# Microsoft Power BI, Usermaven vs Looker Comparison

| | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,626 | 93 | 1,643 | 
| **Largest Market Segment** | Enterprise (42.2% of reviews) | Small-Business (96.8% of reviews) | Mid-Market (60.7% of reviews) | 
| **Entry Level Price** | Free 1 User | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Microsoft Power BI

Pros:
- Ease of Use (137 reviews)
- Data Visualization (125 reviews)

Cons:
- Learning Curve (75 reviews)
- Slow Performance (65 reviews)

### Usermaven

Pros:
- Ease of Use (12 reviews)
- Analytics (9 reviews)

Cons:
- Missing Features (3 reviews)
- Learning Curve (2 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (1297 reviews) | 9.3 (76 reviews) | 8.7 (1127 reviews) | 
  | **Ease of Use** | 8.5 (1323 reviews) | 9.6 (78 reviews) | 8.3 (1133 reviews) | 
  | **Ease of Setup** | 8.8 (754 reviews) | 9.6 (54 reviews) | 8.3 (609 reviews) | 
  | **Ease of Admin** | 8.5 (420 reviews) | 9.5 (40 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.5 (1150 reviews) | 9.3 (61 reviews) | 8.6 (962 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (401 reviews) | 9.6 (39 reviews) | 8.9 (408 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1260 reviews) | 9.8 (74 reviews) | 8.7 (1055 reviews) | 

---
## Pricing

### Microsoft Power BI

#### Entry-Level Pricing

Plan: Power BI in Microsoft Fabric

Price: Free 1 User

Description: Power BI in Microsoft Fabric

Key Features:
- Sign Up for A Fabric Account

[Browse all 3 editions](https://www.g2.com/products/microsoft-microsoft-power-bi/pricing)

#### Free Trial

Yes

### Usermaven

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.9/10 | 1244 |
| **Usermaven** | N/A | N/A |
| **Looker** | 8.3/10 | 779 |

#### Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 9.3 (60 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.6 (51 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 9.3 (58 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.5 (50 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (58 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.0 (41 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.8 (46 reviews) | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 9.1 (48 reviews) | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.6 (48 reviews) | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.8 (46 reviews) | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 8.1 (39 reviews) | 7.7 (502 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 8.3 (741 reviews) ✓ Verified | 8.1 (46 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 9.2 (1066 reviews) ✓ Verified | 9.3 (53 reviews) | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | 8.4 (764 reviews) ✓ Verified | 8.1 (43 reviews) | 8.0 (517 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.1 (43 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 8.3 (42 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (45 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.7 (42 reviews) | 8.1 (332 reviews) ✓ Verified | 

#### Platform

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | N/A | N/A |
| **Looker** | 8.2/10 | 745 |

#### Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 9.3 (60 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.6 (51 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 9.3 (58 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.5 (50 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (58 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 8.5 (111 reviews) | 
| **Share Reports** | Not enough data | Not enough data | 8.5 (108 reviews) | 
| **Steps to Answer** | Not enough data | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | Not enough data | 8.5 (116 reviews) | 
| **Score Cards** | Not enough data | Not enough data | 8.4 (111 reviews) | 
| **Dashboards** | Not enough data | Not enough data | 8.7 (116 reviews) | 
| **Formats** | Not enough data | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.3 (107 reviews) | 

#### Collaboration

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Sharing** | Not enough data | Not enough data | 8.4 (109 reviews) | 
| **Co-Editing** | Not enough data | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | Not enough data | 8.1 (142 reviews) | 
| **Email Reports** | Not enough data | Not enough data | 8.5 (144 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.5/10 | 1256 |
| **Usermaven** | 8.3/10 | 62 |
| **Looker** | 7.9/10 | 801 |

#### Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 9.3 (60 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.6 (51 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 9.3 (58 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.5 (50 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (58 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Connectors** | 9.0 (680 reviews) ✓ Verified | 7.8 (41 reviews) | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | 8.8 (627 reviews) ✓ Verified | 8.2 (39 reviews) | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Querying** | 8.9 (658 reviews) ✓ Verified | 8.3 (35 reviews) | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | 9.1 (673 reviews) ✓ Verified | 9.1 (44 reviews) | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | 8.8 (683 reviews) ✓ Verified | 8.4 (36 reviews) | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **AI Text Generation** | 7.6 (304 reviews) | 6.6 (31 reviews) | 7.1 (88 reviews) | 
| **AI Text Summarization** | 7.7 (303 reviews) | 6.6 (31 reviews) | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.6 (146 reviews) | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | 8.0 (149 reviews) | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | 8.4 (151 reviews) | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | 8.2 (149 reviews) | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | 7.9 (149 reviews) | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | 8.1 (147 reviews) | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | 8.5 (154 reviews) | Not enough data | 7.7 (39 reviews) | 

#### Self Service 

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.0 (41 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.8 (46 reviews) | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 9.1 (48 reviews) | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.6 (48 reviews) | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.8 (46 reviews) | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 8.1 (39 reviews) | 7.7 (502 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **No-code Dashboard Builder** | 8.8 (127 reviews) | Not enough data | 8.1 (40 reviews) | 
| **Report Scheduling and Automation** | 8.7 (135 reviews) | Not enough data | 8.4 (43 reviews) | 
| **Embedded Analytics and White-labeling** | 8.4 (115 reviews) | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | 9.1 (160 reviews) | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Predictive Analytics** | 8.3 (741 reviews) ✓ Verified | 8.1 (46 reviews) | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | 9.2 (1066 reviews) ✓ Verified | 9.3 (53 reviews) | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | 8.4 (764 reviews) ✓ Verified | 8.1 (43 reviews) | 8.0 (517 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Large data handling and Query Speed** | 7.7 (163 reviews) | Not enough data | 7.2 (55 reviews) | 
| **Concurrent User Support** | 8.6 (114 reviews) | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Modeling and Governance** | 8.7 (121 reviews) | Not enough data | 8.2 (44 reviews) | 
| **Notebook and Script Integration** | 8.6 (113 reviews) | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | 8.4 (110 reviews) | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | 8.1 (109 reviews) | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | 8.1 (116 reviews) | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.3 (110 reviews) | Not enough data | 7.6 (34 reviews) | 
| **AI Agents for Analytical Follow-ups** | 7.8 (107 reviews) | Not enough data | 7.3 (34 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 8.0 (110 reviews) | Not enough data | 7.6 (35 reviews) | 
| **Role-based Insight Personalization** | 8.3 (113 reviews) | Not enough data | 7.3 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | 8.1 (111 reviews) | Not enough data | 7.6 (35 reviews) | 

#### Building Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.1 (43 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 8.3 (42 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (45 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.7 (42 reviews) | 8.1 (332 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | N/A | N/A |
| **Looker** | 8.4/10 | 771 |

#### Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 9.3 (60 reviews) | 8.6 (679 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.6 (51 reviews) | 8.2 (620 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 9.3 (58 reviews) | 8.2 (673 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.5 (50 reviews) | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (58 reviews) | 8.7 (675 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.0 (41 reviews) | 8.4 (626 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.8 (46 reviews) | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 9.1 (48 reviews) | 8.4 (615 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.6 (48 reviews) | 8.1 (616 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.8 (46 reviews) | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 8.1 (39 reviews) | 7.7 (502 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 8.1 (43 reviews) | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 8.3 (42 reviews) | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (45 reviews) | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.7 (42 reviews) | 8.1 (332 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | 9.1/10 | 15 |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.7 (15 reviews) | 8.8 (238 reviews) | 
| **Engagement** | Not enough data | 9.5 (14 reviews) | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | Not enough data | 9.7 (15 reviews) | 8.4 (224 reviews) | 
| **Standard Event Tracking** | Not enough data | 9.8 (15 reviews) | 8.3 (226 reviews) | 
| **Custom Event Tracking** | Not enough data | 9.3 (15 reviews) | 8.4 (215 reviews) | 
| **Retention** | Not enough data | 9.1 (15 reviews) | 8.3 (224 reviews) | 
| **Return** | Not enough data | 9.2 (15 reviews) | 8.4 (219 reviews) | 
| **Conversions** | Not enough data | 9.3 (15 reviews) | 8.5 (230 reviews) | 
| **Funnels** | Not enough data | 9.4 (15 reviews) | 8.3 (223 reviews) | 

#### Reporting

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 9.3 (15 reviews) | 8.4 (242 reviews) | 
| **Trending** | Not enough data | 9.3 (14 reviews) | Feature Not Available | 
| **Retroactive Reporting** | Not enough data | 9.3 (14 reviews) | 8.6 (242 reviews) | 
| **Segmentation** | Not enough data | 9.2 (15 reviews) | 8.5 (245 reviews) | 
| **Mobile Reporting** | Not enough data | 9.0 (15 reviews) | 8.1 (199 reviews) | 
| **Unification Across Devices** | Not enough data | 9.5 (13 reviews) | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.9 (15 reviews) | 9.0 (254 reviews) | 

#### Other

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **User Data** | Not enough data | 9.5 (13 reviews) | 8.7 (226 reviews) | 
| **Site Search Reporting** | Not enough data | 9.2 (13 reviews) | 8.6 (209 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (13 reviews) | 8.4 (201 reviews) | 
| **Campaign Tracking** | Not enough data | 9.2 (13 reviews) | 8.7 (215 reviews) | 
| **E-Commerce** | Not enough data | 8.3 (13 reviews) | 8.7 (207 reviews) | 
| **Promotional Messages** | Not enough data | 7.4 (13 reviews) | 8.2 (179 reviews) | 
| **Administration Alerts** | Not enough data | 8.7 (13 reviews) | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (12 reviews) | 8.4 (218 reviews) | 
| **QA Testing** | Not enough data | 8.8 (12 reviews) | 8.3 (193 reviews) | 
| **Performance and Reliability** | Not enough data | 9.2 (13 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (14 reviews) | 8.6 (239 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | 9.5/10 | 8 |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 10.0 (7 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Funnels** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Alerts** | Not enough data | 8.8 (7 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 9.5 (7 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.1 (8 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | 8.8/10 | 13 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Templates** | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Exporting** | Not enough data | 8.6 (11 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | 9.5 (13 reviews) | Not enough data | 
| **Multiple Personas** | Not enough data | 8.5 (11 reviews) | Not enough data | 
| **Data Analytics ** | Not enough data | 9.7 (12 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | 8.9/10 | 18 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.2 (16 reviews) | Not enough data | 
| **Journey Optimization** | Not enough data | 9.3 (18 reviews) | Not enough data | 

#### Platform Data

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | 9.1 (18 reviews) | Not enough data | 
| **Trends Reporting** | Not enough data | 8.9 (18 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.9 (18 reviews) | Not enough data | 
| **Advanced Data Filtering** | Not enough data | 8.9 (17 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | 9.2 (18 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.0 (17 reviews) | Not enough data | 
| **Automated Alerts** | Not enough data | 8.7 (18 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | Not enough data | 8.7 (168 reviews) | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.2/10 | 7 |
| **Usermaven** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Deployment & Integration - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Multi-Environment & Multi-Cloud Support** | 8.9 (6 reviews) | Not enough data | Not enough data | 
| **Open API & SDK Integration** | 8.6 (6 reviews) | Not enough data | Not enough data | 

#### Data Connectivity & Federation - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Cross-Source Query Federation** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Dynamic Schema & Metadata Adaptation** | 8.9 (6 reviews) | Not enough data | Not enough data | 

#### Data Modeling & Metrics - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Derived & Calculated Metrics** | 9.3 (7 reviews) | Not enough data | Not enough data | 
| **Time Intelligence Functions** | 9.3 (7 reviews) | Not enough data | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Query Caching & Acceleration** | 8.1 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Query Optimization** | 8.1 (7 reviews) | Not enough data | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **AI Governance & Observability** | 7.4 (7 reviews) | Not enough data | Not enough data | 
| **Metric Lineage for AI Training Data** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Version Control & Change Impact Analysis** | 7.4 (7 reviews) | Not enough data | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Natural Language Query Interface** | 7.9 (7 reviews) | Not enough data | Not enough data | 
| **Semantic Layer for AI/ML Models** | 7.5 (6 reviews) | Not enough data | Not enough data | 
| **Recommendation Engine** | 8.1 (6 reviews) | Not enough data | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Agentic Query Orchestration** | 7.2 (6 reviews) | Not enough data | Not enough data | 
| **Contextual Reasoning Layer** | 7.2 (6 reviews) | Not enough data | Not enough data | 
| **Workflow Automation via Semantic Agents** | 7.9 (7 reviews) | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **Usermaven** | N/A | N/A |
| **Looker** | 8.2/10 | 311 |

#### Marketing Operations

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | Not enough data | 8.7 (241 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | Not enough data | 8.5 (228 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Not enough data | 8.4 (130 reviews) | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.6 (231 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | Not enough data | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | Not enough data | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | Not enough data | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (1):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms)

**Unique to Microsoft Power BI (1):** [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)

**Unique to Usermaven (4):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Power BI | Usermaven | Looker | 
|---|---|---|---|
| **Small-Business** | 21.0% | 96.8% | 19.3% | 
| **Mid-Market** | 36.8% | 3.2% | 60.7% | 
| **Enterprise** | 42.2% | 0% | 20.0% | 

### By Industry

#### Microsoft Power BI

- **Information Technology and Services:** 16.3%
- **Computer Software:** 6.7%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.2%
- **Hospital & Health Care:** 3.2%
- **Marketing and Advertising:** 2.8%
- **Education Management:** 2.5%
- **Retail:** 2.5%
- **Automotive:** 2.4%
- **Construction:** 2.4%
- **Other:** 53.3%

#### Usermaven

- **Marketing and Advertising:** 34.8%
- **Computer Software:** 8.7%
- **Consulting:** 6.5%
- **Information Technology and Services:** 6.5%
- **Design:** 4.3%
- **Apparel & Fashion:** 3.3%
- **Internet:** 3.3%
- **Media Production:** 3.3%
- **Retail:** 3.3%
- **Real Estate:** 3.3%
- **Other:** 22.8%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.1%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.0%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Microsoft Power BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1060 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)

### Alternatives to Usermaven

- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1356 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1049 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2886 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6831 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2356 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (286 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1060 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### Microsoft Power BI

- Title: [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) — 5 comments, 3 upvotes
  > **Top comment:** "Yes it is"
- Title: [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating..."
- Title: [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) — 3 comments
  > **Top comment:** "Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to..."
- Title: [HOW DO I START MY CAREER IN IT?](https://www.g2.com/discussions/how-do-i-start-my-career-in-it) — 2 comments, 1 upvote
  > **Top comment:** "-Research roles and positions. The IT field is a diverse industry with many specialties.
-Create a short list.
-Learn to code.
-Work on an open-source..."
- Title: [What can Microsoft Power BI do?](https://www.g2.com/discussions/what-can-microsoft-power-bi-do) — 2 comments, 2 upvotes
  > **Top comment:** "Power BI has an excellent query engine with Power Query that provides a great way to transform, mine, aggregate, and perform analyses that would typically be..."

### Usermaven

No discussions available for this product.

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-microsoft-power-bi-vs-usermaven-vs-looker)