# Microsoft Power BI vs ThoughtSpot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Power BI excels in user-friendliness, with many users highlighting its intuitive interface that saves time and simplifies data integration. This ease of use is a significant advantage for teams looking to quickly adopt a new analytics tool.
- **Users say** that ThoughtSpot stands out for its innovative AI capabilities, particularly with features like Spotter and Spotter IQ. Reviewers appreciate how these tools enhance data exploration, allowing both technical and non-technical users to gain insights through natural language queries, which can significantly reduce the time spent on data analysis.
- **According to verified reviews** , Microsoft Power BI&#39;s ability to seamlessly integrate data from various sources is a major plus. Users frequently mention how this capability allows them to shape their data without restrictions, leading to the creation of extensive and visually appealing reports.
- **Reviewers mention** that while ThoughtSpot offers a strong performance in data exploration, it sometimes faces challenges in meeting specific workflow needs, with some users noting configuration difficulties. However, its focus on intuitive data access remains a strong selling point.
- **G2 reviewers highlight** that Microsoft Power BI&#39;s extensive visualization options are a key strength, with users praising the platform&#39;s ability to produce a wide range of visuals that enhance data storytelling. This feature is particularly beneficial for organizations that rely heavily on data-driven presentations.
- **Users report** that ThoughtSpot&#39;s focus on providing a clear and up-to-date view of market segments gives it an edge in certain analytical scenarios. However, it still trails behind Microsoft Power BI in overall user satisfaction and market presence, as reflected in their respective G2 Scores.



| | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,626 | 330 | 
| **Largest Market Segment** | Enterprise (42.2% of reviews) | Enterprise (43.3% of reviews) | 
| **Entry Level Price** | Free 1 User | Starting at $25.00 1 Users Per Month | 

---
## Top Pros & Cons

### Microsoft Power BI

Pros:
- Ease of Use (137 reviews)
- Data Visualization (125 reviews)

Cons:
- Learning Curve (75 reviews)
- Slow Performance (65 reviews)

### ThoughtSpot

Pros:
- Ease of Use (68 reviews)
- Insights (45 reviews)

Cons:
- Learning Curve (24 reviews)
- Missing Features (15 reviews)

---
## Ratings Comparison
| Rating | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
  | **Meets Requirements** | 9.0 (1297 reviews) | 8.3 (262 reviews) | 
  | **Ease of Use** | 8.5 (1323 reviews) | 8.7 (262 reviews) | 
  | **Ease of Setup** | 8.8 (754 reviews) | 8.0 (128 reviews) | 
  | **Ease of Admin** | 8.5 (420 reviews) | 8.3 (109 reviews) | 
  | **Quality of Support** | 8.5 (1150 reviews) | 8.6 (235 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (401 reviews) | 8.9 (107 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1260 reviews) | 9.1 (258 reviews) | 

---
## Pricing

### Microsoft Power BI

#### Entry-Level Pricing

Plan: Power BI in Microsoft Fabric

Price: Free 1 User

Description: Power BI in Microsoft Fabric

Key Features:
- Sign Up for A Fabric Account

[Browse all 3 editions](https://www.g2.com/products/microsoft-microsoft-power-bi/pricing)

#### Free Trial

Yes

### ThoughtSpot

#### Entry-Level Pricing

Plan: ThoughtSpot Analytics - Essentials

Price: Starting at $25.00 1 Users Per Month

Description: For small teams to find and share insights with AI Analytics 

Key Features:
- Dynamic, interactive dashboards 
- Actionable insights
- From 5-50 users

[Browse all 5 editions](https://www.g2.com/products/thoughtspot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.9/10 | 1244 |
| **ThoughtSpot** | 8.5/10 | 197 |

#### Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 8.7 (156 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 8.3 (159 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.1 (128 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (158 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.2 (144 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.6 (151 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 8.6 (150 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.8 (162 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.2 (136 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.5 (111 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Predictive Analytics** | 8.3 (741 reviews) ✓ Verified | 7.8 (113 reviews) | 
| **Data Visualization** | 9.2 (1066 reviews) ✓ Verified | 8.6 (152 reviews) ✓ Verified | 
| **Big Data Services** | 8.4 (764 reviews) ✓ Verified | 8.0 (122 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 7.5 (95 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 7.5 (99 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.6 (79 reviews) ✓ Verified | 

#### Platform

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.5/10 | 1256 |
| **ThoughtSpot** | 8.0/10 | 218 |

#### Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 8.7 (156 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 8.3 (159 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.1 (128 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (158 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Connectors** | 9.0 (680 reviews) ✓ Verified | 8.2 (101 reviews) ✓ Verified | 
| **Data Governance** | 8.8 (627 reviews) ✓ Verified | 7.9 (99 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Querying** | 8.9 (658 reviews) ✓ Verified | 8.4 (111 reviews) ✓ Verified | 
| **Data Filtering** | 9.1 (673 reviews) ✓ Verified | 8.5 (115 reviews) ✓ Verified | 
| **Data Blending** | 8.8 (683 reviews) ✓ Verified | 8.2 (103 reviews) ✓ Verified | 

#### Generative AI

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **AI Text Generation** | 7.6 (304 reviews) | 7.0 (22 reviews) | 
| **AI Text Summarization** | 7.7 (303 reviews) | 6.7 (22 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (146 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (149 reviews) | Not enough data | 
| **Cross-system Integration** | 8.4 (151 reviews) | Not enough data | 
| **Adaptive Learning** | 8.2 (149 reviews) | 6.0 (5 reviews) | 
| **Natural Language Interaction** | 7.9 (149 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (147 reviews) | Not enough data | 
| **Decision Making** | 8.5 (154 reviews) | Not enough data | 

#### Self Service 

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.2 (144 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.6 (151 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 8.6 (150 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.8 (162 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.2 (136 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.5 (111 reviews) ✓ Verified | 

#### Deployment &amp; Integration - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **No-code Dashboard Builder** | 8.8 (127 reviews) | 8.7 (5 reviews) | 
| **Report Scheduling and Automation** | 8.7 (135 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | 8.4 (115 reviews) | 7.3 (5 reviews) | 
| **Data Source Connectivity** | 9.1 (160 reviews) | 8.3 (5 reviews) | 

#### Advanced Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Predictive Analytics** | 8.3 (741 reviews) ✓ Verified | 7.8 (113 reviews) | 
| **Data Visualization** | 9.2 (1066 reviews) ✓ Verified | 8.6 (152 reviews) ✓ Verified | 
| **Big Data Services** | 8.4 (764 reviews) ✓ Verified | 8.0 (122 reviews) ✓ Verified | 

#### Performance &amp; Scalability - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Large data handling and Query Speed** | 7.7 (163 reviews) | 8.6 (6 reviews) | 
| **Concurrent User Support** | 8.6 (114 reviews) | Not enough data | 

#### Advanced Analytics &amp; Modeling - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Modeling and Governance** | 8.7 (121 reviews) | Not enough data | 
| **Notebook and Script Integration** | 8.6 (113 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | 8.4 (110 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Auto-generated Insights and Narratives** | 8.1 (109 reviews) | Not enough data | 
| **Natural Language Queries** | 8.1 (116 reviews) | 8.1 (7 reviews) | 
| **Proactive KPI Monitoring and Alerts** | 8.3 (110 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | 7.8 (107 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | 8.0 (110 reviews) | Not enough data | 
| **Role-based Insight Personalization** | 8.3 (113 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | 8.1 (111 reviews) | Not enough data | 

#### Building Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 7.5 (95 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 7.5 (99 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.6 (79 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **ThoughtSpot** | 8.5/10 | 196 |

#### Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Reports Interface** | 8.9 (1080 reviews) ✓ Verified | 8.7 (156 reviews) ✓ Verified | 
| **Steps to Answer** | 8.4 (973 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 
| **Graphs and Charts** | 9.1 (1075 reviews) ✓ Verified | 8.3 (159 reviews) ✓ Verified | 
| **Score Cards** | 8.8 (691 reviews) | 8.1 (128 reviews) ✓ Verified | 
| **Dashboards** | 9.1 (1069 reviews) ✓ Verified | 8.7 (158 reviews) ✓ Verified | 

#### Self Service 

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Calculated Fields** | 8.6 (907 reviews) | 8.2 (144 reviews) ✓ Verified | 
| **Data Column Filtering** | 8.9 (899 reviews) | 8.6 (151 reviews) ✓ Verified | 
| **Data Discovery** | 8.7 (980 reviews) ✓ Verified | 8.6 (150 reviews) ✓ Verified | 
| **Search** | 8.5 (856 reviews) | 8.8 (162 reviews) ✓ Verified | 
| **Collaboration / Workflow** | 8.4 (971 reviews) ✓ Verified | 8.2 (136 reviews) ✓ Verified | 
| **Automodeling** | 8.2 (882 reviews) ✓ Verified | 7.5 (111 reviews) ✓ Verified | 

#### Building Reports

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Transformation** | 8.8 (588 reviews) ✓ Verified | 7.5 (95 reviews) ✓ Verified | 
| **Data Modeling** | 8.7 (593 reviews) ✓ Verified | 7.5 (99 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | 8.5 (514 reviews) ✓ Verified | 7.9 (86 reviews) ✓ Verified | 
| **Integration APIs** | 8.5 (506 reviews) ✓ Verified | 7.6 (79 reviews) ✓ Verified | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **ThoughtSpot** | N/A | N/A |

#### Responses

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Route To Human** | Not enough data | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | Not enough data | 

#### Automation - AI Agents

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | Not enough data | 
| **Customer Interaction Automation** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Document Processing** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 

#### Platform

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Conversation Editor** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Human-In-The-Loop** | Not enough data | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Independent Decision Making** | Not enough data | Not enough data | 
| **Adaptive Responses** | Not enough data | Not enough data | 
| **Task Execution** | Not enough data | Not enough data | 
| **Problem Solving** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Semantic Layer Tools

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | 8.2/10 | 7 |
| **ThoughtSpot** | N/A | N/A |

#### Deployment &amp; Integration - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Multi-Environment &amp; Multi-Cloud Support** | 8.9 (6 reviews) | Not enough data | 
| **Open API &amp; SDK Integration** | 8.6 (6 reviews) | Not enough data | 

#### Data Connectivity &amp; Federation - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Cross-Source Query Federation** | 9.3 (7 reviews) | Not enough data | 
| **Dynamic Schema &amp; Metadata Adaptation** | 8.9 (6 reviews) | Not enough data | 

#### Data Modeling &amp; Metrics - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Derived &amp; Calculated Metrics** | 9.3 (7 reviews) | Not enough data | 
| **Time Intelligence Functions** | 9.3 (7 reviews) | Not enough data | 

#### Performance Optimization - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Query Caching &amp; Acceleration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Query Optimization** | 8.1 (7 reviews) | Not enough data | 

#### Governance - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **AI Governance &amp; Observability** | 7.4 (7 reviews) | Not enough data | 
| **Metric Lineage for AI Training Data** | 7.5 (6 reviews) | Not enough data | 
| **Version Control &amp; Change Impact Analysis** | 7.4 (7 reviews) | Not enough data | 

#### Advanced Intelligence - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Natural Language Query Interface** | 7.9 (7 reviews) | Not enough data | 
| **Semantic Layer for AI/ML Models** | 7.5 (6 reviews) | Not enough data | 
| **Recommendation Engine** | 8.1 (6 reviews) | Not enough data | 

#### Agentic AI Enablement - Semantic Layer Tools

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Agentic Query Orchestration** | 7.2 (6 reviews) | Not enough data | 
| **Contextual Reasoning Layer** | 7.2 (6 reviews) | Not enough data | 
| **Workflow Automation via Semantic Agents** | 7.9 (7 reviews) | Not enough data | 

### Agentic Analytics

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **ThoughtSpot** | N/A | N/A |

#### Data Connectivity and Prep - Agentic Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Data Source Connectivity** | Not enough data | Not enough data | 
| **Automated Data Preparation** | Not enough data | Not enough data | 

#### Autonomous Insight Generation - Agentic Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Continuous Pattern Detection** | Not enough data | Not enough data | 
| **Multi‑Step Reasoning** | Not enough data | Not enough data | 
| **Predictive &amp; Prescriptive Analytics** | Not enough data | Not enough data | 

#### Interaction and Workflow - Agentic Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Natural Language Query and Conversational Analytics** | Not enough data | Not enough data | 
| **Action Triggering &amp; Workflow Orchestration** | Not enough data | Not enough data | 
| **Explainability &amp; Audit Trails** | Not enough data | Not enough data | 

#### AI Agent Management - Agentic Analytics

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Agent Configuration &amp; Goals** | Not enough data | Not enough data | 
| **Continuous Learning &amp; Feedback** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Power BI** | N/A | N/A |
| **ThoughtSpot** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Semantic Layer Tools](https://www.g2.com/categories/semantic-layer-tools)


**Unique to ThoughtSpot (3):** [Agentic Analytics Software](https://www.g2.com/categories/agentic-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Power BI | ThoughtSpot | 
|---|---|---|
| **Small-Business** | 21.0% | 17.3% | 
| **Mid-Market** | 36.8% | 39.4% | 
| **Enterprise** | 42.2% | 43.3% | 

### By Industry

#### Microsoft Power BI

- **Information Technology and Services:** 16.3%
- **Computer Software:** 6.7%
- **Financial Services:** 4.8%
- **Telecommunications:** 3.2%
- **Hospital &amp; Health Care:** 3.2%
- **Marketing and Advertising:** 2.8%
- **Education Management:** 2.5%
- **Retail:** 2.5%
- **Automotive:** 2.4%
- **Construction:** 2.4%
- **Other:** 53.3%

#### ThoughtSpot

- **Information Technology and Services:** 10.7%
- **Computer Software:** 9.1%
- **Financial Services:** 9.1%
- **Retail:** 5.5%
- **Telecommunications:** 4.9%
- **Marketing and Advertising:** 4.5%
- **Hospital &amp; Health Care:** 4.2%
- **Insurance:** 3.9%
- **Accounting:** 2.9%
- **Hospitality:** 2.3%
- **Other:** 43.0%

---
## Alternatives

### Alternatives to Microsoft Power BI

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (809 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to ThoughtSpot

- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3651 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1642 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1057 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [Sigma](https://www.g2.com/products/sigma-computing-sigma/reviews) — 4.4/5 stars (557 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Hex](https://www.g2.com/products/hex-tech-hex/reviews) — 4.5/5 stars (391 reviews)

---
## Top Discussions

### Microsoft Power BI

- Title: [Is Power BI a Microsoft tool?](https://www.g2.com/discussions/is-power-bi-a-microsoft-tool) — 5 comments, 3 upvotes
  > **Top comment:** "Yes it is"
- Title: [What is Microsoft Power BI Desktop used for?](https://www.g2.com/discussions/what-is-microsoft-power-bi-desktop-used-for) — 4 comments, 1 upvote
  > **Top comment:** "Microsoft Power BI Desktop is a data visualization tool, creating interactive reports and dashboards. It connects to diverse data sources, facilitating..."
- Title: [What are some of the top features of Microsoft BI?](https://www.g2.com/discussions/what-are-some-of-the-top-features-of-microsoft-bi) — 3 comments
  > **Top comment:** "Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to..."
- Title: [HOW DO I START MY CAREER IN IT?](https://www.g2.com/discussions/how-do-i-start-my-career-in-it) — 2 comments, 1 upvote
  > **Top comment:** "-Research roles and positions. The IT field is a diverse industry with many specialties.
-Create a short list.
-Learn to code.
-Work on an open-source..."
- Title: [What can Microsoft Power BI do?](https://www.g2.com/discussions/what-can-microsoft-power-bi-do) — 2 comments, 2 upvotes
  > **Top comment:** "Power BI has an excellent query engine with Power Query that provides a great way to transform, mine, aggregate, and perform analyses that would typically be..."

### ThoughtSpot

- Title: [How beneficial is Thoughtspot with end user who are not that much expert in data ?](https://www.g2.com/discussions/25499-how-beneficial-is-thoughtspot-with-end-user-who-are-not-that-much-expert-in-data) — 2 comments, 1 upvote
  > **Top comment:** "ThoughtSpot makes self-service simple and quick, even for users with no technical background. Anyone from line of business users to analysts to more..."
- Title: [How is ThoughtSpot priced?](https://www.g2.com/discussions/5134-pricing-licensing) — 2 comments, 1 upvote
  > **Top comment:** "ThoughtSpot has two pricing options depending on whether the organization has a need for the on-premise or cloud based offering. Our starter package is..."
- Title: [What does ThoughtSpot do?](https://www.g2.com/discussions/what-does-thoughtspot-do) — 1 comment
  > **Top comment:** "It&#39;s an analytics platform that allows you to use natural language search and AI to identify data insights."
- Title: [Do you have a roadmap for automated insights a la the use case above?](https://www.g2.com/discussions/26396-do-you-have-a-roadmap-for-automated-insights-a-la-the-use-case-above) — 1 comment, 1 upvote
  > **Top comment:** "Hi Alex! I&#39;m not sure what use case you are referring to, but ThoughtSpot is a terrific solution for productizing your data. In your case, if I understand..."
- Title: [How is ThoughtSpot deployed?](https://www.g2.com/discussions/5133-deployment-options-available) — 1 comment, 1 upvote
  > **Top comment:** "ThoughtSpot has multiple deployment options. It can be deployed as a cloud solution, or an on-premise appliance. More details can be found here:..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-microsoft-power-bi-vs-thoughtspot)

