# Microsoft Power BI Embedded vs Tableau Comparison --- ## AI Generated Summary - **G2 reviewers report** that Tableau excels in customization options, with users highlighting its ability to create tailored visualizations without the need for coding. This flexibility allows users to connect to various data sources like Excel and SQL Server seamlessly, making it a preferred choice for those who prioritize detailed reporting and presentation. - **Users say** that Microsoft Power BI Embedded offers a user-friendly experience, particularly in fetching reports quickly. Reviewers appreciate the one-click access to updated dashboards, which aids in making informed business decisions swiftly. This feature is especially beneficial for teams needing rapid insights to drive sales and operational efficiency. - **According to verified reviews** , Tableau's implementation process is praised for its intuitive onboarding, allowing users to get started without extensive training. The drag-and-drop interface is frequently mentioned as a standout feature, making it accessible for users at all skill levels. - **Reviewers mention** that while Microsoft Power BI Embedded has a solid support rating, Tableau's support quality is often highlighted as superior. Users appreciate the responsiveness and helpfulness of Tableau's support team, which can be crucial for businesses that rely on timely assistance. - **G2 reviewers indicate** that Tableau has a significantly larger user base, with over 3,500 reviews compared to Microsoft Power BI Embedded's 104. This extensive feedback provides a more reliable insight into user satisfaction and product performance, reinforcing Tableau's strong market presence. - **Users note** that both products perform well in terms of data insights, but Tableau's advanced visualization capabilities, such as its high scores in graphs and dashboards, give it an edge for users focused on data storytelling. In contrast, Power BI Embedded is recognized for its effective data transformation features, appealing to users who prioritize data manipulation. | | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 109 | 3,651 | | **Largest Market Segment** | Mid-Market (40.0% of reviews) | Enterprise (42.2% of reviews) | | **Entry Level Price** | No pricing available | $75.00 1 User Per Month | --- ## Top Pros & Cons ### Microsoft Power BI Embedded Pros: - Ease of Use (2 reviews) - Business Improvement (1 reviews) Cons: - Learning Curve (2 reviews) - Learning Difficulty (2 reviews) ### Tableau Pros: - Ease of Use (634 reviews) - Data Visualization (563 reviews) Cons: - Learning Curve (282 reviews) - Learning Difficulty (240 reviews) --- ## Ratings Comparison | Rating | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Meets Requirements** | 8.9 (85 reviews) | 8.8 (2556 reviews) | | **Ease of Use** | 8.2 (85 reviews) | 8.3 (2953 reviews) | | **Ease of Setup** | 8.0 (30 reviews) | 8.3 (1614 reviews) | | **Ease of Admin** | 8.1 (25 reviews) | 8.2 (807 reviews) | | **Quality of Support** | 8.5 (76 reviews) | 8.3 (2190 reviews) | | **Has the product been a good partner in doing business?** | 8.2 (25 reviews) | 8.6 (786 reviews) | | **Product Direction (% positive)** | 8.5 (84 reviews) | 8.8 (2512 reviews) | --- ## Pricing ### Microsoft Power BI Embedded #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Tableau #### Entry-Level Pricing Plan: Tableau Standard Price: $75.00 1 User Per Month Description: A comprehensive edition to help you explore and understand your data. Key Features: - Each additional license starts as low as $15 / user / month [Browse all 3 editions](https://www.g2.com/products/tableau/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | 8.7/10 | 67 | | **Tableau** | 8.5/10 | 2075 | #### Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Reports Interface** | 9.2 (67 reviews) ✓ Verified | 8.7 (1802 reviews) ✓ Verified | | **Steps to Answer** | 8.4 (60 reviews) ✓ Verified | 8.3 (1601 reviews) ✓ Verified | | **Graphs and Charts** | 9.4 (62 reviews) ✓ Verified | 9.1 (1846 reviews) ✓ Verified | | **Score Cards** | 8.8 (58 reviews) ✓ Verified | 8.6 (1371 reviews) | | **Dashboards** | 9.3 (63 reviews) ✓ Verified | 9.1 (1829 reviews) ✓ Verified | #### Self Service | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Calculated Fields** | 8.9 (62 reviews) ✓ Verified | 8.5 (1705 reviews) ✓ Verified | | **Data Column Filtering** | 8.7 (63 reviews) ✓ Verified | 8.7 (1720 reviews) ✓ Verified | | **Data Discovery** | 8.7 (61 reviews) ✓ Verified | 8.5 (1661 reviews) ✓ Verified | | **Search** | 8.4 (52 reviews) | 8.2 (1422 reviews) | | **Collaboration / Workflow** | 8.4 (61 reviews) ✓ Verified | 8.2 (1529 reviews) ✓ Verified | | **Automodeling** | Feature Not Available | 7.9 (1325 reviews) ✓ Verified | #### Advanced Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Predictive Analytics** | Not enough data | 7.8 (1286 reviews) | | **Data Visualization** | Not enough data | 9.2 (1825 reviews) ✓ Verified | | **Big Data Services** | Not enough data | 8.1 (1327 reviews) | #### Building Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Transformation** | 8.8 (44 reviews) | 8.3 (1008 reviews) ✓ Verified | | **Data Modeling** | 8.6 (47 reviews) ✓ Verified | 8.2 (964 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.4 (41 reviews) ✓ Verified | 8.3 (854 reviews) ✓ Verified | | **Integration APIs** | 8.5 (42 reviews) ✓ Verified | 8.1 (840 reviews) ✓ Verified | #### Platform | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Mobile User Support** | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | ### Analytics Platforms | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | 8.1/10 | 2119 | #### Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Reports Interface** | 9.2 (67 reviews) ✓ Verified | 8.7 (1802 reviews) ✓ Verified | | **Steps to Answer** | 8.4 (60 reviews) ✓ Verified | 8.3 (1601 reviews) ✓ Verified | | **Graphs and Charts** | 9.4 (62 reviews) ✓ Verified | 9.1 (1846 reviews) ✓ Verified | | **Score Cards** | 8.8 (58 reviews) ✓ Verified | 8.6 (1371 reviews) | | **Dashboards** | 9.3 (63 reviews) ✓ Verified | 9.1 (1829 reviews) ✓ Verified | #### Data Preparation | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Connectors** | Not enough data | 8.6 (893 reviews) ✓ Verified | | **Data Governance** | Not enough data | 8.4 (848 reviews) ✓ Verified | #### Data Modeling and Blending | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Querying** | Not enough data | 8.5 (888 reviews) ✓ Verified | | **Data Filtering** | Not enough data | 8.8 (915 reviews) ✓ Verified | | **Data Blending** | Not enough data | 8.6 (895 reviews) ✓ Verified | #### Generative AI | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (423 reviews) | | **AI Text Summarization** | Not enough data | 7.5 (447 reviews) | #### Agentic AI - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.4 (126 reviews) | | **Multi-step Planning** | Not enough data | 7.5 (129 reviews) | | **Cross-system Integration** | Not enough data | 7.8 (132 reviews) | | **Adaptive Learning** | Not enough data | 7.6 (125 reviews) | | **Natural Language Interaction** | Not enough data | 7.7 (122 reviews) | | **Proactive Assistance** | Not enough data | 7.4 (122 reviews) | | **Decision Making** | Not enough data | 7.8 (128 reviews) | #### Self Service | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Calculated Fields** | 8.9 (62 reviews) ✓ Verified | 8.5 (1705 reviews) ✓ Verified | | **Data Column Filtering** | 8.7 (63 reviews) ✓ Verified | 8.7 (1720 reviews) ✓ Verified | | **Data Discovery** | 8.7 (61 reviews) ✓ Verified | 8.5 (1661 reviews) ✓ Verified | | **Search** | 8.4 (52 reviews) | 8.2 (1422 reviews) | | **Collaboration / Workflow** | 8.4 (61 reviews) ✓ Verified | 8.2 (1529 reviews) ✓ Verified | | **Automodeling** | Feature Not Available | 7.9 (1325 reviews) ✓ Verified | #### Deployment & Integration - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **No-code Dashboard Builder** | Not enough data | 8.7 (162 reviews) | | **Report Scheduling and Automation** | Not enough data | 8.4 (112 reviews) | | **Embedded Analytics and White-labeling** | Not enough data | 8.0 (105 reviews) | | **Data Source Connectivity** | Not enough data | 8.6 (151 reviews) | #### Advanced Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Predictive Analytics** | Not enough data | 7.8 (1286 reviews) | | **Data Visualization** | Not enough data | 9.2 (1825 reviews) ✓ Verified | | **Big Data Services** | Not enough data | 8.1 (1327 reviews) | #### Performance & Scalability - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Large data handling and Query Speed** | Not enough data | 7.5 (180 reviews) | | **Concurrent User Support** | Not enough data | 8.2 (107 reviews) | #### Advanced Analytics & Modeling - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Modeling and Governance** | Not enough data | 8.2 (107 reviews) | | **Notebook and Script Integration** | Not enough data | 8.0 (101 reviews) | | **Built-in Predictive and Statistical Models** | Not enough data | 7.8 (106 reviews) | #### Agentic AI Capabilities - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Auto-generated Insights and Narratives** | Not enough data | 7.6 (102 reviews) | | **Natural Language Queries** | Not enough data | 7.6 (103 reviews) | | **Proactive KPI Monitoring and Alerts** | Not enough data | 7.8 (102 reviews) | | **AI Agents for Analytical Follow-ups** | Not enough data | 7.6 (101 reviews) | #### Personalized Intelligence - Analytics Platforms | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.7 (102 reviews) | | **Role-based Insight Personalization** | Not enough data | 7.9 (107 reviews) | | **Conversational and Prompt-based Analytics** | Not enough data | 7.7 (101 reviews) | #### Building Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Transformation** | 8.8 (44 reviews) | 8.3 (1008 reviews) ✓ Verified | | **Data Modeling** | 8.6 (47 reviews) ✓ Verified | 8.2 (964 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.4 (41 reviews) ✓ Verified | 8.3 (854 reviews) ✓ Verified | | **Integration APIs** | 8.5 (42 reviews) ✓ Verified | 8.1 (840 reviews) ✓ Verified | ### Embedded Business Intelligence | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | 8.8/10 | 67 | | **Tableau** | 8.5/10 | 2065 | #### Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Reports Interface** | 9.2 (67 reviews) ✓ Verified | 8.7 (1802 reviews) ✓ Verified | | **Steps to Answer** | 8.4 (60 reviews) ✓ Verified | 8.3 (1601 reviews) ✓ Verified | | **Graphs and Charts** | 9.4 (62 reviews) ✓ Verified | 9.1 (1846 reviews) ✓ Verified | | **Score Cards** | 8.8 (58 reviews) ✓ Verified | 8.6 (1371 reviews) | | **Dashboards** | 9.3 (63 reviews) ✓ Verified | 9.1 (1829 reviews) ✓ Verified | #### Self Service | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Calculated Fields** | 8.9 (62 reviews) ✓ Verified | 8.5 (1705 reviews) ✓ Verified | | **Data Column Filtering** | 8.7 (63 reviews) ✓ Verified | 8.7 (1720 reviews) ✓ Verified | | **Data Discovery** | 8.7 (61 reviews) ✓ Verified | 8.5 (1661 reviews) ✓ Verified | | **Search** | 8.4 (52 reviews) | 8.2 (1422 reviews) | | **Collaboration / Workflow** | 8.4 (61 reviews) ✓ Verified | 8.2 (1529 reviews) ✓ Verified | | **Automodeling** | Feature Not Available | 7.9 (1325 reviews) ✓ Verified | #### Building Reports | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Transformation** | 8.8 (44 reviews) | 8.3 (1008 reviews) ✓ Verified | | **Data Modeling** | 8.6 (47 reviews) ✓ Verified | 8.2 (964 reviews) ✓ Verified | | **WYSIWYG Report Design** | 8.4 (41 reviews) ✓ Verified | 8.3 (854 reviews) ✓ Verified | | **Integration APIs** | 8.5 (42 reviews) ✓ Verified | 8.1 (840 reviews) ✓ Verified | ### Location Intelligence | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | 9.2/10 | 32 | #### Cartography | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Map Design** | Not enough data | 9.3 (25 reviews) | | **Vector Mapping ** | Not enough data | 9.2 (25 reviews) | | **Data Visualization** | Not enough data | 9.6 (28 reviews) | | **Overlaying** | Not enough data | 9.4 (26 reviews) | #### Analysis | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Predictive Analysis** | Not enough data | 9.0 (28 reviews) | | **Distance Analysis ** | Not enough data | 9.2 (26 reviews) | | **Spatial Analysis** | Not enough data | 9.2 (26 reviews) | | **Data Stream** | Not enough data | 9.0 (27 reviews) | #### Reporting | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Transformation** | Not enough data | 9.3 (27 reviews) | | **WYSIWYG Design** | Not enough data | 9.1 (25 reviews) | | **API Integrations** | Not enough data | 9.1 (25 reviews) | ### Data Preparation | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | 8.3/10 | 270 | #### Data Source Access | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Breadth of Data Sources** | Not enough data | 8.7 (233 reviews) | | **Ease of Data Connectivity** | Not enough data | 8.8 (238 reviews) | | **API Connectivity** | Not enough data | 8.2 (228 reviews) | #### Data Interaction | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Profiling and Classification** | Not enough data | 8.2 (226 reviews) | | **Metadata Management** | Not enough data | 8.1 (229 reviews) | | **Data Modeling** | Not enough data | 8.3 (229 reviews) | | **Data Joining** | Not enough data | 8.5 (233 reviews) | | **Data Blending** | Not enough data | 8.3 (231 reviews) | | **Data Quality and Cleansing** | Not enough data | 8.3 (228 reviews) | | **Data Sharing** | Not enough data | 8.4 (227 reviews) | | **Data Governance** | Not enough data | 8.2 (226 reviews) | #### Data Exporting | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Breadth of Integrations** | Not enough data | 8.5 (221 reviews) | | **Ease of Integrations** | Not enough data | 8.4 (225 reviews) | | **Data Workflows** | Not enough data | 8.4 (223 reviews) | #### Generative AI | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (217 reviews) | ### Insurance Analytics | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | 9.1/10 | 66 | #### Additional Functionality | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Cloud** | Not enough data | 8.9 (61 reviews) | | **Dashboard** | Not enough data | 9.3 (62 reviews) | #### Basics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Reporting** | Not enough data | 9.2 (61 reviews) | #### Content | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Automation** | Not enough data | 8.9 (58 reviews) | #### Data | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Visualization** | Not enough data | 9.3 (60 reviews) | #### Interoperability | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Pre-Built Connectors** | Not enough data | 8.9 (58 reviews) | #### Performance | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Reporting** | Not enough data | 9.2 (61 reviews) | ### Semantic Layer Tools | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | N/A | N/A | #### Deployment & Integration - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Multi-Environment & Multi-Cloud Support** | Not enough data | Not enough data | | **Open API & SDK Integration** | Not enough data | Not enough data | #### Data Connectivity & Federation - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Cross-Source Query Federation** | Not enough data | Not enough data | | **Dynamic Schema & Metadata Adaptation** | Not enough data | Not enough data | #### Data Modeling & Metrics - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Derived & Calculated Metrics** | Not enough data | Not enough data | | **Time Intelligence Functions** | Not enough data | Not enough data | #### Performance Optimization - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Query Caching & Acceleration** | Not enough data | Not enough data | | **Adaptive Query Optimization** | Not enough data | Not enough data | #### Governance - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **AI Governance & Observability** | Not enough data | Not enough data | | **Metric Lineage for AI Training Data** | Not enough data | Not enough data | | **Version Control & Change Impact Analysis** | Not enough data | Not enough data | #### Advanced Intelligence - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Natural Language Query Interface** | Not enough data | Not enough data | | **Semantic Layer for AI/ML Models** | Not enough data | Not enough data | | **Recommendation Engine** | Not enough data | Not enough data | #### Agentic AI Enablement - Semantic Layer Tools | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Agentic Query Orchestration** | Not enough data | Not enough data | | **Contextual Reasoning Layer** | Not enough data | Not enough data | | **Workflow Automation via Semantic Agents** | Not enough data | Not enough data | ### Agentic Analytics | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | N/A | N/A | #### Data Connectivity and Prep - Agentic Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Data Source Connectivity** | Not enough data | Not enough data | | **Automated Data Preparation** | Not enough data | Not enough data | #### Autonomous Insight Generation - Agentic Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Continuous Pattern Detection** | Not enough data | Not enough data | | **Multi‑Step Reasoning** | Not enough data | Not enough data | | **Predictive & Prescriptive Analytics** | Not enough data | Not enough data | #### Interaction and Workflow - Agentic Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Natural Language Query and Conversational Analytics** | Not enough data | Not enough data | | **Action Triggering & Workflow Orchestration** | Not enough data | Not enough data | | **Explainability & Audit Trails** | Not enough data | Not enough data | #### AI Agent Management - Agentic Analytics | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Agent Configuration & Goals** | Not enough data | Not enough data | | **Continuous Learning & Feedback** | Not enough data | Not enough data | ### Predictive Analytics | Product | Score | Reviews | |---|---|---| | **Microsoft Power BI Embedded** | N/A | N/A | | **Tableau** | 8.6/10 | 293 | #### Statistical Tool | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Scripting** | Not enough data | 8.4 (252 reviews) | | **Data Mining** | Not enough data | 8.4 (254 reviews) | | **Algorithms** | Not enough data | 8.4 (244 reviews) | #### Data Analysis | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Analysis** | Not enough data | 9.0 (275 reviews) | | **Data Interaction** | Not enough data | 8.9 (269 reviews) | #### Decision Making | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Modeling** | Not enough data | 8.7 (259 reviews) | | **Data Visualizations** | Not enough data | 9.4 (275 reviews) | | **Report Generation** | Not enough data | 9.1 (268 reviews) | | **Data Unification** | Not enough data | 8.7 (262 reviews) | #### Generative AI | Feature | Microsoft Power BI Embedded | Tableau | |---|---|---| | **AI Text Generation** | Not enough data | 8.0 (176 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (175 reviews) | --- ## Categories **Shared Categories (1):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence) **Unique to Tableau (7):** [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools), [Insurance Analytics Software](https://www.g2.com/categories/insurance-analytics), [Data Preparation Software](https://www.g2.com/categories/data-preparation), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Agentic Analytics Software](https://www.g2.com/categories/agentic-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Microsoft Power BI Embedded | Tableau | |---|---|---| | **Small-Business** | 23.8% | 21.1% | | **Mid-Market** | 40.0% | 36.7% | | **Enterprise** | 36.2% | 42.2% | ### By Industry #### Microsoft Power BI Embedded - **Information Technology and Services:** 17.1% - **Computer Software:** 6.7% - **Education Management:** 5.7% - **Hospital & Health Care:** 4.8% - **Banking:** 3.8% - **Marketing and Advertising:** 2.9% - **Insurance:** 2.9% - **Oil & Energy:** 2.9% - **Higher Education:** 2.9% - **Financial Services:** 2.9% - **Other:** 47.6% #### Tableau - **Information Technology and Services:** 11.7% - **Computer Software:** 7.5% - **Financial Services:** 7.1% - **Hospital & Health Care:** 4.4% - **Marketing and Advertising:** 4.3% - **Higher Education:** 3.9% - **Telecommunications:** 3.3% - **Education Management:** 2.8% - **Internet:** 2.7% - **Insurance:** 2.6% - **Other:** 49.7% --- ## Alternatives ### Alternatives to Microsoft Power BI Embedded - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews) - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews) - [Logi Symphony](https://www.g2.com/products/logi-symphony/reviews) — 4.3/5 stars (421 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (595 reviews) - [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews) - [Yellowfin BI](https://www.g2.com/products/yellowfin-bi/reviews) — 4.4/5 stars (423 reviews) ### Alternatives to Tableau - [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews) - [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews) - [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (595 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews) - [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews) - [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (391 reviews) - [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews) - [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (330 reviews) - [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews) --- ## Top Discussions ### Microsoft Power BI Embedded - Title: [What is the difference between Power BI and Power BI embedded?](https://www.g2.com/discussions/what-is-the-difference-between-power-bi-and-power-bi-embedded) — 1 comment > **Top comment:** "Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization...." ### Tableau - Title: [have you used Tableau Cloud ? for which industry you used and how was your experience?](https://www.g2.com/discussions/have-you-used-tableau-cloud-for-which-industry-you-used-and-how-was-your-experience) — 2 comments, 2 upvotes > **Top comment:** "<p>Hello Tausif,</p><p>I haven't used it yet, but I'm keen to explore about it and learn more about it. I will probably do this when I have more..." - Title: [How are business intelligence professionals using Tableau's latest visualization tools to interpret complex data sets?](https://www.g2.com/discussions/how-are-business-intelligence-professionals-using-tableau-s-latest-visualization-tools-to-interpret-complex-data-sets) — 2 comments > **Top comment:** "It helps in making very complex visualization in just few clicks. The learning curve is also very shallow. I use it to present client't complex data in..." - Title: [Do I need Tableau Desktop if I have Tableau Server?](https://www.g2.com/discussions/tableau-do-i-need-tableau-desktop-if-i-have-tableau-server) — 2 comments > **Top comment:** "It serves your needs well you don't need to switch " - Title: [What does Tableau Desktop do?](https://www.g2.com/discussions/what-does-tableau-desktop-do) — 2 comments > **Top comment:** "Tableau Desktop help create interactive Dashboards offline and publish it to the wider audience through Tableau public. Tableau Desktop is one of the version..." - Title: [There are lot of challenges like writing the complex logic and backup of jason file, is there any solution in pipeline?](https://www.g2.com/discussions/there-are-lot-of-challenges-like-writing-the-complex-logic-and-backup-of-jason-file-is-there-any-solution-in-pipeline-c33da826-5a3a-4e10-87f8-c8a4ef5b7954) — 2 comments, 1 upvote > **Top comment:** "Yes, in order to take backup JASON is the best option yet. Also there are still few challenges for writing the complex logic." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-power-bi-embedded-vs-tableau)