Link copied to clipboard # Microsoft Purview Data Loss Prevention vs Sensitive Data Protection Comparison - What are their main differences? Share [ Export ](/compare/microsoft-purview-data-loss-prevention/sensitive-data-protection/export.csv) Microsoft Purview Data Loss...Sensitive Data Protection[+ Add Product](#) Pricing **Microsoft Purview Data Loss Prevention** No pricing available **Sensitive Data Protection** No pricing available **Pros & Cons** from reviews **Microsoft Purview Data Loss Prevention** Data Protection (1) Email Security (1) Difficult Setup (1) **Sensitive Data Protection** Cost Efficiency (1) Flexibility (1) Complexity (1) Learning Difficulty (1) **Ratings** from reviews Meets Requirements **Microsoft Purview Data Loss Prevention** **8.9** /10 Based on 17 responses **Sensitive Data Protection** **8.9** /10 Based on 9 responses Ease of Use **Microsoft Purview Data Loss Prevention** **8.4** /10 Based on 17 responses **Sensitive Data Protection** **8.0** /10 Based on 9 responses Ease of Setup **Microsoft Purview Data Loss Prevention** **8.6** /10 Based on 6 responses **Sensitive Data Protection** Not enough data Ease of Admin **Microsoft Purview Data Loss Prevention** **9.0** /10 Based on 5 responses **Sensitive Data Protection** Not enough data Quality of Support **Microsoft Purview Data Loss Prevention** **8.9** /10 Based on 16 responses **Sensitive Data Protection** **8.1** /10 Based on 8 responses Has the product been a good partner in doing business? **Microsoft Purview Data Loss Prevention** **10.0** /10 Based on 6 responses **Sensitive Data Protection** Not enough data Product Direction (% positive) **Microsoft Purview Data Loss Prevention** **10.0** /10 Based on 14 responses **Sensitive Data Protection** **7.4** /10 Based on 9 responses **Features** ratings from reviews Data Loss Prevention (DLP) **9.0** /10 Based on 13 responses Not enough data User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 14.3% Mid-Market(51-1000 emp.) 57.1% Enterprise(\> 1000 emp.) 28.6% Small-Business(50 or fewer emp.) 14.3% Mid-Market(51-1000 emp.) 57.1% Enterprise(\> 1000 emp.) 28.6% Small-Business(50 or fewer emp.) 41.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 8.3% Small-Business(50 or fewer emp.) 41.7% Mid-Market(51-1000 emp.) 50.0% Enterprise(\> 1000 emp.) 8.3% **Reviewers' Industry** [![Microsoft Purview Data Loss Prevention](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/microsoft-purview-data-loss-prevention.svg "Microsoft Purview Data Loss Prevention")](https://www.g2.com/products/microsoft-purview-data-loss-prevention/reviews) Microsoft Purview Data Loss Prevention Financial Services 28.6% Accounting 14.3% Information Technology and Services 9.5% Computer & Network Security 9.5% Telecommunications 4.8% Other 33.3% [![Sensitive Data Protection](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0c51d2c2e5f85fe45126eb818f748267/sensitive-data-protection.png "Sensitive Data Protection")](https://www.g2.com/products/sensitive-data-protection/reviews) Sensitive Data Protection Information Technology and Services 25.0% Primary/Secondary Education 16.7% Computer Software 16.7% Telecommunications 8.3% Oil & Energy 8.3% Other 25.0% Alternatives **Microsoft Purview Data Loss Prevention Alternatives** ![Symantec Data Loss Prevention](https://images.g2crowd.com/uploads/product/hd_favicon/1547583236/symantec-data-loss-prevention.png "Symantec Data Loss Prevention") [ Symantec Data Loss Prevention ](/products/symantec-data-loss-prevention/reviews) ![Forcepoint Data Security Cloud](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cfbd644cdd9ec8a1c22e00cf195a52af/forcepoint-data-security-cloud.png "Forcepoint Data Security Cloud") [ Forcepoint Data Security Cloud ](/products/forcepoint-data-security-cloud/reviews) ![Netskope One Platform](https://images.g2crowd.com/uploads/product/hd_favicon/24f85b7cc708f49da8b235966df41a33/netskope-one-platform.svg "Netskope One Platform") [ Netskope One Platform ](/products/netskope-one-platform/reviews) ![Forcepoint Data Loss Prevention (DLP)](https://images.g2crowd.com/uploads/product/hd_favicon/9ba689656d6e458c557d6c5c61376a19/forcepoint-data-loss-prevention-dlp.png "Forcepoint Data Loss Prevention (DLP)") [ Forcepoint Data Loss... ](/products/forcepoint-data-loss-prevention-dlp/reviews) **Sensitive Data Protection Alternatives** ![BetterCloud](https://images.g2crowd.com/uploads/product/hd_favicon/6560c9b022d628c9e5b35c9a433832fe/bettercloud.svg "BetterCloud") [ BetterCloud ](/products/bettercloud/reviews) ![Egnyte](https://images.g2crowd.com/uploads/product/hd_favicon/91bb854a397a0e939339a805a61acf75/egnyte.svg "Egnyte") [ Egnyte ](/products/egnyte/reviews) ![Veeam Data Platform](https://images.g2crowd.com/uploads/product/hd_favicon/a179f521693e62ccbdd5f80b4da072ec/veeam-data-platform.svg "Veeam Data Platform") [ Veeam Data Platform ](/products/veeam-data-platform/reviews) ![Paubox](https://images.g2crowd.com/uploads/product/hd_favicon/57b768928a3f3f68b3afeb8a9c97e31b/paubox.svg "Paubox") [ Paubox ](/products/paubox/reviews) ## Microsoft Purview Data Loss... vs Sensitive Data Protection FAQs Generated using AI Last updated: November 15, 2026 ### What is the difference between Sensitive Data Protection vs Microsoft Purview Data Loss...? Microsoft Purview Data Loss... leads Sensitive Data Protection in G2 rating, setup, and support scores, while both score equally on meeting requirements. | Dimension | [Sensitive Data Protection](https://www.g2.com/products/sensitive-data-protection/reviews) | [Microsoft Purview Data Loss...](https://www.g2.com/products/microsoft-purview-data-loss-prevention/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 4.2/5 (10+ reviews) | 4.6/5 (20+ reviews) | | Largest Segment | — | Mid-Market | | Ease of Setup score | — | 8.6/10 | | Quality of Support score | 8.1/10 | 8.9/10 | | Top Reviewer-Cited Strength | In recent reviews, reviewers highlight scalability and flexibility. | In recent reviews, reviewers highlight data protection and email security. | ### How do the pricing models of Sensitive Data Protection and Microsoft Purview Data Loss... compare? Microsoft Purview Data Loss... is the stronger value choice in reviewer satisfaction, with a 4.6/5 overall rating versus 4.2/5 for Sensitive Data Protection. - **Sensitive Data Protection:** In recent reviews, reviewers describe cost savings and flexibility, while an older review calls the starting price high. - **Microsoft Purview Data Loss...:** In recent reviews, reviewers value its protection, while older reviews describe it as costly for individual use and more suitable for corporate budgets. ### What are the best alternatives to Sensitive Data Protection and Microsoft Purview Data Loss...? The top alternatives to Sensitive Data Protection and Microsoft Purview Data Loss... are Symantec Data Loss Prevention, BetterCloud, and Veeam Data Platform. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Sensitive Data Protection](https://www.g2.com/products/sensitive-data-protection/reviews) | 4.2/5 (10+ reviews) | — | — | Scalability and flexibility, cited in an older review. | | [Microsoft Purview Data Loss...](https://www.g2.com/products/microsoft-purview-data-loss-prevention/reviews) | 4.6/5 (20+ reviews) | Mid-Market | — | Data protection and email security. | | [Symantec Data Loss Prevention](https://www.g2.com/products/symantec-data-loss-prevention/reviews) | 4.4/5 (100+ reviews) | Enterprise | — | — | | [BetterCloud](https://www.g2.com/products/bettercloud/reviews) | 4.4/5 (400+ reviews) | Mid-Market | — | — | | [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) | 4.6/5 (700+ reviews) | Mid-Market | — | — | ### Which Data Loss Prevention (DLP) features should I prioritize when comparing Sensitive Data Protection and Microsoft Purview Data Loss...? Prioritize sensitive-data detection and classification, policy enforcement, endpoint and email protection, implementation and administration, and usability; Microsoft Purview Data Loss... scores 8.4/10 for Ease of Use and 9.0/10 for Ease of Admin, while Sensitive Data Protection scores 8.0/10 for Ease of Use. - **Detection and classification:** Sensitive Data Protection reviewers describe detecting and classifying sensitive information, including images; Microsoft Purview reviewers cite sensitive-information types and strong rule matching. - **Policy enforcement:** Microsoft Purview reviewers describe monitoring or blocking sensitive content and enforcing policies for targeted users. Sensitive Data Protection reviewers cite preventing unauthorized copying or sending. - **Endpoint and email protection:** Microsoft Purview reviewers cite USB and external-cloud activity visibility, email protection, and encryption. Sensitive Data Protection reviewers describe protecting data across cloud apps. - **Usability and administration:** Microsoft Purview scores 8.4/10 for Ease of Use and 9.0/10 for Ease of Admin; Sensitive Data Protection scores 8.0/10 for Ease of Use. ### What are the pros and cons of Sensitive Data Protection vs Microsoft Purview Data Loss...? Sensitive Data Protection’s headline strengths are flexibility, scalability, and cost savings; Microsoft Purview Data Loss...’s headline strengths are data protection and email security. - **Sensitive Data Protection strengths:** In recent reviews, reviewers praise flexibility, scalability, cloud-app availability, and sensitive-data protection. - **Sensitive Data Protection trade-offs:** In recent reviews, reviewers describe first-time use as complex and cite documentation and learning challenges; an older review notes usage limits and high starting cost. - **Microsoft Purview Data Loss... strengths:** In recent reviews, reviewers highlight protection of compliance data, detection and blocking controls, and visibility into data activity. - **Microsoft Purview Data Loss... trade-offs:** In recent reviews, reviewers describe implementation and production deployment as difficult; older reviews also cite complex setup and configuration. ### Is Sensitive Data Protection or Microsoft Purview Data Loss... better for small businesses? Microsoft Purview Data Loss... is the better-supported small-business fit because its largest reviewer company-size segment is Mid-Market. - **Sensitive Data Protection:** Reviewers describe cost savings and flexibility, alongside first-time complexity. - **Microsoft Purview Data Loss...:** Mid-Market is its largest reviewer company-size segment; reviewers cite data protection and compliance controls, while also noting implementation complexity. ### How do Sensitive Data Protection and Microsoft Purview Data Loss... compare on customer support? Microsoft Purview Data Loss... leads Sensitive Data Protection on Quality of Support by 0.8 points, scoring 8.9/10 versus 8.1/10. - **Sensitive Data Protection:** Reviewers report support scores of 6/7 in individual reviews and describe Google Cloud support as lacking for complex issues, with paid consultation noted. - **Microsoft Purview Data Loss...:** Reviewers report support scores ranging from 5/7 to 7/7; several describe support as helpful, while individual reviews report mixed scores. ### Which is easier to implement, Sensitive Data Protection or Microsoft Purview Data Loss...? Microsoft Purview Data Loss... scores 8.6/10 for Ease of Setup, while reviewers describe implementation as challenging for both products. - **Sensitive Data Protection:** Reviewers describe first-time use as complex and navigation as difficult, while older reviews also report easy installation and setup. - **Microsoft Purview Data Loss...:** Reviewers cite planning and configuration effort, complex setup, and time-consuming implementation; others describe testing policies before production as helpful. ## Microsoft Purview Data Loss Prevention vs Sensitive Data Protection - Microsoft Purview Data Loss Prevention and Sensitive Data Protection both meet the requirements of our reviewers at a comparable rate. - When comparing quality of ongoing product support, reviewers felt that Microsoft Purview Data Loss Prevention is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Purview Data Loss Prevention over Sensitive Data Protection.