# Microsoft Purview Data Loss Prevention vs Safetica Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Safetica excels in user experience, with many praising its **easy-to-use installer** and seamless integration with the dashboard. Users appreciate how fast and reliable the implementation process is, making it a go-to solution for daily operations.
- **Users say** that Microsoft Purview Data Loss Prevention offers strong features for compliance, particularly in detecting and managing sensitive data across various workloads. Reviewers highlight its **flexible governance action options** and the ease of policy deployment, which can be crucial for organizations focused on regulatory adherence.
- **According to verified reviews** , Safetica stands out for its comprehensive approach to data protection and insider threat prevention. Users commend its ability to provide clear visibility into how sensitive information is utilized, which enhances overall data security within organizations.
- **Reviewers mention** that while Microsoft Purview Data Loss Prevention has a slightly higher star rating, it faces challenges in user satisfaction compared to Safetica. Users have noted that the overall experience can be less intuitive, particularly in setup and daily management.
- **G2 reviewers highlight** that Safetica's support is a significant advantage, with many users describing it as "amazing" and easy to manage. This level of support can be a deciding factor for organizations that require reliable assistance during implementation and ongoing use.
- **Users report** that while both products have strong data management capabilities, Safetica's focus on **activity monitoring** and **breach detection** is particularly well-received, providing users with confidence in their data security measures compared to Microsoft Purview's offerings.



| | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 22 | 202 | 
| **Largest Market Segment** | Mid-Market (57.1% of reviews) | Mid-Market (58.4% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $72.00 1 User Per Year | 

---
## Top Pros & Cons

### Microsoft Purview Data Loss Prevention

Pros:
- Data Protection (1 reviews)
- Email Security (1 reviews)

Cons:
- Difficult Setup (1 reviews)

### Safetica

Pros:
- Ease of Use (23 reviews)
- Security (19 reviews)

Cons:
- Slow Performance (9 reviews)
- Complexity (7 reviews)

---
## Ratings Comparison
| Rating | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
  | **Meets Requirements** | 8.9 (17 reviews) | 9.0 (177 reviews) | 
  | **Ease of Use** | 8.4 (17 reviews) | 9.0 (176 reviews) | 
  | **Ease of Setup** | 8.6 (6 reviews) | 8.6 (149 reviews) | 
  | **Ease of Admin** | 9.0 (5 reviews) | 8.8 (140 reviews) | 
  | **Quality of Support** | 8.9 (16 reviews) | 8.8 (170 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (6 reviews) | 8.9 (141 reviews) | 
  | **Product Direction (% positive)** | 10.0 (14 reviews) | 9.6 (174 reviews) | 

---
## Pricing

### Microsoft Purview Data Loss Prevention

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Safetica

#### Entry-Level Pricing

Plan: Safetica Platform - Standard

Price: Starting at $72.00 1 User Per Year

Description: Full DLP and user activity visibility with dynamic policies, AI-assisted classification, and foundational cloud protection for growing organizations.

Key Features:
- Full data loss prevention (DLP)
- Dynamic data protection policies
- User activity monitoring (apps, web, email)

[Browse all 5 editions](https://www.g2.com/products/safetica/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Loss Prevention (DLP)

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | 9.0/10 | 13 |
| **Safetica** | 9.0/10 | 162 |

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Data Management** | 9.1 (11 reviews) | 8.9 (141 reviews) | 
| **Incident Logs** | 8.6 (12 reviews) | 9.0 (139 reviews) | 
| **Reporting** | 9.0 (12 reviews) | 8.8 (144 reviews) | 

#### Governance

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Access Control** | 8.8 (12 reviews) | 9.0 (137 reviews) | 
| **Compliance** | 9.2 (12 reviews) | 9.1 (138 reviews) | 
| **Data Visibility** | 9.5 (11 reviews) | 9.1 (141 reviews) | 

#### Security

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Encryption** | 9.5 (11 reviews) | 8.7 (125 reviews) | 
| **Endpoint Intelligence** | 8.8 (10 reviews) | 8.9 (128 reviews) | 
| **Activity Monitoring** | 8.8 (11 reviews) | 9.3 (143 reviews) | 
| **Breach Detection** | 8.9 (12 reviews) | 9.1 (140 reviews) | 

### Cloud Data Security

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | 9.2/10 | 33 |

#### Data Protection

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Data Masking** | Not enough data | 8.4 (29 reviews) | 
| **Data Encryption/Security** | Not enough data | 8.7 (29 reviews) | 
| **Data loss Prevention** | Not enough data | 9.3 (29 reviews) | 
| **Anomoly Detection** | Not enough data | 9.3 (29 reviews) | 
| **Sensitive Data Compliance** | Not enough data | 9.4 (30 reviews) | 

#### Analysis

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Cloud Gap Analytics** | Not enough data | 9.2 (29 reviews) | 
| **Compliance Monitoring** | Not enough data | 9.5 (28 reviews) | 
| **User Analytics** | Not enough data | 9.3 (29 reviews) | 

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Auditing** | Not enough data | 9.3 (30 reviews) | 
| **Data Discovery** | Not enough data | 9.3 (30 reviews) | 
| **Access Control** | Not enough data | 9.0 (30 reviews) | 

### Cloud File Security

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | 9.4/10 | 22 |

#### Security

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Encrypted Storage** | Not enough data | 8.5 (18 reviews) | 
| **Anomoly Detection** | Not enough data | 9.1 (19 reviews) | 
| **Data loss Prevention** | Not enough data | 9.8 (19 reviews) | 
| **Policy Enforcement** | Not enough data | 9.6 (19 reviews) | 

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Reporting and Monitoring** | Not enough data | 9.3 (20 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.8 (20 reviews) | 
| **Auditing** | Not enough data | 9.5 (20 reviews) | 

#### Access Control

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **User, Role, and Access Management** | Not enough data | 9.5 (21 reviews) | 
| **Access Rights** | Not enough data | 9.6 (21 reviews) | 
| **User Analytics** | Not enough data | 9.6 (21 reviews) | 
| **Compliance Monitoring** | Not enough data | 9.6 (21 reviews) | 

### Sensitive Data Discovery

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | 8.7/10 | 66 |

#### Functionality

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Structure type** | Not enough data | 9.1 (58 reviews) | 
| **Contextual search** | Not enough data | 9.0 (59 reviews) | 
| **Template algorithms** | Not enough data | 8.9 (59 reviews) | 
| **Custom algorithms** | Not enough data | 8.8 (60 reviews) | 
| **False-positive management** | Not enough data | 8.4 (58 reviews) | 
| **Multiple file and location types** | Not enough data | 9.3 (62 reviews) | 
| **Real-time monitoring** | Not enough data | 9.4 (62 reviews) | 
| **Dashboard** | Not enough data | 9.2 (63 reviews) | 
| **Compliance** | Not enough data | 9.3 (59 reviews) | 
| **Reporting** | Not enough data | 9.1 (62 reviews) | 

#### Agentic AI - Sensitive Data Discovery

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (16 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (16 reviews) | 
| **Cross-system Integration** | Not enough data | 7.7 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (16 reviews) | 

### Insider Threat Management (ITM)

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | 8.4/10 | 48 |

#### Functionality

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Silent Deploy** | Not enough data | 9.3 (47 reviews) | 
| **Detect Data Movement** | Not enough data | 9.4 (47 reviews) | 
| **File and Application Activity** | Not enough data | 9.3 (48 reviews) | 
| **Trigger Alerts** | Not enough data | 8.9 (48 reviews) | 
| **Searchable Evidence** | Not enough data | 9.0 (46 reviews) | 
| **Risk Scoring** | Not enough data | 8.7 (48 reviews) | 

#### Monitoring

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Screen Recording** | Not enough data | 7.1 (47 reviews) | 
| **Keystroke Logging** | Not enough data | 7.0 (46 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.3 (47 reviews) | 

### User and Entity Behavior Analytics (UEBA)

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | 8.7/10 | 74 |

#### Agentic AI - User and Entity Behavior Analytics (UEBA)

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 7.8 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (12 reviews) | 
| **Decision Making** | Not enough data | 8.5 (12 reviews) | 

#### Analysis

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Continuous Analysis** | Not enough data | 9.0 (66 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (70 reviews) | 
| **Data Context** | Not enough data | 8.7 (68 reviews) | 
| **Activity Logging** | Not enough data | 9.3 (68 reviews) | 

#### Detection

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Anomaly Detection** | Not enough data | 8.7 (68 reviews) | 
| **Incident Alerts** | Not enough data | 9.0 (71 reviews) | 
| **Activity Monitoring** | Not enough data | 9.3 (68 reviews) | 

### Cloud Security

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | N/A | N/A |

#### Cloud Visibility

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Data Discovery** | Not enough data | Not enough data | 
| **Cloud Registry** | Not enough data | Not enough data | 
| **Cloud Gap Analytics** | Not enough data | Not enough data | 

#### Security

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Data Security** | Not enough data | Not enough data | 
| **Data loss Prevention** | Not enough data | Not enough data | 
| **Security Auditing** | Not enough data | Not enough data | 

#### Identity

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **SSO** | Not enough data | Not enough data | 
| **Governance** | Not enough data | Not enough data | 
| **User Analytics** | Not enough data | Not enough data | 

### Data Security

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Purview Data Loss Prevention** | N/A | N/A |
| **Safetica** | N/A | N/A |

#### Compliance

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Access Management** | Not enough data | Not enough data | 
| **At-Risk Analysis** | Not enough data | Not enough data | 
| **DLP Configuration** | Not enough data | Not enough data | 
| **Sensitive Data Compliance** | Not enough data | Not enough data | 

#### Administration

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Database Management** | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | 
| **Backup** | Not enough data | Not enough data | 
| **API / integrations** | Not enough data | Not enough data | 

#### Security 

| Feature | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Multi-Factor Authentication** | Not enough data | Not enough data | 
| **Data Transport** | Not enough data | Not enough data | 
| **Data Types** | Not enough data | Not enough data | 
| **Security Tools** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Loss Prevention (DLP) Software](https://www.g2.com/categories/data-loss-prevention-dlp)


**Unique to Safetica (5):** [User and Entity Behavior Analytics (UEBA) Software](https://www.g2.com/categories/user-and-entity-behavior-analytics-ueba), [Insider Threat Management (ITM) Software](https://www.g2.com/categories/insider-threat-management-itm), [Sensitive Data Discovery Software](https://www.g2.com/categories/sensitive-data-discovery), [Cloud File Security Software](https://www.g2.com/categories/cloud-file-security), [Cloud Data Security Software](https://www.g2.com/categories/cloud-data-security)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Purview Data Loss Prevention | Safetica | 
|---|---|---|
| **Small-Business** | 14.3% | 36.8% | 
| **Mid-Market** | 57.1% | 58.4% | 
| **Enterprise** | 28.6% | 4.9% | 

### By Industry

#### Microsoft Purview Data Loss Prevention

- **Financial Services:** 28.6%
- **Accounting:** 14.3%
- **Information Technology and Services:** 9.5%
- **Computer & Network Security:** 9.5%
- **Telecommunications:** 4.8%
- **Investment Banking:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Food & Beverages:** 4.8%
- **Entertainment:** 4.8%
- **E-Learning:** 4.8%
- **Other:** 9.5%

#### Safetica

- **Information Technology and Services:** 15.9%
- **Financial Services:** 13.2%
- **Computer & Network Security:** 12.6%
- **Government Administration:** 3.8%
- **Banking:** 3.3%
- **Computer Software:** 2.7%
- **Legal Services:** 2.2%
- **Insurance:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Retail:** 2.2%
- **Other:** 39.6%

---
## Alternatives

### Alternatives to Microsoft Purview Data Loss Prevention

- [Forcepoint Data Security Cloud](https://www.g2.com/products/forcepoint-data-security-cloud/reviews) — 4.2/5 stars (103 reviews)
- [Symantec Data Loss Prevention](https://www.g2.com/products/symantec-data-loss-prevention/reviews) — 4.4/5 stars (149 reviews)
- [Netskope One Platform](https://www.g2.com/products/netskope-one-platform/reviews) — 4.4/5 stars (81 reviews)
- [Fortra DLP (formerly Digital Guardian)](https://www.g2.com/products/fortra-dlp-formerly-digital-guardian/reviews) — 4.3/5 stars (62 reviews)
- [Forcepoint Data Loss Prevention (DLP)](https://www.g2.com/products/forcepoint-data-loss-prevention-dlp/reviews) — 4.4/5 stars (42 reviews)
- [BetterCloud](https://www.g2.com/products/bettercloud/reviews) — 4.4/5 stars (486 reviews)
- [Zscaler Internet Access](https://www.g2.com/products/zscaler-internet-access/reviews) — 4.4/5 stars (208 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (723 reviews)
- [Check Point Next Generation Firewalls (NGFWs)](https://www.g2.com/products/check-point-next-generation-firewalls-ngfws/reviews) — 4.5/5 stars (591 reviews)
- [Paubox](https://www.g2.com/products/paubox/reviews) — 4.9/5 stars (590 reviews)

### Alternatives to Safetica

- [BetterCloud](https://www.g2.com/products/bettercloud/reviews) — 4.4/5 stars (486 reviews)
- [Acronis Cyber Protect Cloud](https://www.g2.com/products/acronis-cyber-protect-cloud/reviews) — 4.7/5 stars (1436 reviews)
- [Egnyte](https://www.g2.com/products/egnyte/reviews) — 4.4/5 stars (1161 reviews)
- [Teramind](https://www.g2.com/products/teramind/reviews) — 4.6/5 stars (155 reviews)
- [Netwrix Endpoint Protector](https://www.g2.com/products/netwrix-endpoint-protector/reviews) — 4.5/5 stars (160 reviews)
- [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (517 reviews)
- [CrowdStrike Falcon Endpoint Protection Platform](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews) — 4.6/5 stars (440 reviews)
- [Check Point Email Security](https://www.g2.com/products/check-point-email-security/reviews) — 4.6/5 stars (534 reviews)
- [Virtru Email Encryption](https://www.g2.com/products/virtru-email-encryption/reviews) — 4.4/5 stars (417 reviews)
- [Veeam Data Platform](https://www.g2.com/products/veeam-data-platform/reviews) — 4.6/5 stars (723 reviews)

---
## Top Discussions

### Microsoft Purview Data Loss Prevention

No discussions available for this product.

### Safetica

- Title: [What is Safetica used for?](https://www.g2.com/discussions/what-is-safetica-used-for) — 1 comment
  > **Top comment:** "Excellent tool, highly recommended."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-purview-data-loss-prevention-vs-safetica)