# MGID vs Yahoo AdTech DSP Comparison | | MGID | Yahoo AdTech DSP | |---|---|---| | **Star Rating** | 4.1 out of 5 | 3.6 out of 5 | | **Total Reviews** | 11 | 181 | | **Largest Market Segment** | Small-Business (72.7% of reviews) | Small-Business (42.9% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### MGID Pros: - Customer Support (1 reviews) - Ease of Use (1 reviews) ### Yahoo AdTech DSP Pros: - Advertising Management (1 reviews) - Audience Targeting (1 reviews) Cons: - Ad Issues (1 reviews) - Ad Management Issues (1 reviews) --- ## Ratings Comparison | Rating | MGID | Yahoo AdTech DSP | |---|---|---| | **Meets Requirements** | 9.0 (5 reviews) | 7.5 (156 reviews) | | **Ease of Use** | 9.3 (5 reviews) | 7.4 (156 reviews) | | **Ease of Setup** | Not enough data | 7.2 (79 reviews) | | **Ease of Admin** | Not enough data | 7.1 (75 reviews) | | **Quality of Support** | 9.0 (5 reviews) | 7.9 (154 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 7.6 (79 reviews) | | **Product Direction (% positive)** | Not enough data | 5.9 (152 reviews) | --- ## Pricing ### MGID #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Yahoo AdTech DSP #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Display Advertising | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | 7.7/10 | 51 | #### Channel Functionality | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Display Functionality** | Not enough data | 8.4 (29 reviews) | #### Platform Interoperability | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Agentic AI - Display Advertising | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 7.6 (41 reviews) ✓ Verified | | **Reach** | Not enough data | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Targeting** | Not enough data | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 7.4 (28 reviews) ✓ Verified | #### Platform | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | Not enough data | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 7.6 (34 reviews) ✓ Verified | | **Customization** | Not enough data | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.9 (30 reviews) ✓ Verified | | **Notifications** | Not enough data | 6.9 (33 reviews) ✓ Verified | ### Content Marketing | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Content Creation | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Retargeting | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Retargeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **A/B Testing** | Not enough data | Not enough data | | **Audience Segmentation** | Not enough data | Not enough data | | **Behavioral Targeting** | Not enough data | Not enough data | | **Reporting & Analytics** | Not enough data | Not enough data | | **Geo Targeting** | Not enough data | Not enough data | | **Cross-channel Retargeting** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | #### Agentic AI - Retargeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Affiliate Marketing | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Link Options | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Custom Links** | Not enough data | Not enough data | | **Referral Link Generator** | Not enough data | Not enough data | | **Smart Link** | Not enough data | Not enough data | #### Agentic AI - Affiliate Marketing | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Tracking Options | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Email Updates** | Not enough data | Not enough data | | **Affiliate Tracking** | Not enough data | Not enough data | | **Cookieless Tracking** | Not enough data | Not enough data | #### Affiliate Management | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Affiliate Network** | Not enough data | Not enough data | | **Commissions and Payouts** | Not enough data | Not enough data | | **Customization** | Not enough data | Not enough data | ### Mobile Advertising | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | 7.2/10 | 50 | #### Platform Interoperability | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Mobile Functionality | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Mobile Functionality** | Not enough data | 7.4 (17 reviews) | #### Agentic AI - Mobile Advertising | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 7.6 (41 reviews) ✓ Verified | | **Reach** | Not enough data | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Targeting** | Not enough data | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 7.4 (28 reviews) ✓ Verified | #### Mobile | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Mobile Tracking** | Not enough data | 8.1 (13 reviews) | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Platform | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | Not enough data | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 7.6 (34 reviews) ✓ Verified | | **Customization** | Not enough data | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.9 (30 reviews) ✓ Verified | | **Notifications** | Not enough data | 6.9 (33 reviews) ✓ Verified | ### Video Advertising | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | 7.4/10 | 51 | #### Platform Interoperability | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Close Ecosystem API** | Not enough data | Not enough data | #### Video Functionality | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Video Functionality** | Not enough data | 8.2 (19 reviews) | #### Agentic AI - Video Advertising | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 7.6 (41 reviews) ✓ Verified | | **Reach** | Not enough data | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Targeting** | Not enough data | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 7.4 (28 reviews) ✓ Verified | #### Platform | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | Not enough data | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 7.6 (34 reviews) ✓ Verified | | **Customization** | Not enough data | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.9 (30 reviews) ✓ Verified | | **Notifications** | Not enough data | 6.9 (33 reviews) ✓ Verified | ### Demand Side Platform (DSP) | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | 7.3/10 | 51 | #### Demand Side Platforms | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Cross Channel Capabilities ** | Not enough data | Not enough data | #### Agentic AI - Demand Side Platform (DSP) | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Campaign Management | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Campaign Dashboard** | Not enough data | 8.0 (41 reviews) ✓ Verified | | **Campaign Optimization** | Not enough data | 7.6 (41 reviews) ✓ Verified | | **Reach** | Not enough data | 8.2 (36 reviews) ✓ Verified | | **Bulk Editing** | Not enough data | 6.2 (38 reviews) ✓ Verified | | **Batch Uploading** | Not enough data | 6.6 (35 reviews) ✓ Verified | | **Brand Safety** | Not enough data | 7.7 (33 reviews) ✓ Verified | | **Fraud Protection** | Not enough data | 7.6 (31 reviews) ✓ Verified | | **Frequency Capping** | Not enough data | 7.4 (34 reviews) ✓ Verified | | **Budget Pacing** | Not enough data | 8.1 (44 reviews) ✓ Verified | | **Creative Optimization** | Not enough data | 6.9 (30 reviews) ✓ Verified | | **Rich Media Capabilties** | Not enough data | 7.8 (37 reviews) ✓ Verified | | **In-App Ads** | Not enough data | 7.0 (11 reviews) ✓ Verified | | **Mobile Rich Media Capabilities** | Not enough data | 6.4 (12 reviews) ✓ Verified | #### Targeting | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Targeting** | Not enough data | 7.9 (38 reviews) ✓ Verified | | **Retargeting** | Not enough data | 8.1 (38 reviews) ✓ Verified | | **Geo-Targeting** | Not enough data | 8.3 (38 reviews) ✓ Verified | | **Contextual Targeting** | Not enough data | 7.4 (28 reviews) ✓ Verified | #### Demand Side Platforms | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Machine Learning Optimization** | Not enough data | 7.2 (12 reviews) ✓ Verified | | **Estimate and Projections** | Not enough data | 6.5 (8 reviews) ✓ Verified | | **Cross-Device Capabilities** | Not enough data | 7.3 (8 reviews) ✓ Verified | #### Platform | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **API / Integrations** | Not enough data | 7.4 (28 reviews) ✓ Verified | | **Custom Reports** | Not enough data | 6.7 (39 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 7.6 (37 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 8.0 (42 reviews) ✓ Verified | | **Enterprise Scalability** | Not enough data | 7.6 (34 reviews) ✓ Verified | | **Customization** | Not enough data | 6.8 (36 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 7.2 (30 reviews) ✓ Verified | | **Internationalization** | Not enough data | 7.9 (30 reviews) ✓ Verified | | **Notifications** | Not enough data | 6.9 (33 reviews) ✓ Verified | ### Cross-Channel Advertising | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Agentic AI - Cross-Channel Advertising | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Native Advertising | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Agentic AI - Native Advertising | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Content Distribution | Product | Score | Reviews | |---|---|---| | **MGID** | N/A | N/A | | **Yahoo AdTech DSP** | N/A | N/A | #### Agentic AI - Content Distribution | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Planning | Feature | MGID | Yahoo AdTech DSP | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising) **Unique to MGID (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Content Distribution Software](https://www.g2.com/categories/content-distribution), [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing) **Unique to Yahoo AdTech DSP (3):** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising) --- ## Reviewer Demographics ### By Company Size | Segment | MGID | Yahoo AdTech DSP | |---|---|---| | **Small-Business** | 72.7% | 42.9% | | **Mid-Market** | 27.3% | 34.3% | | **Enterprise** | 0% | 22.9% | ### By Industry #### MGID - **Marketing and Advertising:** 45.5% - **Internet:** 27.3% - **Information Technology and Services:** 9.1% - **Animation:** 9.1% - **Accounting:** 9.1% #### Yahoo AdTech DSP - **Marketing and Advertising:** 45.7% - **Internet:** 6.9% - **Retail:** 3.5% - **Construction:** 2.3% - **Management Consulting:** 2.3% - **Apparel & Fashion:** 2.3% - **Real Estate:** 2.3% - **Information Technology and Services:** 2.3% - **Computer Software:** 2.3% - **Consumer Electronics:** 1.7% - **Other:** 28.3% --- ## Alternatives ### Alternatives to MGID - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (354 reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1456 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (649 reviews) - [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (532 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (409 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5567 reviews) ### Alternatives to Yahoo AdTech DSP - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (190 reviews) - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (871 reviews) - [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews) - [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews) - [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews) - [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews) - [TubeMogul](https://www.g2.com/products/tubemogul/reviews) — 3.5/5 stars (32 reviews) - [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews) - [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews) --- ## Top Discussions ### MGID No discussions available for this product. ### Yahoo AdTech DSP No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/mgid-inc-mgid-vs-yahoo-adtech-dsp)