews)
- [Acronis Cyber Protect](https://www.g2.com/products/acronis-acronis-cyber-protect/reviews) — 4.3/5 stars (742 reviews)
- [ThreatDown](https://www.g2.com/products/threatdown/reviews) — 4.6/5 stars (1084 reviews)
- [Datto RMM](https://www.g2.com/products/datto-rmm/reviews) — 4.5/5 stars (759 reviews)
- [Atera](https://www.g2.com/products/atera/reviews) — 4.6/5 stars (1154 reviews)
- [TeamViewer](https://www.g2.com/products/teamviewer/reviews) — 4.5/5 stars (3970 reviews)
- [Acronis Cyber Protect Cloud](https://www.g2.com/products/acronis-cyber-protect-cloud/reviews) — 4.7/5 stars (1360 reviews)

---
## Top Discussions

### Microsoft Purview Data Loss Prevention

No discussions available for this product.

### Trend Micro Smart Protection

- Title: [Is it possible to ad a built in firewall?](https://www.g2.com/discussions/15115-is-it-possible-to-ad-a-built-in-firewall) — 1 comment, 1 upvote
  > **Top comment:** "Hi Moroni - TrendMicro has documentation on creating firewalls. Please find the documentation listed here: ..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-purview-data-loss-prevention-vs-trend-micro-smart-protection)