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# Microsoft Data Quality Services vs Openprise Comparison - What are their main differences?

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Microsoft Data Quality...Openprise[+ Add Product](#)

Reviews

**Microsoft Data Quality Services** [

3.9/5(51)

](https://www.g2.com/products/microsoft-data-quality-services/reviews#reviews)

**Openprise** [

4.9/5(64)

](https://www.g2.com/products/openprise/reviews#reviews)

Pricing

**Microsoft Data Quality Services**
No pricing available

**Openprise**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Microsoft Data Quality Services**
Not enough reviews yet

**Openprise**
2 months

Based on 5 responses

Return on Investment

**Microsoft Data Quality Services**
Not enough reviews yet

**Openprise**
7 months

Based on 6 responses

Perceived Cost

**Microsoft Data Quality Services**
$$$$$

**Openprise**
$$$$$

Average Discount

**Microsoft Data Quality Services**
Not enough reviews yet

**Openprise**
Not enough reviews yet

Pros & Cons

**Microsoft Data Quality Services**
Not enough data

**Openprise**
[
Booking Efficiency (1)
](https://www.g2.com/products/openprise/reviews?filters%5Bsentiment_snippet%5D=2004414&qs=pros-and-cons#reviews)[
Data Management (1)
](https://www.g2.com/products/openprise/reviews?filters%5Bsentiment_snippet%5D=2004415&qs=pros-and-cons#reviews)[
Poor Navigation (1)
](https://www.g2.com/products/openprise/reviews?filters%5Bsentiment_snippet%5D=2004419&qs=pros-and-cons#reviews)

Screenshots

**Microsoft Data Quality Services**
No screenshot available

**Openprise**
 ![Openprise screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/94002/Data-Cleansing.png)

Ratings

Meets Requirements

**Microsoft Data Quality Services**

8.5

8.535

**Openprise**

9.6

9.650

Ease of Use

**Microsoft Data Quality Services**

8.3

8.335

**Openprise**

8.3

8.349

Ease of Setup

**Microsoft Data Quality Services**

8.5

8.510

**Openprise**

8.7

8.733

Ease of Admin

**Microsoft Data Quality Services**

8.5

8.510

**Openprise**

8.5

8.533

Quality of Support

**Microsoft Data Quality Services**

8.0

8.032

**Openprise**

9.9

9.949

Has the product been a good partner in doing business?

**Microsoft Data Quality Services**

9.0

9.010

**Openprise**

9.8

9.833

Product Direction (% positive)

**Microsoft Data Quality Services**

6.1

6.133

**Openprise**

10.0

10.046

Features

Data Quality[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

8.2

26

9.2

27

Functionality

Identification

Not enough data

9.3(won by default)

17

Correction

Not enough data

9.1(won by default)

17

Normalization

Not enough data

9.5(won by default)

17

Preventative Cleaning

Not enough data

9.8(won by default)

14

Data Matching

Not enough data

9.0(won by default)

7

Real-Time Data

Not enough data

Not enough data

Management

Reporting

Not enough data

8.1(won by default)

13

Automation

Not enough data

9.7(won by default)

17

Governance

Not enough data

9.0(won by default)

5

Quality Audits

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Metadata Management

8.2

18

9.6(won by 1.4)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Collaboration Tools

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Rules

Not enough data

Not enough data

Master Data Management

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Self Service Portal

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Data Verification

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Duplicate Detection

Not enough data

Not enough data

Email Address Extraction

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Profiling

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Address Validation

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Account Data Management[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

Not enough data

9.1

18

Lead Intelligence

Lead Analysis 

Not enough data

9.6(won by default)

8

Market Insights 

Not enough data

Not enough data

Account-level Insights 

Not enough data

Not enough data

Lead Management

Segmentation 

Not enough data

9.1(won by default)

9

Account Identification 

Not enough data

9.0(won by default)

7

Predictive Scoring 

Not enough data

Not enough data

Marketing Campaigns

Customization 

Not enough data

8.7(won by default)

5

Omni-Channel Tracking 

Not enough data

Not enough data

Revenue Planning 

Not enough data

Not enough data

Media Attribution 

Not enough data

Not enough data

Opportunity Timeline 

Not enough data

Not enough data

Campaign Execution

Website Personalization 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Agentic AI - Account Data Management

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

9.9

7

Data Sourcing

Data Enrichment

Not enough data

9.8(won by default)

7

|

Verified

Expandability

Not enough data

10.0(won by default)

7

|

Verified

Content Marketing

Not enough data

Not enough data

Multiple Devices

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Intelligence

Marketing Metrics

Not enough data

Not enough data

Predictive Modeling

Not enough data

Not enough data

Recommendation Engine

Not enough data

Not enough data

Additional Functionality

Engagement Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Surveys & Feedback

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Email Tracking

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Channel Communication

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

GDPR Compliance

Not enough data

Not enough data

Customer Profiles

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Lead-to-Account Matching and Routing[Hide 15 FeaturesShow 15 Features](javascript:void(0);)

Not enough data

9.0

8

Matching

Priority Matching

Not enough data

9.0(won by default)

5

Account Tiebreakers

Not enough data

Not enough data

Fuzzy Matching

Not enough data

Not enough data

Routing

Match and Route

Not enough data

Not enough data

Multi-Objects

Not enough data

Not enough data

Territories

Not enough data

Not enough data

Working Hours

Not enough data

Not enough data

Platform Operations

Integrations

Not enough data

8.9(won by default)

6

Service level Agreements

Not enough data

Not enough data

Audit Logs

Not enough data

Not enough data

Duplicate Match

Not enough data

Not enough data

Capping

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Alerts & Notifications

Not enough data

Not enough data

AI Lead Matching & Routing

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Attribution[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

Not enough data

Attribution Modeling

Single-Touch Attribution

Not enough data

Not enough data

Multi-Touch Attribution

Not enough data

Not enough data

Algorithmic Attribution

Not enough data

Not enough data

Cross-Device Attribution

Not enough data

Not enough data

Offline Attribution

Not enough data

Not enough data

Custom Attribution

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Agentic AI - Attribution

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Marketing

B2B Attribution

Not enough data

Not enough data

B2C Attribution

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Reporting

Dashboards

Not enough data

Not enough data

Data Visualizations

Not enough data

Not enough data

Custom Reporting

Not enough data

Not enough data

Additional Functionality

AI/Machine Learning

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

Affiliate Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Attribution Modeling

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Account-Based Execution[Hide 14 FeaturesShow 14 Features](javascript:void(0);)

Not enough data

Not enough data

Marketing Distribution

Segmentation 

Not enough data

Not enough data

Personalized Messaging 

Not enough data

Not enough data

Website Personalization 

Not enough data

Not enough data

Email Campaigns 

Not enough data

Not enough data

Digital Advertising

Not enough data

Not enough data

Direct Mail

Not enough data

Not enough data

Campaign Planning

Strategy Mapping 

Not enough data

Not enough data

Prioritized Accounts 

Not enough data

Not enough data

Trending Accounts 

Not enough data

Not enough data

Sales Activation

Not enough data

Not enough data

Integrations

Ad Network Integrations 

Not enough data

Not enough data

Buyer Intent Data Integration

Not enough data

Not enough data

Marketing Automation Integration

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Microsoft Data Quality Services](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba028ad6bf0db22d615af59f2f972e74/microsoft-data-quality-services.jpg "Microsoft Data Quality Services")](https://www.g2.com/products/microsoft-data-quality-services/reviews)

Microsoft Data Quality Services

Small-Business(50 or fewer emp.)

53.2%

Mid-Market(51-1000 emp.)

25.5%

Enterprise(\> 1000 emp.)

21.3%

[![Openprise](https://images.g2crowd.com/uploads/product/hd_favicon/8d26db0955cc9701844dc6c2aff8d5e6/openprise.svg "Openprise")](https://www.g2.com/products/openprise/reviews)

Openprise

Small-Business(50 or fewer emp.)

6.3%

Mid-Market(51-1000 emp.)

34.9%

Enterprise(\> 1000 emp.)

58.7%

Small-Business

(50 or fewer emp.)

53.2%

6.3%

Mid-Market

(51-1000 emp.)

25.5%

34.9%

Enterprise

(\> 1000 emp.)

21.3%

58.7%

Reviewers' Industry

[![Microsoft Data Quality Services](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ba028ad6bf0db22d615af59f2f972e74/microsoft-data-quality-services.jpg "Microsoft Data Quality Services")](https://www.g2.com/products/microsoft-data-quality-services/reviews)
Microsoft Data Quality Services

Information Technology and Services

8.5%

Accounting

6.4%

Computer Software

6.4%

Health, Wellness and Fitness

6.4%

Retail

6.4%

Other

66.0%

[![Openprise](https://images.g2crowd.com/uploads/product/hd_favicon/8d26db0955cc9701844dc6c2aff8d5e6/openprise.svg "Openprise")](https://www.g2.com/products/openprise/reviews)
Openprise

Computer Software

39.7%

Information Technology and Services

27.0%

Accounting

3.2%

Computer & Network Security

3.2%

Industrial Automation

3.2%

Other

23.8%

Alternatives

**Microsoft Data Quality Services Alternatives**

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[
Planhat
](/products/planhat/reviews)

**Openprise Alternatives**

 ![LeanData](https://images.g2crowd.com/uploads/product/hd_favicon/2c7a3a2a9d4254bd4d51afa292e87231/leandata.svg "LeanData")

[
LeanData
](/products/leandata/reviews)

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)

 ![Tealium](https://images.g2crowd.com/uploads/product/hd_favicon/ab5785ba5f2b55a17cd0b0784fd34381/tealium-2026-07-21.svg "Tealium")

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 ![DemandTools](https://images.g2crowd.com/uploads/product/hd_favicon/abe0f44b2aa27e0f3e56ebc0a6c2e9bf/demandtools.svg "DemandTools")

[
DemandTools
](/products/demandtools/reviews)

## Microsoft Data Quality Services vs Openprise

When assessing the two solutions, reviewers found them equally easy to use and administer. However, Openprise is easier to set up, and do business with overall.

- Reviewers felt that Openprise meets the needs of their business better than Microsoft Data Quality Services.
- When comparing quality of ongoing product support, reviewers felt that Openprise is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Openprise over Microsoft Data Quality Services.