# Microsoft Forms vs Qualtrics Strategy & Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Microsoft Forms excels in **ease of use** , with users appreciating its intuitive interface that simplifies the process of creating surveys and forms. Many users highlight the ability to customize forms easily, making it a go-to tool for various business needs, from client consent requests to evaluations.
- **According to verified reviews** , Qualtrics Strategy & Research stands out for its **powerful survey design and analytics tools**. Users commend its capability to handle complex surveys and the advanced question logic that allows for targeted questioning, which is particularly beneficial for gathering both qualitative and quantitative feedback.
- **Users say** that Microsoft Forms offers great flexibility, allowing users to either create forms from scratch or utilize pre-made templates. This feature is particularly appreciated by those who need to quickly set up forms for various purposes, enhancing productivity across different tasks.
- **Reviewers mention** that while Qualtrics Strategy & Research has a robust feature set, it may require a steeper learning curve compared to Microsoft Forms. However, once users become familiar with the platform, they find that it significantly improves their ability to monitor and analyze data effectively.
- **G2 reviewers highlight** that both platforms provide solid support, but Microsoft Forms edges out slightly with a higher quality of support rating. Users feel that the assistance provided is timely and helpful, which is crucial for those who rely on the software for critical business functions.
- **According to recent user feedback** , Qualtrics Strategy & Research is particularly praised for its **reporting features** , which help users quickly identify trends and insights. This capability is essential for organizations looking to make data-driven decisions based on comprehensive survey results.



| | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 468 | 3,014 | 
| **Largest Market Segment** | Mid-Market (43.6% of reviews) | Enterprise (45.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Microsoft Forms

Pros:
- Ease of Use (32 reviews)
- Ease of Creation (17 reviews)

Cons:
- Limited Customization (14 reviews)
- Missing Features (12 reviews)

### Qualtrics Strategy & Research

Pros:
- Ease of Use (296 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
  | **Meets Requirements** | 8.8 (387 reviews) | 8.9 (2514 reviews) | 
  | **Ease of Use** | 9.2 (390 reviews) | 8.5 (2519 reviews) | 
  | **Ease of Setup** | 9.3 (175 reviews) | 8.3 (1068 reviews) | 
  | **Ease of Admin** | 9.1 (90 reviews) | 8.4 (1035 reviews) | 
  | **Quality of Support** | 8.7 (315 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (75 reviews) | 8.7 (963 reviews) | 
  | **Product Direction (% positive)** | 9.0 (371 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Microsoft Forms

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Qualtrics Strategy & Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 19 |

#### User Response Methods

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey** | Not enough data | 8.7 (14 reviews) | 
| **Video Snippets** | Not enough data | 6.3 (8 reviews) | 
| **Video Interview** | Not enough data | 5.7 (7 reviews) | 
| **Photo Submission** | Not enough data | 7.3 (8 reviews) | 
| **Text/Notes** | Not enough data | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **In-App** | Not enough data | 6.9 (9 reviews) | 
| **In-Store** | Not enough data | 6.9 (8 reviews) | 
| **On-Site** | Not enough data | 7.5 (8 reviews) | 
| **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | 

#### Insights

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Analytics** | Not enough data | 8.9 (12 reviews) | 
| **Collaboration** | Not enough data | 8.0 (9 reviews) | 
| **Sorting** | Not enough data | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.0/10 | 14 |

#### Administration

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | 7.6/10 | 11 |

#### Analytics

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | 
| **Gamification** | Not enough data | 7.3 (8 reviews) | 

#### Customization

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | 
| **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | 
| **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | 8.2/10 | 195 |
| **Qualtrics Strategy & Research** | 8.5/10 | 508 |

#### Survey Management

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Survey Builder** | 9.1 (183 reviews) | 9.0 (456 reviews) | 
| **Question Types** | 8.8 (185 reviews) | 9.1 (455 reviews) | 
| **Templates** | 8.2 (175 reviews) | 8.4 (397 reviews) | 
| **Survey Distribution** | 8.7 (175 reviews) | 8.9 (449 reviews) | 

#### Survey Customization

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Branching/Skip Logic** | 8.3 (161 reviews) | 8.9 (433 reviews) | 
| **Branding** | 8.1 (155 reviews) | 8.5 (395 reviews) | 
| **Multimedia Support** | 7.8 (153 reviews) | 8.5 (359 reviews) | 
| **Multilingual Surveys** | 8.1 (135 reviews) | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Reporting & Analytics** | 8.6 (170 reviews) | 8.5 (451 reviews) | 
| **BI Tools Integration** | 8.2 (130 reviews) | 8.4 (290 reviews) | 
| **Data Exporting** | 8.9 (168 reviews) | 8.7 (440 reviews) | 
| **Permissions** | 8.8 (159 reviews) | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Adaptive Learning** | 7.3 (33 reviews) | 7.6 (12 reviews) | 
| **Proactive Assistance** | 7.4 (33 reviews) | 7.6 (12 reviews) | 
| **Decision Making** | 7.3 (33 reviews) | 8.3 (14 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | 8.3/10 | 146 |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Customization

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Custom Fields** | 8.5 (123 reviews) | Not enough data | 
| **Conditional Logic** | 8.4 (114 reviews) | Not enough data | 
| **Multi-page Forms** | 8.8 (112 reviews) | Not enough data | 
| **Design** | 8.2 (130 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Embedded Forms** | 8.5 (107 reviews) | Not enough data | 
| **Offline Capability** | 7.3 (96 reviews) | Not enough data | 
| **Notifications** | 8.7 (116 reviews) | Not enough data | 
| **Payments** | 7.4 (78 reviews) | Not enough data | 
| **Mobile Forms** | 8.6 (114 reviews) | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Microsoft Forms** | N/A | N/A |
| **Qualtrics Strategy & Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Microsoft Forms (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Microsoft Forms | Qualtrics Strategy & Research | 
|---|---|---|
| **Small-Business** | 19.3% | 21.7% | 
| **Mid-Market** | 43.6% | 33.4% | 
| **Enterprise** | 37.1% | 45.0% | 

### By Industry

#### Microsoft Forms

- **Information Technology and Services:** 16.7%
- **Education Management:** 7.4%
- **Higher Education:** 7.1%
- **Pharmaceuticals:** 6.0%
- **Computer Software:** 5.1%
- **Primary/Secondary Education:** 3.6%
- **Management Consulting:** 2.9%
- **Oil & Energy:** 2.9%
- **Automotive:** 2.9%
- **Hospital & Health Care:** 2.7%
- **Other:** 42.6%

#### Qualtrics Strategy & Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Microsoft Forms

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23537 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5114 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Mentimeter](https://www.g2.com/products/mentimeter/reviews) — 4.7/5 stars (788 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [Adobe Acrobat Sign](https://www.g2.com/products/adobe-acrobat-sign/reviews) — 4.4/5 stars (1067 reviews)

### Alternatives to Qualtrics Strategy & Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2058 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (789 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23537 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1031 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (927 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5114 reviews)

---
## Top Discussions

### Microsoft Forms

- Title: [Are there any version updates for this software?](https://www.g2.com/discussions/27069-are-there-any-version-updates-for-this-software) — 3 comments
  > **Top comment:** "latest version 1.23. 0.0"
- Title: [What is Microsoft Forms used for?](https://www.g2.com/discussions/what-is-microsoft-forms-used-for) — 2 comments
  > **Top comment:** "MS Forms can be used to get answers and opinions in the form of surveys from different individuals. 

There are several types of questions that can be..."
- Title: [Is Microsoft form free?](https://www.g2.com/discussions/is-microsoft-form-free) — 2 comments
  > **Top comment:** "No you have to pay for microsoft products"
- Title: [Is Microsoft Forms good?](https://www.g2.com/discussions/is-microsoft-forms-good) — 2 comments
  > **Top comment:** "Yes, it is great, both options creating survey and/or quizzes.. Using it in company a lot"
- Title: [Is it right?](https://www.g2.com/discussions/31869-is-it-right) — 2 comments, 1 upvote
  > **Top comment:** "Yes"

### Qualtrics Strategy & Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/microsoft-forms-vs-qualtrics-strategy-research)