# Microsoft Power BI vs Zoho Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Power BI excels in **data connectivity** , allowing users to easily connect to various data sources like SQL servers and Excel files stored in SharePoint. This flexibility is a significant advantage for users looking to build comprehensive reports quickly.
- **Users say** that Zoho Analytics is particularly strong in **raw data management** , making it a great choice for e-commerce businesses. Reviewers appreciate its robust capabilities for analyzing current data and tracking performance, which aids in better planning and decision-making.
- **According to verified reviews** , Microsoft Power BI has a more favorable **overall user satisfaction** rating, reflecting its strong performance across various metrics. Users highlight its intuitive interface and the ability to create predictive models, which enhances its appeal for medium-sized clients.
- **Reviewers mention** that Zoho Analytics offers a **no-code dashboard builder** , which is praised for its ease of use. This feature allows users to create dashboards without needing extensive technical skills, making it accessible for small businesses and users with limited experience.
- **G2 reviewers highlight** that Microsoft Power BI provides a superior **data visualization** experience, with a wide variety of prebuilt charts and the ability to create semantic models. This capability is particularly beneficial for users who need to present data insights effectively.
- **Users report** that while Zoho Analytics has a solid **quality of support** , Microsoft Power BI outshines it with a more responsive support system. Reviewers appreciate the timely assistance they receive, which is crucial for businesses relying on data analytics for decision-making.



| | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,651 | 285 | 
| **Largest Market Segment** | Enterprise (42.1% of reviews) | Small-Business (50.7% of reviews) | 
| **Entry Level Price** | Free 1 User | $0.00 Per Month | 

---
## Top Pros & Cons

### Microsoft Power BI

Pros:
- Ease of Use (137 reviews)
- Data Visualization (125 reviews)

Cons:
- Learning Curve (75 reviews)
- Slow Performance (65 reviews)

### Zoho Analytics

Pros:
- Ease of Use (39 reviews)
- Analytics (34 reviews)

Cons:
- Learning Curve (22 reviews)
- Limited Customization (14 reviews)

---
## Ratings Comparison
| Rating | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1315 reviews) | 8.2 (250 reviews) | 
  | **Ease of Use** | 8.5 (1344 reviews) | 8.0 (255 reviews) | 
  | **Ease of Setup** | 8.8 (774 reviews) | 8.1 (155 reviews) | 
  | **Ease of Admin** | 8.5 (422 reviews) | 8.2 (136 reviews) | 
  | **Quality of Support** | 8.5 (1167 reviews) | 8.1 (229 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (403 reviews) | 8.5 (130 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1273 reviews) | 8.7 (251 reviews) | 

---
## Pricing

### Microsoft Power BI

#### Entry-Level Pricing

Plan: Power BI in Microsoft Fabric

Price: Free 1 User

Description: Power BI in Microsoft Fabric

Key Features:
- Sign Up for A Fabric Account

[Browse all 3 editions](https://www.g2.com/products/microsoft-microsoft-power-bi/pricing)

#### Free Trial

Yes

### Zoho Analytics

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: 0.1 million rows, 2 users.

Key Features:
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports

[Browse all 5 editions](https://www.g2.com/products/zoho-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.9/10 | 1263 |
| **Zoho Analytics** | 8.0/10 | 199 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1089 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (974 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1084 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (693 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1085 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (913 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (900 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (983 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (977 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.7 (119 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Predictive Analytics** | 8.3 (742 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | 9.2 (1075 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | 8.4 (766 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (596 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (517 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

#### Platform

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.3/10 | 196 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1089 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (974 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1084 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (693 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1085 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Share Reports** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Visualization

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Formats** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Sharing** | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | Not enough data | 
| **Devices** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | 7.2 (6 reviews) | 
| **Email Reports** | Not enough data | 7.3 (5 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.5/10 | 1278 |
| **Zoho Analytics** | 8.4/10 | 203 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1089 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (974 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1084 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (693 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1085 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Connectors** | 9.0 (692 reviews) ✓ Verified | 8.3 (83 reviews) | 
| **Data Governance** | 8.8 (627 reviews) ✓ Verified | Feature Not Available | 

#### Data Modeling and Blending

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Querying** | 8.9 (659 reviews) ✓ Verified | 8.3 (81 reviews) | 
| **Data Filtering** | 9.1 (674 reviews) ✓ Verified | 8.5 (87 reviews) | 
| **Data Blending** | 8.8 (692 reviews) ✓ Verified | 8.4 (81 reviews) | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | 7.6 (304 reviews) | 8.1 (13 reviews) | 
| **AI Text Summarization** | 7.7 (303 reviews) | 8.2 (13 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (146 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (151 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (148 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (149 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (147 reviews) | Not enough data | 
| **Decision Making** | 8.5 (155 reviews) | Not enough data | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (913 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (900 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (983 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (977 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.7 (119 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **No-code Dashboard Builder** | 8.9 (132 reviews) | 9.0 (5 reviews) | 
| **Report Scheduling and Automation** | 8.7 (139 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 8.4 (115 reviews) | Not enough data | 
| **Data Source Connectivity** | 9.2 (174 reviews) | 9.1 (9 reviews) | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Predictive Analytics** | 8.3 (742 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | 9.2 (1075 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | 8.4 (766 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Large data handling and Query Speed** | 7.6 (171 reviews) | Not enough data | 
| **Concurrent User Support** | 8.6 (114 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Modeling and Governance** | 8.7 (123 reviews) | Not enough data | 
| **Notebook and Script Integration** | 8.6 (114 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 8.4 (110 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 8.1 (109 reviews) | Not enough data | 
| **Natural Language Queries** | 8.1 (117 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 8.3 (110 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.8 (107 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 8.0 (110 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 8.3 (113 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 8.1 (111 reviews) | Not enough data | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (596 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (517 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.0/10 | 199 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1089 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (974 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1084 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (693 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1085 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (913 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (900 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (983 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (977 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.7 (119 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (596 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (517 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.2/10 | 61 |

#### Agentic AI - Sales Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.4 (53 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.5 (56 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (48 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (55 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (51 reviews) | 

#### Predictive Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.9 (47 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.7 (45 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (46 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (46 reviews) | 

#### Sales Management

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.0 (46 reviews) | 
| **Sales Gamification** | Not enough data | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | 8.3 (53 reviews) | 
| **Activity Tracking** | Not enough data | 8.5 (55 reviews) | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.2/10 | 7 |
| **Zoho Analytics** | N/A | N/A |

#### Deployment & Integration - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Multi-Environment & Multi-Cloud Support** | 8.9 (6 reviews) | Not enough data | 
| **Open API & SDK Integration** | 8.6 (6 reviews) | Not enough data | 

#### Data Connectivity & Federation - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Cross-Source Query Federation** | 9.3 (7 reviews) | Not enough data | 
| **Dynamic Schema & Metadata Adaptation** | 8.9 (6 reviews) | Not enough data | 

#### Data Modeling & Metrics - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Derived & Calculated Metrics** | 9.3 (7 reviews) | Not enough data | 
| **Time Intelligence Functions** | 9.3 (7 reviews) | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Query Caching & Acceleration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Query Optimization** | 8.1 (7 reviews) | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Governance & Observability** | 7.4 (7 reviews) | Not enough data | 
| **Metric Lineage for AI Training Data** | 7.5 (6 reviews) | Not enough data | 
| **Version Control & Change Impact Analysis** | 7.4 (7 reviews) | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Natural Language Query Interface** | 7.9 (7 reviews) | Not enough data | 
| **Semantic Layer for AI/ML Models** | 7.5 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 8.1 (6 reviews) | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Agentic Query Orchestration** | 7.2 (6 reviews) | Not enough data | 
| **Contextual Reasoning Layer** | 7.2 (6 reviews) | Not enough data | 
| **Workflow Automation via Semantic Agents** | 7.9 (7 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | N/A | N/A |

#### Statistical Tool

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Microsoft Power BI (1):** [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)

**Unique to Zoho Analytics (4):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Small-Business** | 20.9% | 50.7% | 
| **Mid-Market** | 37.0% | 41.8% | 
| **Enterprise** | 42.1% | 7.5% | 

### By Industry

#### Microsoft Power BI

- **Information Technology and Services:** 16.3%
- **Computer Software:** 6.7%
- **Financial Services:** 4.9%
- **Telecommunications:** 3.1%
- **Hospital & Health Care:** 3.1%
- **Marketing and Advertising:** 2.9%
- **Education Management:** 2.5%
- **Retail:** 2.4%
- **Automotive:** 2.4%
- **Construction:** 2.4%
- **Other:** 53.3%

#### Zoho Analytics

- **Information Technology and Services:** 14.3%
- **Computer Software:** 8.6%
- **Financial Services:** 6.1%
- **Marketing and Advertising:** 5.7%
- **Management Consulting:** 4.3%
- **Education Management:** 3.9%
- **Real Estate:** 2.5%
- **Internet:** 2.1%
- **Market Research:** 2.1%
- **Accounting:** 1.8%
- **Other:** 48.6%

---
## Alternatives

### Alternatives to Microsoft Power BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3780 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1048 reviews)
- [ThoughtSpot](https://www.g2.com/products/thoughtspot/reviews) — 4.4/5 stars (340 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1654 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (884 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (695 reviews)

### Alternatives to Zoho Analytics

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1654 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1048 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.3/5 stars (623 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (505 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (884 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)

---
## Top Discussions

### Microsoft Power BI

- Title: [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) — 5 comments, 3 upvotes
  > **Top comment:** "Yes it is"
- Title: [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating..."
- Title: [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) — 3 comments
  > **Top comment:** "Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to..."
- Title: [HOW DO I START MY CAREER IN IT?](https://www.g2.com/discussions/how-do-i-start-my-career-in-it) — 2 comments, 1 upvote
  > **Top comment:** "-Research roles and positions. The IT field is a diverse industry with many specialties.
-Create a short list.
-Learn to code.
-Work on an open-source..."
- Title: [What can Microsoft Power BI do?](https://www.g2.com/discussions/what-can-microsoft-power-bi-do) — 2 comments, 2 upvotes
  > **Top comment:** "Power BI has an excellent query engine with Power Query that provides a great way to transform, mine, aggregate, and perform analyses that would typically be..."

### Zoho Analytics

- Title: [What is Zoho Analytics used for?](https://www.g2.com/discussions/what-is-zoho-analytics-used-for) — 2 comments
  > **Top comment:** "Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making. 
With features like interactive reporting ,..."
- Title: [What is the use of Zoho?](https://www.g2.com/discussions/what-is-the-use-of-zoho) — 1 comment
  > **Top comment:** "Zoho is a cloud-based software company that provides a suite of business and productivity applications."
- Title: [Is Zoho Analytics free?](https://www.g2.com/discussions/is-zoho-analytics-free) — 1 comment
  > **Top comment:** "Free trial for 15 days usually available"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-analytics-what-are-the-features-of-zoho) — 1 comment
  > **Top comment:** "Efficient, I love it."
- Title: [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) — 1 comment, 1 upvote
  > **Top comment:** "Zoho Analyitcs on-premise installable version is available since November 2018, when we released Zoho Analytics 4.0.

It can be downloaded from this page -..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-microsoft-power-bi-vs-zoho-analytics)