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Compare Microsoft Power BI and OWOX 
Featured Products
At a Glance
Market Segments
Enterprise (42.7% of reviews)
Small-Business (47.8% of reviews)
Entry-Level Pricing
Free 1 User
Free Per Month
Microsoft Power BI
Star Rating
(1,496)4.5 out of 5
Market Segments
Enterprise (42.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 User
Browse all 3 pricing plansOWOX
Star Rating
(296)4.9 out of 5
Market Segments
Small-Business (47.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Microsoft Power BI excels in user satisfaction, boasting a significantly higher overall score compared to OWOX. Users appreciate its intuitive interface and the ability to create stunning visualizations with ease, making it a popular choice for both beginners and experienced analysts.
- Users say that OWOX stands out for its exceptional customer support, with many praising the team's responsiveness and willingness to assist with requests. One user highlighted the team's proactive approach to adapting the product to market challenges, such as the transition to a cookie-less world.
- Reviewers mention that Microsoft Power BI offers a robust set of features, including advanced data modeling and a wide range of DAX functions. This versatility allows users to generate insights from various data sources effectively, which is particularly beneficial for enterprise-level users.
- According to verified reviews, OWOX provides a smooth integration process and a clean user interface, which users find convenient for analyzing ROI through Google Analytics. The ability to import cost data seamlessly is a notable feature that helps businesses make informed decisions.
- G2 reviewers highlight that while Microsoft Power BI has a steeper learning curve compared to OWOX, its extensive capabilities, including AI features and Row Level Security, make it a powerful tool for organizations needing detailed data access control and reporting.
- Users express that OWOX's focus on small businesses allows it to cater specifically to their needs, with features designed to enhance usability and support. This focus contrasts with Microsoft Power BI's broader enterprise orientation, which may not always align with the requirements of smaller organizations.
Pricing
Entry-Level Pricing
Microsoft Power BI
Power BI in Microsoft Fabric
Free
1 User
Power BI in Microsoft Fabric
- Sign Up for A Fabric Account
OWOX
Community
Free
Per Month
Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management
Free Trial
Microsoft Power BI
Free Trial is available
OWOX
Free Trial is available
Ratings
Meets Requirements
8.9
1,199
9.7
267
Ease of Use
8.5
1,223
8.8
266
Ease of Setup
8.8
658
9.0
66
Ease of Admin
8.5
395
9.1
69
Quality of Support
8.5
1,058
9.8
260
Has the product been a good partner in doing business?
8.8
375
9.4
67
Product Direction (% positive)
9.3
1,171
9.5
259
Features by Category
Reports
8.9
1030
|
Verified
Not enough data
8.4
962
|
Verified
Not enough data
9.1
1031
|
Verified
Not enough data
8.8
676
Not enough data
9.1
1016
|
Verified
Not enough data
Self Service
8.6
883
Not enough data
8.9
886
Not enough data
8.7
968
|
Verified
Not enough data
8.5
852
Not enough data
8.4
943
|
Verified
Not enough data
8.2
877
|
Verified
Not enough data
Advanced Analytics
8.3
736
|
Verified
Not enough data
9.2
1018
|
Verified
Not enough data
8.5
738
|
Verified
Not enough data
Building Reports
8.8
581
|
Verified
Not enough data
8.8
573
|
Verified
Not enough data
8.5
506
|
Verified
Not enough data
8.5
502
|
Verified
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.9
1030
|
Verified
Not enough data
8.4
962
|
Verified
Not enough data
9.1
1031
|
Verified
Not enough data
8.8
676
Not enough data
9.1
1016
|
Verified
Not enough data
Data Preparation
8.9
641
|
Verified
Not enough data
8.8
625
|
Verified
Not enough data
Data Modeling and Blending
8.9
651
|
Verified
Not enough data
9.1
665
|
Verified
Not enough data
8.8
651
|
Verified
Not enough data
Generative AI
7.7
304
Not enough data
7.7
302
Not enough data
Agentic AI - Analytics Platforms
7.7
148
Not enough data
8.1
149
Not enough data
8.4
148
Not enough data
8.2
149
Not enough data
7.9
148
Not enough data
8.2
147
Not enough data
8.4
153
Not enough data
Self Service
8.6
883
Not enough data
8.9
886
Not enough data
8.7
968
|
Verified
Not enough data
8.5
852
Not enough data
8.4
943
|
Verified
Not enough data
8.2
877
|
Verified
Not enough data
Deployment & Integration - Analytics Platforms
8.7
117
Not enough data
8.8
119
Not enough data
8.4
115
Not enough data
9.1
122
Not enough data
Advanced Analytics
8.3
736
|
Verified
Not enough data
9.2
1018
|
Verified
Not enough data
8.5
738
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
8.3
125
Not enough data
8.7
115
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
8.8
115
Not enough data
8.7
113
Not enough data
8.4
111
Not enough data
Agentic AI Capabilities - Analytics Platforms
8.1
109
Not enough data
8.2
110
Not enough data
8.4
108
Not enough data
7.9
108
Not enough data
Personalized Intelligence - Analytics Platforms
8.0
110
Not enough data
8.3
112
Not enough data
8.1
109
Not enough data
Building Reports
8.8
581
|
Verified
Not enough data
8.8
573
|
Verified
Not enough data
8.5
506
|
Verified
Not enough data
8.5
502
|
Verified
Not enough data
Data Source Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Exporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
9.7
122
Not enough data
9.7
121
Not enough data
9.8
121
Not enough data
9.7
118
Not enough data
9.2
105
Not enough data
9.7
105
Administration
Not enough data
9.8
115
Not enough data
8.8
98
Not enough data
9.7
118
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Integration - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Connectivity & Federation - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Data Modeling & Metrics - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Performance Optimization - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Governance - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Intelligence - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Enablement - Semantic Layer Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
9.8
205
|
Verified
Not enough data
9.9
215
|
Verified
Not enough data
9.5
201
|
Verified
Not enough data
9.5
204
|
Verified
Not enough data
9.6
69
|
Verified
Not enough data
9.1
56
Campaign Activity
Not enough data
9.7
203
|
Verified
Not enough data
9.8
215
|
Verified
Not enough data
9.2
200
|
Verified
Not enough data
9.8
206
|
Verified
Not enough data
9.3
189
|
Verified
Not enough data
9.6
58
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Microsoft Power BI and OWOX are categorized as Analytics Platforms
Unique Categories
Microsoft Power BI is categorized as Semantic Layer Tools
OWOX is categorized as E-Commerce Analytics, Marketing Analytics, Data Governance, Data Mapping, and Data Preparation
Reviews
Reviewers' Company Size
Microsoft Power BI
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OWOX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.4%
Computer Software
6.6%
Financial Services
4.8%
Hospital & Health Care
3.2%
Telecommunications
3.0%
Other
65.9%
Marketing and Advertising
19.7%
Information Technology and Services
12.5%
Computer Software
10.7%
Retail
9.3%
Internet
4.2%
Other
43.6%
Discussions
What is Microsoft Power BI Desktop used for?
3 Comments
DM
PowerBI desktop is the desktop version of PowerBI unlike the web version which you open in a web browser like Google Chrome or EDGE. The desktop version has...Read more
What are some of the top features of Microsoft BI?
3 Comments
PR
Data Visualization: Microsoft Power BI excels in creating interactive and visually compelling data dashboards and reports, making ramified data easy to...Read more
Support Multiple Data Types
2 Comments
LS
I'd recommend putting requests like that on ideas.powerbi.com.Read more
What is OWOX BI used for?
1 Comment
Official Response from OWOX
OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and...Read more
OWOX has no more discussions with answers
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