# Microsoft Power BI vs Zoho Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Power BI excels in user-friendliness, with many users highlighting its ability to save time and streamline data integration from various sources. This makes it a strong choice for teams looking for efficiency in their data analysis processes.
- **Users say** that Zoho Analytics stands out for its intuitive **drag-and-drop interface** and seamless integration with the Zoho ecosystem. This feature is particularly beneficial for non-technical users who need to create reports and visualizations without extensive training.
- **Reviewers mention** that Microsoft Power BI offers impressive capabilities for data shaping and visualization, allowing users to produce a wide range of visuals without restrictions. This flexibility is a significant advantage for organizations that require detailed and customized reporting.
- **According to verified reviews** , Zoho Analytics is praised for its **powerful AI assistant (Zia)**, which enhances the user experience by simplifying complex data queries. This feature is particularly appealing for users who want to leverage AI for self-service business intelligence.
- **G2 reviewers highlight** that while both platforms have strong support, Microsoft Power BI receives higher marks for overall support quality. Users appreciate the responsiveness and helpfulness of the support team, which can be crucial for organizations that rely heavily on data analytics.
- **Users report** that Zoho Analytics is a cost-effective option, especially for small businesses, as it offers a free entry-level price. This makes it accessible for startups and smaller teams looking to implement data analytics without a significant financial commitment.



| | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,622 | 285 | 
| **Largest Market Segment** | Enterprise (42.2% of reviews) | Small-Business (51.1% of reviews) | 
| **Entry Level Price** | Free 1 User | $0.00 Per Month | 

---
## Top Pros & Cons

### Microsoft Power BI

Pros:
- Ease of Use (148 reviews)
- Data Visualization (143 reviews)

Cons:
- Learning Curve (83 reviews)
- Slow Performance (68 reviews)

### Zoho Analytics

Pros:
- Ease of Use (39 reviews)
- Analytics (34 reviews)

Cons:
- Learning Curve (22 reviews)
- Limited Customization (14 reviews)

---
## Ratings Comparison
| Rating | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1295 reviews) | 8.2 (250 reviews) | 
  | **Ease of Use** | 8.5 (1321 reviews) | 8.0 (255 reviews) | 
  | **Ease of Setup** | 8.8 (752 reviews) | 8.1 (155 reviews) | 
  | **Ease of Admin** | 8.5 (420 reviews) | 8.2 (137 reviews) | 
  | **Quality of Support** | 8.5 (1148 reviews) | 8.1 (229 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (401 reviews) | 8.5 (131 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1258 reviews) | 8.7 (251 reviews) | 

---
## Pricing

### Microsoft Power BI

#### Entry-Level Pricing

Plan: Power BI in Microsoft Fabric

Price: Free 1 User

Description: Power BI in Microsoft Fabric

Key Features:
- Sign Up for A Fabric Account

[Browse all 3 editions](https://www.g2.com/products/microsoft-microsoft-power-bi/pricing)

#### Free Trial

Yes

### Zoho Analytics

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: 0.1 million rows, 2 users.

Key Features:
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports

[Browse all 5 editions](https://www.g2.com/products/zoho-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.9/10 | 1242 |
| **Zoho Analytics** | 8.0/10 | 199 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1078 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (972 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1073 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (690 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1067 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (906 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (898 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (979 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (970 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (881 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Predictive Analytics** | 8.3 (740 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | 9.2 (1065 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | 8.4 (763 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (586 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (592 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (505 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

#### Platform

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.3/10 | 196 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1078 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (972 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1073 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (690 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1067 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Share Reports** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Visualization

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Formats** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | Not enough data | 

#### Collaboration

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Sharing** | Not enough data | Not enough data | 
| **Co-Editing** | Not enough data | Not enough data | 
| **Devices** | Not enough data | Not enough data | 

#### Data Updates

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 
| **Real-Time Updating** | Not enough data | 6.7 (5 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.5/10 | 1254 |
| **Zoho Analytics** | 8.3/10 | 203 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1078 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (972 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1073 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (690 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1067 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Connectors** | 9.0 (678 reviews) ✓ Verified | 8.3 (83 reviews) | 
| **Data Governance** | 8.8 (626 reviews) ✓ Verified | Feature Not Available | 

#### Data Modeling and Blending

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Querying** | 8.9 (657 reviews) ✓ Verified | 8.3 (81 reviews) | 
| **Data Filtering** | 9.1 (672 reviews) ✓ Verified | 8.5 (87 reviews) | 
| **Data Blending** | 8.8 (682 reviews) ✓ Verified | 8.4 (81 reviews) | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | 7.6 (303 reviews) | 7.9 (13 reviews) | 
| **AI Text Summarization** | 7.7 (302 reviews) | 8.1 (13 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (145 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (148 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (150 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (148 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (148 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (146 reviews) | Not enough data | 
| **Decision Making** | 8.4 (153 reviews) | Not enough data | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (906 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (898 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (979 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (970 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (881 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **No-code Dashboard Builder** | 8.8 (125 reviews) | Not enough data | 
| **Report Scheduling and Automation** | 8.7 (133 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 8.4 (114 reviews) | Not enough data | 
| **Data Source Connectivity** | 9.1 (158 reviews) | 9.0 (8 reviews) | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Predictive Analytics** | 8.3 (740 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | 9.2 (1065 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | 8.4 (763 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Large data handling and Query Speed** | 7.7 (161 reviews) | Not enough data | 
| **Concurrent User Support** | 8.6 (113 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Modeling and Governance** | 8.7 (119 reviews) | Not enough data | 
| **Notebook and Script Integration** | 8.6 (112 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 8.4 (109 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 8.0 (108 reviews) | Not enough data | 
| **Natural Language Queries** | 8.1 (115 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | 8.3 (109 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.8 (106 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 7.9 (109 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 8.2 (112 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 8.0 (110 reviews) | Not enough data | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (586 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (592 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (505 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.0/10 | 199 |

#### Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Reports Interface** | 8.9 (1078 reviews) ✓ Verified | 8.1 (182 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (972 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1073 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (690 reviews) | 8.1 (113 reviews) | 
| **Dashboards** | 9.1 (1067 reviews) ✓ Verified | 8.3 (177 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Calculated Fields** | 8.6 (906 reviews) | 8.3 (166 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (898 reviews) | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (979 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | 8.5 (855 reviews) | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (970 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (881 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Transformation** | 8.8 (586 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (592 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (505 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | 8.2/10 | 62 |

#### Agentic AI - Sales Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.4 (54 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.5 (57 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.4 (49 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.6 (56 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (52 reviews) | 

#### Predictive Analytics

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Lead Scoring** | Not enough data | 7.8 (48 reviews) | 
| **Opportunity Scoring** | Not enough data | 7.8 (46 reviews) | 
| **Risk Analysis** | Not enough data | 7.8 (47 reviews) | 
| **Live Forecasting** | Not enough data | 7.9 (47 reviews) | 

#### Sales Management

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.0 (47 reviews) | 
| **Sales Gamification** | Not enough data | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | 8.3 (53 reviews) | 
| **Activity Tracking** | Not enough data | 8.5 (55 reviews) | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 7.8/10 | 6 |
| **Zoho Analytics** | N/A | N/A |

#### Deployment & Integration - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Multi-Environment & Multi-Cloud Support** | 8.7 (5 reviews) | Not enough data | 
| **Open API & SDK Integration** | 8.3 (5 reviews) | Not enough data | 

#### Data Connectivity & Federation - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Cross-Source Query Federation** | 9.2 (6 reviews) | Not enough data | 
| **Dynamic Schema & Metadata Adaptation** | 8.7 (5 reviews) | Not enough data | 

#### Data Modeling & Metrics - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Derived & Calculated Metrics** | 9.2 (6 reviews) | Not enough data | 
| **Time Intelligence Functions** | 9.2 (6 reviews) | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Query Caching & Acceleration** | 8.0 (5 reviews) | Not enough data | 
| **Adaptive Query Optimization** | 7.8 (6 reviews) | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Governance & Observability** | 7.2 (6 reviews) | Not enough data | 
| **Metric Lineage for AI Training Data** | 7.0 (5 reviews) | Not enough data | 
| **Version Control & Change Impact Analysis** | 6.9 (6 reviews) | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Natural Language Query Interface** | 7.5 (6 reviews) | Not enough data | 
| **Semantic Layer for AI/ML Models** | 7.0 (5 reviews) | Not enough data | 
| **Recommendation Engine** | 7.7 (5 reviews) | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Agentic Query Orchestration** | 6.7 (5 reviews) | Not enough data | 
| **Contextual Reasoning Layer** | 6.7 (5 reviews) | Not enough data | 
| **Workflow Automation via Semantic Agents** | 7.5 (6 reviews) | Not enough data | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Zoho Analytics** | N/A | N/A |

#### Statistical Tool

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Scripting** | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | 

#### Data Analysis

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | 

#### Decision Making

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Modeling** | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Microsoft Power BI (1):** [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)

**Unique to Zoho Analytics (4):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Power BI | Zoho Analytics | 
|---|---|---|
| **Small-Business** | 20.9% | 51.1% | 
| **Mid-Market** | 36.9% | 41.4% | 
| **Enterprise** | 42.2% | 7.5% | 

### By Industry

#### Microsoft Power BI

- **Information Technology and Services:** 16.3%
- **Computer Software:** 6.7%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.2%
- **Hospital & Health Care:** 3.2%
- **Marketing and Advertising:** 2.9%
- **Education Management:** 2.5%
- **Retail:** 2.5%
- **Automotive:** 2.4%
- **Construction:** 2.4%
- **Other:** 53.3%

#### Zoho Analytics

- **Information Technology and Services:** 13.9%
- **Computer Software:** 8.6%
- **Financial Services:** 6.1%
- **Marketing and Advertising:** 5.7%
- **Management Consulting:** 4.3%
- **Education Management:** 3.9%
- **Real Estate:** 2.5%
- **Internet:** 2.1%
- **Market Research:** 2.1%
- **Accounting:** 1.8%
- **Other:** 48.9%

---
## Alternatives

### Alternatives to Microsoft Power BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3650 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Zoho Analytics

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1640 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (590 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)

---
## Top Discussions

### Microsoft Power BI

- Title: [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) — 5 comments, 3 upvotes
  > **Top comment:** "Yes it is"
- Title: [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating..."
- Title: [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) — 3 comments
  > **Top comment:** "Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to..."
- Title: [HOW DO I START MY CAREER IN IT?](https://www.g2.com/discussions/how-do-i-start-my-career-in-it) — 2 comments, 1 upvote
  > **Top comment:** "-Research roles and positions. The IT field is a diverse industry with many specialties.
-Create a short list.
-Learn to code.
-Work on an open-source..."
- Title: [What can Microsoft Power BI do?](https://www.g2.com/discussions/what-can-microsoft-power-bi-do) — 2 comments, 2 upvotes
  > **Top comment:** "Power BI has an excellent query engine with Power Query that provides a great way to transform, mine, aggregate, and perform analyses that would typically be..."

### Zoho Analytics

- Title: [What is Zoho Analytics used for?](https://www.g2.com/discussions/what-is-zoho-analytics-used-for) — 1 comment
  > **Top comment:** "Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making. 
With features like interactive reporting ,..."
- Title: [What is the use of Zoho?](https://www.g2.com/discussions/what-is-the-use-of-zoho) — 1 comment
  > **Top comment:** "Zoho is a cloud-based software company that provides a suite of business and productivity applications."
- Title: [Is Zoho Analytics free?](https://www.g2.com/discussions/is-zoho-analytics-free) — 1 comment
  > **Top comment:** "Free trial for 15 days usually available"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-analytics-what-are-the-features-of-zoho) — 1 comment
  > **Top comment:** "Efficient, I love it."
- Title: [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) — 1 comment, 1 upvote
  > **Top comment:** "Zoho Analyitcs on-premise installable version is available since November 2018, when we released Zoho Analytics 4.0.

It can be downloaded from this page -..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-microsoft-power-bi-vs-zoho-analytics)